In last month's column, I highlighted the need for search marketers, search engines, and data providers to reach out to small business owners to increase their awareness of the free opportunities to claim their businesses online. Well, the two excellent Local Search panels at SMX West, put together by Search Engine Land's own Greg Sterling, did just that. It's just a shame there weren't more small business owners in attendance!
So for SMB's reading this column, I thought I'd highlight a few key takeaways related to maximizing your presence via local business listings.
In the first pane [...]
Related Topics: Channel: SEO | How To: SEM | How To: SEO | Small Is Beautiful