Yahoo Analytics Now Available To Yahoo Advertisers

Apr 30, 2009 at 7:51pm ET by Matt McGee

Yahoo's slow rollout of Yahoo Web Analytics continues with news today that its now available for free to certain Yahoo search and display advertisers. Here's how Yahoo explains some of the benefits of its analytics tool in today's announcement: "Yahoo! Web Analytics offers user insight that you’re not likely to find in other free analytics tools, including demographic and behavioral insight on your website visitors, near-real-time reporting, and visibility into as many as 50 different types of actions that take place on your site." It's available to any Yahoo advertiser that works w [...]

Filed in: SEM Tools: Web Analytics, Yahoo: Web Analytics

Twitter Search (Finally) Available To All Users

Apr 30, 2009 at 7:34pm ET by Matt McGee

Much to the delight of users far and wide (such as our own @dannysullivan), Twitter has announced that Twitter Search is now available on all user account home pages. Not only that, but Twitter has also added a "Save This Search" feature that may prove popular, too. When logged in to your Twitter account, all users should now see a Twitter search box in the right column below your account stats and information. A search there leads to results like this: At the top is the new "Save this search" option which, when clicked, will add the search term as a link right under the search box. [...]

Filed in: Twitter

SearchCap: The Day In Search, April 30, 2009

Apr 30, 2009 at 5:00pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Searchme Launches Multimedia Visual SearchSearchme has rolled out what it calls “true” blended search results, combining web, video, images, music and Twitter results organized by their relevance and playable inside the search results page. Searchme displays results as small versions of entire web pages, in a format that looks just like the “cover flow” display in iTunes. I love Searchme [...] Google, Give Me My $30,000 B [...]

Filed in: SearchCap

Searchme Launches Multimedia Visual Search

Apr 30, 2009 at 3:59pm ET by Chris Sherman

Searchme has rolled out what it calls "true" blended search results, combining web, video, images, music and Twitter results organized by their relevance and playable inside the search results page. Searchme displays results as small versions of entire web pages, in a format that looks just like the "cover flow" display in iTunes. I love Searchme as a "recall engine," using it to find web pages or sites that I've previously visited but can't remember the site name or URL. The visual display of results, with the ability to quickly scroll through mini-versions of pages makes it easy to reco [...]

Filed in: Search Engines: Audio Search Engines, Search Engines: Other Search Engines, Search Engines: Photo & Image Search, Search Engines: Shopping Search Engines, Search Engines: Video Search Engines, Twitter

Google, Give Me My $30,000 Back!

Apr 30, 2009 at 3:24pm ET by Barry Schwartz

I reported at the Search Engine Roundtable that one new AdWords advertiser found a $30,000 surprise from Google in her AdWords account. The advertiser said in a Google AdWords thread that she set up a test ad one night and when she returned the next morning to see how the ad was doing, she noticed she ran up a bill for almost $30,000. I am not sure how an advertiser can make such a big mistake. To accrue $30,000 of clicks overnight, you need to be bidding on some pretty expensive generic keywords. But then again, you would think Google would have some checks to prevent new advertisers fr [...]

Filed in: Google: AdWords, Top News

Search Biz: AOL Spin Off, Yahoo Layoffs, Google Losses, IAC Spoons And Pines For AOL

Apr 30, 2009 at 12:31pm ET by Greg Sterling

The biggest Search Biz news of the week is about AOL's forthcoming spin off and related personnel moves. Time Warner yesterday announced quarterly revenues and a whopping $16 billion loss (not the largest in the company's history). For its part, AOL's ad revenues fell roughly 20 percent to $867 million from $1.13 billion the previous year. The primary cause was weakness in online display advertising. The ISP business also declined. Source: Time Warner earnings release In addition, Time Warner yesterday confirmed the long-expected intention to sell or spin off the AOL unit. The precis [...]

