More from Search Engine Land: Page 2

Google

Google SearchWiki Launches, Lets You Build Your Own Search Results Page

Google will announce today (Update: official announcement) the launch of SearchWiki, a major addition to its user interface that allows users to edit search results. When using SearchWiki, you can re-order, remove, or add web pages to the search results for any query. You can also add notes to specific listings. You have to be […]

Content

A Small Business Search Marketing Thanksgiving From A-Z

Thanksgiving is almost here, and as the McGee family sits down at a table full of turkey, stuffing, and potatoes next week, we’ll do our regular Thanksgiving tradition: From A-Z, each family member takes a letter and shares something s/he’s thankful for this year. In that same spirit, here’s a list of things that small […]

SEO

Building SEO Momentum by Using A Consistent Site Structure

Change. It is a part of life, especially on the web. Evolve or die. But some things need not change to be successful. In some cases change undermines your momentum, particularly in the field of search, where most of the traffic goes to the top couple ranked sites. One of the biggest problems in the […]

SEO

Yahoo Wins T-Mobile “Default Search” Business

Yahoo’s oneSearch will be the “default” search engine on T-Mobile’s new Web2Go portal. Yahoo has such a relationship with T-Mobile in Europe already. In the US, Yahoo also provides mobile search to AT&T. Verizon and Google are battling for similar “default” status on Verizon handsets. Both Google and Microsoft have a relationship with Sprint.

Google

Google Kills Lively

The Google Blog announced they will be discontinuing Lively, Google’s Virtual World project. In short, they said that Lively is simply “not going to pay off” and that they will be closing it down by the end of December.

Ecommerce

Yahoo Brings “Glue Pages” To The US

Yahoo has announced that Glue Pages are now live in the US market. Barry wrote about Glue when it first appeared in India. Glue Pages are essentially structured search results, pulling content on particular queries or topics from a range of sources: Wikipedia, news, Yahoo Answers, image search, blogs (in some cases) and video. There […]

Content

Fortune 500 Begins To Embrace Blogging

Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership, and dramatically increase visibility in natural search results for targeted search terms. Done right, it ultimately drives substantial traffic when others in the media and blogosphere link to compelling or noteworthy content. Yet the Fortune 500, […]

PPC

Study Shows Traits Of A Great Search Marketing Company

More than 100% ROI. 31% increase in brand awareness. 30% increase in web site traffic. 22% increase in online conversion rates. Does your search marketing agency hit those milestones? If so, you’re a “best in class” company according to a new Aberdeen Group study, What Does it Take to Create Best-In-Class Search Engine Marketing? Aberdeen […]

Bing

Microsoft Says It’s Open To Search-Only Deal With Yahoo

Coming just 24 hours after the resignation of Yahoo CEO Jerry Yang, Microsoft CEO Steve Ballmer is saying publicly that Redmond is “open” to a “search collaboration” with Yahoo but not a total acquisition of the Sunnyvale company. The Wall Street Journal and Seattle PI report on the remarks, made during a Microsoft shareholder meeting. […]

SEO

How To Make Flash Content Search Friendly

Life is full of tough choices: Mac or PC? Mastercard or Visa? Bud Lite or Miller Lite? And choosing between two good options is never easy, as each has its own merits. Similarly, marketers have been faced with the same kind of tough choice when choosing their website design strategy:  Enhance the website’s appearance with […]

SEO

Citysearch Debuts Broad Redesign: More Social, Local & Mobile

The venerable local arts and entertainment guide Citysearch, which has, in the last couple of years, confronted a new generation of challengers (mostly notably Yelp), launched a broad redesign last night. The comprehensive new site introduces the ability to get more listings and content at the neighborhood level, allows users to sign in using Facebook […]

SEO

Search Biz: MSFT Spends On Lobbyists To Save On Yahoo; Google Book Deal Gets Tentative OK; WSJ Says ‘Extinction’ Threatens Yellow Pages & More

By almost doubling its spending on lobbying, Microsoft managed to kill the Google-Yahoo ad deal and may also have saved itself millions of dollars on a Yahoo buyout. That’s the case made by Declan McCullough today on CNET. McCullough explains that Microsoft spent about $12-$14 million per year on lobbyists between 2005 and 2007, but […]

