More from Search Engine Land: Page 4

PPC

Getting Multivariate Landing Page Testing Straight!

These days, you can’t go anywhere without hearing about multivariate testing so I thought I’d walk through a landing page test. Along the way, I’ll provide testing pointers and leave you with several testing considerations. I’ll highlight the importance of multivariate testing and show it can yield significant improvements in pay per click (PPC) accounts. […]

Google

Google Launches Webmaster Tools Access Provider Program

The Google Webmaster Central blog announced the launch of the Google Webmaster Tools Access Provider Program. The tool is an extension of the GoDaddy Webmaster Tools plugin, which enables hosting service providers to build tools directly into their hosting consoles for their customers to utilize Google Webmaster Tools. Through the use of Google APIs, these […]

Google Search Console

Yahoo Announces SearchMonkey Developer Challenge Winners

Yahoo has announced the winners of the SearchMonkey Developer Challenge. The judges, including our very own Danny Sullivan, reviewed “hundreds of submissions” and selected five winners. The winners include: StumbleUpon for building the SU Infobar that shows you “website reviews and ratings” before you click on the search results in Yahoo. This tool received the […]

Link building

SEO For Semantic Search Engines

A new generation of search engines is starting to become publicly available, so it’s time to start thinking about how it will affect SEO efforts. The new search engines I’m talking about are the semantic search engines, meaning they are search engines that can be queried using natural language (not keywords like when using Google). […]

Google

More Google Trends Manipulations

Another day, another Google Trends abuse. As spotted at Google Blogoscoped Forums, Google Trends on July 13th was showing “ǝlƃooƃ noʎ ʞɔnɟ” as the number one hot trend amongst blogs, news sites, and so on. I personally see it when I navigate back to July 13th in Google Trends. This comes right after the display […]

Content

YouTube Adding Geographic Search

Tired of searching for “Paris” (France) on YouTube and mostly seeing video of Paris Hilton? A new geographic search feature (reported first by NewTeeVee) should take care of that. Video uploading users have been able to geotag videos on YouTube but not easily search for video by location. By contrast, Google Earth allows searching for […]

Content

Human Hardware: Men, Women And How We Find Our Way

In one week I’ll be heading off to Europe with my family for a long vacation. During the vacation, we’ll be driving over much of France and Northern Italy, as well as parts of Switzerland, so naturally, I’m beginning to think about how we’ll navigate from destination to destination. Being top of mind, I thought […]

PPC

A New Addition For Your SEO Toolkit: Acrobat Pro 9

Adobe recently announced their final release of the Acrobat Pro 9 software line, touting new video capabilities that are meant to provide a wider range of interactive publishing capabilities, along with improved engagement methods for end users. What’s unmentioned in Adobe’s press releases on the Acrobat 9 series is that there are some special benefits […]

Content

Getting Links From Known, Quality Linkers

I always like to see what types of link building things people talk about and/or present. Based on some basic tips provided by Roger Montti in the “Blow Your Mind Link Building Techniques” session at SMX Advanced, this post will expand upon those to describe a specific link building plan that nearly any site can […]

Apple

Video SEO For SMB’s: What Does Standing Out Online Really Mean?

Why all the fuss about the importance of online video SEO for small- and medium-sized businesses (SMBs) as a way to ultimately help to drive action and sales? I get versions of this question on a super regular basis, but instead of trotting out some top-level trends, today I thought I’d cite a specific study […]

SEO

Ask Announces Search Deal With Photobucket

Ask announced that Photobucket has put its search box on the site. Photobucket is owned by MySpace parent News Corp., which has a search deal with Google. The Ask deal with Photobucket includes sponsored listings and other ads. Previously, web search on Photobucket was provided by Google.

Ecommerce

Online Privacy Hearings See Conflicting Testimony And Recommendations

Privacy has re-emerged as one of the most pressing and complex issues for everyone online, including search engines, after a sustained period of relative calm. However, the rise of behavioral targeting, domestic spying/wiretapping by the Bush administration, attempts by states to regulate privacy, and more aggressive moves by Europeans to protect consumers have created conflicting […]

Google

Google Trends Showing A Swastika (卐)?

