Archive for August, 2008
SearchCap: The Day In Search, August 29, 2008
Aug 29, 2008 at 3:43pm ET by Barry Schwartz
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
Search Marketing & The US Presidental Race, Case Study: Sarah Palin After reading yesterday about how savvy both US presidential campaigns seem to think they are about search marketing, I decided I'm going to take a closer look at watching them. In particular, I noticed yesterday that both seemed pretty lame when it came to tapping into rising queries that...
Google Tests Displaying Ads Under Search ResultsTamar reported at the Search Engine Roundtable [...]
Filed in: SearchCap
Search Marketing & The US Presidential Race, Case Study: Sarah Palin
Aug 29, 2008 at 1:04pm ET by Danny Sullivan
After reading
yesterday about how savvy both US presidential campaigns seem to think they
are about search marketing, I decided I'm going to take a closer look at
watching them. In particular, I noticed yesterday that both seemed pretty
lame when it came to tapping into rising queries that you can spot on
Google Trends. That's what I'm
going to be watching in particular over the coming weeks -- and today's a
good start. Google Trends is lighting up with searches for McCain's vice
presidential pick, Alaska governor Sarah Palin. How are the campaigns
responding? Not so well.
First, here are [...]
Filed in: Search Marketing: General
Google Tests Displaying Ads Under Search Results
Aug 29, 2008 at 12:08pm ET by Barry Schwartz
Tamar reported at the Search Engine Roundtable that Google has confirmed that they are testing displaying search ads under the search results. You and I are accustomed to seeing AdWords ads at the top and right hand side of the Google search results page, but we never see them under the search results.
Stephan Kopp commented with a link to a screen capture showing an AdWords ad at the bottom of the search results.
Google has tested AdWords ads at the bottom of the search results in the past. Back in November of 2005, I posted screen shots of Google testing this. But Google made a conscio [...]
Filed in: Google: AdWords, Top News
Search In Pictures: Mandi Perkins at Yahoo, Google Dance & Yahoo Safari
Aug 29, 2008 at 12:01pm ET by Barry Schwartz
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Yahoo's Summer Safari:
SEOs playing RockBand at the Google Dance:
Dancing inside the Googleplex:
Yahoo Mini-Van:
Mandi Perkins at Yahoo:
[...]
Filed in: Search In Pictures
Microsoft Acquires Market Research Firm Greenfield Online To Get EU Shopping Engine Ciao
Aug 29, 2008 at 8:33am ET by Greg Sterling
Microsoft successfully bid to acquire Greenfield Online for approximately $486 million. But Microsoft isn't really interested in Greenfield, it was after the company's subsidiary Ciao GmbH.
Founded in 1999 and acquired by Greenfield in 2005, Ciao is an Munich-based EU comparison shopping site with user reviews.
According to the press release out this morning:
The acquisition signals a further milestone investment for Microsoft in Europe and will see Microsoft increase its European commercial search capabilities as part of its intent to make Microsoft Live Search the premier destination for [...]
Filed in: Microsoft: Business Issues, Microsoft: Outside US, Search Engines: Shopping Search Engines, Top News
Ask Kids Relaunches With Cute Kids Features
Aug 29, 2008 at 8:27am ET by Barry Schwartz
A few days ago, Ask.com relaunched Ask Kids, their search flavored for children. The Ask.com blog just wrote about the launch last night.
Ask.com said the Ask Kids site was "built from the ground-up, with our own search technology." It seems like Ask.com added a "very strict" list of which sites are allowed in the Ask Kids index and which are not allowed. They claim it is the "most comprehensive, kid-friendly search available today."
The search result layout is pretty much the same, with a three-pane view, but it does add a more kid friendly design to it. The feature I like the best is [...]
Filed in: Ask: Web Search
Human Hardware: Foraging for Information
Aug 29, 2008 at 7:19am ET by Gord Hotchkiss
When looking to predict how MBA students and analysts would find information in a digital environment, Peter Pirolli found his answer in an unlikely place: animal’s foraging patterns. Pirolli, working at the Palo Alto Research Center, was trying to predict with some mathematical accuracy the behavior of humans when searching for information but was having challenges finding models that accommodated “messy” data in an unstructured environment. Given the fuzzy nature of the problem, it seemed that there wasn’t an overlying rational to human behavior. It wasn’t until he applied the prin [...]
