More from Search Engine Land: Page 2

Apple

How Will Google’s Recent Trademark Changes Affect You?

Google has recently made two big changes regarding trademark usage within AdWords. One is a shift in the number of countries where trademarked words are allowed as keywords. The other is how trademarked words are allowed in ad copy within the US. Google’s trademark policy has been rehashed in several large media outlets. Unfortunately, most […]

SEO

14 Key Requirements For A Search Friendly CMS

One of the most important SEO decisions you make is the selection of your content management system (CMS). Your CMS can make SEO easy, or, in some cases, make SEO virtually impossible. Here are 14 crucial elements you should verify in a CMS before you commit to using it. 1. Control over titles, H1 headings […]

Google Analytics

SearchCap: The Day In Search, May 22, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Helping Newspapers Sell More Ads Online Here’s a change of pace: Some newspapers are making money online and crediting a search engine with making it happen. AdAge writes about the […]

PPC

Yahoo Helping Newspapers Sell More Ads Online

Here’s a change of pace: Some newspapers are making money online and crediting a search engine with making it happen. AdAge writes about the Yahoo-Newspaper consortium, and cites multiple cases where individual papers or newspaper groups are using Yahoo’s ad targeting technology to increase online-only ad sales. The consortium has sold an estimated $50 million […]

Content

Is Your Web Site Credible?

In Lance Loveday’s Just Behave column the other week on Designing For The Subconscious Mind, he described his experiences when showing two different web site pages to an audience a half second apart. He then asked the participants which web site they’d prefer to do business with. The “professional” and “credible” page won over the […]

SEO

Yahoo Trying To Make Display More Like Search

We’ve known for some time, based on a number of studies from Microsoft, Yahoo, SEM firms and ad networks, that an online ad campaign that includes both display and search performs better than one that features only display or search. In another version of that same theme, Yahoo recently said that it was using search […]

Ecommerce

Google Enables Simpler SearchWiki Notes Sharing

Brian Ussery noticed Google has changed the way you can share your SearchWiki notes in the search results. If you are logged in to Google and you have notes on search results, you can share those notes with friends. Here is how: (1) Search on the query at Google and the results should show up […]

Link building

SearchCap: The Day In Search, May 21, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Search? Kumo? Bing? Put Your Questions To Microsoft’s Dr. Qi Lu At SMX Advanced Dr. Qi Lu, the leader of Microsoft’s search efforts, will be keynoting on day two of […]

SEO

An Insider’s Look At SMX Advanced: Chris Elwell

Many people don’t realize that Search Marketing Expo is just one part of Third Door Media, the company that’s also parent of Search Engine Land, Search Marketing Now and Sphinn. Chris Elwell, today’s featured SMX insider, is president of Third Door Media, and provides the business expertise and acumen to keep our different businesses thriving. […]

Google

Google CEO: We Considered Buying A Newspaper

This had been reported before, but Google CEO Eric Schmidt acknowledged that Google had looked at investing in or buying a newspaper in an interview in London with the Financial Times: FT: Would you ever consider buying a newspaper; they’re cheap right now? ES: We’ve actually looked at this and we’re trying to avoid crossing […]

Google

Yahoo Adds Voice Search To iPhone App

MobileCrunch noticed Yahoo has added voice search capabilities to their Yahoo One Search iPhone App. I spent a few minutes testing it out and I have to say, that is does an okay job. I didn’t conduct enough tests to really compare it against Google’s iPhone voice search feature. They are both different in how […]

Google

Google Image Search Testing Result Based Search Refinements

Google Operating System reports Google Images is testing a new type of image search refinement technique, on a result by result basis. The example and screen capture provided in the blog post shows how Google is showing results for flowers. Under some of the flower images, Google is showing refinements for other searches that searchers […]

Content

Optimize Your Videos For Prime Time

Many savvy advertisers are making strides in attracting their target audience with online videos. They are utilizing popular video sites such as YouTube and Hulu to engage and connect with consumers. This is an extremely smart strategy since 78 percent of the total U.S. Internet audience views online videos, according to March’s comScore Video Metrix. […]

Paid social

All Aboard The Twitter Train, SMBs!

Twitter has reached critical mass.  Oprah’s recent announcement that she’d joined Twitter, and her near-instantaneous recruitment of over 1,000,000 followers, has signaled a tipping point—tweeting is no longer a pastime exclusively for the technorati and uber-geeks.  In fact, it seems like elitist spinsters are the only demographic not to embrace it yet at some level […]

Ecommerce

Ads & Links & More Coming To Google Suggest

Google has announced several changes that are coming soon to Google Suggest, the feature that suggests search queries as you type. The two most interesting to me are the inclusion of ads and direct links in the search suggestions. Let’s take a look, starting with the suggested links. Navigation Links If Google is confident about […]

Google Analytics

SearchCap: The Day In Search, May 20, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Blog Targets YouTube’s Big Brands & Advertisers Google has launched a new blog, the YouTube Biz Blog, that continues its effort to “help partners and advertisers find a home […]

Content

New Google Blog Targets YouTube’s Big Brands & Advertisers

Google has launched a new blog, the YouTube Biz Blog, that continues its effort to “help partners and advertisers find a home on YouTube.” It’s a theme we’ve written about recently when YouTube signed deals with major TV studios and announced plans to create the “Hulu” of music videos. YouTube is trying to transform from […]

