More from Search Engine Land: Page 4

Paid social

The Inconvienent Truth About Social Media Marketing

Social media is hot. Everyone wants to be on Digg’s home page. Link baiting, especially using things like numbered lists, imperative rules, or controversial hooks is the SEM strategy du jour. There’s just one — major — problem with spending so much time and effort on capturing the eyeballs of social media users. Social media […]

Content

Meet The Moguls At Tube Mogul

One of the “feel good” stories of the past year is Tube Mogul, the little start up that has come to support over 15,000 video creators as the video distribution and metrics tool of choice Tube Mogul began when a couple of UC Berkeley Business School students (John Hughes and Brett Wilson) decided to enter […]

Ecommerce

Pew: Americans Increasingly Shop Online But Still Fear Identity Theft

For the readers of Search Engine Land it might come as a surprise that, while most US adults find online shopping “convenient,” they still don’t like sending personal or credit card information over the internet. Based on a consumer telephone survey, among 2,400 adults (9/07), the Pew Internet Project found a range of contradictory attitudes […]

Content

B2B Blogging: Using Thought Leadership To Drive Positioning & Sales

The B2B world is wrestling with how to effectively harness “word of blog” marketing—let alone the glittery new world of social media marketing. How can we use social media sites to create that viral buzz that sends awareness and sales soaring? We see what occasionally happens in the consumer market, and we want some of […]

SMX® - Search Marketing Expo & Conference series

WPP To Consolidate Search Agencies Under GroupM And Outrider Brand

Global ad agency WPP, which paid almost $650 million for 24/7 Real Media last year, will be bringing together all its search agencies under the Outrider brand and under the GroupM media division. That includes the search group at 24/7, Catalyst, Quisma, and Outrider, which won Yahoo’s Searchlight Award in New York last night for […]

Ecommerce

Google Opens “Doodle 4 Google” Competition For School Kids

Today Google announced the launch of the Doodle 4 Google competition. The Doodle 4 Google competition is open to K-12 students in the United States (another version has run for two years in the UK). Students are asked to design a Google Doodle using the inspiring line of “What If…?” The winning student’s Google Doodle […]

Google

Google On Centerfold Of Marie Claire

Nathan Weinberg reports Google has made it big in fashion, by being the centerfold of the Marie Claire magazine. The 12 page piece was named Fashion for Work at the Google Headquarters and highlighted model Britni Standwood throughout the Googleplex. You can scan these pictures of Standwood on Google’s roof, in a Google sleep pod, […]

Google Ads

Google AdWords To “Strictly Enforce” Display URL Policy

PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is remaining the same, but starting April 1st, Google will begin “strictly enforcing” it. Last Saturday, account managers began notifying […]

SEO

Designing And Owning Your “Search Shelf Space”

Ever walk into a store to purchase something, only to find it’s not there? You know what you want and you’re ready to buy, but you can’t find it. Bewildered, you paw through the shelves, searching high and low, but to no avail. Exasperated, you leave. Sound like fun? Hardly. When you walked into that […]

Bing

Updated: Yahoo Layoffs Happening Now

The expected Yahoo layoffs started a few hours ago. Two very good people I know are among those cut. No doubt we’re going to be hearing from many more. Below, a rundown on reports I’ve spotted from others on the web about the cuts. As more comes in, we’ll update or do a fresh post. […]

Bing SEO

MSNbot 1.1: Live Search Implements A More Efficient Crawl

Today, Microsoft announced changes to their Live Search crawler intended to reduce bandwidth resources during the crawl of a site. MSNbot (upgraded to version 1.1) now supports both HTTP compression and conditional get. The post on the Live Search Webmaster Center blog describes each feature in detail and includes links to tools you can use […]

Content

LinkSpotting – Headlines That Lead To Links and Why

My last column, When Linking Experts Go Underground, elicited some interesting responses, and a private email with the following awesome request: OK Eric – if you really follow hundreds of SEM news sources every day, you are seeing literally thousands of headlines every week. How do you spot the few that actually relate to and […]

SEO

Looking For Generation Google Panelists

At our SMX West conference later this month in California, we have a special session I’m really looking forward to: Generation Google: A Talk With Today’s Teens. I thought it would be fun to let the audience ask some teenagers about how they use search engines and what they think of the search space in […]

SEO

Tech Companies Go After Yahoo Employees In Wake Of Microsoft & Layoff News

Silicon Valley Recruiters Zero In On Yahoo Employees from CNNMoney reports that technology recruiters are being inundated with requests from technology companies for them to find and secure Yahoo employees. Specifically, these technology companies are seeking developers, project managers, and key executives who may want to jump ship ahead of a possible Yahoo-Microsoft merger and […]

