Search Week: March 23, 2009

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News comScore: 63 Million On Mobile Internet, 35 Percent Using It Daily Yahoo Search Ma [...]


SearchCap: The Day In Search, March 25, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Closes The Cabin Door On FareChaseFareChase, Yahoo’s discount travel search engine, is shutting its doors today. An alert on the FareChase web site indicates that today is the service’s final day, and encourages users to instead use Yahoo Travel. In her first conference call back in January, new CEO Carol Bartz said “everything’s open for examination” when it comes to streamlining [...] Google Voice Search & [...]


Yahoo Closes The Cabin Door On FareChase

FareChase, Yahoo's discount travel search engine, is shutting its doors today. An alert on the FareChase web site indicates that today is the service's final day, and encourages users to instead use Yahoo Travel. In her first conference call back in January, new CEO Carol Bartz said "everything's open for examination" when it comes to streamlining operations and improving the bottom line. Yahoo gave this statement to Search Engine Land: "After careful consideration, Yahoo! is discontinuing FareChase, a travel metasearch engine, effective March 25, 2009. After this date, users will no [...]


Google Voice Search & My Location Now On Blackberry

Google has announced the addition of voice search and My Location on the Google Mobile App for Blackberry. The new Blackberry additions are features that have been available on the Google Mobile App for iPhone since November. The My Location feature lets you search without needing to input a city name or some other geographic modifier. Voice search is what it sounds like -- a way to search by speaking your query. Google had offered voice search as a separate download for its Google Maps Blackberry app last summer. They launched the Google Mobile App for Blackberry this past September. [...]


In A Down Economy, Engagement Matters: 4 Tips To Boost Your Efforts

Better.  Faster.  Cheaper.  That seems to be the mantra of senior management as they pressure marketers to do more with less during these trying economic times.  But B2B marketers aren't the only ones feeling the squeeze.   Many of your customers and prospects are facing similar challenges.  But what can you do about it?  A lot actually. As your customers and prospects muddle their way through this economic debacle, chances are that they need assistance.  Given that, now's your chance to help them when they need it most.  But first you need to engage with them, and help them under [...]


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SearchCap: The Day In Search, March 24, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Microsoft Taking On Google Street View With “GeoSynth”Since it was introduced more than two years ago, Microsoft’s innovative Photosynth technology has been “under-leveraged.” I’ve written a number of times about Photosynth and its potential. Now, according to an article in Fast Company, Microsoft is going to compete more aggressively with Google StreetView by soliciting user-generated photos and then geotag [...]


Microsoft Taking On Google Street View With “GeoSynth”?

Since it was introduced more than two years ago, Microsoft's innovative Photosynth technology has been "under-leveraged." I've written a number of times about Photosynth and its potential. Now, according to an article in Fast Company, Microsoft is going to compete more aggressively with Google StreetView by soliciting user-generated photos and then geotagging and Photosynthing them. The effort is reportedly called "Geosynth": Microsoft is going to find its images from someone else, namely, you. Essentially GeoSynth is going to function as a mashup between Microsoft's Virtual Earth maps system [...]


BioNumbers – Specialty Biology Answer Search Engine

Today, I met with Dr. Ron Milo who works in the field of plant sciences at Weizmann Institute in Israel, who showed me a specialty search engine project he built from the ground up named BioNumbers. In short, BioNumbers is a collection of common biological numbers that is useful to one's research. For example, the average diameter of a protein is 5 nanometers. This week, I am on a special trip known as the Blogger Delegation to Israel. We are being taken around by the Israeli Consulate to learn about Israel and the people who live here. Clearly, my focus is on search - so when I went to [...]


Google Insights For Search Adds Valuable New Features

Three new features just announced this week will make the already valuable Google Insights for Search an even stronger keyword research tool. Here's a look at what's been added: 1.) New data sources In addition to web search, you can now do keyword research for Image, News, and Product search, too. This opens up new opportunities for different types of web sites to do more specific data mining. 2.) Category suggestions The addition of categories lets you compare your keywords to similarly-themed keywords. You can chart growth over time of a keyword compared to a larger c [...]


Search Veteran Gerry Campbell Becomes CEO Of “Real-Time” Search Engine Collecta

Gerry Campbell was at Alta Vista and later spent several years in the search unit of AOL before joining Reuters as "President/Global Head of Search & Content Technologies." Among other roles, he was an advisor to Summize, acquired last year by Twitter. And now Campbell has joined "real-time" search service Collecta as CEO. Collecta hasn't launched yet. But Campbell made clear to me that he didn't see it as a "Google killer" or replacement for web search. Collecta is focused on the emerging arena, now getting lots of buzz, called "real-time" search: delivering content within minutes of i [...]


