EFF Sues DOJ Over Googler For Correspondence With Horvath

Group Sues Justice for Google Contacts from Washington Post reports that the Electronic Frontier Foundation filed suit against a former Googler. The EFF want to know what was said between Google and Jane Horvath, a former US Justice Department privacy lawyer who now works for Google. The suit was filed in U. S. District Court for the District of Columbia yesterday. The EFF said: Google has an unprecedented ability to collect and retain very personal information about millions of Americans, and (Justice) and other law enforcement agencies have developed a huge appetite for that information [...]

Lessons Learned As An In-House SEO Consultant

Jessica Bowman's article in the Winter issue of Search Marketing Standard, "Bringing SEO In-House," defines the In-House SEO Life Cycle as: Courtship, Honeymoon, Reality, and Synergy phases. In the courtship phase you recruit the best in-house SEO possible. When the honeymoon is over, reality sets in. That's when you have a chance to develop synergy. She also suggests two different options for your in-house search marketing team: All In-House or Hybrid Outsourcing. Based on our experience at Red Door Interactive, there usually seems to be a certain amount of outsourcing by in-house teams, ev [...]

In-Depth With EveryZing Chief Revenue Officer Stephen Baker

EveryZing, the search solutions provider well-known for offering speech-recognizable, time-coded, linkable transcripts for video and audio content in their multimedia search engine, today announced the official launch of its commercial program to larger media publishers. Recently I conducted an exclusive interview with Stephen Baker, Chief Revenue Officer for EveryZing. Months ago I had the opportunity to preview a beta of their program on the Boston.com website, and Baker informed me since they've signed new major clients such as Reuters, Dow Jones, Intercom Radio, MarketWatch, and Tivo&m [...]

EveryZing Introduces Multimedia Optimization Tools For Publishers, SEOs

EveryZing announced today that it has launched ezSEO AND ezSEARCH, two products designed to improve the findability of audio and video content by both web search engines and content provider site search services. ezSEO is a templated publishing system that can rapidly build thousands of pages that are search friendly, even when the content is primarily video or audio content that lacks keyword rich text. ezSEO uses patented speech-to-text recognition technology to extract relevant text from audio and video and then populates pages with topically dense content. The system can create snippets w [...]

Leveraging Search To Meet B2B Challenges

B-to-B marketers have unique challenges to overcome—everything from the lengthy sales cycle, to tracking gaps from leads to sales, to heavy competition on top terms. But the good news is that search engine marketing helps marketers meet these challenges head-on. The bad news is that this list of challenges is far from comprehensive. In fact, research by the Institute for the Study of Business Markets identifies five key challenges for B-to-B marketers in the next few years. I was particularly struck by the two below: B-to-B marketers need to better learn about customer needs [...]

SearchCap: The Day In Search, February 26, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Day One CoverageThe sessions for the first day of Search Marketing Expo West is now complete. I am about to head into the Search Bowl Tailgating and SMX Search Bowl but I'll post that coverage tomorrow, if any. Here are the blog posts and news items I found throughout the web for... Minimum Bids In Yahoo About To ChangeYahoo announced that the minimum bid of $0.10 within the search network will no longer be a true minimum bid. Yahoo is changin [...]

SMX West Day One Coverage

The sessions for the first day of Search Marketing Expo West is now complete. I am about to head into the Search Bowl Tailgating and SMX Search Bowl but I'll post that coverage tomorrow, if any. Here are the blog posts and news items I found throughout the web for today's conference: SMX Bash Kickoff, Web Optimist Avoiding Keyword Pitfalls, Search Engine Roundtable Blended Search Revolution at SMX West, Search Engine Journal Danny Sullivan Highlights Importance of Local Search in SMX West Keynote, David Mihm Danny Sullivan SMX West Keynote, Web Optimist Decrypting Quality Scores, BruceCla [...]

Minimum Bids In Yahoo About To Change

Yahoo announced that the minimum bid of $0.10 within the search network will no longer be a true minimum bid. Yahoo is changing it so that the minimum bids can be lower or higher than $0.10. This does not impact the content network. What makes a minimum bid go higher or lower? Two factors: (1) Value - the number of bidders and their bid amounts in a particular keyword market (2) Quality - the relevance of keywords, or how frequently users click on the ads associated with them relative to competing ads Tips on how to keep a low minimum bid? Here are some quick tips for how advertisers c [...]

How Depending on Quality Content Can Actually Cost You Links

"Content is king." If you're like me, you've heard that phrase more times than you can count. And for the most part, it's true. Truly unique content can make or break your link development campaign. If you have it, you'll find attracting quality links takes minimal effort for exceptional results. Without it, you'll find link development to be a daunting and uphill battle. But while content may be king, you'd be well advised to remember that even the best king can be dethroned. Build it and they will come I've heard it many times: I'll just write quality content and the links come wit [...]

From SEO To Social Media: Content Is Still King

There was a time in social media, just as in search engine optimization (SEO), when everything was only about getting to the front page. Little attention was paid to what happened after you got there, and for a while it seemed as if you could do it in your sleep. Over the last year, social media has evolved and become a more common form of online marketing and link building. With that evolution, it has become more difficult to push your content to the front page of top social communities, and the different communities’ algorithms have taken into account the various tricks and methods prev [...]

