More from Search Engine Land: Page 2

SEO

Digg To Expand With $28.7 Million In Funding

Jay Anderson from Digg announced that the company has received $28.7 million in new funding through Highland Capital Partners. This new funding will enable Digg to expand their operations and hire more help for that expansion. Digg hopes to be able to use these funds to:

SEO

When IT Says There Isn’t Time for SEO Training

One the best things you can do for successful SEO is equip the development team with SEO knowledge, and this requires more than a 30 minute presentation. Unfortunately, IT often pushes back saying there isn’t time. Here are six tactics for getting IT into your training sessions when they say, “We don’t have time for […]

Google

Google Reader Expands Friends Sharing, Tagging, Ordering Feeds & More

The Google Reader Blog announced several new features added to Google Reader. Google has expanded the expanded the friends sharing feature to support all “supported” Google Reader languages. You can now tag feed items when you add a note. You can sort your subscriptions alphabetically or using “My Order” through drag and drop sorting. Plus […]

Content

Ten Copywriting Tips for B2B SEO

B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed.

SEO

Yahoo Roundup: AOL And Yahoo Resume Merger Talks, Answers For Sale?, “Start Wearing Purple?” And Institute Recommends Conditions For Google Paid Search Ads

With Yahoo’s stock nearing its 52 week low, conspiracy theorists might think that the Financial Times report about the resumption of merger talks between AOL and Yahoo was based on news leaked with the intention of boosting Yahoo and/or TimeWarner shares. However, it appears that discussions which began to fend off Microsoft’s bid for Yahoo […]

Google SEO

Google Answers More SEO Questions

The Google Webmaster Central Blog has answered some more questions asked in the Google Groups area at their blog. Remember, Google recently answered questions on image search ranking, Sitelinks, reconsideration requests, redirects and communication. This new post talks about duplicate content, overall site design, meta tags, local results, and more communication topics. Here is a […]

SEO

Report From The Field: Search In China 2008

We’re wrapping up SMX China in Nanjing this afternoon. By all measures, the show was a success, with about 300 attendees and a dozen exhibitors, with people from China as well as many other Asian countries, India, Israel and even Africa in attendance. Search in China is thriving, seemingly impervious to the economic turbulence that’s […]

Google

Google 10th Birthday Site: Interactive Timeline, Project 10×100 To Improve The World & Share Your Google Stories

Spotted via Google Blogoscoped, Google’s finally acknowledging turning 10 this month with a special Google 10th Birthday web site. It features a cool interactive timeline where you can click on various events in the company’s history and get more information, along with a new “Project 10 to The 100” challenge for ideas to improve the world and an invitation for anyone […]

Content

Truveo Says It’s The Most Comprehensive Video Search Provider

An internal Truveo study conducted during the past month found that Truveo has a more comprehensive video search coverage than its top competitors. According to Truveo it undertook the study itself because “there is no major testing organization, publication or consulting firm publicly conducting ongoing quality studies of video search engines.” Included in the study […]

Paid social

Blog Marketing & Pay Per Post: They’re Not The Same

The vitamin supplement company Berocca has been engaged in a vaguely interesting piece of blog marketing over here in the UK. Taking their cue from the recent New York Times article suggesting that blogging can be highly stressful, they have put together a blogger relief pack which consists of a number of ‘stress-busting’ desk toys […]

Google Maps

Google Maps Transit Information For New York Metro Area

The Google Blog announced the availability of extremely comprehensive transit information throughout the New York metro area. Google Maps now plots transit information for subway, commuter rail, bus and ferry services from the Metropolitan Transit Agency (MTA), the Port Authority of New York and New Jersey, New Jersey Transit and the City of New York. […]

Apple

First Android Phone: “T-Mobile G1 With Google”

If the video shown during the press conference is any indication, T-Mobile’s “G1 with Google” should give the iPhone a run for its money. Much was made during the press conference of the “totally open” platform (vs. Apple), though Apple wasn’t mentioned by any of the presenters. Here’s the press release.

Google SEO

Google Says, Don’t Rewrite Dynamic URLs To Static URLs

Almost two years ago, Google updated their guidelines to say that they can now properly handle crawling dynamic URLs. But last night, Google posted a blog entry now telling webmasters not to use rewrite rules for dynamic URLs, at least in most cases. Google say, in bold, “avoid reformatting a dynamic URL to make it […]

Link building

5 Ways to Target Media Outlets For Links

Knowing where key decision-makers go for information and what type of digital media outlets influence their actions can give you a competitive edge in marketing your products, developing content and securing links. Recently, Forrester Research conducted a survey to determine the value of various publications and how key decision-makers were using them. Almost 1700 business-to-business […]

SEO

Cell Phone Triangulation Accuracy Is All Over The Map

  As more local apps are being built for wireless devices like cell phones and PDAs, one major factor that could impact continued advancement of local technology on these mobile devices is accuracy of their geolocation data. To be useful, these apps must be able to identify where the cell phone user is located in […]