Link building

Forums Are So Much More Than Signature Links

Yesterday, while I was in Hancock Fabrics, a woman standing in front of me told the cashier she loved the store’s discussion forum. She said it helped her more than once and turned to it whenever she had a problem or was looking for ideas. What made the conversation interesting was the fact the woman in […]

SEO

Yahoo! BOSS Adds Key Terms Feature

In July Yahoo! launched their BOSS API, which enables you to “build your own search service”. Today, they’ve expanded the functionality of that API by adding a Key Terms feature. The technology used in Key Terms is the same used for Search Assist, which provides search suggestions and enables searchers to explore concepts related to […]

Bing

The New Yahoo CEO: Let The Speculation Games Begin

Wait, they already have. PaidContent posted a fairly comprehensive roundup yesterday of possible successors to outgoing Yahoo CEO Jerry Yang. (Yahoo is up in early trading on the news of Yang’s resignation, which was received favorably by most financial analysts.) PaidContent also poses the question: will the board go with a tech executive or a […]

SEO

Jerry Yang Stepping Down As CEO; Resuming Chief Yahoo Role

Yahoo has announced that Jerry Yang, Yahoo’s founder and current CEO, will be stepping down from the CEO role after Yahoo finds a successor. Jerry will resume his former role of Chief Yahoo when the new CEO comes in. All Things Digital has posted the email Jerry sent out to the company; I will include […]

Google

See Google’s iPhone-Made Sites On Your Browser

Alex Chitu has compiled a list of Google’s iPhone-made and optimized web sites. So, if you want to view them on your own browser, you can, but understand that they look a lot better on your iPhone’s browser. Here is the list of URLs Alex came up with for Google’s iPhone specific web software:

SEO

Yahoo Layoffs On Dec. 10 & At $11 Yahoo Now Significantly Undervalued?

AllThingsD reports that Yahoo’s previously announced 10 percent reduction in force (layoffs) is set to begin on December 10. However, the post also says that chief Yahoo, CEO Jerry Yang, is not considering leaving his post for now. (NOTE: See update, Jerry Yang Stepping Down As CEO; Resuming Chief Yahoo Role). Yahoo stock is hovering […]

SEO

Getting The Most From Paid Search In A Difficult Economy

Cost consciousness. Budget cuts. Workforce reductions. Hiring freezes. We’re beginning to see signs of the economic Armageddon everywhere. What a great time to be a search marketer! No, really. I’m serious. Because whatever the economic climate or business objective, search marketing is flexible enough to support it. Don’t get me wrong, I feel your pain. […]

SEO

Maps Of Fires In Southern California: November 2008 Edition

Fires are burning in Southern California once again. Here’s an update on how to find maps of where the blazes are: NOTE: For the latest fires, see this fire maps section of Search Engine Land, where any updates are listed. Los Angeles Times: Watch the newspaper’s Google Maps account here for the latest maps. Most […]

Google

Eagerly Awaiting Google’s Voice Search For The iPhone

Yesterday, arguably the top tech story of the day was Google’s introduction of voice search for its iPhone app. As of this morning, the updated app still isn’t available in the iTunes store (that’s not Google’s fault). I spoke yesterday afternoon with Google’s Mike Cohen and Gummi Hafsteinsson about the app and how it would […]

Content

SMBs, Video and Search – Looking Backward & Forward

I’ve been writing monthly articles for Small is Beautiful for about almost a year now, offering observations and insights into what we’ve seen working with small and medium sized businesses from the front lines but will be winding down a bit in 2009. Our focus is still very much on serving the SMB advertiser, but […]

Apple

Search Biz: Wall St. Flips On GOOG; Google Canning Slackers & More

When Google went public in August, 2004, co-founders Larry Page and Sergey Brin made no secret of the company’s disdain for how the Wall St. system of analyst ratings and recommendations works. They wrote a letter saying they had no interest in trying to manage analysts expectations and keep Wall St. happy on a quarterly […]

Content

Are Our Brains Becoming “Googlized?”

Are our brains being rewired by using the Internet? The evidence tends to be pointing that way. As somebody interested in how the mind works, I read with interest the results of a recent study at UCLA that used the sexiest research tool around today, fMRI scanning. fMRI allows researchers to see which parts of […]

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