SearchCap: The Day In Search, September 24, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Debuts APT, Its "Unified Digital Advertising Platform"At various times it's been called AMP or APEX, but today Yahoo introduced its new "unified digital advertising platform," which the company is now calling APT. With the platform it gained through the Right Media acquisition at its core, Yahoo is positioning APT as a dynamic, open marketplace (dispensing with... Pew on Networked Workers: Connected, Distracted, AmbivalentThe Pew Internet Pro [...]


Yahoo Debuts APT, Its “Unified Digital Advertising Platform”

At various times it's been called AMP or APEX, but today Yahoo introduced its new "unified digital advertising platform," which the company is now calling APT. With the platform it gained through the Right Media acquisition at its core, Yahoo is positioning APT as a dynamic, open marketplace (dispensing with the term "exchange"). The central idea is very simple: simplification of buying and selling advertising across the internet. The first customers -- indeed the apparent drivers of the initiative -- are Yahoo's newspaper partners. Search is not a part of APT at this point. But previously [...]


Pew On Networked Workers: Connected, Distracted, Ambivalent

The Pew Internet Project has just put out its latest survey of technology adoption and usage: "Networked Workers." Conducted in March and April of this year, among 2,134 US adults, the findings are not explicitly about search. The data concern use of the internet and mobile devices at work and at home and the bridging of those worlds accordingly. The survey data reflect that these technologies have at once created more flexibility for American workers but also caused ambivalence about their impact on our personal lives. Below are some highlights and excerpts from the document, which can be do [...]


Digg To Expand With $28.7 Million In Funding

Jay Anderson from Digg announced that the company has received $28.7 million in new funding through Highland Capital Partners. This new funding will enable Digg to expand their operations and hire more help for that expansion. Digg hopes to be able to use these funds to: Improve their infrastructure Expand internationally Hire more staff Personalize the Digg experience Enhance the recommendation system And more features... [...]


When IT Says There Isn’t Time for SEO Training

One the best things you can do for successful SEO is equip the development team with SEO knowledge, and this requires more than a 30 minute presentation. Unfortunately, IT often pushes back saying there isn't time. Here are six tactics for getting IT into your training sessions when they say, "We don't have time for SEO training." Proper SEO training takes time, but for IT departments it costs more than X man hours. Almost every hour of a developer's day is allocated to project work, and a half-day or full-day of SEO training will put project timelines at risk, causing IT to put up the sto [...]


Google Reader Expands Friends Sharing, Tagging, Ordering Feeds & More

The Google Reader Blog announced several new features added to Google Reader. Google has expanded the expanded the friends sharing feature to support all "supported" Google Reader languages. You can now tag feed items when you add a note. You can sort your subscriptions alphabetically or using "My Order" through drag and drop sorting. Plus you can see the last crawl date on the feed details view The Google Reader blog has screen captures of all the features mentioned above, minus where to find the last crawl date. To see the last crawl date, click on a specific subscription and at the top [...]


Ten Copywriting Tips for B2B SEO

B2B copywriting is tough stuff. Instead of, "Wipes clean with a damp cloth," you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed. Watch the lingo Make sure to use generic terms on the page. In most cases, B2B searchers are more likely to use generic terms than brand names. Proprietary brand names tend to be unusual, so searchers Googling for one of your brand names will likely find your site quite [...]


Yahoo Roundup: AOL And Yahoo Resume Merger Talks, Answers For Sale?, “Start Wearing Purple?” And Institute Recommends Conditions For Google Paid Search Ads

With Yahoo's stock nearing its 52 week low, conspiracy theorists might think that the Financial Times report about the resumption of merger talks between AOL and Yahoo was based on news leaked with the intention of boosting Yahoo and/or TimeWarner shares. However, it appears that discussions which began to fend off Microsoft's bid for Yahoo are resuming, as the two companies now try to figure out how to improve their respective fortunes. The other noteworthy aspect of all this is that it comes out of the first board meeting following the ascension of Carl Icahn and two allies to the Yahoo bo [...]


Google Launches “In Quotes” Project To Compare US Presidential Candidates

Google has launched a new labs project named In Quotes. In Quotes allows you to compare quotes between the two US Presidential candidates, John McCain and Barack Obama. For example, if Net neutrality is an important topic for you, just type in "neutrality" and up comes quotes from each candidate that you can scan through: This can be a fun tool to use in the upcoming elections but you should also be careful when using such a tool. Google themselves has a clear disclaimer at the bottom of the page that reads: Quotes and their speakers are determined automatically by a computer program a [...]


Google Answers More SEO Questions

The Google Webmaster Central Blog has answered some more questions asked in the Google Groups area at their blog. Remember, Google recently answered questions on image search ranking, Sitelinks, reconsideration requests, redirects and communication. This new post talks about duplicate content, overall site design, meta tags, local results, and more communication topics. Here is a video from Google's Reid from the Search Quality team, answering these questions in a 3 minute or less video: [...]