Google Implements ‘Orion’ Technology, Improves Search Refinements & Adds Longer Snippets

Google is announcing two changes to search results this morning. The first involves the use of longer "snippets" (text extracts containing the keywords) when users input queries of three words or more. The objective is to provide more context to help the user determine if the site is worth visiting. Many search engines have attempted to address this same problem with visual tools or "previews" of one sort or another. (Vanessa will postscript with more detail about snippets.) It's difficult to predict whether or how longer snippets will affect user behavior but it may create incentives to in [...]


How To Avoid The Link Vacuum Effect

I recently came across a post explaining why Twitter isn't great for SEO. This quote in particular really got to me: "In addition to being a nofollow vacuum, Twitter has the danger of becoming a linking vacuum. In the ideal scenario, people will find a link on Twitter and then link the post in their own blog – page rank gold.  But Twitter is becoming a kind of fishbowl where people merely link to a site from their Twitter account, not from their personal site.  It’s just easier and users can still feel as if they’re part of a viral meme." That whole bit about it being "easier" to [...]


SearchCap: The Day In Search, March 23, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft: We Can Be ‘Riskier’ With SearchTalk about finding a silver lining in dark search clouds: In two recent interviews, Microsoft has talked up its third-place position in search engine market share as something that gives the company more freedom than Google to take risks. It started last week with a Bloomberg report quoting Steve Ballmer: “Google does have to be all [...] Yahoo Brings Back Chief Marketing Officer Position [...]


SMX Advanced Agenda Up! 2 Days, 3 Tracks Of Expert-Level Search Engine Marketing In Seattle

The agenda for Search Marketing Expo - SMX Advanced is now posted. If you’re an experienced search marketer, SMX Advanced is the event for you. This intimate, cutting edge two-day conference features sessions addressing issues that you won’t find discussed anywhere else. SMX Advanced will be held June 2-3 in Seattle. Two days of the highest level organic SEO and paid search advertising PPC tracks are the heart of the SMX Advanced agenda. We've also created sessions on social media marketing topics, as well as sessions that help SEM business owners and managers be more successful. [...]


Microsoft: We Can Be ‘Riskier’ With Search

Talk about finding a silver lining in dark search clouds: In two recent interviews, Microsoft has talked up its third-place position in search engine market share as something that gives the company more freedom than Google to take risks. It started last week with a Bloomberg report quoting Steve Ballmer: "Google does have to be all things to all people. Our search does not need to be all things to all people." And today, Live Search GM Mike Nichols echoed that in an interview on paidContent.org: "...Google suffers from the innovator's dilemma. To a degree, every change they make [...]


Yahoo Brings Back Chief Marketing Officer Position

Yahoo has named Elisa Steele as the company's new Chief Marketing Officer, effective today. Steele comes to Yahoo from NetApp, where she was the senior vice president of corporate marketing. Yahoo hasn't had a CMO since 2007 when Cammie Dunaway left the company. Yahoo tells us that new CEO Carol Bartz recently decided to re-establish the position. Says Bartz in today's announcement: "Yahoo!'s marketing strategy and teams have become decentralized over time - hiring Elisa in the CMO role will quickly mobilize our plan to integrate the function globally and more effectively represent the [...]


One Week Until SMX Search Analytics – Sign Up Today and Secure Your Spot

Our next Search Engine Land conference - SMX Search Analytics - will be held next week in Toronto. Join us and you'll learn actionable tips, best practices and pitfalls to avoid from accomplished search marketers who have implemented search analytics in their organizations. This is a "must-attend" conferenence for search marketers looking to quantify the value of their SEM activities. Need to jumpstart a testing program and determine how best to convert those web site visitors? Want to implement a competitive intelligence campaign to determine your competitors’ strategies and how to be [...]


Google StreetView ‘Naked Child’ Incident Reveals Anxiety About Technology

There were a couple of stories over the weekend and today about the capture on Google StreetView of images of a naked toddler. Here's the original UK newspaper report: The Independent on Sunday alerted the internet search giant after finding the image of the toddler, playing at a family summer picnic in a garden square in north London, captured permanently on the revolutionary mapping system. Britain's privacy watchdog, the Information Commissioner Richard Thomas, is considering an investigation into Google if more images of naked children are found to have been picked up by it [...]


Savvy Advertisers Get Vertical For Local Results

In a struggling economy, there is even greater competition among businesses for the almighty dollar. It is the epitome of the expression "survival of the fittest" when you see which businesses will close shop and which will find ways to succeed. What ultimately separates the two is the ability to see the opportunity in an otherwise difficult situation. At the local level, small businesses are trying to find the most efficient ways to effectively communicate with their customers and traditionally, print newspapers and Yellow Pages were the answer. Well, the times have changed and advertising [...]


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