Filed in: Search Biz

Early Bird Expiring for SMX Advanced on Friday – Last Call

Apr 30, 2009 at 10:24am ET by Search Engine Land

The Early Bird Rate for Search Marketing Expo – SMX Advanced expires end of day tomorrow (Friday, May 1st). Register now and save $200 off the onsite registration fee, plus guarantee you’ve got a seat at the conference created for experience search marketers. Join us in Seattle June 2-3 for two days of expert level sessions and discussion you’ll find nowhere else. Plus you never know what news might break or what controversy will arise during Q&A. Don’t miss out on your one chance to attend SMX Advanced this year - June 2-3 in Seattle. Register today! [...]

Filed in: SEM Industry: Conferences, SMX & SMN Alerts, Top News

YouTube Is Broken. Here’s How To Fix It

Apr 30, 2009 at 8:00am ET by Tom Wilde

As has anyone in the online industry, I have closely followed the YouTube saga since its acquisition by Google.  Undoubtedly YouTube is one of the greatest success stories of the Internet era, adding users and usage faster than any site ever launched on the web, including MySpace, Facebook, Twitter, and Google.  What is also often missed is that YouTube is the third largest search site on the Web in terms of query volume, behind only Google and Yahoo.  Despite these impressive metrics, YouTube has failed to deliver meaningful revenue and loses approximately $1MM/day due to its huge bandwidt [...]

Filed in: Search Engines: Video Search Engines, Video Search

Powerful Linkbait: Contests & Incentives

Apr 30, 2009 at 7:00am ET by Michael Gray

Most people in the industry look at contests and incentives as branding and marketing tools. However if you are willing to get creative, you can turn a contest into a powerful link building tool that will, over time, help your organic rankings. When most marketing and advertising teams look at a contest they are looking for mass exposure, so they choose a prize that is going to have wide appeal, like an an iPod or iPhone. However as an SEO you need to look at this as an opportunity to build the anchor text you want, especially the really hard to get commercial anchor text. Want to rank for [...]

Filed in: 100% Organic, Link Building: Linkbait

SPONSOR MESSAGE: Expand Your Reach on Our Quality Network with $100 in Matched Clicks

Apr 29, 2009 at 6:46pm ET by Search Engine Land

Looksmart is a text advertising network that distributes ads for thousands of advertisers on one of the largest independent distribution networks with over 500 million queries every day. Our dedication to giving advertisers the best targeting and reporting features has resulted in the award-winning platform that helps you target ROI on our quality network. [...]

Filed in: Sponsor Messages

SearchCap: The Day In Search, April 29, 2009

Apr 29, 2009 at 4:59pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tracking The Swine Flu Epidemic With Maps & SearchIt was less than a week ago that health officials alerted the media to a possible pandemic of swine flu in humans. Since then, authorities have moved quickly to track the outbreak and reassure the public with precautionary measures. Here’s a look at some of the best sources of online information about swine, avian and [...] Google Analytics Adds AdSense IntegrationAfter months of testing [...]

Filed in: SearchCap

Tracking The Swine Flu Epidemic With Maps & Search

Apr 29, 2009 at 4:23pm ET by Chris Sherman

It was less than a week ago that health officials alerted the media to a possible pandemic of swine flu in humans. Since then, authorities have moved quickly to track the outbreak and reassure the public with precautionary measures. Here's a look at some of the best sources of online information about swine, avian and pandemic flu. PandemicFlu.Gov is a comprehensive resource of U.S. government information being compiled about the outbreak. Here you can find news, FAQs, information on how to plan and prepare should things worsen, status reports from countries where the flu has been diagnosed [...]

Filed in: Features: General, Search Engines: Maps & Local Search Engines, Top News

Google Analytics Adds AdSense Integration

Apr 29, 2009 at 4:14pm ET by Barry Schwartz

After months of testing AdSense data in Google Analytics, Google has announced on both the AdSense Blog and the Analytics Blog that all AdSense publishers can now integrate their AdSense data directly into Google Analytics. To link up your AdSense account with Google Analytics: Log in to AdSense Click the link that says "Integrate your AdSense account with Google Analytics" on the Reports > Overview tab Follow the on-screen instructions Here is a video that shows you how to link the accounts: For more information, see the Google AdSense help or Analytics help sections. [...]

Filed in: Google: AdSense, Google: Analytics

Search Week: April 27, 2009

Apr 29, 2009 at 3:27pm ET by Danny Sullivan

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Do Links From Expired Domains Count With Google? Google Adds Search By Similarity To [...]

