More from Search Engine Land: Page 2

SEO

When Keyword Research and Search Data Deceives

As search engine optimization (SEO) professionals, we obsess with search data from a wide variety of resources. Which one is best for our clients? Which keyword research tool reveals the most accurate search behaviors when rebuilding a site’s information architecture? Does our web analytics data validate our keyword research? And, more importantly, did these tools […]

Content

Small Businesses, Conversion Rates, and Online Video: A Good Mix?

  Can using online video adverting get your small business to quintuple traditional search engine marketing conversion rates? How about increase them sixteen-fold? While it would be irresponsible for anyone to promise results like these, there are some very interesting early indications in the marketplace about the benefits that integrating effective online video advertising can […]

SEO

Yahoo Search Launches iPhone Safari Version

Yahoo has built a mobile Safari version of Yahoo Search for the iPhone. Ryan Grove, a Yahoo developer, blogged about the experience of building out the application. In short, the mobile Safari version gives you almost all of the features the normal Yahoo Search gives you, but with fewer ads and on a smaller screen. […]

PPC

Making The Business Case For SEO

So what’s the ROI on this SEO program you’re recommending? How much revenue upside is there? What will it cost? How does this stack up against the fourteen other projects we’re working on right now? Are these questions familiar to you? They are to me. I hear them in my sleep. I have had to […]

Content

The Case For Speech-to-Text Analysis In Multimedia Content Discovery

There have been several recent announcements surrounding the application of speech-to-text analysis in consumer search settings. Google announced its Political Gadget, enabling visitors to search the spoken word of content within YouTube Presidential candidate’s channels. Adobe plans to include speech-to-text features in future versions of its video authoring applications, such as Premier. Sites such as […]

Content

An Overlooked Niche: Marketing To Hispanics Online

There is no doubt Hispanics are online. And for most of them, the Internet is about connecting with their friends and family and keeping in touch with the latest happenings in their world. However, advertisers have fallen short in actively targeting this portion of the population, in particular with search marketing. Marketers are missing a […]

Microsoft

Microsoft’s Photosynth Opens To The Public

Microsoft’s Photosynth is morphing from a Microsoft Live Labs experiment — featured on the BBC’s “How We Built Britain” television series and in select other rarefied contexts — to what can only be described as a “totally cool” consumer application.

Link building

What If It Isn’t Linkworthy?

Some client scenarios can be uncomfortable. Among them is when the client has worked especially hard to create a content area that they feel is linkworthy, and thus should attract links, but you, as the person who has to go get those links, aren’t quite as enthusiastic about the potential for success. The Scenario: A […]

SEO

How To Adopt A Pro-SEO Culture At Your Company

The most successful SEO programs aren’t solely the result of a great SEO team. They happen because the entire company incorporates SEO into their portion of a given project, and everyone recognizes when it’s time to bring in the SEO to discussions. Establishing this level of SEO buy-in throughout the organization is neither a fast […]

Content

comScore: Google Has 81% Share In India

We all know that Google dominates search market share in the United States, but Google really dominates in India. A recent comScore release says that Google search share in India is 81.4%, with over 1 billion searches conducted in June. Yahoo follows with 9.4 percent or 117 million searches, then Ask.com’s properties with 1.9 percent […]

PPC

iNET Interactive Acquires Search Marketing Standard

Our friends over at the Search Marketing Standard, one of the first successful search marketing focused print magazines, has been acquired by iNET Interactive. Search Marketing Standard launched in the first month of 2006, with many supporters. Boris Mordkovich & Eugene Mordkovich of MordComm founded and finance the magazine. iNET Interactive’s Director of Marketing, Kevin […]

Google Ads

Save Time & Money Buying Your Targeted CPM From Google

When you think about the search buying cycle, you often start with a user’s keyword search. However, that’s not the entire buying cycle funnel. The first steps in the buying cycle are awareness and interest. It’s difficult to generate awareness in search as someone has to first know about a product or service before they […]

Google

Google Launches Enhanced 404 Widget

Google has launched a new tool within Google Webmaster Tools that allows Webmasters to create custom 404 pages. To access the tool, go to Google Webmaster Tools, then click on tools on the left and then click on “Enhance 404 pages.” You can then copy and paste the widget code from the Google site into […]

