Google’s “Show More Results” Link Goes Contextual

Jul 31, 2009 at 5:30pm ET by Barry Schwartz

It seems like Google has changed the way they handle the "show more results from" feature, by removing the simple HTML link to a site command feature and by dynamically opening up several more results, within the same search results page. They are using an AJAX (JavaScript) driven plus sign box that adds an additional five results to the web results. Plus sign closed: Plus sign opened: You can likely see the same for a search on search pulse. [...]

Filed in: Google: User Interface, Google: Web Search

SearchCap: The Day In Search, July 31, 2009

Jul 31, 2009 at 4:56pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Senator (and Texas Gubernatorial Candidate) Kay Bailey Hutchinson, Here’s A Free Crash Course On SEOstandybykay.com, the “Kay Bailey Hutchinson for Governor Official Website” put up by “Texans for Kay Bailey Hutchison, Allan Shivers, Jr., Treasurer” over the weekend in support of Kay Bailey Hutchinson for Texas governer was briefly in Google, but now appears to be completely missing. Huh. Odd since Bing seems to hav [...]

Filed in: SearchCap

SMN Webcast August 4: Andrew Goodman On PPC Campaign Automation

Jul 31, 2009 at 4:11pm ET by Chris Sherman

Next Tuesday, August 4 at 1 PM EDT, Search Marketing Now presents a webcast with Andrew Goodman on "PPC Campaign Automation: Bid Management, Alerts...the Works!" Not only will attendees benefit from Andrew's PPC expertise—but three lucky attendees will win an Acquisio tee-shirt at the end of the webcast (and yes, you have to be "present" to win). Andrew's presentation will cover how to automate a PPC campaign using rules-based management to govern your bidding process. He’ll discuss why it’s important to automate the bidding process, what kinds of rules can be used to streamlin [...]

Filed in: SEM Industry: Conferences

Want Solid SEM Benchmarks? This Report Has Them By The Boatload

Jul 31, 2009 at 1:38pm ET by Chris Sherman

Each year, Marketing Sherpa compiles an exhaustive look at the state of search marketing. Each year, these reports grow more comprehensive, reflecting the continuous change and evolution of our industry as it grows up. This year's report is no exception. The Marketing Sherpa 2009-10 Search Marketing Benchmark Report is 213 pages, and is divided into five major sections, including: The business of search. There's been a lot of talk about how search marketing budgets have been affected by the tumultuous economy, and this section of the report offers some interesting data on what's really g [...]

Filed in: Bookshelf, SEM Industry: Stats

What Micro-Hoo Might Mean For Local Search

Jul 31, 2009 at 1:19pm ET by Matt McGee

As the dust begins to settle on the Microsoft-Yahoo search deal, we're finding that this week's announcement raised as many questions as it answered. The companies told Danny and Greg that the agreement covers "web, image, and video search." But what about the many search verticals that Yahoo and Microsoft are involved in? These are areas that, if not technically covered by the "web, image, and video search" label, are certainly highly connected to those products. And they're likely to feel the impact of Micro-Hoo's plans in some way, at some point. One of those verticals is the Local/Maps [...]

Filed in: Microsoft: Bing Maps & Local, Microsoft: Business Issues, Top News, Yahoo: Business Issues, Yahoo: Maps & Local

Dear Senator (and Texas Gubernatorial Candidate) Kay Bailey Hutchinson, Here’s A Free Crash Course On SEO

Jul 31, 2009 at 1:15pm ET by Vanessa Fox

The "Kay Bailey Hutchinson for Governor Official Website" put up by "Texans for Kay Bailey Hutchison, Allan Shivers, Jr., Treasurer" over the weekend in support of Kay Bailey Hutchinson for Texas governor was briefly in Google but now appears to be completely missing. Huh. Odd since Bing seems to have indexed it just fine, although the snippet looks a little odd. Let's take a closer look at the site. Looks OK. Maybe it's all in images or JavaScript or something and Google is having a hard time extracting content? I'll just take a closer look with web developer toolbar. I'll [...]

Filed in: Features: General, How To: SEO, SEO: Spamming

Bing + Yahoo: What Does It Mean For Users?

