Joseph Heath, a philosophy professor at the University of Toronto, has published the timely Filthy Lucre: Economics for People Who Hate Capitalism (HarperCollins, 2009), a clever romp through formal economic theory. As even-handed as any intellectual inheritor of The Simpsons sensibility, it debunks six economic myths of the right, and six of the left. Heath writes like a Gen-X’er, coolly interjecting phrases like "Holy crap!" into formal academic commentary.
Logical leaps being my specialty, let’s jump right into paid search.
Heath’s book happens to provide brilliant tools for gra [...]
Related Topics: Channel: SEM | Paid Search Column