8 Reasons To Sign Up For SMX West Now

The next Search Marketing Expo - SMX West - takes place February 10-12 at the Santa Clara Convention Center. With the pre-agenda rate expiring the first week of December, we thought we'd put together a list of the reasons you should attend. Saving $600 enough to convince you? Stop reading and register here. Not convinced? Read on... The SMX West program is created by the editors of Search Engine Land, the people you trust to keep you ahead of the curve on all things search engine marketing. You'll meet others attending SMX with similar interests using SMX C [...]


Yahoo’s Sean Suchter Switches Sides, To Head Microsoft Search Efforts In Silicon Valley

News came out yesterday on Valleywag about Yahoo vice president Sean Suchter leaving the company and heading to Microsoft. To do what? Sean had told me privately on Tuesday, and I'd been waiting to get an official heads-up to say more. But AllThingsD now has the formal news: to be general manager of Microsoft's Silicon Valley Search Technology Center. Sean's a huge search vet, coming to Yahoo itself via the Inktomi acquisition. Old timers remember Inktomi as one of the earliest search engines out there. His departure has apparently hurt Yahoo morale -- the internal email about that [...]


Search Biz: Yahoo & AOL, Again?; IAB On Ad Revenues; Debating Google’s Evilness & More

Does anyone want to dance with Yahoo? Well, Bloomberg is reporting that Yahoo is continuing to talk with Time Warner about buying AOL. The report says the two companies have met "in the past few weeks," and are discussing a plan where AOL's advertising business would be given to Yahoo in exchange for Time Warner receiving a stake in the combined company. Spokespersons for both Yahoo and Time Warner declined to comment on the report. Do you see the cup as half-full or half-empty? Despite the troubled economy, the Interactive Advertising Bureau (IAB) announced today that Internet ad revenues [...]


SearchCap: The Day In Search, November 20, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google SearchWiki Launches, Lets You Build Your Own Search Results Page Google will announce today the launch of SearchWiki, a major addition to its user interface that allows users to edit search results. When using SearchWiki, you can re-order, remove, or add web pages to the search results for any query. You can also add notes to specific listings. You have to be logged in to a Google account so that the changes you make will be saved and shown the [...]


Google SearchWiki Launches, Lets You Build Your Own Search Results Page

Google will announce today (Update: official announcement) the launch of SearchWiki, a major addition to its user interface that allows users to edit search results. When using SearchWiki, you can re-order, remove, or add web pages to the search results for any query. You can also add notes to specific listings. You have to be logged in to a Google account so that the changes you make will be saved and shown the next time you run the same search. "This is a way for search to adapt to a more interactive experience," says Google Product Manager Cedric Dupont. "We ran a bunch of experiment [...]


Google AdWords Testing New User Interface

The Google AdWords blog took the proactive approach and blogged about a beta test they are running on a small group of AdWords users. The beta is a new user interface for the AdWords management console. The new interface should make it easier and quicker for advertisers to manage their campaigns.  Also, you do not need to worry about how this will impact how your ads run, or your bid changing or ad placement dropping. This is just a user interface change to the AdWords management screen. Below are some screenshots of the new interface: [...]


A Small Business Search Marketing Thanksgiving From A-Z

Thanksgiving is almost here, and as the McGee family sits down at a table full of turkey, stuffing, and potatoes next week, we'll do our regular Thanksgiving tradition: From A-Z, each family member takes a letter and shares something s/he's thankful for this year. In that same spirit, here's a list of things that small businesses can be thankful for -- one for each letter of the alphabet -- this Thanksgiving. These are things that can make the difficult challenge of online marketing a little easier for any small business. A: Analytics - It wasn't too long ago that a full-featured ana [...]


Building SEO Momentum by Using A Consistent Site Structure

Change. It is a part of life, especially on the web. Evolve or die. But some things need not change to be successful. In some cases change undermines your momentum, particularly in the field of search, where most of the traffic goes to the top couple ranked sites. One of the biggest problems in the field of SEO for enterprise-level sites is content management. Product lines, editorial calendars, marketing, and content management systems often dictate that pieces and parts of a site are organized in a sub-optimal way and/or move locations. Back in 1998 Tim Berners-Lee stated that C [...]


Yahoo Wins T-Mobile “Default Search” Business

Yahoo's oneSearch will be the "default" search engine on T-Mobile's new Web2Go portal. Yahoo has such a relationship with T-Mobile in Europe already. In the US, Yahoo also provides mobile search to AT&T. Verizon and Google are battling for similar "default" status on Verizon handsets. Both Google and Microsoft have a relationship with Sprint. This brings to more than 80 the carrier relationships that Yahoo has cultivated around the world. It means that Yahoo has the capacity to reach approxiately 850 million people through those deals. In the US mobile search market share looks simi [...]


Win A New Car! Live Search Offers Canadian Searchers Prizes With “Big Ticket Search”

Ars Technica reports Microsoft is now trying a new way to incentivizes searches, this time in Canada. Microsoft launched Big Ticket Search to influence Canadians to search using Live Search. Canadians can win wide range of prizes, ranging from 2009 Mitsubishi Lancer SE to gift certificates. Every time a Canadian searches at Big Ticket Search, they have a chance to win one of the 1,488 prizes being offered. The prizes include: (2) 2009 Mitsubishi Lancer SE, value of $21,493 (1) $10,000 cash (1) Two Raptors 09-10 Season Tickets, value of $8,000 (5) Entertainment Centre, value [...]


