Sure, search is an effective marketing channel -- and it is particularly adept at capturing demand -- but the one thing search can't do is generate demand. Given that, marketers need to be mindful that solely relying on search is a mistake, especially if you are launching something new. Instead, you need to first build awareness with content and display campaigns, and then use search to capture the demand.
Why It Matters
Whether you are launching a new company, product, or service, or entering a new market, you need a marketing strategy that includes awareness building for your new [...]
Related Topics: Brand Aid | Channel: Strategy