Why Isn’t There More “Internal Syndication” of Video Content?

Let's face it - unless you are YouTube or Hulu, you are looking for ways to build audience and streams to capture more in-stream advertising dollars.  Nowhere is this truer than in the news market where CNN, the leading online news site, has a 1.2% market share in streams (Nielsen), and is selling-out 100% of its video advertising inventory.  While media companies continue to pursue traditional audience development strategies, such as video SEO and social distribution, they must also pursue the underexploited opportunity of "internal syndication" of video content. What is internal syndica [...]


Sergey Brin On Newspapers, Breaking “Page’s Law” & Bing As Name Of Microsoft’s New Search Engine

Google cofounder Sergey Brin turned up at a session for the press at the Google I/O event today and took questions on Google's relations with newspapers, cited hopes of breaking "Page's Law" of software sluggishness and even one about what he thought about the expected name of Microsoft's new search engine, Bing. Below, a summary of his remarks, along with some video. (I know the video is poor quality in the first and last clips below. Aside from being new to doing video, I was also using a new camera and had some focusing problems. All those buttons! But you should be able to hear the audi [...]


Bartz Talks About MSFT Deal, Google & More At D7 Conference

If Microsoft brings "boatloads of money and the right technology," Yahoo would be willing to strike a long-rumored search deal. So said Yahoo CEO Carol Bartz at the D7 Conference today, where All Things Digital's Kara Swisher interviewed her on stage. Bartz followed up that statement by saying Microsoft would need "biiiig boatloads of money" if it wanted to buy Yahoo entirely. That's just one of the headlines coming out of Bartz's appearance, but certainly not the only one. According to coverage from Barron's, the Wall Street Journal, TechCrunch, and All Things D here are other highlights: [...]


SearchCap: The Day In Search, May 27, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Search Adds Sports Stats & ScoresI’m a little surprised that Microsoft is rolling out newish functionality on Live Search given that the Kumo launch is immanent. But the Live Search blog announced that sports stats and scores will appear in a “one box” like presentation when events, teams or player names are queried: What this means, I assume, is that we’ll [...] Live Blogging The Google I/O KeynoteI’m at the [...]


Live Search Adds Sports Stats & Scores

I'm a little surprised that Microsoft is rolling out newish functionality on Live Search given that the new Bing rebranding is imminent. But the Live Search blog announced that sports stats and scores will appear in a "one box" like presentation when events, teams or player names are queried: What this means, I assume, is that we'll continue to see this sort of functionality on the new search site after it launches. Yahoo offers a similar experience for both queries, though Google does not. [...]


Live Blogging The Google I/O Keynote

I'm at the Google I/O conference, where it is being opened by Google CEO Eric Schmidt. He's welcoming the audience and saying it's great to be in front of programmers and saying, "it's time. it's time for us to take advantage of the amazing opportunity before us ... it has been 20 years trying to build a programming model that's the right one." Internet programming is the right way. Have the network, the programmers to build the right types of opportunities out there. Expects Android to have a strong year, thousands of apps and lots of hardware partners who are innovating to take phon [...]


Google Holodeck: StreetView In 360 Degrees

Google StreetView images are pretty cool, in how you can virtually spin around and see what's on a street in all directions. But far cooler is a Google StreetView "Holodeck" simulator that Google has at its Mountain View campus. Climb into this, and you get StreetView scenes animated, projected on screens all around you, as if you were inside the camera itself. I first saw Holodeck back in October, and it's been kept pretty quiet within the company since. But now Google has brought it out as part of its Google I/O conference today. Think of it as CircleVision For Streetview, Circle [...]


Yahoo Image Search Adds Creative Commons Filter

The Yahoo Search Blog announced they have added a very useful search filter to Yahoo Image Search. The filter is known as the creative commons filter and it allows searchers to find images that can be reused for commercial reasons or that can be modified (remixed, tweaked, or built upon) with restrictions set by the image’s creator. To see the filter, go to Yahoo Image Search and search on something. Then click on "more filters," and more filters will slide down. On the far right is the "Creator allows reuse" option. Here is a picture: This can be a very useful filter for image [...]


Image Ads Come To Google AdSense Link Units

Google announced they will now be displaying image banner ads on the bottom of the link unit ad pages. A link unit is an AdSense ad that takes the user to a page of ads. Those ads have always been text based ads. Now Google will be showing an image ad that is contextually relevant to the content of the previous page. Here is a picture: Google explains that the image ad is contextually targeted. If there is not image ad inventory, Google won't show an image ad. The image ads are served by AdWords advertisers on a cost-per-click (CPC) and cost-per-impression (CPM) basis. [...]


10 Goals For Link Building Campaigns: Moving Beyond “Get More Links”

“Get More Links” is not an effective goal, even if it’s the directive you’ve received from clients or management. This article proposes ten different goals for your link building efforts, along with suggestions on tactics and ways to find and qualify link prospects for each.


