More from Search Engine Land: Page 2

PPC

Search & Interactive Marketing Associations List

Lee Odden is compiling a list of regional search and interactive marketing associations and is asking for your help. He currently has over 25 on the list, but I am sure there are a lot more. If you know of any he is missing, comment at his blog and let’s help him compile the ultimate […]

Ecommerce

Holiday Search Engine Logos For 2007

Happy Holidays, Search Engine Land Readers! The logos above are from Google, Yahoo, and Ask.com for the 2007 holiday season. Google will actually be uploading a new holiday logo each day, Yahoo’s logo is very animated, and Ask.com has snowflakes falling from the sky! Plus, as always, ’07 Holiday Season Logos & Themes From Search […]

SEO

Search News Headlines Application For Facebook

Finally, Barry and I can share an application that we’ve been cooking up — Search News For Facebook. Install this, and by default you’ll get the top headlines from Search Engine Land and Search Engine Roundtable combined, showing on your Facebook profile page. You can also add your own feed or any feeds you like […]

PPC

Vote Now For 2007’s Funniest Search Blog Posts

I’m now taking nominations for the 2007 top 10 list of the funniest/most irreverent blog entries in search. Why? The search industry is important. I mean, what industry (besides the sex industry) can singlehandedly cause Google to change its vaunted PageRank algo? However, on occasion we tend to take ourselves too seriously. I have always […]

SEO

Yahoo oneSearch To Power Wireless Carrier Portals In Latin America

Even as attention has been focused on Google’s 700 MHz spectrum bid and its Android mobile platform, Yahoo has been aggressively doing business development with mobile operators and handset makers around the world, in Asia, Europe, and now Latin America. This morning Yahoo announced that it had inked another major wireless distribution deal with America […]

PPC

Discount On Search Marketing Standard Magazine

I’ve meant for ages to put a plug in for Search Marketing Standard, the print magazine that Boris Mordkovich started in 2006. Since then, it has continued on each quarter, and it’s pretty cool to see search marketing articles playing out in print. Boris is on a readership campaign with some special offers and has […]

Content

Google, Yahoo, & Microsoft To Pay $31.5M For Illegal Gambling Ads

Microsoft, Google, Yahoo to Pay $31.5M Over Illegal Gambling Ads from ABC News reports the big three search engine companies settled with the US Justice Department to pay $31.5 million to educate that online gambling is illegal in the United States. Microsoft is paying the most with $21 million, followed by Yahoo shelling out $7.5 […]

PPC

Privacy Group Finds Flaws In AskEraser’s Privacy Tool

Group says Ask’s privacy feature is flawed from News.com reports that the Electronic Privacy Information Center has found a few flaws in AskEraser, Ask.com’s new privacy searching feature. The three problems are: AskEraser uses an opt-out cookie instead of an opt-in cookie. Ask stores the time that the user enables AskEraser, which can potentially be […]

Google

Jason Shellen, Former Google Reader Product Manager, Joins LiveJournal

Former Blogger Googler Shellen joins LiveJournal from News.com reports Jason Shellen, the former Google Reader product manager, is joining LiveJournal as the vice president of product development. Shellen announced his departure from Google in July of this year. He said he left because he has the “entrepreneurial/start-up bug,” where he needs to be with a […]

Content

Sculpting Your PageRank For Maximum SEO Impact

If you are a large online retailer, you’re looking at thousands upon thousands of pages that have the opportunity to get crawled and indexed in the SERPs (search engine results pages). You’re also looking at near infinite choices for how you interlink all those pages. Out of all those permutations, there is one configuration that […]

PPC

SEO Is Not An Option, It’s A Requirement!

Recently, there was a thread in the High Rankings Forum asking whether SEO is an extra skill or a prerequisite for any website designer/developer. It was a great question that spurred a lot of conversation. It goes without saying that the average small-business owner in 2007 knows that they need a website. But do they […]

Google

New Google Privacy Videos Offer Advice On Product Settings

If US Congressman Joe Barton never got an answer to his many questions about Google Privacy (which I thought wasted time asking for stuff an intern could locate), perhaps he’ll be happy watching some of Google’s latest videos released that cover some very specific privacy issues on a product-by-product basis. They join some other video […]

Google

Google & Human Quality Reviews: Old News Returns

A quote from Google’s director of research Peter Norvig in an article at Technology Review about how human reviewers assess Google’s search quality is starting to pick up play on the web and will no doubt grow. Problem is, it’s not news. Still, I suppose it’s interesting to those who are new to the space […]

Microsoft

Viacom & Microsoft Announce Major Content, Ads Deal

Today Microsoft and Viacom announced a wide-ranging content and advertising deal that involves Viacom content distribution on Microsoft-owned sites, ad serving by Microsoft on Viacom properties, mutual distribution of game-related content and ads, as well as collaboration in other areas. Perhaps the most interesting aspect of the announcement are apparent guarantees of Microsoft advertising on […]