Ecommerce

Yahoo Grouping Results & Google Tests Sort By Date Or Relevance

It appears that Yahoo has started to group results together by indenting listings from the same domain under the first search listing. For example, a search on search engine land at Yahoo returns these two results, the second being indented. Google is also conducting some testing with their search listings. Tom Critchlow at the Distilled […]

Content

Survey Says: Google Leads In Consumer Satisfaction

Google Leads in Search Satisfaction from adAge.com reports that Google not only is leading in the University of Michigan and ForeSee Results in American Consumer Satisfaction Index, but is also “surging” in growth. Google scored an 86 in the index, up 10.3% in consumer satisfaction from last year. While Yahoo was down 2.5% to 77, […]

Content

Search Illustrated: People Streams

A common misperception about search marketing is that it consists only of on-page optimization. In reality, SEM touches countless online channels with the ultimate goal of bringing targeted traffic to a web site. This week’s infographic illustrates the number of channels that search marketing taps into—in addition to search engines—to deliver the right people to […]

Content

Yahoo Buzz Opens All Publishers & Web Sites

Yahoo Buzz is now open to all publishers and web sites. Yahoo announced that any Yahoo user can now “buzz up” any content from any publisher on the Web. Yahoo Buzz launched in February of this year as a Digg competitor. It was locked down to about 100 publishers and grew to over 400 since […]

Local

Optimizing Google OneBox and Yahoo! Shortcut Local Listings

If you have a site you want to optimize for local searches, you generally want the site to appear in the web search local listing (Google Onebox or Yahoo! shortcut). Creating a page for your local listing could be a determining factor in your listing’s appearance. Below, an easy four step guide to creating a […]

Content

Using Competitive Intelligence To Protect Your Brand

Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on your brand, or use your brand name in their ads. My current understanding of Google’s policy is that it’s OK to bid on a competitive brand name, but it is not […]

SEO

Industrial Strength: New Column From Search Engine Land

Our newest Search Engine Land column, Industrial Strength, launches today. Industrial Strength is written by search marketers responsible for managing SEO for huge websites and running massive search advertising campaigns. Topics range from handling technical challenges to working with multiple key stakeholders and getting everyone to play nice together. The Industrial Strength column appears weekly […]

Google Ads

AdSense For Feeds Is Now Available To All Google Publishers

Google Operating System reported they are now seeing the Google AdSense for Feeds option in their AdSense account set up screen. I noted at the Search Engine Roundtable that many folks are buzzing about the new feature at several discussion forums. It appears to me that this beta offering is now open to all, if […]

Apple

T-Mobile To Be First Carrier Of Google Mobile Phone, Android

Smartphone Is Expected via Google from the New York Times reports that T-Mobile will be the first carrier of the Google’s Android powered mobile phone. HTC is the manufacturer of the phone’s hardware, while Google is heading up the software for the phone. The phone is expected to launch as early as October, well before […]

Content

Human Hardware: Searching With The Basal Ganglia

In the last column, we explored how navigation can become a habit. Ann Graybiel’s work shows how regular paths become etched in our basal ganglia, limiting the need for conscious interaction. When we do something enough and the situation seems familiar, we can cruise through on autopilot, saving our prefrontal cortex for more urgent demands. […]

SEO

Reactions To SMX Brazil

Our first SMX Brazil conference ran last week and by most accounts was quite a success, with over 500 attendees. Search Engine Land columnist Sara Holoubek was there and offers her thoughts on both the conference itself and the reactions of other attendees in her SMX Sao Paulo Wrap Up.

SEO

6 Common Website Mistakes That Are Costing You Money

As I’m reviewing company websites to prepare for our August SEO Training Class, I’m struck by how often I see the same website mistakes. Since we’ve been offering the SEO classes over the past 7 months, we’ve reviewed over 40 websites. In each class of 6 online marketers, there’s never a dearth of problems to […]

Google

Google Reader Improves Friends Sharing Feature

The Google Reader Blog announced they have added a few features to improve the flexibility of sharing your feeds with your friends. With the new feature, you can now manage your “Friends list” in Google Reader, separate from your Gmail chat contacts. Why is that important? Well, when Google Reader first released friend share items, […]

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