Filed in: Search Week

Is It Time To Send Google Maps Back To The Drawing Board?

Apr 29, 2009 at 2:19pm ET by Matt McGee

Google Maps and its Local Business Center continue to be the ugly warts on Google's otherwise smooth surface. But rather than the long-running problems with mapspam and hijacked listings, the latest sore spot appears to be an internal problem with Google's apparently unsophisticated (or perhaps over-complicated?) database systems. Mike Blumenthal points out today that Google is merging the listings of businesses who happen to have similar addresses or phone numbers. Here's one example Mike shares: (Note that Yahoo has no trouble recognizing Duluth inns that have similar addresses.) [...]

Filed in: Features: Analysis, Google: Maps & Local

IAC Buys UrbanSpoon

Apr 29, 2009 at 10:53am ET by Barry Schwartz

IAC has acquired UrbanSpoon, the restaurant review site that has an incredible popular iPhone application, amongst Facebook widgets and other widgets. The news is now over Techmeme that the company has been acquired for somewhere in the millions of dollar range. IAC has not disclosed the acquisition price. The company was set up by Ethan Lowry, Adam Doppelt and Patrick O’Donnell with virtually no outside funding and has sold for "an offer we couldn’t refuse," said Lowry. UrbanSpoon's iPhone app was monetized by Google AdSense ads. For more information about this news, see Techmem [...]

Filed in: Search Engines: Maps & Local Search Engines, Search Engines: Mobile Search Engines

Google News Automatically Tweeting Stories @GoogleNews

Apr 29, 2009 at 9:18am ET by Barry Schwartz

The Google News Blog announced they have joined Twitter to automatically post links to top stories on Twitter via @GoogleNews. Many news sites automatically post stories to Twitter as well, but Google News recently started to do this as well. I believe Google News also powers @News_By_Robots, but I do not have official conformation on this. The growth of Twitter is tremendous and more and more media, as well as average users, are coming to Twitter. Google joined Twitter in February, since then, many other official Google services joined the program. We have a big list of the search [...]

Filed in: Google: Employees, Google: News, Twitter

Learning SEO From Building A Web Crawler

Apr 29, 2009 at 9:10am ET by Barry Schwartz

There is no doubt that you can learn a tremendous amount of information on search engine optimization (SEO) by reading sites like this or ones in our blogroll, but there is always a lot to be learned from getting your hands dirty. Now, you can get your hands dirty by experimenting and trying SEO techniques out on sites and you can also learn an incredible amount by trying to reverse engineer a web crawler by building your own. In fact, Google Webmaster Analyst, JohnMu, tweeted this morning stating that fact. He said, "Want to learn about indexing/crawling? Don't read - code a spider." [...]

Filed in: SEM Tools, SEO: General

Search Marketing Firm, Conductor, Raises $10 Million

Apr 29, 2009 at 8:59am ET by Barry Schwartz

Conductor, a search marketing firm, has announced they have raised $10 million in funding from Matrix Partners and FirstMark Capital. This is more good news from the search industry showing that venture capital companies are still investing in search marketing firms. Yesterday, we reported that Marin software raised $13 million and today, Conductor raised $10 million. Here are statements from the release: “We see persistent demand from large organizations to invest in SEO. However, lacking the tools to manage and measure that investment, many large organizations are effectively i [...]

Filed in: Business Issues: Acquisitions & Investments, SEM Industry: Organizations

Another 5 Search Tools You May Not Know … But Should

Apr 29, 2009 at 7:30am ET by Matt McGee

Wouldn't it be great if you could use a search engine without needing to touch your mouse? You know, type your query and then scan and even click through to results without actually clicking the mouse button? Or maybe you're looking for an alternate source of search advertising data, like how many advertisers are bidding on certain keywords. Or maybe you're into something more mundane, like finding an apartment to call home. In this roundup of five search tools you may not know about, I'll introduce you to possible answers to those questions and a couple more. This is the third in my occas [...]

Filed in: Features: General, Search Engines: Meta Search Engines, Search Engines: Other Search Engines, Search Engines: People Search, Twitter

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