Jul 31, 2009 at 12:07pm ET by Gord Hotchkiss

The deal is done. Microsoft has swallowed Yahoo search whole and we can all be put out of our long, lingering misery. Yahoo has given up on search and thrown in the towel. But, outside this industry and our incestuous little gossip circle, what does it really mean for average folks? Does it make a difference... really? When all is said and done, will the news amount to a hill of beans? Well, in the long run, it's probably a good thing for most of the players involved, including users. My original concern when rumors of Microhoo started to fly was the distraction that the integration of two [...]

Filed in: Business Issues: Acquisitions & Investments, Just Behave

Search In Pictures: Yahoo Sneakers, Google Affiliate Network Party & BingHoo Deal Signed

Jul 31, 2009 at 11:39am ET by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Seeing Through Google's Eyes: Yahoo Sneakers: Google Affiliate Network Summit Party: Google Neon Desk Sign: Ballmer & Bartz Sign Deal: Google Rocket Pen: [...]

Filed in: Search In Pictures

Google Expands “Search Options” For Web & Image Search

Jul 31, 2009 at 9:34am ET by Barry Schwartz

Google Operating System spotted two new Google search options including custom date ranges web search and advanced image searches directly on the left side navigation. When Google first launched search refinements in the "search options" section, they did not allow you to add a custom date range. Now you can, here is a picture: It also seems like Google is testing the "search options" feature for image search. I personally do not see it on my computers, but Google Operating System took a screen shot: Postscript: Later on today, Google officially announced the addition of sea [...]

Filed in: Google: Images, Google: User Interface, Google: Web Search

Google Removes “Beta” Label From New AdWords Interface

Jul 31, 2009 at 9:26am ET by Barry Schwartz

Google announced they have removed the beta label from the new AdWords interface. Google has been testing the new interface since November 2008. They continuously expanded the test to more and more advertisers over time and are now confident enough that it works right. Google added that along with removing the beta label, they will be "upgrading a larger number of advertiser accounts to the new interface exclusively." This does concern me a little, being that there is a large WebmasterWorld thread asking and pleading with Google to keep the old interface as an option, since some don't [...]

Filed in: Google: AdWords

SearchCap: The Day In Search, July 30, 2009

Jul 30, 2009 at 5:05pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East Agenda Posted: All the Search Marketing Topics for All Skill LevelsCome to Search Marketing Expo – SMX East for content so compelling, you may be implementing what you’ve learned while still attending a session. And with 50 sessions and keynotes on the agenda, there’s plenty to choose from. See the complete agenda here. Topics include paid search advertising (PPC), search engine optimization (SEO), local & [...] Yahoo Improves Lo [...]

Filed in: SearchCap

SMX East Agenda Posted: All the Search Marketing Topics for All Skill Levels

Jul 30, 2009 at 3:13pm ET by Search Engine Land

Come to Search Marketing Expo – SMX East for content so compelling, you may be implementing what you’ve learned while still attending a session. And with 50 sessions and keynotes on the agenda, there’s plenty to choose from. See the complete agenda here. Topics include paid search advertising (PPC), search engine optimization (SEO), local & mobile search marketing, technical SEO, social media marketing, analytics, real-time search and more. Whether you’re: new to search or an experienced search marketer employed at a Fortune 500 company, or run your own business wo [...]

Filed in: SEM Industry: Conferences, SMX & SMN Alerts

Yahoo Improves Local Search Results With More Business Info

Jul 30, 2009 at 2:01pm ET by Matt McGee

Yahoo has announced a nice change to the way it shows local search results for businesses. The Local Shortcut, which has always indicated things like how many reviews/ratings a business has, is now expanded to include the actual text of those reviews and other information like photos and driving directions. All of this is available right inside the shortcut. As you see above, the new options appear as tabs below the business entry. Clicking any tab opens up a new layer of content so users can see the photos, read the reviews, or get driving directions with no extra clicks needed. [...]

