Google

Another Googler Joins The Obama Administration

The New York Times reports that Google is losing Andrew McLaughlin, Director of Public Policy and Government Affairs, to the Obama administration. He’ll be the administration’s deputy chief technology officer, serving below the recently appointed CTO, Aneesh Chopra. McLaughlin has been with Google since January 2004. His earlier work included time as VP and Chief […]

Google Analytics

SearchCap: The Day In Search, May 29, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Finally, Yahoo 360 To Be Shuttered In July More than 18 months after first saying that Yahoo 360 would close, the company has finally announced a date: July 13, 2009. Why […]

SEO

Finally, Yahoo 360 To Be Shuttered In July

More than 18 months after first saying that Yahoo 360 would close, the company has finally announced a date: July 13, 2009. Why the delay? Yahoo’s announcement says they’ve been looking for a way to preserve its users’ content: “Before we could retire 360, we had to find a sustainable and adequate solution for your […]

Content

Open Letter To Google & The AP: Reveal The Licensing Terms

Discussions between Google and the Associated Press about renewing their content licensing deal continue, I assume, but all’s quiet recently on the negotiation front. I want to disrupt that. It would be wrong in this particular case for both parties to reach a deal where “terms are not disclosed.” The future of journalism, as well […]

Google Analytics

Keyword Research: Listen To Your Customers!

While SEO is a part of our daily lives, the process of digging into keyword research hasn’t gotten any easier. Yet, as we know, keyword research is critical to any SEO effort. While you may find the process of uncovering and selecting the most appropriate keywords for optimizing your site to be fairly painstaking, it […]

PPC

How To: Excel at Excel for SEM Applications, Part 1

Ever since Microsoft Excel beat Lotus 1-2-3’s butt to become the world’s preferred spreadsheet solution, it has never looked back. It’s hard for any search marketer to think of a world without Excel. I tell rookies new to the industry to move themselves a tiny bed into cell A1 because they’re going to be practically […]

Google

Did Google Cleverly Upstage Microsoft’s Bing?

Mike Arrington thinks that Google engaged in “a little stealth black ops mission” and blunted the full impact of the Ballmer Bing announcement yesterday by announcing Wave. Whether Wave represents a huge new development in digital communications remains to be seen, but almost every major news outlet had to cover it and divide its attention […]

Content

Digital Literacy And Digital Diligence

Do you regularly use Google’s Wonder Wheel? How about SearchWiki, Yahoo Correlator or Search Monkey? I’m guessing about 95% of you said no. And you’re no ordinary group of searchers . In terms of search literacy, you’d be ranking in the top 0.1% of the population. In a randomly assembled group of 1000 people, you’d […]

Link building

SearchCap: The Day In Search, May 28, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New Wave Of Ambition I’m in the Google Wave press conference, following a dizzying keynote — dizzying, at least, after a night of little sleep. As he did yesterday Google […]

Google

Google’s New Wave Of Ambition

I’m in the Google Wave press conference, following a dizzying keynote — dizzying, at least, after a night of little sleep. As he did yesterday Google co-founder Sergey Brin joined the discussion and similarly apologized for arriving late. Danny live blogged the keynote earlier this morning. He jokingly compared Wave to Lotus Notes. In some […]

Google

Live Blogging Google Wave

Back at the second keynote of Google I/O. We were promised something absolutely awesome and we got it. Steve Ballmer announcing Bing on stage. Oops, that’s D. This is about a new collaboration tool. Oh, and I’m live blogging this, and I’ve had no sleep (see Bing above), so who knows where it’s all going. […]

Bing

Ballmer On Bing

Microsoft’s new search engine is no longer a secret, it is named Bing and we already have a few stories up now, including Microsoft’s Bing Vs Google: Head To Head Search Results and State Of Search: Google Will Stay Strong Despite Bing & Yahoo. We thought it would be useful to find quotes from Microsoft’s […]

Apple

Meet Bing, Microsoft’s New Search Engine

The speculation is over. Microsoft’s search engine officially has a new name, Bing. The name, along with some new features, opens the latest chapter in Microsoft’s quest to best Google in the search engine wars. If you’re expecting Bing to be a Google-killer, reset your expectations. The most dramatic change, in my view, remains the […]

Apple

State Of Search: Google Will Stay Strong Despite Bing & Yahoo

Just because a product — toothpaste, laundry detergent, whatever — calls itself “new and improved” does not mean consumers will abandon a brand that they already use and like. Microsoft’s new search engine Bing faces this same challenge in taking on Google. Google’s not broken; people like it, and there’s no compelling reason for them […]

Bing

Microsoft’s Bing Vs Google: Head To Head Search Results

Let’s just get it out of the way: no, Bing is not a “Google Killer.” It’s also safe to say that Microsoft doesn’t see it that way either. My understanding of what Microsoft believes it has in Bing is a much more competitive product than Live Search. I entirely agree. Over the course of the […]

Google

Yahoo Search Adds Team Shortcuts & Google Adds Tennis One Box

Not do be outdone by Live Search adding sports scores, both Yahoo and Google added some of their own. Keep in mind, both Google and Yahoo have had sports scores in the search results, but both have made additions to theirs. Yahoo has added a way to search for your favorite sports team. For example, […]

PPC

Does Including A Physical Address On Your Website Help Rankings?

