The speculation is over. Microsoft's search engine officially has a new name, Bing. The name, along with some new features, opens the latest chapter in Microsoft's quest to best Google in the search engine wars.
If you're expecting Bing to be a Google-killer, reset your expectations. The most dramatic change, in my view, remains the name itself. I can't say that Bing is the best of names, but neither is it the worst. It's certainly better than the "Live Search" moniker that's resonated with few, including even those at Microsoft itself.
The new name, along with $80 million in mark [...]
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