SEO

Yahoo Forms New Digital Advisory Council

Yahoo has announced the formation of a new advisory council. Yahoo has named this council the Digital Advisory Council and it is made up of “industry executives from its agency and advertiser partners.” The council will give Yahoo feedback on search advertiser plus digital media and online advertising. The council will meet for the first […]

Google

Google Announces Google Book Search APIs

The Google Book Search Blog announced the new developer site for the Google Book Search APIs. The API allows developers to add Google Book Search features to their web site. For example, you can now embed book previews, when available, to books listed on your site. For example, if you are on Books A Billion […]

Apple

On Android Eve, Co-Founder Andy Rubin Predicts The Future Of Mobile

Tomorrow is widely anticipated to be the day when T-Mobile announces availability of the first Android phone. The phone is reportedly an HTC “Dream,” which will apparently sell for $199 with a two year contract. Many believe the handset will resemble a Sidekick. It’s fitting in a way that a Sidekick-like device should be the […]

PPC

How To Target Hispanic Searchers

As the U.S. Hispanic population continues to grow, advertisers naturally want to target this influential demographic. Search engine marketing allows advertisers to efficiently reach the Hispanic market through a number of Hispanic-focused strategies. Though it may sound obvious, the easiest way to target Hispanics is by using Spanish-language keywords (i.e., “salud” for “health” and “prestamo” […]

Apple

Wall Street Meltdown: 11 Ways It Affects Digital Marketers

Tim O’Reilly (like me, as you’ll see below) seems to believe we’re in a bit of a bubble that’s set to burst, even though, as he walked in to deliver his keynote at the Web 2.0 conference, the stock markets were in the middle of a rebound, vaulting up about 7% in a 26-hour period. […]

SEO

If You Build It SEO-Friendly, They Will Come

“So I audited the website, made all kinds of great SEO recommendations, and nothing. None of them got implemented. Not a single one.” Sound familiar? This story is told all too often, at search industry events, cocktail parties and around water coolers at web-based companies everywhere. It’s a story that starts with a VP hiring […]

Ecommerce

Google Reminds Us That It’s Autumn

If you go to Google today, you may notice that the Google logo is a bit ‘flaky’ today. That is because today is the first day of fall. Google is reminding us that it is Autumn, just like they reminded us of the first day of Summer. Of course, the logo links to a search […]

SEO

Setting The Stage For SMX China

Our second SMX China event kicks off tomorrow in Nanjing, China, and there’s definitely some Olympic spirit that’s rubbed off on this show. The conference, together with the 4th China International Software Product Expo, is the inaugural event in the brand spanking new Nanjing International Expo Center, a world-class event complex that’s kin to Beijing […]

SEO

Yahoo’s Poor Ad Targeting & Thoughts On Google-Yahoo

Previously, I wrote of how Yahoo’s recent press day proved disappointing to me. Time for part two of that: how the Google-Yahoo ad deal is supposed to help Yahoo. Oh, it might, but not for the reasons Yahoo put out — the idea it would somehow get advertisers it was missing. More about that below, […]

SEO

SMX East: What Are Your Local Questions for Google?

On day 1 of SMX East, I’ll be moderating the “What’s New With Local Search Marketing?” panel. On that panel, among others, will be Eric Stein, Director of Local Markets for Google. Rather than describe the litany of standard tools and options for marketers, Eric has offered to answer my questions in the presentation. Instead […]

PPC

Obama Vs. McCain: Paid Search Keywords

Valleywag (using data from Hitwise) posts about the paid search campaigns of the two major US presidential candidates, over the past 12 weeks. The post shows a list of the actual keywords being used by the campaigns. It’s a fascinating look into their “offensive” and “defensive” strategies concerning paid search.

Analytics & conversion

Web Analytics For (SEM) Dummies Part 3, And More

In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “web analytics for (SEM) dummies part 3: online resources to learn more, a free tool to double-check […]

Ecommerce

Google Pirate Search & Talk Like A Pirate Day

Today is the official day for Talk Like a Pirate Day. Many tech companies and personalities like to mention the day, in some way or another. Google wrote about their Google Pirate Search, as shown above. Dogpile’s dog dressed up for the day. Facebook, as TechCrunch reports, has pirate talk in their translation tool. FriendFeed […]

SEO

SearchMe Launches Mobile Engine

Visual search engine SearchMe launched a mobile (WAP) version of its site today at the Mobilze conference in San Francisco. The results offer a thumbnail of each site, as well as a URL. On a smart phone with a larger screen, this is a helpful presentation of results. An iPhone version of SearchMe is expected […]

Google

Now Blogging: Google Cofounder Sergey Brin

Sergey Brin becomes the first of Google’s three major executives to begin blogging. Spotted via TechCrunch, his blog at too.blogspot.com covers today his personal experience of being at risk for Parkinson’s Disease. In his first post, he explains the name of his blog:

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