More from Search Engine Land: Page 2

Google

Google AdWords Has Their Own Flavor Of Sitelinks

Darrin Ward noticed Google is displaying a form of Sitelinks in the AdWords ad position. I personally see it myself for a search at Google for [staples.com]. Here is a screen shot: This seems to be some sort of extension of the one line site links or the product plusbox feature. I will ask Google […]

SEO

Yes, I Belong In This Meeting: The Broad Scope Of In-House SEO

As an in-house SEO, where does the legitimate scope of your activities end, and those of somebody else begin? Are you being a useful and valid contributor, or simply poking your nose in where it doesn’t belong?  What is rightfully within your scope may surprise you.  Successful search engine marketing requires you to collaborate with […]

Content

Two Types of SEO Content Critical To B2B Marketers

We’ve all heard it before… Content is King! In the SEO world, one of the best ways to boost a website’s ranking is to have an abundant amount of unique, valuable content on your site. But, what do you suggest when the CEO or marketing team does not want to add keyword-rich content to your […]

SEO

Brand Building Through Search & Social Media

A company’s brand is its cornerstone. Given that, building your brand requires a balance of marketing efforts across various channels. Fortunately, search and social media are great ways to build your brand today. Social media’s role in branding More than ever before, a company’s brand is influenced by what consumers are saying about it online. […]

Link building

SearchCap: The Day In Search, August 25, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Curious Case Of Google’s Bizarre UK Search Results Results from all over the world have been appearing in Google.co.uk search results pages. Matt Cutts explained this was all good because […]

Google

The Curious Case Of Google’s Bizarre UK Search Results

Results from all over the world have been appearing in Google.co.uk search results pages. Matt Cutts explained this was all good because Google wants to become more relevant and .com results might be more relevant in some cases. But UK SEO's believe there is more. The results are in many cases not relevant at all. Is Google broken? Or is it something else?

Apple

Google Now Using You To Provide Traffic Data To Maps

Google is now using location-enabled mobile phones that have Maps for mobile installed to improve its real-time traffic data. According to the Google Blog: If you use Google Maps for mobile with GPS enabled on your phone, that’s exactly what you can do. When you choose to enable Google Maps with My Location, your phone […]

Link building

My Favorite Link Building Lie

People will tell you it’s no longer possible to obtain links by asking for them via email. Spend even a little time reading the SEO/SEM blogs, forums, comments, etc., and you’ll find a reasonable and well-meaning  post, something like this beauty I read over at the UK version of TechCrunch. “The days of asking a […]

Bing

Yahoo Acquires Arab Portal, Bing Gets Backdoor Into Deal

This morning Yahoo announced that it was acquiring Maktoob.com, “the leading online community in the Arab world.” According to Yahoo the site has an audience of 16.5 million people. The purchase price has been estimated at between $75 and $100 million and was apparently in the works before the search deal with Microsoft was announced last month. […]

Ecommerce

400 Years Ago Galileo Invented The Telescope, Thanks Google

Visiting Google today, you might notice a telescope as the Google logo. If you click on the logo, you are taken to a search result on Google for Galileo’s telescope. 400 year ago today, in the year 1609, Galileo Galilei demonstrated his first telescope. The Google logo, aka Doodle, reminds us of that time in […]

Google

Swiss Govt. Not So Neutral On Google Street View

Just days after it was launched, Google Street View is now under attack in Switzerland. On Friday, a Swiss privacy official issued a statement demanding that Google “immediately withdraw its online service Google Street View concerning Switzerland.” Thuer apparently did some Street View browsing of his own and felt that Google hadn’t adequately blurred license […]

Google Analytics

SearchCap: The Day In Search, August 24, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s New Search Clothes — But Will It Help? (Probably Not) Less than a month after seeming to pull out of the search game by announcing a search outsourcing deal with […]

Ecommerce

Google Testing Navigational Search Elements

I have noticed two blogs picking up on what appears to be some sort of navigational data being added to the Google search results snippet. The Red Cardinal blog posted screen shots, as did Rob Hammond at his blog. Google has confirmed this is indeed an experiment they are running, a “site navigation experiment,” they […]