Google Kills Lively

The Google Blog announced they will be discontinuing Lively, Google's Virtual World project. In short, they said that Lively is simply "not going to pay off" and that they will be closing it down by the end of December. It is interesting that this happened just days after I reported that Google will be changing how they develop products. Is this one of the first projects to be axed by Google's Stuart Smith? Possibly. But this is not the first product to fail from Google. In any event, Google made it sound like no one at Google will be losing their jobs over the Lively massacre. Go [...]


Yahoo Brings “Glue Pages” To The US

Yahoo has announced that Glue Pages are now live in the US market. Barry wrote about Glue when it first appeared in India. Glue Pages are essentially structured search results, pulling content on particular queries or topics from a range of sources: Wikipedia, news, Yahoo Answers, image search, blogs (in some cases) and video. There are also paid search ads on the page. The sources change with the particular topic and not all topics are available, although the Yahoo Search Blog says more will be added over time. Glue in the US has a somewhat different format than in India. Compare pages/re [...]


Fortune 500 Begins To Embrace Blogging

Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership, and dramatically increase visibility in natural search results for targeted search terms. Done right, it ultimately drives substantial traffic when others in the media and blogosphere link to compelling or noteworthy content. Yet the Fortune 500, many of which are B2B companies, has been slow to embrace blogging. Last year, Forrester Research reported that only 29 of the Fortune 500 companies were blogging. While the number of large companies blog [...]


Study Shows Traits Of A Great Search Marketing Company

More than 100% ROI. 31% increase in brand awareness. 30% increase in web site traffic. 22% increase in online conversion rates. Does your search marketing agency hit those milestones? If so, you're a "best in class" company according to a new Aberdeen Group study, What Does it Take to Create Best-In-Class Search Engine Marketing? Aberdeen surveyed more than 200 companies with formal search marketing initiatives in place, gathering information on their strategies, experiences, and results. According to the survey, the top companies achieve these results: 108.24% current return on market [...]


SearchCap: The Day In Search, November 19, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Says It’s Open To Search-Only Deal With YahooComing just 24 hours after the resignation of Yahoo CEO Jerry Yang, Microsoft CEO Steve Ballmer is saying publicly that Redmond is "open" to a "search collaboration" with Yahoo but not a total acquisition of the Sunnyvale company. The Wall Street Journal and Seattle PI report on the remarks, made during a Microsoft shareholder meeting. Meanwhile Valleywag says that Yahoo has lost Sean Suchte [...]


Microsoft Says It’s Open To Search-Only Deal With Yahoo

Coming just 24 hours after the resignation of Yahoo CEO Jerry Yang, Microsoft CEO Steve Ballmer is saying publicly that Redmond is "open" to a "search collaboration" with Yahoo but not a total acquisition of the Sunnyvale company. The Wall Street Journal and Seattle PI report on the remarks, made during a Microsoft shareholder meeting. Meanwhile, Valleywag says that Yahoo has lost Sean Suchter, a key search executive, to Microsoft. The search collaboration that Ballmer referred to would presumably be similar to the search (as opposed to acquisition) deal previously offered to Yahoo -- esse [...]


How To Make Flash Content Search Friendly

Life is full of tough choices: Mac or PC? Mastercard or Visa? Bud Lite or Miller Lite? And choosing between two good options is never easy, as each has its own merits. Similarly, marketers have been faced with the same kind of tough choice when choosing their website design strategy:  Enhance the website's appearance with Flash or optimize for search with crawlable content?  Fortunately, recent innovations in Flash accessibility programming have begun to demonstrate that Flash vs. SEO is a tough choice no more. When it comes to establishing a website design strategy, most brand marketer [...]


Citysearch Debuts Broad Redesign: More Social, Local & Mobile

The venerable local arts and entertainment guide Citysearch, which has, in the last couple of years, confronted a new generation of challengers (mostly notably Yelp), launched a broad redesign last night. The comprehensive new site introduces the ability to get more listings and content at the neighborhood level, allows users to sign in using Facebook Connect, which will broadcast their activity back to Facebook, and embraces mobile in a much bigger way. The new design has more of a social network feel to it and is more usable overall. With the new design, Citysearch is also seeking [...]


“Googlers” & “Proctoids” Swap Jobs To Learn From One Another

A New Odd Couple: Google, P&G Swap Workers to Spur Innovation from the Wall Street Journal reports that Google and Procter & Gamble are engaging in employee swapping. Google is known to have a very relaxed and free work environment, while P&G is known to have a very strict and rigid environment. P&G's employees often are referred to as "Proctoids" because of the rigid work atmosphere. So the two companies are teaming up to learn from each other. Or that is how it appears. Two-dozen employees from each company have swapped jobs, sitting in on training programs and staff meetings to learn [...]


Google’s New Search-Based Keyword Tool Tells You What Keywords You’re Missing

Google released a new keyword tool tonight, named the Search-Based Keyword Tool. This tool goes beyond what the other Google tools provide and tells you what keywords you are currently missing out on based on search query data from your site's content. I spoke with Google's Baris Gultekin, Business Product Manager about the tool. Baris explained that the value in this tool is that it gives advertisers a look at keywords that they are currently not advertising for, that might bring in a positive ROI. For example, a site that sells watches can use this tool to find a popular model or brand [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide