The Wall Street Journal analyzes and compares the online marketing strategies, successes and weaknesses of the two US presidential candidates. McCain turns out to be the more savvy search marketer, while Obama does a better job at SEO and is investing more in online display advertising.
According to the WSJ:
In July, the McCain campaign had 15.1 million sponsored link impressions -- the number of times that an ad is downloaded onto a computer screen -- compared with the 1.2 million for the Obama campaign, according to Nielsen Online.
Sen. Obama, meanwhile, has chosen to focus online ad spe [...]
Related Topics: Channel: SEM | Search Ads: General