Despite Takeover Turmoil, Yahoo Not Rolling Over & Playing Dead

A curious thing is happening: Yahoo seems to be executing in the midst of the chaos of uncertainty surrounding its future. Speaking at an IAB event yesterday, Yahoo CEO Jerry Yang [...]

Google AdWords Launches Limited Beta Test Named “Automatic Matching”

Dan Thies reported that some Google AdWords advertisers are beta testing a new AdWords feature named "Automatic Matching." Automatic Matching is a way for Google to help the advertiser utilize their full budget towards keywords that they may have not been targeting. If they have used only 50% of their ad budget, Google can detect that, and expand the advertisers' keyword lists based on their current keyword list and past history. There has been a lot of heated debate about this beta product. Many feel Google doesn't have the right to automatically expand one's keyword list just to deplete [...]

Google Updates AdSense Terms & Conditions

AdSense publishers, the next time you login to your AdSense console you will likely have to agree to new terms and conditions. The Inside AdSense blog announced that Google has updated their AdSense terms and conditions to include better verbiage for new products and features, as well as an update to their privacy requirements. The privacy requirements part tells publishers that it is their responsibility to notify their users that the use of cookies and/or web beacons are being used to collect data. Although Google may have these details in their policies, it is required by Google's terms [...]

Google Talk / Gmail Adds Live Chat & Invisible Mode Features

Google Talk has announced a couple new features, including Google Talk Chatback and invisible mode. The first feature is similar to a live chat box that you can add to any web page and chat with anyone via your Google Talk or Gmail account. Google calls the feature "chatback," and it allows anyone, even without a Google Talk account, to talk to you via your Google Talk account. The second feature is "invisible" mode for your Gmail and Google Talk status. Google says this feature comes in handy when your away status is just not good enough. This way people don't even see you to instant mes [...]

Google Joins “Unity” Undersea Cable Consortium For More Transpacific Bandwidth

Google has joined a consortium of Asian companies, Bharti Airtel, Global Transit, KDDI Corporation, Pacnet, and SingTel, to build an undersea transpacific fiber optic cable that will provide much greater bandwidth capacity between the United States and Japan. According to the press release, the cost of the new "Unity" cable effort will be $300 million. Reportedly, each fiber pair (five expandable to eight) will have capacity of up to 960 Gigabits per second (Gbps). The bandwidth should be available in 2010, the group says. The Google Blog explains the company's rationale for the investment: [...]

Search Illustrated: How To Use Social Media Sites

As SEOs, we know that a little creative thinking goes a long way in using social media sites to promote a business. In one way or another, these collaborative communities provide endless opportunities for viral and word-of-mouth marketing. This week's infographic provides a handy snapshot of the top social media sites, what purpose they were designed to serve, and what other types of user interaction they support. Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of [...]

Yahoo Buzz Launches: Votes, Searches, & Emails Used To Rank News

As expected, Yahoo Buzz has now launched -- a site where "buzz-worthy" news articles are highlighted based on user votes, searching activity, and email sharing. Hot stories on Buzz may also get featured on the Yahoo home page, an added incentive to get publishers considering the program. At launch, Buzz is said to have stories included from nearly 100 publishers. A future program will allow other publishers to participate. It's not clear if content is automatically submitted or if this happens only when a Buzz Badge is added to a story and used by readers at a site to submit to [...]

Yahoo To Announce “Search Monkey” Enhanced, Annotated Results At SMX West

Today, at the inaugural Search Marketing Expo West conference, Yahoo plans to unveil a project code-named "Search Monkey," a set of open-source tools that allow users and publishers to annotate and enhance search results associated with specific web sites. The new enhancements differ from Yahoo's "Shortcuts" that sometimes appear at the top of search result pages. Shortcuts are served by Yahoo whenever the search engine is confident that the shortcut links are more relevant than the other web search results on the page. Often, shortcuts highlight content from Yahoo's own network of sites. Th [...]

Andy Beal Launches Trackur For Monitoring Online Reputation

When monitoring what people are saying about you and your brand online, you have two main choices. You can use Google Alerts as well as search a variety of social media and social networking sites manually, or you can pay a reputation management firm to do expensive monitoring for you. Now you have a third choice. Andy Beal, who specializes in online reputation management, has launched a site called Trackur that enables you to set up monitoring across a variety of sites on a set of keywords at a much lower price than reputation management firms generally charge. Trackur has three packages [...]

SearchCap: The Day In Search, February 25, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO Announces New 2008 Board of DirectorsSEMPO has announced the 2008 Board of Directors that will take office on March 12, 2008. The board of directors includes:... Ask.com Adds More Sponsored Ads, Pushing Organic Results Below FoldI was messing around with the Ask.com interface on my Mac and decided to compare some results between my Mac browser and Internet Explorer for PC. I noticed that Ask.com is now displaying five sponsored results for many k [...]

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