More from Search Engine Land: Page 4

PPC

Free Webcast Tomorrow: Search Marketing – The Basics

SEO, SEM, PPC, keywords, AdWords, analytics — what does it all mean for you as a marketer when you’re just starting out with search? You know you need to incorporate search into your marketing mix, but where do you begin? We’ll help you get started with this introductory webcast about search engine marketing. Industry veteran […]

Facebook

Facebook Opens Platform, Bebo Adopts It

TechCrunch reports that social network Bebo launched its new Open Application Platform this morning in San Francisco. But the platform is an exact duplicate of Facebook’s platform, based on Facebook opening up the code to third-party developers. (Here’s the Bebo press release.) Bebo is part of OpenSocial, the competing Google initiative that also features MySpace, […]

SEO

AOL Creates “Platform-A Marketing Solutions” Unit

Trying to realize the promise of its “Platform A” integrated display advertising initiative, AOL has created “Platform-A Marketing Solutions.” The new unit combines the formerly separate sales teams of AOL and Tacoda. AOL acquired behavioral targeting firm Tacoda in July of this year. The effort is focused chiefly on traditional brand advertisers and the top […]

SEO

Microsoft Acquires UK-Based MultiMap Mapping Provider

Microsoft announced this morning that it has acquired UK-based mapping platform and consumer destination MultiMap. Deal terms weren’t disclosed. MultiMap will reportedly operate as a wholly owned subsidiary of Microsoft but within the Virtual Earth and search teams. According to the press statement issued, MultiMap brings “new location and mapping technology to complement existing offerings […]

Content

Yahoo Does Deals With Cars.com, CNBC, Renews Deal With InfoSpace

Yahoo Autos has swapped out previous partner, AutoTrader, and replaced it with a broader editorial content and listings deal from newspaper-owned Cars.com. It’s unclear whether Yahoo’s embrace of the newspaper industry had anything to do with the deal. But it promises more content and listings on the site and apparently “marks the first time new […]

Google

Google Adds Subscribed Links To Universal Search Interface

Google Subscribed Links Integrated Into Universal Search from Google Blogoscoped reports Google has integrated subscribed links into the Universal Search interface within the search results. In the past, subscribed links, which is part of the Google Custom Search Engine initiative, would be listed in a green box at the top of your search results. Now, […]

SEO

A Holiday Post Mortem For Online Retailers

If you can believe it, the holidays are almost over. Turkey Day is now long gone, and in less than 2 weeks, the big man in the red suit will be making his way back to the North Pole. Wondering where the time went? Better yet, wondering how you’ll fare this holiday season? Well, you’re […]

Analytics & conversion

B2B Web Analytics: The Search For High-Value Prospects

The objective of B2B search marketing is often to capture lead information through registrations for white papers, case studies, newsletters, free trials, research data, etc. But what about site visitors that don’t take the bait? Does that mean they’re not serious prospects? Of course not. It would be arrogant to assume that any prospect worth […]

Link building

Making the Most Of In-House SEO Project Delays

Natural search teams can get seriously hung up due to the bottlenecks that may exist within organizations of various sizes, preventing them from achieving outstanding organic search results. One type of bottleneck is IT delays that prevent timely implementation of SEO projects. Many times, these delays can’t be avoided. But that doesn’t mean you can’t […]

Search features

Mahalo Adds The Social Graph To Search

Everyone’s been talking about how the social graph is the next evolution of search. Search 4.0. The next step forward after Search 3.0’s blended and personalized search. Today, Mahalo is taking that next step and adding a social layer to their search results. Jason Calacanis, Mahalo founder, says that the problem of search will be […]

Content

Video Search Engine Truveo Expands To More Countries

As part of its continuing international rollout, AOL-owned video search engine Truveo has launched in Australia, Brazil, Italy, Mexico, the Netherlands, Russia, and Turkey. The site has experienced dramatic growth since its relaunch in August as a consumer destination. According to the press release, 70 percent of Truveo traffic now comes from outside the US […]

Google

Google Patent On Anchor Tags And Web Crawling

One of the key elements of how the Google search engine works involves the use of the words, or anchor text, that appear in a link on a source page, to describe a page targeted by the link. We know this from statements about anchor text made in documents like the Lawrence Page and Sergey […]

Content

Search Illustrated: The Value Of An Inbound Link

Most SEOs know how important inbound links are to a successful search marketing campaign. After all, links are widely considered to be the backbone of Google’s ranking algorithm. However, inbound links can carry many different meanings beyond just a top ranking. This week’s infographic explores three different perspectives on the value of an inbound link:

Local

Google Street View Continues March, Introduces Embedded Version

According to Boston.com, Google’s Street View images are rolling out to more US cities today, including Boston, Providence, Dallas, Fort Worth, Indianapolis, Detroit, Minneapolis, and St. Paul. Google Operating System counts the total number of US cities with StreetView now as 23. StreetView is also actively in development in Canada, Europe, and Australia.

