Now Is The Winter of Linking’s Discontent

Everywhere you look right now, there’s another headline pointing to another story that in either a direct or subtle way affects link building.


YouTube Defaults Videos In HD Format: But Forgets Embed Feature

YouTube announced that all videos on their web site will now be in the wider format HD format, 16:9 ratio. The YouTube player is now 960 pixels wide, as opposed to the standard format of 4:3 ratio. 4:3 aspect ratio videos will continue to play in the wider format, but YouTube has added black borders to the right and left of the video, to fill that space. YouTube has a help document describing how to upload better quality videos. It includes using MPEG4 (Divx, Xvid) format with MP3 audio and a video resolution of 480x360 or higher with a frame rate of 24fps or higher. Below is an embed [...]


Q&A With Google On SearchWiki (Don’t Expect An Opt-Out Soon)

Four days after it launched, Google SearchWiki continues to attract much attention from critics and fans alike. Meanwhile, there remain questions on how it all works, under the hood. Below, a follow-up to my Google SearchWiki 101: An Illustrated Guide article from last week, answering some of the remaining questions. Oh, and for those looking for a SearchWiki opt-out, the short answer is don't expect one anytime soon. I've organized this article as a Q&A, though the questions and answers are paraphrased from the conversation I had today with Cedric Dupont, Google's SearchWiki pr [...]


SearchBiz: Facebook-Twitter Talks Fail; Yahoo Loses On Kelkoo; Google To ‘Take Over TV’ & More

Here's our lead story in 140 characters: Facebook buying Twitter=fail. Allthingsd.com says $500m stock offer too low. Twitter unsure about selling. Talks over, but FB may try again. The longer version for those not active in microblogging: Facebook recently came up short in a serious bid to buy Twitter. Kara Swisher at allthingsd.com says Facebook initiated talks in mid-October and offered $500 million worth of Facebook stock. Twitter questioned the value of that stock, and instead wanted a cash deal. Swisher also says the Twitter folks aren't even sure they want to sell the company at this [...]


SearchCap: The Day In Search, November 24, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Numbers Show Search Has Changed, But Not How You’d ThinkIf you want to get a snapshot of a specific era in American society, I'd suggest the Yellow Pages industry is a good place to take that picture. The companies and headings listed can provide a footprint in time for people's needs and interests of the day. In the 130-year history of the Yellow Pages, categories have come and gone, they've gained and lost popularity. Typewriters gave way to perso [...]


Numbers Show Search Has Changed, But Not How You’d Think

If you want to get a snapshot of a specific era in American society, I'd suggest the Yellow Pages industry is a good place to take that picture. The companies and headings listed can provide a footprint in time for people's needs and interests of the day. In the 130-year history of the Yellow Pages, categories have come and gone, they've gained and lost popularity. Typewriters gave way to personal computers. Recycling services seemed to sprout up out of nowhere. Do you think pet grooming was a top heading 50 years ago as it is today? While some people might think phone directories are a [...]


Google’s SearchWiki Struggling Through Its First Week

Google's SearchWiki is off to a rough start in the user feedback/public relations department, and has already been knocked offline by some kind of technical issue. SearchWiki usage seems fair to strong, depending on the queries you're looking at, but is it the type of usage Google wants? Let's take a look at SearchWiki's first handful of days out in the wild. The Reviews Are In... ... and they're not very good. TechCrunch's Michael Arrington was one of the first to voice his complaints: "This new stuff is a mess of arrows and troll comments and stuff moving around the page. That doe [...]


PPC Holiday Tips: It’s all about Execution

The Rimm-Kaufman Group manages paid search for a great many retailers across just about every vertical and the October pain was felt by all of them. We know that the stakes are incredibly high going into this holiday in particular, placing a premium on getting the details right. Here are some tips to help out. Focus on the Core: Now more than ever it's crucial to spend time and energy on what matters the most. In football, championships are won by the teams that do the best job of blocking and tackling. It's not about fancy plays, it's about execution. Focus on: Paid search, no [...]


The Complete Guide To Google’s Website Optimizer

Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner's part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it's also an activity that many search marketers either choose to avoid or don't even consider at all. And that's a mistake. Good testing can not only help you get rid of stinker [...]


SEO: Just Deal With IT (The IT Department, That Is)

Every corporation large enough to have an IT department has had search engine optimization problems at one point or another. Well, at least every corporation that I've dealt with. And dealing with these issues sometimes requires the diplomatic skills of Henry Kissinger, the technical skills of Bill Gates, the persuasion skills of P.T. Barnum and the people skills of Barack Obama. If you're in that position, here are some tips for the successful care and feeding of IT people. Back when I first started doing natural optimization, this job always fell to the IT department. Most of the time, [...]


Microsoft Rebranding Live Search As Kumo.com?

