More from Search Engine Land: Page 2

Bing

MicroHoo: Let The Proxy Fight Begin!

The Seattle PI is suggesting that the fight for control of Yahoo’s board, which Microsoft had previously threatened, may begin in earnest this weekend. Conversations with institutional shareholders have already been taking place. The three week deadline set by Steve Ballmer for Yahoo to come to the table will expire this weekend; hence the Seattle […]

SEO

Yahoo! Launches SearchMonkey Developer Tool In Limited Preview

Today, Yahoo! is providing a "limited preview" of a tool that enables developers to create SearchMonkey applications. Yahoo! CTO Ari Balogh will be unveiling the tool at Web 2.0 Expo in San Francisco today, and more details are available in the Yahoo! Search Blog. Yahoo! first announced SearchMonkey in February at SMX West, and followed […]

Bing

US Justice Department Scrutinizing GooHoo Paid Search Test

According to Reuters the US Justice Department is taking a look at the paid search partnership test between Google and Yahoo. According to the article, there are antitrust concerns raised by the test and its implications and the Justice Department has “initiated an investigation” of it.

SEO

Diagnosing The SEO Health Of Your Website

Is your website sick? In many ways, SEO consultants are like doctors, only instead of analyzing your personal health symptoms, we analyze the overall health of your website. It’s true we’re not working with life or death situations the same way doctors do, but having a website that is not receiving all the targeted search […]

Google

Google Finally Hands Over Alleged Pedophiles’ Profiles On Orkut To Brazilian Authorities

Google hands over data on suspected pedophiles to Brazil via the AFP reports Google has finally handed over profiles of suspected pedophiles to Brazilian authorities. As expected, Google did hand over 3,261 files with information about alleged pedophilia activities in Google’s Orkut communities. A member of the senate commission, Demostenes Torres, believes the data will […]

Display

Google Image Ads: Display Ads For Mobile

Yesterday Google announced mobile image ads. The ads are displayed on the mobile sites of publishers that are participating in AdSense for mobile (or that opt-in to the new program). Mobile image ads are created in users’ AdWords accounts and require more or less the same type of setup as traditional AdSense ads. The image […]

Content

A Closer Look At EveryZing

For those of you in need of a turn-key, hosted solution to gain natural search engine visibility for your video and audio content, the company EveryZing says they’re the ticket. EveryZing’s solution consists of a suite of products: ezSEARCH, ezSEO, and RAMP. The products are designed to provide users with a powerful multimedia search tool, […]

Paid social

Tools For Engaging In Social Media

We all know Social Media Marketing can be pretty time consuming. There are numerous social media communities, each requiring you to sign up, make a profile, and participate, in order to have any success with them. So it is only natural that you would like to have some helpful tools to short cut the process […]

Content

Link Development Tool Shortcuts For Firefox

A few weeks back I did a post on my blog about creating Firefox quick search bookmarks. I was surprised at how well received it was, though I think people were most pleased with the fact that I had created a download of a very small selection of the large list of SEO related Firefox […]

Apple

Leveraging PR To End The B2B Content Development Struggle

One of the biggest challenges B2B clients grapple with is content creation. Developing material that is fresh, relevant, and keeps users coming back—while also being SEO-friendly—can be difficult. This is a problem. Fortunately though, there’s an easy and effective solution. And it’s closer than you might think.

Content

Microsoft Dips In Compete’s Revised March 08 Search Figures

When I did my Ratings Service Faceoff: Search Share Compared, June 2007 To March 2008 post last week, I noted that Microsoft had an odd increase according to Compete for March 2008. The company now says this was due to Live Search Club traffic that it shouldn’t have counted. Microsoft’s US share for March 2008 […]

Google

And Now, ‘Google Me’ The Movie

Everyone has searched on his/her own name and some people even have real-time news alerts tied to their names. Now a new online documentary takes this vanity search phenomenon to a new level with Google Me the Movie. Part time actor Jim Killeen discovered there were six other Jim Killeens and so he went around […]

PPC

Yahoo Adds Click Filter Report

Yahoo announced a new reporting feature in the search marketing portal that enables advertisers to see which clicks Yahoo has deemed to be invalid. The report is named the “Click Filter Report” and is available by clicking the “Reports” tab, then selecting “Click Filter” under the “Traffic Quality Reports” section in the Reports Navigator on […]

Bing

MicroHoo: High Stakes Game Of “Chicken” Now In Progress

Yahoo’s generally solid quarter yesterday helps make the case that the company is worth more than the current value of Microsoft’s bid. In advance of the earnings call yesterday, however, Steve Ballmer said that the company was not prepared to offer any more than what it already had put on the table. Now today, in […]

Bing

Live Search News: MSNBot, Products Launches And Deep Links Appear

Microsoft’s MSNBot is doing more crawling these days and is alerting webmasters accordingly to revisit robots.txt files. More detail can be found on the Live Search Webmaster blog. In other news, Live Search blogs officially talked about its version of sitelinks that first appeared back in September (and see here).