Ecommerce

Google Launches Navigational Links Worldwide

Google’s Navigational Bar Goes International reports Google has launched the navigational links interface that was launched in the US in mid-May, worldwide. Each country may have the navigational links in a different order and different options. For example, while one country may have a link for Orkut, another country may not list that link at […]

Content

In Parallel Universe, Porn Producer Sues YouTube Clone

The world of pornography often mirrors the world of “respectable” publishing and content. For years the adult film awards in LA both mocked and aspired to be like the Oscars. Porn producers are also often tech pioneers, the most famous example of which is the adoption of the VCR early on for distribution. And many […]

Google Ads

Google AdSense Makes A Few Small Improvements

The Google AdSense Blog announced several improvements to the AdSense console. The improvements include: Channel IDs are now visible within the channels section of the console Last ad modification dates are now shown in your manage ads screen Manage ads feature is coming to your referral units And some status terminology changes to ad units […]

SEO

MapSpammers Getting More Sophisticated

After the first relatively unsophisticated Google MapSpam bulk upload attempt became public, I had a long and interesting conversation with a webmaster who had spent many years implementing a “long tail search” campaign on behalf of local business in a major market. He pointed out that with a little bit of work, a national company […]

PPC

Ask.com Launches AskEraser Giving Searches Ability To Search Anonymously

Ask.com has launched AskEraser, giving searchers the ability to search anonymously. Ask.com told us about this tool back in July, and six months later, it’s now live for all searchers to use. When a searcher activates AskEraser, Ask will stop recording the searcher’s search queries and cookie information. This information includes IP address, User ID, […]

Content

When Links Are Dead But Not Forgotten

Five years ago, in June of 2002, I was helping announce and build links for Home Depot’s Online Kitchen & Bath Design Center. Have a look at the announcement I ran on my URLwire site here. Notice that the URL Home Depot used for the design center was https://www.homedepot.com/designcenter/. I love nice short clean URLs […]

Google

Some GMail Accounts Wrongly Disabled As Spammers

IDG News and Search Engine Roundtable discuss the “inappropriate disabling” of an unknown number of GMail accounts late last week. Google was apparently going after spammers and got a little overzealous. The company said that the outage affected less than 1 percent of all users and reportedly all the accounts that were wrongly disabled are […]

Advertising

Microsoft To Be Exclusive Ad Provider To CNBC.com

Microsoft announced today that it would become the exclusive third party provider of contextual and display advertising on CNBC.com, which reportedly has 2.6 million monthly uniques. While NBC and Microsoft already have a relationship, this deal is indicative of a bigger push by Microsoft for third party ad syndication. Microsoft’s biggest ad distribution partner currently […]

SEO

Coming Layoffs At AOL, Yahoo?

Silicon Alley Insider is predicting impending layoffs at AOL and recommending them at Yahoo. Alley Insider’s Henry Blodget says that layoffs would be good for Yahoo and “Demonstrate that CEO Jerry Yang can make the tough, unpopular decisions necessary to get this company humming again.” I think that he’s correct that the pressure on Yahoo […]

LinkedIn

LinkedIn Redesigns, Adds Features

LinkedIn has responded to the challenge of Facebook today by joining OpenSocial and launching its developer platform as well as a new look (still to come) and host of new features. They’re described in some detail on VentureBeat. The design changes include a new homepage, an emphasis on activity feeds, customized company news, and several […]

Bing

MSN Introduces Advertising On Mobile Portal

Not long ago, Microsoft’s MSN relaunched its WAP portal. Today the company is introducing display advertising (graphical and text ads) to MSN Mobile in the US market. (Mobile display advertising is already present on MSN in Belgium, France, Japan, Spain, and the UK.) According to AP, inaugural advertisers include Bank of America, Ford (Jaguar), and […]

Ecommerce

TechTicker, Yahoo’s New Tech Focused Investor Portal

Yahoo to Start Internet Program for Technology Investors from the New York Times reports Yahoo is going to launch a new technology finance portal named TechTicker next month. The portal will focus exclusively on technology companies and stocks. Brian Nelson, Yahoo spokesperson, said the portal would offer daily streaming-video segments, blog posts, and live coverage […]

Content

Links & SEO: The Huge Link Value Factors Survey

Wiep Knol has surveyed 17 well-known and respected SEOs in the industry all about links. His survey asked questions exclusively about links and the value they had on search rankings. There were about 40 factors included in this survey. You can find the full survey results over here, but if you prefer to download a […]

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