Filed in: Yahoo: Maps & Local, Yahoo: Search

What Site Owners, Web Developers & SEOs Should Know About The Yahoo Microsoft Deal

Jul 30, 2009 at 1:45pm ET by Vanessa Fox

By now, everyone has read all about the news that Yahoo is replacing its search index with Microsoft's Bing. In a way, it's a great story of complete reversal, as in 2002, Microsoft didn't have its own index and instead used Inktomi. Late that year, Yahoo! acquired Inktomi, which spurred Microsoft to start building its own search index to avoid having a search supplier owned by a major competitor. Now Yahoo is ditching its index (including all of the technology it acquired with Inktomi) to use the very index it motivated Microsoft to build. We've read about what this means for advertisers ( [...]

Filed in: Microsoft & Yahoo Search Deal, Microsoft: Bing, SEO - Search Engine Optimization, Top News, Yahoo: APIs, Yahoo: Search Monkey, Yahoo: Site Explorer

How Many Categories Should A Local Business Have?

Jul 30, 2009 at 11:06am ET by Hanan Lifshitz

When dealing with someone, the first thing that you want to know, is who that person is. In the SMB world, this boils down to what category a local business belongs to. In the old days of the yellow pages, consumers were used to knowing search the pages for, and media companies were used to selling to many distinctly different categories of SMBs. However, in today's online reality, we find that many local businesses fall into multiple categories. For example, "L & G Drain Cleaning" from Falls Church, VA, has 5 categories on Superpages (Plumbing Contractors, Sewer & Drain Cleaning Se [...]

Filed in: Small Is Beautiful

Google Rolling Out Bid Simulator

Jul 30, 2009 at 10:15am ET by Greg Sterling

Barry originally wrote about AdWords Bid Simulator early last month. The tool shows you estimated costs, impressions, position and clicks tied to bid price. It's now apparently rolling out to more advertisers. Image credit: E-Commerce Circle The irony is that Panama had a very similar feature when it launched, using a slider to show increased traffic levels tied to bid price. Now Panama is going away with the Yahoo-Microsoft deal. Bid Simulator should prove to both be popular and incrementally boost search revenues for Google. Postscript: This is now official, and the Google Ad [...]

Filed in: Google: AdWords, SEM Tools

Blending Free & Paid Content To Maximize Visibility And Profit

Jul 30, 2009 at 6:00am ET by Aaron Wall

You only get to launch a product or service or piece of featured content once. Is the best way to maximize economic yield to make it free or paid? If it is free is can spread far and get many links, but it does not produce any revenue directly. If it is paid a much smaller audience will see it, and potentially one of them will be a competitor who will recycle your work and make it public to pull in links (I can't tell you how common that is). I like the idea of trying to blend the free and paid ideas to get most of the benefits of free while actually being able to profit from your work. Ve [...]

Filed in: 100% Organic

The Microsoft-Yahoo Search Deal, In Simple Terms

Jul 30, 2009 at 12:06am ET by Danny Sullivan

What a day! Still trying to digest all the news about the Yahoo Microsoft search deal? So are we. While answers are still coming in, here's what we know so far. In a nutshell, what just happened? Yahoo and Microsoft both have behind-the-scenes technology used to generate those listings you get when you perform a search. Yahoo's going to give up their technology and use Microsoft's. Why's Yahoo giving up that technology! Running that technology is costly. Rather than own the technology, Yahoo feels its more economical to lease it from Microsoft. Doesn't it also cost Microsof [...]

Filed in: Microsoft & Yahoo Search Deal, Top News

SPONSOR MESSAGE: Try Acquisio SEARCH and Get a Free T-Shirt!

Jul 29, 2009 at 7:37pm ET by Search Engine Land

Acquisio SEARCH is a comprehensive productivity platform built for interactive agencies that helps you launch, manage, optimize, automate and report on your pay-per-click campaigns for all your clients across all search engines. Take Acquisio SEARCH for a spin today and receive a free t-shirt. [...]

Filed in: Sponsor Messages

SearchCap: The Day In Search, July 29, 2009

Jul 29, 2009 at 5:13pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Search Eulogy For YahooAnd then there were two. Make no mistake, Yahoo’s out of the search game. I know the spin. Better user interface, new ways to innovate, a winning play. Let’s not kid ourselves. They’re done. Not today, not necessarily in a year but down the line at some point. Done. And it’s sad, because they were one of [...] Micro-Hoo Details: Q&A With Mehdi & SchneiderDanny and I had an opportunity to tal [...]

Filed in: SearchCap

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