Keeping It Private On Google Reader

Almost two weeks ago, I wrote my Google Reader Gets Social With Friends Shared Items post detailing how disturbing it was that Google Reader was now sharing items with people it considered my friends, on an opt-out basis. Privacy concerns over this finally exploded this week, with Google Reader itself now reacting mainly to highlight how friend sharing can be enabled or disabled. Lost in the outcry seems to be the point that it's always been the case that sharing any item would share it with the ENTIRE WORLD, and that hasn't changed. But the change was significant in making more public a li [...]


Get Your Sphinn Google Gadget

Patrick Sexton at SEOish created a Sphinn Google Gadget that you can add to your Google Personalized Home page. The Sphinn Google Gadget displays the most recent hot items at Sphinn, the what's new items, and also the most recent comments. To add the Sphinn Google Gadget to your Google home page, click here. After you click on that link, Google will take you to a confirmation page that looks like this: After you confirm by clicking "Add to Google," Google will take you to the Google home page with the gadget on your front page: Don't use Google's personalize home page? Well, Patrick [...]


Google To Sign Deal With Japan’s Largest Mobile Operator, NTT DoCoMo

Via TechCrunch, Japan's NTT DoCoMo to tie up with Google-sources from Reuters TechCrunch reports that Google is set to close a deal with NTT DoCoMo, Japan's largest mobile phone operator. The deal will make Google search the default search service for NTT DoCoMo's 48 million customers. In addition, Google Apps will also be the email service application for those customers. As TechCrunch notes, this can be a major boost for Google's market share in Japan. Currently, Yahoo is holding a higher share than Google, with 65.9% of the market compared to Google’s 27.8%, based on ComScore's April [...]


Coming Soon To Walmart: Off The Shelf SEM Services?

Next time you're doing the aisles at Walmart-owned Sam's Club, perhaps you'll see a package for SEM services on the shelf next to 40 packs of razor blades and 12 cans of tuna. Karl points out that Sam's Club is now pitching "SEM" online, at least what seems to be a $100 per month PPC service. The email advertisement notes that the services are provided by Innuity, a Redmond, Washington-based search engine marketing company. It appears that Sam's Club and Innuity formed back in June 2004 (and reannounced in August 2005), so this is nothing new, just little known. Next time you stop off at a [...]


SearchCap: The Day In Search, December 26, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Appeals Court Overturns Part Of Google's Auto-Link & AdSense Patent Infringement CaseU.S. appeals court hands Google patent case setback from Reuters reports the US appeals court has partially overturned the initial ruling between Google and Hyperphrase Technologies, LLC. The official decision can be read at this PDF file that shows the appeals court affirmed most of the ruling with the exception... Google Reader Share With Friends Feature Causes Pr [...]


US Appeals Court Give Google AdSense Patent Victory But Autolink Still Under Question

U.S. appeals court hands Google patent case setback from Reuters reports a US appeals court has partially overturned the initial ruling in Google favor in a patent infringement case filed by Hyperphrase Technologies, LLC. The court supported the initial ruling that AdSense did not infringe on Hyperphrase patents, but it did not uphold the initial finding that the autolink feature in the Google Toolbar was not a patent infringement. Instead, it sent that portion of the case back to a Wisconsin district court for reexamination. The official decision can be read in this PDF file. [...]


Google Reader Share With Friends Feature Causes Privacy Concerns

Google Reader shares private data, ruins Christmas from Felipe Hoffa has a detailed rundown of the user complaints with Google Reader's new share with friends feature. Felipe writes, "One week ago Google Reader's team decided to begin showing your private data to all your GMail contacts. No need to opt-in, no way to opt-out. Complaints haven't been answered." Yes, it was a bit shocking to see that my feeds were shared with my Gmail contacts by default. I did not opt in to allow my friends to see my feeds, Google did that for me. But is there a way to opt out? Postscript: There appears to [...]


Chinese Court Dismisses Guge Vs. Google Case

Lawsuit Over Google's Chinese Name Dismissed from Pacific Epoch reports a Chinese court has dismissed the Guge and Google case, which began earlier this month. The Haidian People's Court in Beijing dismissed the case today. It was dismissed because Google used "Gu Ge" on April 12, 2006, which was seven days before Beijing Gu Ge registered its name. [...]


Webmaster Support Forum For Christmas (& All Year Round) From The Search Engines

Last year on Christmas Day, Barry reported over at Search Engine Roundtable how Adam Lasnik and I spent a bit of time answering questions on the Google Webmaster Central forums. This year, Google Webmaster Trends Analyst John Mueller keeps up the tradition. In the spirit of the season, I thought it might be fun to take a look at the webmaster forums offered by the various search engines: a Christmas gift of search engine support. Google The Google Webmaster Central forums began as a Sitemaps-specific discussion area (originally launched in June 2005 in English and German), and in August 200 [...]


Happy Holidays & Merry Christmas

I just wanted to wish everyone Happy Holidays and Merry Christmas from Danny, the Search Engine Land team, and myself. I have been tracking the news over the course of the day, and no surprise, it's pretty slow. So I figured I'd feature some of our recent holiday related posts and end with some select recent blog posts and articles from around the search world. Holiday Search Engine Logos Instructions On Tracking Santa With NORAD & Google: The 2007 Edition Google Invites World To Map Holiday Photos & Videos I have compiled a list of threads from the search engine marketing industries and t [...]


