More from Search Engine Land: Page 3

Bing

As Yahoo Proxy Vote Looms, Questions Arise About Board Composition And Management’s Future

The never-ending MicroHoo drama has provided virtual reams of blog posts and endless fodder for speculation. The latest installment involves the question of whether Carl Icahn’s proxy battle for control of Yahoo’s board will see any success. In case you joined this story late, institutional shareholders are frustrated by Yahoo’s unwillingness to take the original […]

Google

Google Now The UK’s Top “Superbrand”

Google has moved to the top of another brand survey. This one, in the UK, is based on a consumer survey that involved 1,000 UK brands. Google topped other high-profile consumer brands such as Microsoft, Mercedes Benz, Nike, and BMW. Earlier this year, research firm Millward Brown (a unit of ad agency WPP) named Google […]

News publisher

News Video Research Offers SEO Opportunities

In a previous article titled New Online Video News Search Study – Is the Business Case Made?, I discussed a DoubleClick Performics study that looked at how consumers interact with online video news, how they use search in the process, and their desire to see more video search results on the mainstream search engines. To […]

Google

Google’s Matt Cutts On Video About Spam & More

The Google Webmaster Central Blog posted a video interview created by Juliane Stiller of Search Quality Team. Juliane interviewed Matt Cutts about search spam for the German Google Blog. My favorite question and answer set was when was the first time Matt found his first web spam. The video is below:

Google

Google Buys Russian Contextual Ad Service For $140 Million

Google announced that it had acquired “Begun,” a Russian contextual ad service, for $140 million. The service had been a unit of Russia’s Rambler Media. Rambler also owns the Russian portal Rambler.ru. As part of the deal, Google-enhanced search results and ads will appear on the Rambler portal site. According to Reuters, Rambler expects annual […]

Advertising

Microsoft adCenter Content Ads Self-Service Pilot

TechCrunch reports that Microsoft is testing their self-service AdSense/YPN product named Content Ads. The truth is, as TechCrunch said in an update to his post, they have started this pilot earlier this year. I have a post at the Search Engine Roundtable linking to the pilot enrollment form. Content Ads is still a very exclusive […]

Content

Google Has Over 75% Of US Search Ad Market

New figures out on search advertising spend from Efficient Frontier show Google continues to dominate the market, stats that will no doubt complicate the company’s goal to gain approval of its deal with Yahoo on search ads. However, it is interesting how in Japan, it’s a much more 50/50 market split with Yahoo, showing that […]

Content

Google Video Now Offering “Personalized” Video Recommendations

The Google Video Blog announced the launch of personalized video recommendations based on your search history. To see them, make sure you are logged into Google and visit video.google.com. In the middle of the page, you should see, “Recommended videos.” Google uses your past search history and your past video viewing history to compile your […]

Content

Social Responsibility And The Small Business

In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of. – Putting Customers Ahead of Investors, John Mackey, founder and CEO of […]

Google

Google Enables Local Reviews From Mobile Phones

According to the Google Mobile Blog, the company is now giving users the ability to rate and review local restaurants from their mobile handsets via a browser (screenshot below). On the details page for a local business, users can “sign in and write review.” Though somewhat buried, Google has made the process very simple; one […]

SEO

3 Types Of Blogs That Totally Suck

Blogs. They’re the best thing since sliced bread. Everyone with a website needs one. Or do they? Lately, I’ve seen numerous instances of blogs that exist because people have heard that they need to create a blog for SEO purposes. The problem with this, of course, is that any time you do anything just for […]

Google

What Happens After Google Buys A Company?

Many people have posed the question: why does Google seem to often fail to efficiently integrate or develop companies and properties it has acquired? Early mobile social network DodgeBall is the most obvious example of a promising startup acquired by Google that has languished. But as TechCrunchIT points out, there are others and, more specifically, […]

Content

Having Trouble Getting Your Video Content Indexed? YouTube Can Help

When it comes to embedded video content in search result pages on the major engines, it still seems like the engines have the easiest time indexing and ranking YouTube content, with some other video content occasionally sprinkled in. The engines will likely start including more video results as publishers get better at optimizing their content […]

Paid social

Social Media Is Always Changing… But Do You Change With It?