Filed in: Just Behave
Obama Vs. McCain: Display Vs. Direct Response
Aug 28, 2008 at 4:40pm ET by Greg Sterling
The Wall Street Journal analyzes and compares the online marketing strategies, successes and weaknesses of the two US presidential candidates. McCain turns out to be the more savvy search marketer, while Obama does a better job at SEO and is investing more in online display advertising.
According to the WSJ:
In July, the McCain campaign had 15.1 million sponsored link impressions -- the number of times that an ad is downloaded onto a computer screen -- compared with the 1.2 million for the Obama campaign, according to Nielsen Online.
Sen. Obama, meanwhile, has chosen to focus online ad spe [...]
Filed in: Search Ads: General
Bill Tancer On 20/20 This Friday, Talking Search Behavior
Aug 28, 2008 at 4:28pm ET by Danny Sullivan
Many search marketers know of "data geek"
Bill Tancer, who has long
entertained folks at search marketing conferences with tales and
observations of what you can tell about people through search trends. Bill's
got a great new book coming out,
Click, which shares those
insights with a broader audience. I'm planning a review of it for later --
but it was one of those "couldn't put it down" books that I consumed during
a recent flight.
As part of his book tour, Bill's being featured on ABC's 20/20 this
Friday night. ABC has a preview of his appearance
here.
Many of our reade [...]
Filed in: Stats: Search Behavior
SearchCap: The Day In Search, August 28, 2008
Aug 28, 2008 at 4:25pm ET by Barry Schwartz
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
Are You Giving Your SEO Enough Information to Succeed? Three years ago Todd Malicoat published a blog post titled Balancing the Link Equation, which offered conditional tips about how to improve the link profile of a website. I think of that post nearly every time someone asks for SEO advice because the field has grown so complex that...
Google & Mozilla Extend Default Firefox Search Provider DealTechCrunch reports Google has extended the Mozilla deal [...]
Filed in: SearchCap
Are You Giving Your SEO Enough Information to Succeed?
Aug 28, 2008 at 3:14pm ET by Aaron Wall
Three years ago Todd Malicoat published a blog post titled Balancing the Link Equation, which offered conditional tips about how to improve the link profile of a website. I think of that post nearly every time someone asks for SEO advice because the field has grown so complex that both yes and no are often mutually wrong answers. The correct answer to most SEO questions is "it depends" followed by a whole bunch of qualifications like brand size, site age, content quality, site size, and marketplace competition.
Websites are like patients. If someone tells a doctor "I feel sick," but is un [...]
Filed in: 100% Organic
Google & Mozilla Extend Default Firefox Search Provider Deal
Aug 28, 2008 at 2:29pm ET by Barry Schwartz
TechCrunch reports Google has extended a deal to be the default search engine in Firefox for an additional three years, to 2011. The news comes the day after Microsoft released a beta of IE8.
The deal is somewhat ironic in that Google has lobbied to to prevent Microsoft from making itself the default search engine in Internet Explorer but has no qualms about buying itself defaul rights in Firefox. Hey Firefox - Let Us Pick Our Own Search Engine! from Danny Sullivan has more about that.
[...]
Filed in: Google: Marketing, Google: Partnerships, Toolbars & Add-Ons: Firefox Browser, Top News
Veoh Decision Good News For Google, Potentially Bad News For Viacom In YouTube Litigation
Aug 28, 2008 at 9:00am ET by Greg Sterling
Online video destination Voeh Networks was sued in 2006 for copyright infringement by IO Group (an adult video producer). The facts in the case and claims are generally similar to those of Viacom vs. YouTube. Yesterday a federal District Court judge in California issued a ruling that, barring an appeal by IO, vindicates Veoh and absolves the company of liability for copyright infringement. (Here's the decision.)
The Viacom case is in New York District court and the Veoh ruling has no direct bearing on the outcome of that case, but it will be somewhat persuasive and Google will use the rulin [...]
Filed in: Google: YouTube & Video, Legal: Copyright
Google Testing Two Videos On One Web Search Result
Aug 28, 2008 at 8:32am ET by Barry Schwartz
Ever since the launch of Google Universal Search, Google has been showing videos in the web search results. But sometimes, there are more than one video shown in the web search results and, in many cases, those multiple videos will take up the space of 2 or more of the ten results shown.
Philipp Lenssen reports that Google is now testing showing a second video result on the same search result as the first video result.
For example, the search that triggered this test was for iphone in Google Canada. What I see are two video results beneath a news result, which is beneath a web result. In [...]