Say it ain't so! LiveSide is reporting that Microsoft might be rebranding Live Search under the name, Kumo.com. Kumo.com is now registered under Microsoft and the name servers are now under SEARCH.LIVE.COM. Going to Kumo.com takes me to a page that says I do not have permission, but takes Microsoft employees to a special internal site. We heard Microsoft might be rebranding Live Search, once again, to a new brand. I never would have imagined it would be Kumo, which means "cloud" or "spider" in Japanese. I certainly hope they don't go this route, it just doesn't seem like this new nam [...]


Have Google & Yahoo Begun Laying Off More Workers?

The Web Guild reports Google has begun laying off staff and up to 10,000 'Googlers' can be impacted by this new wave of layoffs. The Web Guild said in August, recruiters said about 500 ex-Googlers were on the job market and that number continues to increase. I am a bit skeptical about the Web Guild's report, I do hope to substantiate this news more and update it later with a statement from Google, if possible. Former Yahoo star blogger, Jeremy Zawodny twittered on Friday "Yahoo! layoffs have begun..." I suspect Jeremy is very well-connected with many Yahoo employees, since he just left b [...]


Only 8 Business Days Until SMX West Rates Increase

Sound financial advice is rare as the Hope diamond these days, but we have some for you. Register for Search Marketing Expo - SMX West today and you'll save $600 off the on-site rate. SMX West is an outstanding investment. You'll attend 3 days with more than 50 educational sessions on everything search: paid search advertising, organic, search engine optimization (SEO), link building, local search, mobile, social, analytics, and much more! Read on... SMX West is programmed by Search Engine Land editors Danny Sullivan and Chris Sherman - the most knowledgeable and experienced search engine m [...]


Google SearchWiki 101: An Illustrated Guide

Google SearchWiki -- a new feature that allows you to move and comment on search results -- has been out for less than a day, and it's amazing to see how much confusion (as well as commentary) there is already developing. So below, some clarification on how it works, opportunities search marketers should consider, some privacy issues and ideas for improving it. What is SearchWiki? Go read our Google SearchWiki Launches, Lets You Build Your Own Search Results Page post! In short, it allows you to move a listing higher in the search results, or move a listing lower in the results o [...]


SearchCap: The Day In Search, November 21, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEM Pre-Click & Post-Click Double Feature: Conversion Attribution and Q&A with Analytics Guru Eric Peterson In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: news from the search engines, today’s double feature is Pre-Click: Conversion Attribution 101 and Post-Click Q&A with web analytics guru with Eric Peterson, who share [...]


SEM Pre-Click & Post-Click Double Feature: Conversion Attribution and Q&A with Analytics Guru Eric Peterson

In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: news from the search engines, today’s double feature is Pre-Click: Conversion Attribution 101 and Post-Click Q&A with web analytics guru with Eric Peterson, who shares his insights on the topics. News from the search engines Google AdWords: Search based keyword tool Perhaps one of the biggest stories of the week, but it's still worth another mention. For awhile, my Google rep has been able to help with keyword [...]


Search In Pictures: Yahoo’s Larry Tesler, Google Subway Ads, Yahoo Parade Float

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yahoo's Larry Tesler Goodbye Party: A Few Google Maps Subway Advertising Wraps: Yahoo Scooter Bike: Joan Jett & the Blackhearts at Yahoo: Yahoo Canada Float at Santa Claus Parade 2008: [...]


Yahoo November Search Update

Yahoo has informed us that they will be rolling out a search update over the weekend. Yahoo said, that you can expect "some changes to our crawling, indexing and ranking algorithms over the next few days and expect the update will be completed soon." As always, expect the ranking to change, hopefully not too much and expect things to settle down over the course of a few days. I have heard only one blip about a change at Yahoo in the forums, but that individual soon retracted his statement. So as of right now, it does appear nothing has yet changed or at least, no one noticed a change yet [...]


Two Little Things That Make A Big Difference

A lot of the focus in the search marketing world—both paid and organic—is on the technical and quantitative side. And that’s understandable, given the technical background of many of the practitioners and the perception that those elements are relatively easy to control. But many search marketers do themselves and their clients a disservice by not taking a more balanced view, arming themselves with the tools that a solid understanding of the search user experience (SUE) can provide. With all the talk about how to achieve high rankings, the right growth curve to target for inbound li [...]


A Searcher’s Perspective Of iPhone 2.2 Update

Last night Apple announced a software update to the iPhone.  This update was pretty major and there are tons of sites covering all the details of the changes.  I thought I just focus on the features specific to searching. Apple made a change to the browser, featuring the Google search bar more and a few changes to the Google Maps application. Google Maps now has street views, walking directions, transit directions, and a share location feature. Those are the bulk of the Google and search related changes that I see, were made in version 2.2 of the iPhone. Here are pictures below: App [...]


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