Social media marketing is one of the fastest changing forms of marketing online. Every time a new site, service, or community is launched, there comes both new opportunity for marketing and the possibility that the site you just spent months participating in will become obsolete.   Social media is not something you can do in […]

Content

A B2B Paid Search Success Equation

It’s simple. A successful paid search campaign is contingent upon three fundamentals: keywords, ad copy, and landing pages. Together they equal success. Right? Wrong. The fact is, those fundamentals are only part of the equation. There is another key component entirely. Namely, analytics. Or more specifically, tracking, and understanding the quality of a visitor. In […]

SEO

Speaking At SMX East (New York) And SMX London

We’ve begun planning our two big autumn conferences: SMX East, taking place in New York on October 6-8, and SMX London, on November 4-5. As we’re developing the agendas, we want to hear from people who have solid ideas for potential sessions and are interested in speaking at one or both of the shows. Remember, […]

Content

Google Sued For Quality Of Ads On AdSense for Domains

Google Sued For Selling Ads On Parked Domains from InformationWeek reports Google was slapped with a class action lawsuit over the AdSense for Domains product. In short, advertisers are upset with the quality of traffic driven through that program and feel that their money was taken from them without any return. The suit was filed […]

Content

Blinkx Offers “Red Label” Video Syndication Product

Video search engine Blinkx, which has offered white label video search for some time, has introduced what it’s calling “blinkx Red Label.” It’s basically an API and hosted solution that allows smaller sites to use the service entirely for free. Larger sites with more volume are required to monetize the pages themselves or Blinkx will […]

SEO

Twitter & Summize Tie The Knot

The rumors that Twitter will be buying Summize have now been confirmed. Twitter, the popular micro-blogging platform, has acquired Summize, a search engine that searches Twitter. You can read all the news at Techmeme and also make sure to check out Danny’s write up on Summize named Summize Gains “Local” Twitter Search Option.

Google

Google Enables Political Video Search With Speech Recognition, Showcases 3D Technology

Google is introducing an Elections Search Gadget that allows users to search transcripts of political speeches and videos that appear on YouTube candidate channels. The speech recognition technology (also shared with Goog411) produces a transcript of the videos, which can then searched by users of the Gadget to find precise phrases or keywords in speeches […]

Google

Google’s Pittman Talks About Visual Search & Facial Recognition Capabilities

Beet.TV interviewed R.J. Pittman, Google’s Director of Product Management for Consumer Search Properties, about image search. The video is below, but here is my short summary of the interview. Pittman said Image Search has huge growth opportunity for Google. Google explained that text doesn’t always describe the image, so they use other techniques. They use […]

SEO

Google Expands Edit My Search Results Feature?

The Google Like/Don’t Like feature, where you can move up results, hide search results, or remove search results, seems to have been expanded to a group of test searchers. We have reports from TechCrunch, Google Operating System, and Justin Hileman, with reports of users seeing this feature in the main search results. Justin does an […]

Content

Search Illustrated: PDF Optimization

Don’t make the mistake of thinking that just because content isn’t HTML-based doesn’t mean it can’t be optimized. An Adobe Acrobat reader (aka PDF) document gives SEOs one more chance at ranking for targeted keywords. This week’s infographic illustrates some simple tips for optimizing PDFs:

SEO

Search Biz: Google And The “M-Word,” GooHoo Paid Search Deal Confronts Anti-Trust Scrutiny, Viacom Wants YouTube Employee Records, & Digg Wants To Sell Itself

Rob Norman is CEO of Group M Interaction Worldwide. Perhaps then it’s appropriate that he uses the “M-word” — monopoly — in an AdAge piece about Google. Norman has been a critic of the Google-Yahoo paid search deal and has said several times that he thinks it will result in higher keyword prices.

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