More from Search Engine Land: Page 4

Google

Google Launches New Blog Search In China

When Google announced its new, clustered results on the Google Blog Search home page, they promised support for more languages “in the coming months.” Well, less than two weeks later, the clustered home page has launched on Google China Blog Search. This is the first non-English launch of the new blogsearch interface. Google China Blog […]

SEO

Problems Continue With Google Local Business Listings

What do the Google searches; Orlando Hotels, Miami Discount Car Rental & Dallas Discount Car Rental have in common? The obvious answer is that they are all local searches on popular phrases in major metro areas. A less obvious answer is that like the infamous Denver Florist search last December, they all return seemingly authoritative […]

Google SEO

How Does Google Really Handle Flash Content?

Much was made earlier this year of Google’s announcement that they’ve improved the indexing of Flash content. For years, search marketers have warned against building sites in Flash because they weren’t able to be indexed by major search engines; an all-Flash site was a kiss of death where SEO is concerned. More than three months […]

PPC

Trademark Protection Using AdGooroo

In my last Industrial Strength post, Using Competitive Intelligence To Protect Your Brand, I wrote about how to use tools like Hitwise to protect your brand. I am going to explore this topic a bit more, but this time show some of the unique features of AdGooroo. Since I did not show an example of […]

Link building

The Great Link Race Has Begun, But To Where?

What happens when everyone knows everything about linking? What happens when everyone uses the same 15,400 linking tools, and everyone has created the perfect back link profile, and everyone has properly tricked out anchor text, everyone has perfectly sculpted this, awesomely funneled that, cleverly silo'd this, no-followed that, etc., etc., etc? Who wins then?

SEO

Google Webmaster Tools Now Provide Source Data For Broken Links

Ever since Google Webmaster Tools started reporting on broken links to a site, webmasters have been asking for the sources of those links. Today, Google has delivered. From Webmaster Tools you can now see the page that each broken link is coming from. This information should be of great help for webmasters in ensuring the […]

PPC

Use Demographic Targeting to Reach Your Customers in New Ways

Demographic targeting has long lived within the realm of CPM and banner buys. However, AdWords is becoming much more sophisticated in the ways that you can use demographics within your AdWords campaign. Below are a list of resources for using Demographic Information within AdWords. Find out how various demographics perform for Your account The first […]

PPC

Yahoo Improves Content Match Targeting

The Yahoo Search Marketing Blog announced they have improved the targeting and relevancy of their content match product. The improvements will lead to a higher click through rate on ads and higher satisfaction. The specific improvement is that they now not only target the ads based on the content of the page, but also based […]

Google

Google’s iPhone Ad Units, G1 Pre-Sells 1.5 Million?

On Friday, AdWeek reported that Google was creating and testing specialized ad units for full HTML mobile browsers, such as Safari on the iPhone. The idea is that the iPhone’s Safari browser (or Android, Skyfire, Opera) would be detected and alternative ads, and landing pages or iPhone optimized sites, would be substituted for conventional mobile […]

Content

YouTube Gets Full-Length TV Shows, Click-To-Buy Options

YouTube has experimented with long-form content in the past. However, the site is now rolling out full-length episodes of vintage TV shows like Star Trek, MacGyver, and the not-so-vintage Beverly Hills 90210. Users can also watch these in the recently introduced “theater view,” featuring an expanded player that looks similar to the Hulu player.

SEO

Find Cheap Gas Prices With New Yahoo Shortcut

Looking for cheap gas? Sure, the price has been falling, but drivers are still looking to save. Enter Yahoo, which has rolled out a new shortcut that maps gas stations and gas prices directly within in the search results page. Just use the words “gas prices” or “cheap gas” followed by a ZIP code or […]

SEO

Anonymizing Google’s Server Log Data — How’s It Going?

Back in March 2007, Google promised to begin anonymizing log data to better protect user privacy. That kicked off a wave of privacy pledges from competing search engines. In addition, by agreeing to limit itself, it inadvertently got the European Union to demand even faster data destruction. Below, a look at Google’s progress toward its […]

Content

Google Adds Audio To Knols, YouTube Comments; What’s Next?

Google has added audio playback to some of its Google Knol articles; this page on Echocardiography is an example. Clicking on the “Listen” link in the upper right displays an audio player with surprisingly clear sound. Google Operating System recently pointed to more information on an Audio Knol help page:

Ecommerce

ChunkIt, A New Information Extraction Add-On, Now Available

ChunkIt is a toolbar that digs deep into the links found on web pages, extracting “chunks” of information from those pages, allowing you to quickly find relevant content without having to click through on the links yourself. Think of the process you already use when scanning search results, or long web pages that are rich […]

SEO

A Practical Guide To Leveraging The Long Tail For SEM

Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week. Google AdWords: daily budget […]

Bing

Yahoo Investor Seeks New Microsoft Takeover Bid

Mithras Capital, a small Yahoo institutional shareholder, is suggesting that Microsoft take another look at Yahoo and buy the company for $22 per share. That’s $9 less than Microsoft’s original bid for Yahoo during the takeover saga earlier this year. Yahoo shares are now trading near their 52 week low.

PPC

Sphinn Japan Launches: Internet & Search Marketing News, In Japanese

When we launched our Sphinn social news site for search and internet marketers last year, we quickly were hit by a huge number of Japanese-language submissions. Unfortunately, we had to go to an English-only rule, as we had no easy way to moderate those submissions, such as checking for spam. Now, problem solved — Sphinn […]

Google

Google Puts New AdSense Ads Under Maps

The continued success of Google Maps gives Google another growing revenue stream to tap into, and that’s what they’re doing with the placement of new AdSense ads immediately under maps on Google Maps. The ads don’t show up on all searches, but they do appear on enough searches to suggest this is more than a […]

Apple

Looking Back At “The Summer Of Local”

At the start of this summer, I wrote “it seems like Local has been rumored to be “the next big thing” in Search as many times as Cubs fans have said ‘this is the year’…2008 finally could be the year where the prediction, at least for Local, comes true.” Well, here we are in October. […]

Google

Google Starts To Classify Content Types In Web Search

Like other search engines, Google already distinguishes between various types of content. You can search specifically for images, videos, books, blog posts, and so forth. Google has separate search engines for each. But two recent changes suggest that Google is improving its ability to classify different types of content that’s gathered from ordinary web pages.

Google

Sneak Peek: Stunning New Google Satellite Imagery

New satellite images that will eventually show up in Google Earth and Google Maps are now arriving from the Google-sponsored GeoEye-1 satellite that launched a month ago. GeoEye has just released the stunning image below as a preview of what’s to come:

SEO

Best SEO Practices During A Website Redesign

Performing a complete website redesign is a lot of work and a daunting process. Whether you want to keep your existing rankings and targeted search engine traffic, or you are using your redesign process to get started on a new SEO campaign, there are a number of best practices to keep in mind.

Content

The SEO Impact Of Google’s New Speech Recognition In Videos

Google has rolled out Google Audio Indexing for video just in time for the final stretch of the U.S. presidential election. Using speech recognition technology, Google has indexed all the words spoken within YouTube political channel videos. This allows users to find videos that contain their search term and navigate directly to the part of the […]

Analytics & conversion

Yahoo Launches Web Analytics

Yahoo has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers. The next “big deployment,” Kavathekar says, will be for Yahoo’s 13,000 e-commerce […]

Google

Google Confirms RSS For Web Search Results

Google has confirmed for Search Engine Land that they’ll soon start offering RSS feeds for web search results. When it happens, the RSS feeds will be an extension of Google Alerts, which currently only allow notification by email.

Get the must-read newsletter for search marketers.