More from Search Engine Land: Page 2

Content

Google “Knows” About 1 Trillion Web Items

How big is Google’s web index? Google hasn’t said for years and still isn’t saying — but it is blogging today about how it "knows" of 1 trillion web-based items. Joy, we haven’t had a search engine talk about pages it knows about to confuse things since the Lycos days. Glad to have Google making […]

Content

Italian Prosecutors To Sue Google Execs Over YouTube Video

Italy Is to File Charges Against Google Executives from the Wall Street Journal reports that Italian prosecutors have completed their two-year investigation and are ready to file charges against four Google executives. The suit is over YouTube hosting a video of a disabled teen being taunted by others. The prosecutors are suing for defamation and […]

SEO

You Think You Know Enough To Do ALL Of Your SEO In-House?

While SEO can be done completely in-house, not every company truly has the expertise to fly totally solo and make it to the destination without a bit of turbulence and unnecessary crashes along the way. The problem I’ve been seeing lately lies with companies who genuinely believe they know SEO, but the reality is, they […]

Bing

Microsoft Goes After Google’s PageRank With BrowseRank

Microsoft tries to one-up Google PageRank from News.com reports on a research paper from Microsoft named “BrowseRank: Letting Web Users Vote for Page Importance (PDF). The paper describes the downside of Google’s PageRank algorithm and describes how Microsoft’s “BrowseRank” algorithm fills in the holes. BrowseRank uses browsing behavior, such as analyzing a user’s web browsing […]

SEO

Mobile Mapping Usage Growing, Outrider Debuts Mobile Search Practice

Maps and directions are (so far) the “killer app” for mobile, and yesterday comScore reported that mobile mapping usage is on the increase: “8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May 2008. This represents a growth rate of 82 […]

Google

Google Updates Toolbar PageRank; Drops Some Penalties

Google is currently updating the PageRank values found in the Google toolbar. A post from Google’s Matt Cutts announced and confirmed the update is taking place. In addition, Matt said they will be “expiring” some of the penalties with this update. I assume the penalties refer to the toolbar PageRank massacre that began about ten […]

Content

Human Hardware: Navigation Can Be Habit Forming

I’m currently in Europe on a family vacation. We’ve been here 3 days now and in that time I’ve driven almost 1000 kilometers (about 600 miles) on the highways and byways of France. We’re in the Rhone Alpes section of France, living in a 200 year old converted barn literally in the shadow of Mont […]

PPC

Video As A Search Marketing Tool For SMBs

Video is becoming an important part of local search marketing campaigns, and this week’s SMX Local Mobile conference features talking about how small and medium businesses can use video to be more effective with their online marketing. Video solutions providers to these panels are Jared Simon, VP of Business Development of TurnHere, and Anupam Gupta, […]

SEO

The Inmates Are Running The Search Engine Asylum

For search engine marketers and clients to communicate effectively, they must utilize a shared, common vocabulary. Some search engine marketing terms and concepts are easy to explain, such as query terms, commonly referred to as keywords or keyword phrases. And some concepts require a little more clarification. For example, it might take me weeks or […]

SEO

The Day After: Looking At How Well Knol Pages Rank On Google

We’ve been assured that just because content sits on Google’s Knol site, it won’t gain any ranking authority from being part of the Knol domain. OK, so a day after Knol has launched, how’s that holding up? I found 1/3 of the pages listed on the Knol home page that I tested ranked in the […]

Bing

Microsoft Live Search Coming To Facebook

When Microsoft made its investment in Facebook I always had thought that Live Search would come to the site, together with search monetization. Later it appeared that search wasn’t part of the deal. Facebook’s competitors all have web search, including Google’s much publicized deal with MySpace. Well today Microsoft announced that Live Search will be […]

SEO

Live Blogging Yahoo SMX Local-Mobile Keynote

I live blogged the Yahoo keynote, so forgive the disjointed notes. Frazier Miller: Rise of the Local Web, A Perfect Storm. Miller gave an engaging keynote that covered both online and mobile, user demand and advertising. Miller defined local in terms of four Yahoo properties: Search, Yahoo Local, Yahoo Yellow Pages, and Upcoming. Interestingly, Miller […]

Google

Google’s Blogger Makes Up 2% Of All Malware Hosts

Blogspot.com cited as the No. 1 host for malware from News.com reports Google’s Blogger accounts “for nearly 2 percent of all malware hosts.” Sophos, an antivirus vendor, published a report showing the state of malware injections and attacks throughout the web. Specifically, hackers can set up “malicious blogs” on the Blogger service, plus they can […]

Microsoft

Yahoo Acquisition Architect Johnson Departs Microsoft

Kevin Johnson, who was arguably the primary architect of the now apparently failed Yahoo acquisition, is leaving Microsoft to run Juniper Networks. Simultaneously, the company is reorganizing the division that Johnson ran (“Platform Services”) into two: Windows and Windows Live + Online Services. Here’s the official Microsoft announcement from yesterday. The company announced no immediate […]