Content

Google Sued For Undesired AdSense Inclusion

Google is being sued by a man represented by a law firm that has successfully sued Google several times in the past. The firm is Kabateck Brown Kellner and the man is David Almeida, a local businessman from Massachusetts who claims that Google’s sign up process for AdWords wrongly conceals that advertiser text ads will […]

Content

Search Illustrated: International SEO Tips

Search engine optimization can extend far past domestic versions of the major search engines. Some globally-focused companies want increased visibility in country-specific search engines outside of the U.S. market. This week’s infographic illustrates some tips and best practices associated with successful international optimization.

Bing

All Eyes On Yahoo Earnings Today

Today after the stock market closes, Yahoo will report earnings. Silicon Alley Insider offers a preview based on sources cited in the NY Post: “Several sources close to Yahoo! said the company will not blow the lid off earnings, but will likely beat analysts’ expectations of 9 cents a share and revenue estimates, excluding traffic […]

Facebook

Yahoo Including Facebook Profile Images In Search Results

The Digital Inspiration blog is reporting that Facebook profile images are now appearing as thumbnails in general Yahoo search results (as opposed to image search results). I tried several times to find the images, using different people’s names along with related phrases including “Facebook profile,” and was unable to duplicate the results. (Google has been […]

Google

Google Yet To Make Headway On Cookies Pledge In Privacy Debate

Google and the other major search engines have all been criticized in both the US and Europe over privacy issues and consumer data retention. More generally, there’s an intensifying debate about behavioral ad targeting and privacy occurring on both sides of the Atlantic. The European authorities have been considerably more aggressive, however, in demanding action […]

Google

Google StreetView Sees Expansion In Europe, With Automation Of 3D

CNet speculates about expanded Google StreetView coverage in Europe and the coming automation of 3D mapping for Google Earth and, perhaps, the desktop. Google’s StreetView project is definitely global and there have been sightings of the camera-equipped vehicles throughout Europe. It’s thus only a matter of time before the major European capitals are added (which […]

SEO

Nielsen: Google Continues High But Others Rise In Share

Continuing from previous search stats from Hitwise, Compete, and comScore, Nielsen Online is now out (PDF file) with search engine share figures in the United States for March 2008. Similar to Hitwise and comScore, Google remains at a high but unlike some of the others, Microsoft and Yahoo come off lows.

SEO

New Yahoo Search Weather Report

Yahoo Search says it’s rolling out a new search update. Yahoo’s post says the company will be “rolling out some changes to our crawling, indexing and ranking algorithms. While we expect the update will be completed soon, as you know, throughout this process you may see some ranking changes and page shuffling in the index.” […]

Bing

Microsoft – Three Weeks Or Else!

Since Microsoft offered to buy Yahoo! for $44.6 billion, interesting times have been ours to enjoy here in the land of the search engines. On April 5 2008, Steve Ballmer stepped up the game by giving Yahoo! 3 weeks to make a decision on the 44.6 billion dollar offer or they’ll bypass the board and […]

Google

Google Opens Developer “Sandbox” For iGoogle

iGoogle is one of the most interesting products at the search engine. Reportedly the fastest growing of Google’s offerings, it’s a personal start page or dashboard, but with potential to evolve into something more. Today Google announced “a sandbox for developers that helps them build richer gadgets for iGoogle, which will offer users more powerful […]

Google

Google Named Top Global Brand — Again

Millward Brown, a unit of mega ad agency WPP, has named Google the world’s top brand in its annual “Top 100 Most Powerful Brands” survey (report available here). The Guardian UK also covers the study. Millward Brown calculates the ranking based on corporate earnings, consumer survey data, projected future growth, and a host of subjective […]

Google

China Now Number One Internet Market, Surpassing US

The Chinese Internet has surpassed the US in terms of overall users. According to BDA China (reported in USAToday), there are more than 220 million Chinese Internet users (17 percent of the population) compared with 216 in the US (71 percent). This is simply a function of the huge scale of the Chinese market, with […]

Google

Anecdotal Evidence Of AdWords Performance On Yahoo

The AdWords Addict reports on the recent test of Google AdWords in Yahoo search results. Apparently changes were reflected equally quickly on both Google and Yahoo and performance on Yahoo (CTRs) was good, though no specifics are provided. Overall, the convenience of managing both engines from a single interface is also praised. Look for questions […]

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