SearchCap: The Day In Search, December 24, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Real Estate Marketers And Their Dollars Shifting To The InternetRealtors are an interesting segment of the small business market. Quintessential small businesses (SMBs) and entrepreneurs in some respects, they're atypical in other ways. One of them is marketing; realtors tend to be more aggressive and creative than other categories of SMBs. Accordingly, this LA Times article talks about how... Google Invites World To Map Holiday Photos & VideosThe Offi [...]


Real Estate Marketers And Their Dollars Shifting To The Internet

Realtors are an interesting segment of the small business market. Of quintessential small businesses (SMBs) and entrepreneurs, in some respects, realtors are atypical. One of them is marketing; realtors tend to be more aggressive and creative than other categories of SMBs. Accordingly, this LA Times article talks about how the mood has shifted and local realtors are now embracing the Internet with enthusiasm (but also out of necessity). Real estate ad spending is worth approximately $12 billion in the U.S. annually, according to the National Association of Realtors. And a host of websites ar [...]


Google Invites World To Map Holiday Photos & Videos

The Official Google Blog (and Google LatLong Blog) announced a public map where users around the world are invited to add their holiday photos and videos. Here is the map: View Larger Map Need help knowing how to add to the map? See Google's help info. [...]


Google News Adds US Elections Section

The Google News Blog announced they have set up a special section for 2008 US presidential elections. The elections area is featured on the home page, and there is now a link to "Elections" on the left hand side navigation. In addition to the Elections section on Google News, a "Follow the Candidates" Google Gadget is available that you can place on your site to pull content from Google News, Video, Maps, and Blogs. Here is a screen capture: Yahoo News also has an Elections section for news on your favorite candidates. Incorporated in Yahoo News are news articles, videos, Yahoo Answer [...]


Search Wikia Launches In 2007 With Private Beta

Wikia Search Launches Private Beta; Public Launch On January 7 from TechCrunch has an email sent to a limited number of beta testers, announcing that Search Wikia has launched. Jimmy Wales, cofounder of Wikipedia and driving force behind Search Wikia, said in the email that Search Wikia is "going to be letting people in slowly over the next few days and we are aiming for a January 7th public launch." Technically, they launched just before 2008, which makes for a 2007 launch. The public launch is expected January 7th. For more coverage on the Search Wikia launch, see Techmeme. For our past [...]


Instructions On Tracking Santa With NORAD & Google: The 2007 Edition

I'm a serious Santa Claus tracker. When I was a kid, I used to get Santa updates from NORAD (the US missile tracking people) via the radio. As an adult, I've long used the NORAD Tracks Santa web site to keep up with St. Nick, Father Christmas, or whatever your local name is for the jolly red suited man. This year, Google officially partnered with NORAD, bringing the NORAD Santa tracking site some of its most substantial changes in years. Some of the changes I like, and some make me think I wish Google had stayed out of it. Here's how to use the site, what's different, and what's cool. NO [...]


From Browser To Digg Clone: The Short, Unhappy Life Of Netscape

Netscape has been reinvented several times since its acquisition by AOL in November 1998 -- and all of these efforts have essentially failed. In addition to a browser, the Netscape brand had been associated with a portal and discount dial-up ISP (and still is) before Jason Calacanis turned the site into a Digg clone in late 2006. In retrospect, TechCrunch says, the Calacanis effort was a failure. (Calacanis left AOL in November, 2006 and launched Mahalo in May, 2007.) TechCrunch reports comScore numbers that chronicle 2007 as a year of traffic in decline for Netscape as a "social voting" site [...]


Scoop: Google Responds To Rep. Joe Barton’s 24 Privacy Questions

As we covered earlier, US Representative Joe Barton sent Google a letter with 24 questions relating to privacy -- along with a week to answer them. I was annoyed that some seemed basic and already answered in a way that one of his interns could easily uncover. But Google's now replied to the letter with a 19-page response with answers. You'll find the responses in this PDF file. It's the weekend, so I'm off and leaving a deeper analysis until Monday. Google is providing the PDF file to media outlets that asked for it. I think we're the first to have done so. Below, the contents of the [...]


SearchCap: The Day In Search, December 21, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: If Paid Search Isn't Working Then You're Doing Something Wrong The Nielsen Company recently completed a survey asking consumers their opinions on advertising, including offline and online. When asked "To What Extent Do You Trust the Following Forms of Advertising?" paid search ads were ranked near the bottom compared to other forms of advertising. This should not come to... Yahoo China Loses Case On Linking To Unlicensed MusicYahoo! Found Guilty of Mas [...]


If Paid Search Isn’t Working Then You’re Doing Something Wrong

The Nielsen Company recently completed a survey asking consumers their opinions on advertising, including offline and online. When asked "To What Extent Do You Trust the Following Forms of Advertising?", paid search ads were ranked near the bottom compared to other forms of advertising. This should not come to a surprise to any paid search marketer, but it’s also not bad news, either. Paid search marketing, when done correctly, fills consumer needs. And if your ads aren't attracting clicks and conversions, you're simply not recognizing or filling those needs. Here are a few things to [...]


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