PPC

Yahoo Takes One More Step Away From Competing In Paid Search

I reported earlier that Yahoo wasn’t allowing new advertisers to join the Yahoo Ambassador program, but it seems much worse then that. I reported at the Search Engine Roundtable and we have reports at PPC Hero that Yahoo is closing down the whole program as of September 30th. Yahoo sent their ambassadors emails that read: […]

Content

A Visual Dictionary For The Web

One of the most popular vertical search features on the web is image search index. What’s really remarkable, however, is how little has changed in the core technology approach to the indexing of multimedia over the last decade. When I was the head of product at FAST back in 1999, we launched the web’s biggest […]

SEO

Last Call For SMX London Session Ideas

I’m in the process of finalizing the agenda for our SMX London conference, which will be posted in early August. If you’ve got a unique, compelling idea for a session you think we should consider for the conference, I’d like to hear about it. And don’t delay—tomorrow is the last day we’ll be accepting session […]

SEO

Google’s Knol Launches: Like Wikipedia, With Moderation

After six months of testing, Google has formally rolled out Knol, a service designed to let people create pages of knowledge on any topic they choose. While Google says Knol is not designed to compete with Wikipedia — and there are good arguments to back this up — I still think the easiest way to […]

Google

Now Google Searches For “Educating” Not Safe For Family Viewing

I feel bad for always seeming to pick on Google about showing inappropriate images in normal web search. But it’s happened again. This morning at the Search Engine Roundtable, I explained that a search for [educating] returns a “teacher standing over a student holding a small rod, with the student’s pants down leaning over a […]

Google

The Better Business Bureau Rates Google As “Unsatisfactory”

Google the superbrand and top global brand is also listed on the Better Business Bureau’s (BBB) list of businesses as having an “unsatisfactory record.” The reason Google has this unsatisfactory rating from the BBB is because Google has failed “to respond to one or more complaints and or two or more otherwise unresolved.” The BBB […]

SEO

Rumor: Google To Buy Digg For $200 Million?

There are ways in which Digg is like YouTube: it’s the “brand” in a competitive “social news” segment that also features Yahoo Buzz, AOL’s Propeller, MySpace News, Reddit, Ask Big News and, by some counts, more than 80 others. Similarly, YouTube was the “brand” in a crowded video segment when Google acquired the company. Digg […]

SEO

Yahoo Q2 Revenues Flat, No Help For Shareholder Meeting

Analysts expectations were low and, depending on the analyst, Yahoo barely met or missed them. According to the press release, “Revenues were $1,798 million for the second quarter of 2008, a 6 percent increase compared to $1,698 million for the same period of 2007.” Net income fell 18 percent. The company suffered from the general […]

PPC

Click Fraud Rate Mostly Unchanged, Says Click Forensics

Click Forensics has released the second quarter results for 2008, showing a slight drop in the estimated click fraud. Last quarter, Click Forensics reported a 16.3 percent rate, and they are now reporting a 16.2 percent rate for Q2 of 2008. However, the rate is up from a year ago, which was a 15.8 percent […]

Link building

The Link Building Kiss Of Death

If you are an experienced link builder, you might be tempted to read something other than today’s column, which on first glance may appear a bit to rudimentary for your skills. If you do stick around, and I hope you do, I’ll share with you what I consider to be one of the tragic mistakes […]

Google Maps

Google Maps Walking Directions Now Live

Earlier this month, I reported that Google Maps was testing walking directions on a small subset of users. This morning, I noticed that Google Maps now is offering walking directions for all Google Maps users. For example, conduct a search for 200 Madison Ave to 200 Lexington Ave and you will see the option to […]

Bing

Microsoft Virtual Earth Adds New Imagery

The Virtual Earth Blog announced that they have released a bulk of new imagery to Virtual Earth and Live Maps. I am not going to list out all the new locations where you can find the new satellite, ortho, and bird’s eye imagery, but here are a few:

Bing

Icahn Settles With Yahoo, Joins Board

As Greg noted earlier, Carl Ichan was seeking control of Yahoo’s board. Instead, Yahoo and Ichan came up with a compromise, giving Ichan 3 of the 11 seats on Yahoo’s board. Eight members of the board will stand for reelection, including Yang. Robert Kotick will not be up for reelection. The board will expand to […]

Google

No, The Toolbar Does Not Lead Google To Index My Content

Matt Cutts of Google has posted another one of his debunking theories post, this time on the Google Toolbar aiding Google in indexing content. Matt said, “if Ken Simpson is implying that the Google Toolbar led to these urls being crawled, then he’s mistaken.” Ken Simpson was paraphrased in an InformationWeek article saying, the “Google […]

Content

American Airlines And Google Settle Keyword Lawsuit

American Airlines Drops Google Trademark Lawsuit from Bloomberg reports that the two sides have settled the search ad legal dispute. Each side has agreed to pay their own legal fees and the terms of the settlement were not disclosed. American Airlines sued Google about a year ago over trademark infringement in their AdWords product. In […]

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