More from Search Engine Land: Page 3

Google Ads

Google Is Testing SearchWiki As Way To Remove AdWords Ads

Last night I discovered reports via WebmasterWorld that shows Google testing a flavor of Google SearchWiki directly on the paid ads, also known as AdWords results. Here is a screen capture of that in action: I have emailed Google for a statement and I will update this post when I receive one. If you want […]

Ecommerce

Happy Valentine’s Day From Google & Others

Valentine’s Day is being celebrated around the world and today, Google had not one, but two different logos, depending on where in the world you accessed Google. Plus, search engines like Yahoo, Live, Ask and others had their special logos. Below is a compilation of logos that I collected throughout the day, the special day. […]

Google

ComScore To Report Google Maps Now Number 1

Forthcoming January traffic data will reportedly show that Google Maps has taken the lead from MapQuest as the top mapping site in the US. According to the numbers that I received (I’ve asked comScore to verify), MapQuest’s January monthly unique visitors were 41.5 million and Google’s were 42.2 million. This is the first time that […]

Ecommerce

Yahoo Discontinues MyWeb, Pushes Delicious

The Yahoo Search Blog announced that Yahoo will be discontinuing MyWeb, a way to save search results or other Yahoo data to a single location. MyWeb launched in 2005, as part of Yahoo’s vision for a “very individual Web.” On March 18, 2009, the service will be closed down. Yahoo is asking you to switch […]

Apple

Android Paid Apps Launch: “It’s Business Time”

People have been expecting the paid Android apps market for months and it’s finally, officially here. What this means is that developers can start charging for their apps and consumers will start gaining access to and paying for selected apps on Android phones (which now is only the G1). The Apple iPhone paid apps market […]

Google News

Newspapers, Google And The “Devaluation” Of Content

The word “content” wasn’t historically used to broadly describe writing or imagery or video until the internet. The term “content” also implies a kind of generic equivalence — lots of things that are more or less of equal value or can be lumped into the same bucket. That notion certainly applies to what’s happened to […]

Apple

Google Analytics On The iPhone: 3 Apps Reviewed

You’re already using your smartphone to search and surf the web. You’re using it to read and write email. You might be using it to tweet, post to your blog, or network on Facebook. If your smartphone is an iPhone, you can also use it to keep an eye on all the sites in your […]

Google

Google: ‘Don’t Blame Us For Terrorism’

Comparing it to blaming car makers for deadly car bombs, Google Earth chief John Hanke recently said Google shouldn’t be blamed for terrorist use of Google Earth. Hanke defended his online mapping tools in a recent interview with the Sydney Morning Herald newspaper. “You have cars; you have car bombs,” Hanke said. “You have GPS […]

SEO

SMX West ’09 Day Three Recap

SMX West 2009 is now complete, the feedback and buzz around this conference was really fabulous. In any event, here is some of the coverage and live blogging, I found throughout the blogosphere on SMX West’s last day:

Google

Google Turns Off Radio Ads

Google continues to pull back the reins on some of its product and service offerings, today announcing that they’re shutting down Google Audio Ads and Google Radio Automation. In a post on the Google Traditional Media blog, Google’s Susan Wojcicki explains the service wasn’t as successful as they hoped: In 2006, we launched Google Audio […]

Google

Google “My Tracks” Uses Android GPS To Capture Outdoor Performance

Google’s new Android-only app My Tracks is a “route tracking and outdoor training aid” that helps runners, skiers, bikers and other outdoor enthusiasts capture their routes and performance using the phone’s GPS chip. The data can be uploaded to Google Docs, Google Maps (in the form of My Maps) and/or otherwise shared (e.g., via Twitter […]

Content

How To Lose Money & Alienate Your Customers

With all the emphasis lately on how to market in a down economy, I’ve decided to go against the grain and dole out some advice for those organizations wanting to make less money (this is the “Just Behave” column, after all, and it sure seems like we could benefit from some decidedly contrarian thinking). Seriously, […]

Ecommerce

Sorry Abraham Lincoln, Charles Darwin Gets The Google Logo

If you visit Google today, on Abraham Lincoln’s birthday, you will see a Google logo for Charles Darwin. Here is the logo, which links to a Google search for charles darwin: It is also Charles Darwin’s birthday and I guess Darwin, the father of evolution, is more important than one of the most important US […]

Ecommerce

Google Buys Paper Mill In Finland For New Data Center

Google plans data centre at old Finnish paper mill from Reuters reports Google purchased a Finnish paper mill from Stora Enso for $51.7 million dollars as a possible place to put a new data center. Google told Reuters, “We are currently considering to build a data centre at this site.” The location is in southeastern […]

Bing

Microsoft Continues Peeling Off Yahoo Search Talent

Microsoft (so far) has been unable to buy Yahoo or Yahoo search assets, so it instead continues to take search talent away from the company. Last year Microsoft successfully lured engineering lead Qi Lu from Yahoo to become head of the company’s Online Services Group. Redmond also recently nabbed Sean Suchter from Yahoo. Now Bloomberg […]

SEO

Are You Sitting On A Good Idea?