Branding & Search: Your Best Defense Against Losing Ground to Competitors

I'm convinced that it's human nature to resist accepting and acting on what we know to be true. Take exercise for example. How many times have you heard doctors, and the whole medical community for that matter, proclaim the benefits of exercise, and recommend it as a key component to staying healthy? Yet despite the evidence that supports their claim, some choose to ignore the facts, and in doing so, inadvertently put themselves at risk. They figure they will get around to it eventually, but for now they have other priorities. Naturally, by the time they finally take action, they've al [...]


Report From The Field: Search In China 2008

We're wrapping up SMX China in Nanjing this afternoon. By all measures, the show was a success, with about 300 attendees and a dozen exhibitors, with people from China as well as many other Asian countries, India, Israel and even Africa in attendance. Search in China is thriving, seemingly impervious to the economic turbulence that's buffeting most of the rest of the world. There are several reasons for this—some obvious, some surprising—but the net takeaway is that China is poised to become an even more important market for search marketers once we've passed through this period o [...]


Google 10th Birthday Site: Interactive Timeline, Project 10×100 To Improve The World & Share Your Google Stories

Spotted via Google Blogoscoped, Google's finally acknowledging turning 10 this month with a special Google 10th Birthday web site. It features a cool interactive timeline where you can click on various events in the company's history and get more information, along with a new "Project 10 to The 100" challenge for ideas to improve the world and an invitation for anyone to share stories about Google. Here's a sample of the timeline: Nice! My first review of Google back in 1998 made the timeline. If you click any link, more information shows up about it, with further references. [...]


SearchCap: The Day In Search, September 23, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Truveo Says It's The Most Comprehensive Video Search ProviderAn internal Truveo study conducted during the past month found that Truveo has a more comprehensive video search coverage than its top competitors. According to Truveo it undertook the study itself because "there is no major testing organization, publication or consulting firm publicly conducting ongoing quality studies of video search... Blog Marketing & Pay Per Post: They're Not The Same Th [...]


Truveo Says It’s The Most Comprehensive Video Search Provider

An internal Truveo study conducted during the past month found that Truveo has a more comprehensive video search coverage than its top competitors. According to Truveo it undertook the study itself because "there is no major testing organization, publication or consulting firm publicly conducting ongoing quality studies of video search engines." Included in the study were Blinkx, Google Video, Microsoft Live Video Search and Yahoo Video search, in addition to Truveo. YouTube was not included because it's not considered by Truveo to be a "video search engine." Truveo indexes YouTube results. [...]


Blog Marketing & Pay Per Post: They’re Not The Same

The vitamin supplement company Berocca has been engaged in a vaguely interesting piece of blog marketing over here in the UK. Taking their cue from the recent New York Times article suggesting that blogging can be highly stressful, they have put together a blogger relief pack which consists of a number of ‘stress-busting’ desk toys and, of course, a pack of Berocca. In a nice nod to the community-lead nature of blogging, the mini-site always has a link to one of the blogs that is taking part in the campaign. This campaign, which is hardly revolutionary in its nature, probably wouldn’ [...]


Google Maps Transit Information For New York Metro Area

The Google Blog announced the availability of extremely comprehensive transit information throughout the New York metro area. Google Maps now plots transit information for subway, commuter rail, bus and ferry services from the Metropolitan Transit Agency (MTA), the Port Authority of New York and New Jersey, New Jersey Transit and the City of New York. I am from New York and I cannot express how much I appreciate having this information. It tells you schedules, arrival times and several options. For example, plotting 900 Broadway to Grand Central Station. I am given four options, three by [...]


First Android Phone: “T-Mobile G1 With Google”

If the video shown during the press conference is any indication, T-Mobile's "G1 with Google" should give the iPhone a run for its money. Much was made during the press conference of the "totally open" platform (vs. Apple), though Apple wasn't mentioned by any of the presenters. Here's the press release. Although the features will be scrutinized and written about at length, one interesting item from the promotional video during the press conference appears to be a deeper integration of search into the mobile internet. It appears one can search from any page without launching a search app. Th [...]


Google Says, Don’t Rewrite Dynamic URLs To Static URLs

Almost two years ago, Google updated their guidelines to say that they can now properly handle crawling dynamic URLs. But last night, Google posted a blog entry now telling webmasters not to use rewrite rules for dynamic URLs, at least in most cases. Google say, in bold, "avoid reformatting a dynamic URL to make it look static." But Google also admitted that "static URLs might have a slight advantage in terms of clickthrough rates." However, Google said "dynamic URLs should be favored over hiding parameters to make them look static." Does that mean SEOs and webmasters should stop rewriti [...]


5 Ways to Target Media Outlets For Links

Knowing where key decision-makers go for information and what type of digital media outlets influence their actions can give you a competitive edge in marketing your products, developing content and securing links. Recently, Forrester Research conducted a survey to determine the value of various publications and how key decision-makers were using them. Almost 1700 business-to-business (B2B) decision-makers and marketers from 21 industries were interviewed and asked to identify which digital publications they used to do their jobs. According to the survey, industry specific magazines and e [...]


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