PPC

Internet Ads Grow; Google Sees Slight Decline

IDC reports that overall Internet advertising has grown 27% year over year to $25.5 billion in 2007. The fourth quarter of 2007 grew about 28% over the fourth quarter in 2006 to $7.3 billion. Google saw a dip in its share of the US market for the first time in two years, dropping 0.5 percentage […]

Paid social

How To Shout On Social Media Sites Without Screaming

No feature that I can recall in recent memory has polarized the social news sphere more than the ability to mass-alert stories to other users for immediate votes. StumbleUpon has the “send to” feature, Propeller has “site-mail,” and Digg has “shouts.” As I’ve said before, the feature is a great one in principle but can […]

SEO

Microhoo: Divining The Probabilities

Yahoo’s board has officially rejected Microsoft’s bid for the company, but that’s likely just a gambit to either pressure Microsoft to sweeten its bid or stall for time while Yahoo explores other alternatives. What’s the likelihood of Microsoft actually succeeding in its takeover attempt? There are many possible scenarios. Will Microsoft have to increase its […]

Bing

Microsoft Buys Danger

Microsoft has acquired Danger, Inc., maker of the T-mobile “Sidekick” device and the Danger operating system and platform. Danger has been hailed as highly innovative and its platform and OS pre-dates the iPhone (the company was founded in 2000). There’s a bit of an irony here in that Danger was co-founded by Andy Rubin, who […]

Google

Chipmakers Demo Android Prototype Phones In Barcelona

This week the mega mobile conference 3GSM (now formally called the GSMA Mobile World Congress) is taking place in Barcelona, Spain. And true to the pre-conference hype and speculation, several mobile chip makers are showing off Android prototype phones. (Gizmodo has a “hands-on” video with a prototype from the conference.) It’s important to note that […]

Google

Google: We Didn’t Censor Aboutrika’s Gaza T-Shirt Photo

Google’s Matt Cutts has lent his personal blog to the Google Images search team so they could debunk a rumor that Google censored an image of an Egyptian football player, Mohammad Aboutrika, stripping off his team jersey during the African Cup Of Nations to show a "Sympathize With Gaza" T-shirt underneath. No censoring, says Google […]

Google

The Googliest Place On Earth: Google Takes Over Disneyland

Google Operating System has a collection of Googler posts on their recent trip to Disneyland. This year, instead of going skiing as they have traditionally done for their annual company trips, Google went to Disneyland. Googlers took over Disneyland between February 4 and 6th. In fact, Valleywag reported that Googlers also took over the San […]

PPC

SEO Makes Oprah In Roundabout Way

SEO is making it big time, hitting Oprah! Actually, it’s an SEO who will be on Oprah and not talking about his business but his personal life. Rand Fishkin is slated to share how he popped the question for his fiancee Geraldine last year. Kim Krause posted the news of Rand being on Oprah at […]

Google

Google Wins Upside Down Social Security Number Privacy Lawsuit

Eric Goldman reports Google has won the Jayne v. Google Founders lawsuit (PDF). The suit was filed by Dylan Stephen Jayne against Google for $5 billion. Jayne claimed when you turn his social security number upside down, it spelled Google. In any event, a United States court of appeals for the third circuit dismissed Jayne’s […]

Google Ads

What, Exactly, Are Google AdSense “Other” Relevancy Factors?

It’s been well established that a core—predominant, even—component of the Google AdWords quality-based bidding formula is historical CTR (clickthrough rate). New keywords get treated a bit differently, though; the algorithm must predict CTR based on the similarities of your ad group’s characteristics to historical data in Google’s vault. If you read through Google’s official descriptions, […]

Google Maps

How To Get On Google Maps Without An Address

One of the top issues in delivering up local search results in a map-based format is what to do with businesses which have no street address. During the SMX Local & Mobile conference back in October, Dick Larkin asked Google Earth VP Michael Jones a question about this very thing: "What should we recommend to […]

Bing

Not So Crazy: Yahoo May Partner With AOL To Escape Microsoft

Wondering what’s next after the news that Yahoo apparently plans to reject Microsoft’s takeover offer? The Times Of London reports Yahoo will restart merger talks with AOL. Below, more about the news along with some back history on AOL in search and why a Yahoo-AOL partnership might indeed be a compelling way to convince Yahoo […]

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