SearchCap: The Day In Search, August 21, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: When Keyword Research and Search Data Deceives As search engine optimization (SEO) professionals, we obsess with search data from a wide variety of resources. Which one is best for our clients? Which keyword research tool reveals the most accurate search behaviors when rebuilding a site's information architecture? Does our web analytics data validate our keyword research?... Yahoo Adds New Site Stats As Part of Site Explorer Redesign The Yahoo Search B [...]


When Keyword Research and Search Data Deceives

As search engine optimization (SEO) professionals, we obsess with search data from a wide variety of resources. Which one is best for our clients? Which keyword research tool reveals the most accurate search behaviors when rebuilding a site's information architecture? Does our web analytics data validate our keyword research? And, more importantly, did these tools provide your most desired information? Some answers might surprise you. Keyword research data I love keyword research tools. I use all of them because I can discover core keyword phrases, which are commonly used across all of [...]


Yahoo Adds New Site Stats As Part of Site Explorer Redesign

The Yahoo Search Blog announced that they are testing out a new design for Site Explorer plus offering a variety of new stats about web sites. The new design is available for all to see at a special, beta URL located at http://siteexplorer.search.yahoo.com/new. As part of the new design, Yahoo added a site summary page that shows additional stats about registered/authenticated sites, including: + Site URL + Number of pages known + Number of pages crawled + Number of host on this domain + Number of inlinks + Number of inlink domains + Number of outlinks + Number of outlink domains Also, th [...]


Small Businesses, Conversion Rates, and Online Video: A Good Mix?

Can using online video adverting get your small business to quintuple traditional search engine marketing conversion rates? How about increase them sixteen-fold? While it would be irresponsible for anyone to promise results like these, there are some very interesting early indications in the marketplace about the benefits that integrating effective online video advertising can have on a search engine marketing campaign. Our column last month generated a fair bit of buzz when we reported some stats from a recent FindLaw piece of research: That consumers typically visit an average of 4.8 we [...]


Yahoo Search Launches iPhone Safari Version

Yahoo has built a mobile Safari version of Yahoo Search for the iPhone. Ryan Grove, a Yahoo developer, blogged about the experience of building out the application. In short, the mobile Safari version gives you almost all of the features the normal Yahoo Search gives you, but with fewer ads and on a smaller screen. Included features are SearchMonkey, Search Assist, shortcuts, and much more. Do note that Yahoo has not built out an iPhone App; this is just a mobile Safari enabled version of Yahoo Search. Here are some screen captures of Yahoo Search on my iPhone: Yahoo Search front page: [...]


Making The Business Case For SEO

So what’s the ROI on this SEO program you’re recommending? How much revenue upside is there? What will it cost? How does this stack up against the fourteen other projects we’re working on right now? Are these questions familiar to you? They are to me. I hear them in my sleep. I have had to answer each of them at some point (and most more than once) when making SEO recommendations both in-house and to clients. As SEO continues to grow as a viable marketing channel, you need to be prepared to answer these questions as well. Why? Every SEO effort requires changes to your company’ [...]


Microsoft & Yahoo Shuffle Business Internally

While Microsoft and Yahoo move further apart from creating Microhoo, they both continue to make changes internally with the intention of building out a better search company. paidContent.org reports Microsoft is restructuring their Search Business Group. Microsoft is adding a new group focused on commercial search. Leading the commercial search unit is Jeff Kelisky, the CEO of Multimap, who will be the general manager of this unit. That unit will be responsible for Live Search cashback, MSN Shopping, local, consumer mapping, Virtual Earth, and mobile. Jeff's boss is Brad Goldberg, the GM [...]


The Case For Speech-to-Text Analysis In Multimedia Content Discovery

There have been several recent announcements surrounding the application of speech-to-text analysis in consumer search settings. Google announced its Political Gadget, enabling visitors to search the spoken word of content within YouTube Presidential candidate’s channels. Adobe plans to include speech-to-text features in future versions of its video authoring applications, such as Premier. Sites such as WEEI and FOX Sports have been using similar tools to power search and publishing applications for their multimedia archives for some time (disclaimer: my company provides enabling techno [...]


Day Three: SES San Jose ’08 Recap

Day three of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found covering the day's sessions, news and activities: Achieve Landing Page Optimization, Online Marketing Blog Ads in a Quality Score World, Search Engine Roundtable Advanced Paid Search Techniques, Search Engine Roundtable Black Hat / White Hat: Playing Dirty with SEO, Search Engine Roundtable Black Hat, White Hat: Playing Dirty with SEO, BruceClay.com Duplicate Content & Multiple Site Issues, Search Engine Roundtable Facebook, Feeds and Micro-Blogging, BruceClay.c [...]


An Overlooked Niche: Marketing To Hispanics Online

There is no doubt Hispanics are online. And for most of them, the Internet is about connecting with their friends and family and keeping in touch with the latest happenings in their world. However, advertisers have fallen short in actively targeting this portion of the population, in particular with search marketing. Marketers are missing a golden opportunity because Hispanic online users are prime candidates for responding to a search marketing campaign. According to eMarketer, 52% of U.S. Hispanics are online, representing about 23 million in 2008. And that number will only grow. The U.S. [...]