Filed in: Google: OneBox, Plus Box & Direct Answers, Google: Universal Search, Google: User Interface
Google Gives Google Apps Users Credit & Adds Communication Policies
Aug 28, 2008 at 8:21am ET by Barry Schwartz
Earlier this month, Google's popular email service had a major outage. News.com is now reporting that Google has responded to Google Apps Premier users with a credit and a promise to provide better communication tools in case this happens again.
Google has issued a 15-day extension of service to all Google Apps Premier users as a credit for the outage. This is the "full SLA credit" Google can give and it has been given to all Premier accounts automatically.
In addition, Google hopes to provide a dashboard with "system status information," including a description of the problem and a conti [...]
Filed in: Google: Gmail
Search & Internet Explorer 8
Aug 27, 2008 at 10:40pm ET by Danny Sullivan
After finally getting the new
Internet
Explorer 8 beta installed (demands to upgrade Windows, verify Windows,
sigh), I spent some time playing with the new search functionality and
checking to see if Microsoft was going to try to stack the deck in its
favor with the new browser. So far, it remains pretty even handed. Indeed,
so far, Microsoft seems kind of lame given that there are some cool search
features you're hard pressed to locate. Let's take a tour.
After installing the software, I'm asked if I want to use "Express
Settings" or to make active choices:
Notice that Live Sear [...]
Filed in: Microsoft: Internet Explorer, Toolbars & Add-Ons, Top News
SearchCap: The Day In Search, August 27, 2008
Aug 27, 2008 at 4:20pm ET by Barry Schwartz
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
FindLaw Hit By Long Arm Of The Google Law Over Paid LinksToolbar PageRank penalties are nothing new to the SEO world, we see them all the time. But when Todd Friesen broke the news that FindLaw.com is marketing a new advertising service to sell links that will "help you increase your company's visibility, rank and penetration within natural search results on...
Google Offers New Content Hub For US Presidential Elections Home StretchMany millions of peo [...]
Filed in: SearchCap
FindLaw Hit By Long Arm Of The Google Law Over Paid Links
Aug 27, 2008 at 1:12pm ET by Barry Schwartz
Toolbar PageRank penalties are nothing new to the SEO world, we see them all the time. But when Todd Friesen broke the news that FindLaw.com is marketing a new advertising service to sell links that will "help you increase your company's visibility, rank and penetration within natural search results on major search engines such as Google," as the FindLaw email said, the legal industry was somewhat shocked.
Back in October 2007, we reported that Google officially said that selling or buying links can hurt your PageRank and/or rankings in Google. We then saw the sledge hammer hit and sites n [...]
Filed in: Google: SEO, Link Building: Paid Links, Top News
Google Offers New Content Hub For US Presidential Elections Home Stretch
Aug 27, 2008 at 12:16pm ET by Greg Sterling
Many millions of people saw Hillary Clinton speak last night at the Democratic National Convention. If you didn't (and are interested), you can see the speech on YouTube. Indeed, Google has been doing various things in various places -- on Maps, YouTube, iGoogle and elsewhere -- to offer news, content, video and visualization tools throughout this US electoral season. Now the company has introduced an additional set of election-related guides and services, explained in this Google Blog post.
In other to tie all this content together there's a new central hub: Google 2008 Election. It links [...]
Filed in: Google: Maps & Local, Google: Other, Google: YouTube & Video, Top News
Google Checkout Steps Up Promotion Through AdWords
Aug 27, 2008 at 8:29am ET by Barry Schwartz
Steve LaLonde spotted Google sporting new checkout badges for some Google Checkout merchants within the AdWords listings. I was able to reproduce it for a search on petco, a Google Checkout merchant.
Here is a side by side look at the checkout badges on AdWords. The $5 off version is the new version being tested, the other one is the normal checkout badge:
Google has a large FAQ on badges, but this $5 off badge is new. Steve asked Google about the new badges and received this response:
As part of this experiment, a percentage of search results on google.com will display the promotio [...]
Filed in: Google: AdWords, Google: Checkout
Become a Premium Member and see all articles in our archives!
Premium Members get unrestricted access to all archives - and more! Premium membership details below...
Become A Search Engine Land Premium Member
Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.
Subscribe as a premium member today and you'll get:
- Unlimited access to news & How To articles.
- Exclusive videos & webinars with search experts.
- Expanded community profile & posting privileges.
- Discounts to SMX Conferences & Events.
- 30 Day money back guarantee.
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