How To Protect Your Brand Under Google’s New Trademark Policies

If you are a Google Adwords customer you may have read that the Adwords' trademark enforcement policies are going through a big change which will impact the control that you have over use of your brands on paid search.  The new policies will impact you starting on June 4th and June 15th, 2009. Earlier this week, Brad Geddes discussed the changes and how they would impact ecommerce sites and affiliates. Today, I want to focus on brand owners, offering cautions and recommendations to make sure you fully protect your brands when the changes take effect. When it comes to trademarks, there a [...]


Search Week: May 25, 2009

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Google Finds No Data Misuse In Shoemoney Trademark Case Wolfram Alpha Is Already Mone [...]


SearchCap: The Day In Search, May 26, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gives A Sneak-Peek At Its New Home PageYahoo continues to develop a new home page, and today has shared a sneak-peek at the latest design that’s being tested internally. The “My Favorites” column on the left side of the page seems to be where the big changes are happening. Yahoo currently lists more than a dozen of its own properties in this [...] SEOs Dissect How To Rank In Local SearchTwenty-seven local search marketers f [...]


Yahoo Gives A Sneak-Peek At Its New Home Page

Yahoo continues to develop a new home page, and today has shared a sneak-peek at the latest design that's being tested internally. The "My Favorites" column on the left side of the page seems to be where the big changes are happening. Yahoo currently lists more than a dozen of its own properties in this space, but the new home page will feature a dashboard of sorts that users can customize with many of their favorites sites -- including non-Yahoo sites like eBay or the Wall Street Journal. Users can also keep track of their friends social activities via a new Yahoo Updates app. And if [...]


SEOs Dissect How To Rank In Local Search

Twenty-seven local search marketers from the U.S., Canada, and Europe have shared their opinions and insights in the second edition of the Local Search Ranking Factors. Organized by David Mihm, it's a project that aims to help local businesses understand how Google and Yahoo rank local businesses. David sent out a questionnaire listing 49 possible factors that affect local search rankings, and invited the participants (disclaimer: I'm one of them) to rank each factor on a scale ranging from "very important for ranking well" to "can hurt your ranking/lead to penalty." According to the panel [...]


Google Testing More Inline Images In Web Search Results

Blogstorm has noticed that Google is showing several images within the UK search results for a search on personal development books. This is unique in that there are 9 images under a search result's title and above the description. Here is a screen capture, furnished by Blogstorm: In addition, it shows "17 images" in the snippet information, which indicates that Google understands that there are indeed a total of 17 images. The images on that landing page do seem significant to the rest of the page. I imagine that Google is thinking this page is more about image search than web se [...]


SMX Advanced Next Week – Less Than 30 Tickets Left

There’s still time, but not much. Register now or you may miss out on SMX Advanced, the year’s most anticipated conference for experienced search marketers. There are less than 30 tickets left for this exclusive event in Seattle, June 2-3. Still deciding? Here are some helpful links: Check out the complete agenda See who’s speaking Take a look at the networking opportunities Don’t delay – capacity at the Bell Harbor International Conference Center is limited. When these 30 tickets are sold, registration will be closed. Register online or call (877) 242-5242 to [...]


Microsoft To Spend $80 Million Advertising New “Bing” Search Engine

Call it Microsoft Week (or weeks as the case may be). We'll likely hear the name of the new search engine this week from the AllThingsD conference and next week, to coincide with SMX Advanced, the public will get a chance to actually use it. While everyone who reads this blog will no doubt test drive the new engine (now called Kumo/Kiev) and form his or her own conclusions about how it compares to Google and Yahoo the larger question is whether it will make inroads with the broader public. To notify that public about the new engine Microsoft will reportedly be spending lots of money (Ad [...]


Google Search Click Tracking Changed

I reported Google appears to be testing a new click tracking method in the search results. In the past, Google selectively tracked clicks by appending tracking URLs to the search results. Now, it appears that those tracking URLs are done through JavaScript and are virtually invisible to the end user. Here is a sample of the code in the search results to track the clicks: <a href="http://www.google.com/" class=l onmousedown="return rwt(this,'','','res','4', 'AFQjCNG5-9Jej-ukVeakTgwonqt2narbYg','&sig2=4Lwo00y104At7P9SCT7uXA')"> I do not know why this was changed or if ther [...]


Search + Display Advertising = Reduced Cost Per Acquisition

There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall campaign performance. A recent report published by iProspect, Search Engine Marketing and Online Display Integration Study was featured in an article for MediaPost titled Study Confirms Display Ads, Paid Search Work in Concert. Robert Murray, iProspect's CEO is quoted in the article, saying "Internet users are more likely to engage and/or eventually make a purchase from brands with which they a [...]


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