Microsoft’s Photosynth Opens To The Public

Microsoft's Photosynth is morphing from a Microsoft Live Labs experiment -- featured on the BBC's "How We Built Britain" television series and in select other rarefied contexts -- to what can only be described as a "totally cool" consumer application. I've always been intrigued by Photosynth, since its introduction in late 2006, and what Microsoft might do with it. The consumer release is only the beginning; there are myriad academic, educational and potential commercial uses of the technology. On the new consumer site, you can upload your photos -- it only works on Windows machines (XP [...]


What If It Isn’t Linkworthy?

Some client scenarios can be uncomfortable. Among them is when the client has worked especially hard to create a content area that they feel is linkworthy, and thus should attract links, but you, as the person who has to go get those links, aren't quite as enthusiastic about the potential for success. The Scenario: A client comes to you with content they are certain is worthy of links from certain class of web sites. Let's say the client has specifically asked for a quote for a link building project to target and obtain 25+ new inbound links from qualified and logical target .edu's to the [...]


How To Adopt A Pro-SEO Culture At Your Company

The most successful SEO programs aren’t solely the result of a great SEO team. They happen because the entire company incorporates SEO into their portion of a given project, and everyone recognizes when it’s time to bring in the SEO to discussions. Establishing this level of SEO buy-in throughout the organization is neither a fast nor easy task, but it’s very realistic and the ROI on this level of SEO engagement from the entire company is through the roof. While this pro-active approach to SEO makes sense for any company, you really know it's time to take massive action when SEO is b [...]


SearchCap: The Day In Search, August 20, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: comScore: Google Has 81% Share In IndiaWe all know that Google dominates search market share in the United States, but Google really dominates in India. A recent comScore release says that Google search share in India is 81.4%, with over 1 billion searches conducted in June. Yahoo follows with 9.4 percent or 117 million searches, then... SMX East Keynote Speakers AnnouncedWe've just confirmed two outstanding keynote speakers for Search Marketing Expo - [...]


comScore: Google Has 81% Share In India

We all know that Google dominates search market share in the United States, but Google really dominates in India. A recent comScore release says that Google search share in India is 81.4%, with over 1 billion searches conducted in June. Yahoo follows with 9.4 percent or 117 million searches, then Ask.com's properties with 1.9 percent or 24 million search, and then Microsoft's properties with 1.7 percent or 22 million searches in June in India. "The Indian search market is dominated by global Internet brands, with Google attracting the wide majority of searches," said Jack Flanagan, comScor [...]


SMX East Keynote Speakers Announced

We've just confirmed two outstanding keynote speakers for Search Marketing Expo - SMX East, which takes place October 6-8 in New York City. The October 6 keynote will be Bill Tancer, who's just authored Click: What Millions of People are Doing Online and Why It Matters. Official publication is in September, but copies are starting to hit the stores and can be pre-ordered from online booksellers. Bill will be discussing the significant findings from Click and what they mean to search marketers. If you buy keywords from Google, you can't afford to miss the SMX East October 7 keynot [...]


iNET Interactive Acquires Search Marketing Standard

Our friends over at the Search Marketing Standard, one of the first successful search marketing focused print magazines, has been acquired by iNET Interactive. Search Marketing Standard launched in the first month of 2006, with many supporters. Boris Mordkovich & Eugene Mordkovich of MordComm founded and finance the magazine. iNET Interactive's Director of Marketing, Kevin Gold, has been writing for the publication since their debut issue, and now he can call the magazine his own Not much will be changing with the magazine; the staff will remain on board. Boris will remain involved on an [...]


Day Two: SES San Jose ’08 Recap

Day two of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found covering the day's sessions, news and activities: 5 Things No One Will Tell You About SEM, Search Engine Roundtable 7 Proven Ways to get Your Website on Page 1 Organically , Search Engine Roundtable 7 Proven Ways to get Your Website on Page 1 Organically and Convert, Online Marketing Blog Advanced B2B Marketing, Search Engine Roundtable Advanced B2B Search Marketing, Online Marketing Blog Global B2B Search Engine Marketing, Online Marketing Blog Global Search for the [...]


Save Time & Money Buying Your Targeted CPM From Google

When you think about the search buying cycle, you often start with a user's keyword search. However, that's not the entire buying cycle funnel. The first steps in the buying cycle are awareness and interest. It's difficult to generate awareness in search as someone has to first know about a product or service before they can search for it. Traditionally, the awareness cycle has taken place through CPM (cost per 1000 impressions) buys on the traditional ad networks, or via ad buys on a specific site. However, it is possible to accomplish many of these buys through Google's AdWords prog [...]


SearchCap: The Day In Search, August 19, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Enhanced 404 WidgetGoogle has launched a new tool within Google Webmaster Tools that allows Webmasters to create custom 404 pages. To access the tool, go to Google Webmaster Tools, then click on tools on the left and then click on "Enhance 404 pages." You can then copy and paste the widget code... Yahoo Grouping Results & Google Tests Sort By Date Or RelevanceIt appears that Yahoo has started to group results together, by indenting list [...]


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