Ecommerce

Christin Engelberth Wins Google 4 Doodle 2009 Competition

Google announced Christin Engelberth, a sixth grader at Bernard Harris Middle School in San Antonio, Texas, as the winner of the second Google 4 Doodle competition. Her Doodle will be displayed on the Google.com home page tomorrow, May 21, 2009. In addition, she will receive a $15,000 college scholarship, a laptop, and a $25,000 technology […]

Google

Larry Page Embraces “Real-Time” Search

There’s a much longer post to be written on Google and so-called “real-time” search. Twitter is both more and less than a search engine, but there are lots of third parties doing search-like things around the Twitter data. However, yesterday at an event in London, Loic Le Meur elicited this response from Google co-founder Larry […]

Google

Germans Threaten Sanctions Over Google Street View

This is now a familiar story: European privacy concerns and complaints against Google Street View. From angry mobs to European regulators, Google is confronting many more objections as it tries to visually map The Continent than it did in the US. This installment involves German “data protection regulators” in Hamburg who object to the way […]

Ecommerce

Google’s Missing Link Fossil Logo

Yesterday, scientists found what they are calling the “missing link” in evolution. Scientists found the “Darwinius masillae,” which is known as the missing link between humans and apes. You can read about the discovery in this article. Google posted a logo for the special discover and linked the logo to a search for missing link […]

Google Ads

Google Offering “Expert Advice” To Some AdWords Advertisers

Tim Cohn noticed that Google is now offering some level of “expert” advice for AdWords advertisers with their AdWords accounts. When Tim logged into one of his accounts, he noticed a link that read, “Get started with expert advice on Adwords.” The link takes the advertiser to a form, which he/she can complete and Google […]

Content

Search & Content Networks: A B2B Classic Combo

Peanut butter and jelly.  Batman and Robin.  Milk and cookies.  Some things just naturally go together because they complement one another—I like to think of them as classic combos. They remind me of search and content networks.  Though not always used by B2B marketers, the search engines’ content networks can be complementary to existing search efforts, […]

Google Analytics

SearchCap: The Day In Search, May 19, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo: We’re Moving From Web Of Pages To Web Of Objects Yahoo held a search event today in San Francisco at which the company connected the dots among a number of […]

Ecommerce

Yahoo: We’re Moving From Web Of Pages To Web Of Objects

Yahoo held a search event today in San Francisco at which the company connected the dots among a number of search initiatives that it has rolled out over the past couple of years: Search Assist, BOSS, Search Monkey, Search Pad and oneSearch. There was no announcement but a provocative reframing of all these efforts. The […]

Google

Google Woos Brits With Bike-Based Street View Project

In the U.S., we tend to do our streets big and wide. In Europe, not so much. (I have literally been able to cross a road in Ireland in four steps, and I’m barely 5-foot-9.) This is a problem for Google’s Street View tool and its mission to map the world’s roads — even the […]

SEO

SMN Webcast Wednesday: Mastering Local Listings

Tomorrow, May 20 at 1 PM Eastern, Search Marketing Now presents: “Local Search Marketing: Local Listings GONE WILD!” with Michael Boland of the Kelsey Group and Bryan Simkins from FedEx. Local listings were once relatively easy—businesses targeted Yellow Pages and classified. Today, there’s a range of free online listings—from local search engines to city guides, […]

Google

Google Using Algorithm To Find Potential Defectors

According to the Wall Street Journal Google is trying to apply its own search techniques to the problem of employee retention: Concerned a brain drain could hurt its long-term ability to compete, Google Inc. is tackling the problem with its typical tool: an algorithm. The Internet search giant recently began crunching data from employee reviews […]

Google Analytics

The Importance Of Link Development Metrics

Can you apply standard metrics to link development? We measure what’s going on in our PPC campaigns very easily. Metrics we have available include cost per click, cost per conversion/acquisition, total spent, number of impressions, number of clicks, etc. These numbers give us a good idea of how well our ads are performing, and we […]

Ecommerce

Wolfram Alpha Is Already Monetizing Search Results

Have a look at an Internet first: “computational knowledge ads” on Wolfram Alpha. (We can’t call them “search ads” if it’s not a search engine, now can we?) Gary Price tipped us to the presence of an ad for Lenovo’s ThinkPad appearing on what appears to be mainly math-related queries. The screenshot above is from […]

Content

Google Finds No Data Misuse In Shoemoney Trademark Case

Earlier this month, my Why Hasn’t Google Cleared, Fired Or Suspended Accused AdWords Employee? article asked why Google hadn’t yet publicly commented about accusations that one of their employees may have abused the AdWords system for his own benefit. Now the company is speaking up — and saying it has found no wrongdoing. Google’s sent […]

Link building

SearchCap: The Day In Search, May 18, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Streamlining Mobile Experiences Discontinues “Smartphone App” Until a couple of months ago, Yahoo had a range of mobile products and experiences in the market: Go, oneSearch, oneConnect and mobile web. […]

SEO

Yahoo Streamlining Mobile Experiences, Discontinues “Smartphone App”

Until a couple of months ago, Yahoo had a range of mobile products and experiences in the market: Go, oneSearch, oneConnect and mobile web. With the launch of Yahoo Mobile earlier this year the company has been seeking to bring more consistency to the mobile user experience. Earlier today TechCrunch reported that Yahoo had “abandoned” […]

Bing

Microsoft Kumo Features Being Tested In The Wild?

Ars Technica reports Microsoft’s new possible search brand, Kumo, is testing features in the public space. The features of Kumo are being seen in Live.com by some users. This can mean that Live Search might remain the brand of Microsoft’s search engine. It can also mean that Microsoft is looking for a way to test […]

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