More from Search Engine Land: Page 3

Advertising

Microsoft & Google Sued Over Paid Search Patent Infringement

Google And Microsoft Sued For Patent Infringement from MediaPost reports Google and Microsoft were sued for patent infringement over their paid search platforms. A Ohio based company named Paid Search Engine Tools of Liberty Township said Google’s AdWords and Microsoft’s adCenter products infringe on their patent, “Paid search engine bid management.” The full patent can […]

Analytics & conversion

Eight B2B Landing Page Conversion Tips

Driving prospects to your website is only half the battle. What can B2B marketers do to entice visitors to take desired online actions…and improve conversion rates? Here are eight easy-to-implement tips designed to improve landing page relevance, persuade action, build credibility, and maximize response rate.

Content

Yahoo Makes Big Customer Satisfaction Gains In Search

The Yahoo Search Blog discusses improvements in consumer satisfaction scores for Yahoo Search, according to the most recent Keynote Customer Experience Rankings of search engines. According to Keynote Systems, “Yahoo! is, indeed, achieving noticeable improvements in user experience and beginning to close the gap with Google in several key search experience drivers.”

SEO

SES London Day One Recap

SES London kicked off today and now that it is after 7pm in London, day one is over. Below is a collection of live blogging and sessions I found from the conference. If more day one coverage comes out after this post, I will add it to day two coverage.

SEO

Why Commercial Domains Don’t Get On Digg Any More

Last year I wrote a post called 5 Reasons To Put Viral Content On Mini-Sites, providing reasons why you might opt to use a mini-site rather than keeping all the content on your main domain. One of the reasons was because content might not spread due to your domain.

SEO

Last Call – SMX West Next Week in Santa Clara

Search Marketing Expo’s SMX West, the conference only the editors of Search Engine Land could bring you, is just a week away. Don’t miss out. Register today. Join the more than 1600 search marketers from more than 800 companies who will attend SMX West for cutting-edge SEO and PPC content, insightful keynotes, and community-building networking […]

Apple

A Big Roundup Of Link Building Tools

Ask any link builder what link issues they’re consistently asked about and one of them will be linking tools. Link building is such a time consuming and detailed process that it’s only natural people look for tools and techniques to maximize their time. Those who spend a lot of time link building are familiar with […]

SEO

Topix To Power Community For Local NBC Affiliates

Community and local news site Topix struck an agreement to power discussion forums for NBC Universal’s 10 local owned and operated station web sites. Topix already does this for selected newspapers and Gannett TV sites and claims 100 media partners for its local news and/or community features.

Content

China Government Censured Baidu For Spreading “Filthy Pictures”

China’s top Internet search engine, Baidu.com, censured for allegedly spreading racy photos from the International Herald Tribune reports Baidu has been censured by a government backed watchdog group for helping spread “filthy pictures.” Internet users in China were reportedly using Baidu to find images of actor Edison Chen and several female stars in sexual acts […]

Google

Google Earth Image Update: Spain Images

Google Earth is constantly obtaining new satellite images and updating their old ones. The Google Earth Blog stays on top of most these updates and has notified us of a recent update where Google has added more detailed imagery of Spain. The Google Earth Blog reports the imagery update covers the eastern edge of Spain, […]

Bing

Microsoft Signals Long Term Commitment To Search Even Without Yahoo

Bill Gates told Reuters that, with or without Yahoo, the company would be investing heavily in Web search over the long term to compete with Google. Whether genuine or a negotiating position, Gates’ remarks also suggest that there won’t be any significant adjustments in the bid amount, currently valued at just over $41 billion and […]

Google

Hitwise: Google Users Older, Bigger Spenders Than Yahoo’s

Hitwise performed an interesting demographic analysis last week, comparing the breakdown of Google and Yahoo search users. What it found was that Google users skew older than Yahoo search users, bucking some of the conventional wisdom in the market about the relative composition of their audiences. Google users are also more likely to be affluent […]

SEO

Yahoo Buzz: Next Digg Competitor

Valleywag has screen captures of a new Yahoo web site, reportedly launching February 26th, named Yahoo Buzz Beta. Yahoo Buzz will be similar to Digg, but will start only with 100 sites allowed into the system. After the initial beta period, all sites that are accepted into the Yahoo Publisher Network will be allowed to […]

Ecommerce

Blueprints Of Google’s Oregon Data Center

Harper’s Magazine has a spread showcasing a blueprint of Google’s Oregon data center in The Dalles. The article documents the data center at 68,680 square feet with three buildings, two that are currently completed. The data center would require enough power to light up about 82,000 homes, equivalent to 103-megawatts of electricity. Check out the […]