Some project ideas I just sit on and wait. And since time is money, sitting on a good idea is usually a bad idea. If the idea is good, someone else is probably thinking of it too, and if they beat you to market then you are not remarkable when you launch. Search engines tend […]

Content

Google Penalizes Google Japan For Buying Links

Matt Cutts twittered that Google.co.jp was penalized for paying for blogger reviews. If you look at the FriendFeed details, you will see Matt first said, “Google.co.jp PageRank is now ~5 instead of ~9. I expect that to remain for a while.” And then when he was questioned if this was a paid link penalty, he […]

Google Maps

Google Maps Nearly Catches MapQuest: Hitwise Report

Google Maps and MapQuest are neck-and-neck in the fight to be the most popular US mapping site. A new report issued today from Hitwise shows the continuing ascent of Google Maps and the simultaneous decline of MapQuest traffic during 2008, with MapQuest pulling away again in the last few weeks: In November, we wrote how […]

SEO

Innovative Search And Its Impact On Brand

Can an innovative search campaign actually benefit your brand?  In a word: Yes.  In fact, research shows that 39% of search users feel that the brands that appear in the top of the search results are the leaders in their field.  Moreover, brands that aren’t innovative online also don’t move up the rankings.  For example, […]

SEO

Yahoo! BOSS Expands Feature Set; Adds Usage Fees

Today, Yahoo! has announced several new features to their Build Your Own Search Service (BOSS) platform as well as usage fees. When BOSS launched in July 2008, the stated goal was to spur innovation and disrupt the search market. Will the additional of usage fees hinder that goal and become a barrier to entry for […]

Advertising

Microsoft Beefs Up Enterprise Search

Microsoft bought FAST Search & Transfer almost exactly a year ago. Now Microsoft is starting to integrate FAST’s capabilities into its other products and to market FAST more aggressively: FAST Search for SharePoint, a new search server that will add the high-end search capabilities of FAST ESP into Microsoft Office SharePoint Server, will be available […]

SEO

New Ask Datacenter Expands Search Capacity

In the on again off again debate about whether Ask remains serious about search, a new blog post suggests that Ask is making a bid to improve its search index and efficiency, having completed a move to a new datacenter: Our engineers were going to have to spend more time on improving efficiency, and less […]

SEO

How To Track Keyword-Based Tweets Within Your Twitter Stream

With our SMX West search marketing conference happening this week, I wanted to keep track of the real-time buzz for SMX on Twitter. I knew how to do this manually by checking Twitter Search, but was there a way to have this flow into my regular Twitter stream, along with posts from people that I […]

Google

Gmail Labs Adds Location To Signatures

The Gmail Blog announced that you can now activate a new labs feature that will append your current location to your email signature, when you use Gmail or Google Apps email within the Gmail interface. To activate it, go to “Settings” and click on “Labs.” Scroll down to the location feature and enable it. Then […]

Content

Where Professional Service Firms Fall Short

It seems like professional services firms really struggle with search engine optimization. Few do it well. In the audits we do for clients, perhaps the most common issue is inadequate site architecture. That is, not having enough pages in the site to respond to the diverse range of potential search terms. But there are other […]

SEO

SMX West 2009 Day One Coverage

SMX West is wrapping up the last of the sessions for day one right this minute. Here is some of the live blogging and coverage of the conference. Overall, there is a lot of excitement in this conference.

SEO

Yahoo oneSearch Shortcut Adds Auto-Location, Search Assist & More Availability

The Yahoo Search Blog announced that Yahoo oneSearch shortcut has been improved and expanded. A new auto-locate feature will detect your location on some mobile devices Enhanced Search Assist that incorporates the user’s recent search history was added and Expanded availability on Windows Mobile client including the latest latest Nokia and BlackBerry This service also […]

Google

Google Launches AdSense For Mobile Search

Google has announced a new AdSense mobile product named AdSense for mobile search. AdSense for mobile search gives carriers and mobile publishers a quick way to simply embed a Google search box on their mobile sites. This is a lot like AdSense for Search, but the mobile version. Currently, this is a private beta so […]

PPC

Tuning Up Your Landing Pages In An Economic Downturn

By now you have read half a dozen articles on how to recession-proof your PPC campaigns. You’ve added negative keywords, revisited your ad text, and increased budgets to capitalize in areas others have pulled out. You’ve gone back to building out long-tail keyword lists to seize some outlying traffic and perhaps you have even pushed […]

Google

Google Wants To Save You Money On Electricity

As part of its efforts toward the creation of a so-called “smart grid,” Google is testing out software that will help people better manage their home electricity use and reduce energy loss and inefficiency. This software would need to be tied in to new hardware devices dubbed “smart meters.” The idea, represented in the graphic […]

Local

“Retail Search Presence Study” Shows Online Product Sellers Far Outpace Traditional Retailers In Search Results

Search marketing firm Internet Engine released findings from a new “Retail Search Presence Study,” which analyzed paid search results in ten product categories over the past three holiday shopping seasons. What the study found was the following: The results show that on-line retailers have a very strong presence, representing well over 30% of the listings […]

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