There are many ways to bill for PPC management and each has its own distinct characteristics. Some of these billing techniques align more with an agency, and others more with an advertiser.
For agencies, the proper billing types can make the difference between being profitable and going out of business. In addition, if your goals are aligned with your advertisers, then long term synergies usually develop which means longer client retention.
For advertisers, it is important to understand the options that exist. Not all agencies offer all of the below pricing options. However, some will b [...]
Related Topics: Channel: SEM | Paid Search Column