Dave Shaw notified me of a weird character being displayed as a “hot trend” on Google Trends this morning. It appears that Google is displaying a swastika as 卐. This appears to be some sort of Chinese character, but the swastika is well known for its usage in Nazi Germany and has been a very […]

PPC

Click Forensics & Yahoo Team Up To Build Factr

Click Forensics, Yahoo take on click-fraud cases from News.com reports that in part of the Click Forensics & Yahoo partnership, they have teamed up to build a new software tool to detect click fraud, named Factr. Factr, Fully Automated Click Tracking Reconciliation, automatically queries Yahoo’s search ad platform when Click Forensics detects click fraud. The […]

Ecommerce

Yahoo! Lets You “Build Your Own Search Service”

Yahoo! has just unveiled the next phase in their plan to spur search innovation by providing search-related resources to developers. The Yahoo! Build Your Own Search Service (BOSS) enables developers to access Yahoo! search results, combine them with other sources, rerank them, and define their appearance. Yahoo! says they are making BOSS available in an […]

Paid social

Me.dium Launches “Real Time” Social Search

Me.dium has introduced a social search engine that blends results from a “real time” index of what people are currently viewing online with Yahoo’s full-scale web index. The result is something I’ve not seen elsewhere—and despite my long time skepticism regarding social search, this approach actually holds promise for delivering a unique view of relevant […]

Advertising

adCenter Launches Quality-Based Ranking Algorithm In UK & Canada

Over a year ago, Microsoft adCenter launched a quality ranking component to their search ads. That rollout was available to US advertisers…that is, until now. The adCenter blog announced that the UK and Canadian ads will now be based off this quality-based ranking system. So now, for your ads to show in the “mainline” section […]

Google

Google Ranking (Partly) Explained

Google has historically been criticized for being a black box. But for the past couple of years the company has been trying to be more transparent in key areas (Matt Cutts in particular has been very helpful here). As the latest in a series of such posts, Amit Singhal, who runs the Google “ranking” team […]

Ecommerce

Flickr Partners With Getty Images To License Images

Getty Images Begins Licensing Flickr Photos from TechCrunch reports Getty Images and Flickr have formed an agreement to allow Getty Images to potentially license images from Flickr’s users. Getty editors will scan through the Flickr database using tools developed by both companies. When the editor finds an image of interest, Getty will contact the owner […]

LinkedIn

Q&A With Bill Macaitis, SVP Online Marketing For Fox Interactive Media

Bill Macaitis is the SVP of Online Marketing for Fox Interactive Media (FIM), which runs a network of entertainment sites including MySpace, Fox Sports, IGN, Photobucket, AskMen, Rotten Tomatoes, American Idol, GameSpy, Scout, and Flektor. The FIM network reaches over 171 million monthly unique visitors. Bill has over 12 years of online marketing experience with […]

Google

Lively New Virtual World From Google

In a way, it’s very un-Google. The new Lively 3D “virtual world” that launched today is perhaps another run at social networking after the mixed experience of Orkut (popular in Brazil and India, among a few other places). Apparently aimed at teens and even tweens cutting their virtual teeth on sites like Webkinz and Club […]

Bing

Search Volume Comes To Google Keyword Tool & Live Search Updates

I reported at the Search Engine Roundtable that Google has added search volume numbers to the external keyword tool. The volume numbers are approximations, and I would guess are from the same sources Google obtains data for Google Ad Planner and Google Trends for Websites. Here is a screen capture of a keyword research search […]

Google Maps

Google Maps To Add Walking Directions?

Google Operating System reports that Google Maps is testing out walking directions in some locations. I was personally not able to replicate the walking directions, but Ionut has a screen capture as proof. We all know Ask.com had walking directions, but when Ask.com killed off their maps product, they also killed off the walking directions. […]

Google

Privacy Concerns Raised (Again) About Google StreetView As It Formally Launches In Europe

Privacy issues are back with a vengeance. Everywhere you look now NGOs, legal experts, and government officials are raising questions about this or that online or ad initiative and privacy. The most recent privacy debacle was the Viacom-YouTube ruling, which is being circumvented by cooperation between the parties. Now, as Google formally launches StreetView images […]

SEO

Top 5 Reasons To Attend SMX Local & Mobile

Pundits have been touting the promise of local and mobile search for years, but it seems like hype often outweighed substance—until now. This year, we’re seeing the convergence of a number of key factors that resoundingly demonstrate that the local and mobile space is emerging as a serious opportunity for savvy search marketers. Conference co-chair […]

Google Ads

Revisiting Content-Phobia In Paid Search

While I am on holiday this week, through the magic of Internet time and custom tubes, my column isn’t. During this time off I’ll be taking time out for rest, reflection, and especially, a hiatus from one of my several jobs: Designated Undercompensated Google Ad Salesman. What, you say? Google ads sell themselves? $14 billion […]

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