Google

Google Helps In Child Porn Bust In United States

Former Batesburg-Leesville High teacher indicted in internet bust from WISTV.com reports a high-school teacher was indicted for distributing and soliciting child pornography on Google-owned Hello.com. Hello.com is a site that allows users to chat in real-time while exchanging photos. Timothy Lynn Brumit, a 47-year old high school teacher in Batesburg-Leesville, allegedly used Hello.com to send […]

Google

Google Contractor Sues Google Over Google Sky Layer

Lawsuit claims Google stole idea for Sky layer in Earth from News.com reports a Google contractor named Jonathan Cobb is suing Google for allegedly stealing a Sky layer idea from him. Sky layers are data in both graphical and textual form that are used in Google Earth. Jonathan Cobb filed suit in an Atlanta federal […]

Paid social

Virtual Blight & The Ten Commandments For Online Marketers

Among the most powerful trends of the last three years has been the emergence of community/social media/social-networking sites with large user bases and incredible traffic. The traffic enjoyed by these successful virtual communities creates financial incentives for bad actors who want to hijack traffic for their own purposes. The open participation inherent in user generated […]

Google Ads

All Clicks Aren’t Created Equal: Q&A With Danny Sullivan

Earlier this month, in a blog post reporting our clients’ aggregate ad spend across the major search engines, we noted that Google’s slice of the pay-per-click pie increased across 2007. I wrote: “We never sat down and had meetings about moving budgets. Rather, our systems noticed that ever-so-slightly better clicks could be had on Google […]

Google

Google Snubbed By Dow Jones

As Canada’s Globe & Mail reports, Google wasn’t invited to join the Dow Jones Industrial Average (DJIA) when other, arguably less impressive companies were, in the first changes to the composition of the DJIA since 2004.

Local

Four Newspapers Join To Create Another Local Network For National Advertisers

Newspapers have watched as “their” national advertisers have gone elsewhere online to get the reach and local placements that they provided almost exclusively offline. There have been several disappointing attempts in the past to build a national network of newspaper publishers: the failed New Century Network and the existing but arguably underperforming Real Cities and […]

Content

Porn Company Wants Google & Yahoo To Protect Kids From Pornography

Porn studio wants Google, Yahoo to protect kids from adult video from the AFP reports Steven Hirsch, the co-founder of Vivid Entertainment, a pornography company, wants Google and Yahoo to do more in protecting children from accessing pornographic content. Steven Hirsch said: None of the search engines and portals, but particularly Yahoo and Google, has […]

Microsoft

Official: Microsoft Management Reorg Announced; Dueling Ad Groups?

We expected a management shuffle from Microsoft today, and now they’ve delivered it. The company has announced seven new senior vice presidents and seven new corporate vice presidents. I’ll focus on the search and advertising front, where we now have two different senior vice presidents overseeing advertising. Best I can tell, one’s looking after search […]

Google Ads

AdWords + Video: Video Ads Come To Google Search Results

We’ve been expecting them — now they’ve arrived: video ads on Google. Google Tests Video Ads on Search Results Pages from the New York Times has confirmation from Google that they are out there, though I haven’t seen anyone reporting them live and in the wild yet. It really shouldn’t be that much of a […]

SEO

Vertical Search Provider Healthline Beefs Up Content, Features

Health is one of the “strategic consumer verticals” that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There’s also Steve Case’s much-hyped Revolution Health. (WebMD is the category leader according to comScore.) However, one of the […]

Bing

Microsoft Executive Shuffle Goes “Live”

The anticipated Microsoft reorganization is now happening. We wrote about it previously with respect to the ouster of Steve Berkowitz. Some are speculating that these changes anticipate a future integration of Yahoo into the company. But Mary Jo Foley says they were in motion well before the announced bid. (NOTE: See Official: Microsoft Management Reorg […]

SEO

7 Things I Love About Small Business SEO

It’s Valentine’s Day, and what better day to give a big smooch to small businesses? Having worked exclusively with small businesses for the first nine years of my online marketing career, and with several small business owners in my family, I have a lot of appreciation for the hard work it takes to succeed. The […]

Google SEO

Hitwise Illustrates How A Google Slap Can Hurt Hard

What happens if your site gets ‘blacklisted’ by Google? from Hitwise illustrates how dramatic a Google penalty can be to a company’s success. Hitwise collected search data and upstream traffic for searches for ‘car insurance.’ The search term saw a 31% increase in share of searches by the week ending 29th December. Around January 26th, […]

Link building

Wanted: Topics For Networking Lunch Tables At SMX West

Last week, I mentioned the ways we’re helping people networking online ahead of our big SMX West conference later this month in Silicon Valley (Feb. 26-28), as well as the parties, including the "Google Groove" on the last night. But we will also have special lunchtime tables set aside where people can reserve a place […]

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