Google

Google Removes RSS Feeds From Search Results

The Google Webmaster Central Blog announced that Google will no longer include RSS feeds in their search results, with the exception of podcast feeds. The reasoning behind Google dropping RSS feeds from the results is that it is very likely that the RSS feed is a text duplication of an html document, and when users […]

Google

Google Improves Results For Supplemental Pages

According to a new post on the Google Webmaster Central blog, the supplemental index is no longer, well, supplemental. Google has long had a two-tiered index and webmasters have generally feared the second, supplemental tier. A Forbes article earlier this year called it “Google Hell“, as historically, those pages weren’t crawled as often as those […]

Google

Early Developers Giving Google’s Android Mobile Platform Mixed Reviews

Dow Jones reports (shorter Wall Street Journal version here) that some software developers are experiencing considerable frustration writing for Google’s much-touted Android mobile platform. “Functionality is not there, is poorly documented or just doesn’t work. It’s clearly not ready for prime time,” said one of the developers quoted in the story, which acknowledges that early […]

Google

Communication Breakdown? Try Google Talk’s Interpreter

The Google Talkabout Blog announced the launch of an instant messenger bot that is an interpreter. An instant messenger bot is a little computer program that accepts instant messages and automatically replies to them. AOL has the AIM Bot program for years, allowing developers to create these bots as they see fit. In any event, […]

Analytics & conversion

B2B Search Marketing: Measuring Success Beyond Conversions

Today, the majority of b2b search marketing programs are focused on lead generation. Prospects are driven to landing pages where they register for white papers, demos, webinars, and other informational assets. A certain percentage of these registrants become sales leads, and ultimately customers. While lead gen programs do produce inquiries, this type of campaign may […]

Google

Need Flight Status? Google Now Provides Tracking

The Google Blog announced they have improved how they return flight status information in search results. Instead of just providing a link to get flight times, you get that information directly in the OneBox area at Google, without requiring a click to see it.

Bing

Microsoft Builds A Better Mobile Search Experience

Yesterday Microsoft announced a number of content upgrades and changes to its local search for mobile devices, which include reviews, one-click directions, interactive maps, photos, and so on. There’s more specific detail on the Virtual Earth blog. All the major search engines are now offering blended search results on their mobile-friendly sites. (As an aside, […]

LinkedIn

Yes, Mom, Search Marketing IS A Valid Career Choice

If you’re an in-house search marketer, you may have had the experience of awakening one morning and realizing that you have a legitimate career. Wow! Your high school guidance counselor never mentioned this gig, I’ll bet. Only a handful of years ago, in fact, this career path never existed. Most folks would have simply labeled […]

PPC

Paid Search Planning: Do You Really Know Your Customers & Your Market?

The season is upon us when marketers near and far are thinking about paid search planning, strategy, and implementation for the upcoming year. It’s important to take some time out to plan your strategy for 2008 so you’re not just reactive in your marketing efforts. So, in this article, I’ll review useful tools advertisers can […]

Google

Send To TomTom: Google Maps Partners With Personal Nav Device Maker

TomTom, the maker of personal and in-car navigation devices that just won a bidding war ($4.2 billion, 2.9 billion euros) with competitor Garmin for digital mapping provider TeleAtlas, has announced a partnership with Google. Google Maps will now give users the option to send maps or business listings to TomTom devices. Google (and Yahoo) already […]

Google

Google Toolbar Exploit Affects Version 4 & 5

Google Toolbar Dialog Spoofing Vulnerability by Aviv Raff discloses an exploit with Google’s Toolbar versions four and five. The exploit comes into play when a user adds a button to their Google toolbar. When added, a hacker can spoof the information displayed in the dialog box and influence that user to download malicious files on […]

Local

Yahoo Maps Adds Drag And Drop Routing

Yahoo Maps added drag and drop customizable routing, among several other improvements to the site. There’s more discussion and explanation on the Yahoo Local & Maps blog. Google has a similar feature. Below are some screenshots of the new capability on Yahoo. Additional feature upgrades on Yahoo Maps include photos and reviews in Ajax pop-ups […]

Content

Privacy Emerges As Major US, EU Issue In DoubleClick Acquistion Review

Despite the fact that regulators are supposed to scrutinize the potential anti-competitive dimensions of the pending acquisition of DoubleClick by Google, privacy has sneaked into the debate as a major issue on both sides of the Atlantic. It almost threatens to overshadow the antitrust considerations, which are the heart and purpose of the regulatory review […]

Google

If You Know About Google Docs, You’re In The Minority

According to a new survey of 600 “PC users” (and see here) by the NPD Group, 73 percent of Americans have “never heard of, never tried” web-based productivity software replacements for Microsoft Office. Roughly 21 percent have heard of but still never tried these alternatives, which include Google Docs and Zoho.

SEO

Report: Digg Wants To Sell For $300 Million (Or More)

It’s now basically public information that social news site Digg is shopping itself. VentureBeat cites a “reliable source” in saying the company has hired private investment firm Allen & Company to sell Digg. However, the site has apparently been on the block for many months (or longer). TechCrunch has a history of the sale rumors.

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