As businesses become more virtual in organization and structure, and more workers become digital nomads, the question of  whether having a physical, real-world address on your website will have any effect on your rankings becomes more important. In this article I’ll take a look how a real world address can have some impact on your […]

SEO

Sergey Brin On Newspapers, Breaking “Page’s Law” & Bing As Name Of Microsoft’s New Search Engine

Google cofounder Sergey Brin turned up at a session for the press at the Google I/O event today and took questions on Google’s relations with newspapers, cited hopes of breaking “Page’s Law” of software sluggishness and even one about what he thought about the expected name of Microsoft’s new search engine, Bing. Below, a summary […]

Microsoft

Bartz Talks About MSFT Deal, Google & More At D7 Conference

If Microsoft brings “boatloads of money and the right technology,” Yahoo would be willing to strike a long-rumored search deal. So said Yahoo CEO Carol Bartz at the D7 Conference today, where All Things Digital’s Kara Swisher interviewed her on stage. Bartz followed up that statement by saying Microsoft would need “biiiig boatloads of money” […]

Link building

SearchCap: The Day In Search, May 27, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Search Adds Sports Stats & Scores I’m a little surprised that Microsoft is rolling out newish functionality on Live Search given that the Kumo launch is immanent. But the Live […]

Bing

Live Search Adds Sports Stats & Scores

I’m a little surprised that Microsoft is rolling out newish functionality on Live Search given that the new Bing rebranding is imminent. But the Live Search blog announced that sports stats and scores will appear in a “one box” like presentation when events, teams or player names are queried: What this means, I assume, is […]

Apple

Live Blogging The Google I/O Keynote

I’m at the Google I/O conference, where it is being opened by Google CEO Eric Schmidt. He’s welcoming the audience and saying it’s great to be in front of programmers and saying, “it’s time. it’s time for us to take advantage of the amazing opportunity before us … it has been 20 years trying to […]

SEO

Google Holodeck: StreetView In 360 Degrees

Google StreetView images are pretty cool, in how you can virtually spin around and see what’s on a street in all directions. But far cooler is a Google StreetView “Holodeck” simulator that Google has at its Mountain View campus. Climb into this, and you get StreetView scenes animated, projected on screens all around you, as […]

Ecommerce

Yahoo Image Search Adds Creative Commons Filter

The Yahoo Search Blog announced they have added a very useful search filter to Yahoo Image Search. The filter is known as the creative commons filter and it allows searchers to find images that can be reused for commercial reasons or that can be modified (remixed, tweaked, or built upon) with restrictions set by the […]

Google Ads

Image Ads Come To Google AdSense Link Units

Google announced they will now be displaying image banner ads on the bottom of the link unit ad pages. A link unit is an AdSense ad that takes the user to a page of ads. Those ads have always been text based ads. Now Google will be showing an image ad that is contextually relevant […]

Content

How To Protect Your Brand Under Google’s New Trademark Policies

If you are a Google Adwords customer you may have read that the Adwords’ trademark enforcement policies are going through a big change which will impact the control that you have over use of your brands on paid search.  The new policies will impact you starting on June 4th and June 15th, 2009. Earlier this […]

Google News

SearchCap: The Day In Search, May 26, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gives A Sneak-Peek At Its New Home Page Yahoo continues to develop a new home page, and today has shared a sneak-peek at the latest design that’s being tested internally. […]

Ecommerce

Yahoo Gives A Sneak-Peek At Its New Home Page

Yahoo continues to develop a new home page, and today has shared a sneak-peek at the latest design that’s being tested internally. The “My Favorites” column on the left side of the page seems to be where the big changes are happening. Yahoo currently lists more than a dozen of its own properties in this […]

Local

SEOs Dissect How To Rank In Local Search

Twenty-seven local search marketers from the U.S., Canada, and Europe have shared their opinions and insights in the second edition of the Local Search Ranking Factors. Organized by David Mihm, it’s a project that aims to help local businesses understand how Google and Yahoo rank local businesses. David sent out a questionnaire listing 49 possible […]

Google

Google Testing More Inline Images In Web Search Results

Blogstorm has noticed that Google is showing several images within the UK search results for a search on personal development books. This is unique in that there are 9 images under a search result’s title and above the description. Here is a screen capture, furnished by Blogstorm: In addition, it shows “17 images” in the […]

Ecommerce

Google Search Click Tracking Changed

I reported Google appears to be testing a new click tracking method in the search results. In the past, Google selectively tracked clicks by appending tracking URLs to the search results. Now, it appears that those tracking URLs are done through JavaScript and are virtually invisible to the end user. Here is a sample of […]

Display

Search + Display Advertising = Reduced Cost Per Acquisition

There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall campaign performance. A recent report published by iProspect, Search Engine Marketing and Online Display Integration Study was featured in an article for MediaPost […]

Paid social

Beyond Voting: Why Editorially Driven Social News Sites Matter

Power to the people!  Sites like Digg, Reddit, Propeller and Mixx have become popular social news sites due to the community driven aspect that fuels them.  Traditionally these news sites offer “digital democracy” that entices users because they themselves are able to determine what is (and isn’t) news.  However, a different form of social news […]

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