Local

A Golden Opportunity For Brands To Join The Local Search Party

The ‘Cash for Clunkers’ program hoopla and Congress’ push to infuse it with more ‘cash’ was a fantastic opportunity for big auto manufacturers advertising like mad on TV to reach local buyers online with local dealership offers. Not surprisingly, after a few quick geo-searches on Google Maps and Yahoo Local among others, the search results […]

Ecommerce

Cuil Jumps On The Real-Time Search Bandwagon

Make some space on the real-time search bandwagon for Cuil, which has just added real-time listings to its search results page. As Mashable points out, Cuil seems to be following OneRiot’s lead in that its real-time results are more about the links people are sharing online rather than the actual tweets and conversations. The interface […]

Search features

Live Blogging Yahoo’s Product Call

I will be living blogging Yahoo’s product call, so please check back here for frequent updates. 2:00pm: Title of the introductory slide is “Connecting You To What Matters Most”. 2:04pm: Still waiting to begin, not sure what the delay is. 2:06pm: The conference room manager said she is still trying to find the presenter, if […]

SEO

Search Ranking Factors Shows How Little SEO Has Changed

72 search engine optimizers from around the world have contributed to SEOmoz’s latest Search Engine Ranking Factors report, a study that offers valuable insight into how SEO works in 2009 … but also shows how little it’s changed in recent years. (Disclaimer: I’m one of the 72 contributors.) You can read the survey here, and […]

Google

Google’s One line Sitelinks Now Support HTML Anchors

The Google Operating System blog noticed that some of the One line Sitelinks are now supporting links within the same page, that anchor the searcher down to a portion of the page. For example, a search for [charles darwin] in Google returns a Wikipedia result at the top. The result has the classic one line […]

PPC

Google’s Bid Simulator Tool: So Transparent, It’s Deflationary?

Over the years, we’ve counseled advertisers to be wary of certain inflationary tendencies that are built into the very terminology and interface design of paid search. Experienced bidders know better but new advertisers can get tripped up.  Inflationary tendencies in paid search auctions include: New accounts being opted into content targeting at the same bid […]

Local

Microhoo Changes Local Search Landscape For Small Biz

Finally, after a lengthy gestation period, Microhoo is official! In late July, Microsoft and Yahoo inked a 10-year deal that — if approved — combines the companies’ forces in an internet search alliance to make a concentrated run at Google, recognized by many as the key player in local search. The deal, which seems to […]

Bing

Wolfram Alpha Updates Its Progress; Also Has Deal With Bing?

A little more than three months after its launch, Wolfram Alpha is getting smarter, bigger (in a couple ways), and busier. That’s the word from Stephen Wolfram in a blog post about the site’s progress so far. Not mentioned in his post is an unconfirmed report from TechCrunch that Wolfram Alpha also has a licensing […]

SEO

SearchCap: The Day In Search, August 21, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will The TVAnywhere Initiative Miss The Point? The cable industry’s “TV Anywhere” strategy is much in the news this month, as a response to the rapid adoption by consumers of sites […]

Content

Will The TVAnywhere Initiative Miss The Point?

The cable industry’s “TV Anywhere” strategy is much in the news this month, as a response to the rapid adoption by consumers of sites and applications such as Hulu and Boxee. The cable industry is loath to make the mistake the record companies did, which was to misinterpret consumer downloading of music as a desire […]

SEO

Antonio Gulli Leaves Ask.com After 4 Years

The next Ask.com personality to leave Ask.com is Antonio Gulli who was hired about four years ago to lead up the technology team in the European R&D center. Antonio announced he is leaving and explained what he worked while at Ask.com. He worked on: Image Search News and Blog search Video News Search DailyBeast Core […]

Bing

Microsoft Releases New MSN Toolbar, Now Powered By Bing

The Bing team tweeted last night that a new MSN Toolbar is now available at toolbar.msn.com. The new toolbar is supposedly now powered by Bing, Microsoft’s new search engine. I am not exactly sure what all the new features are but as you can see, the MSN butterfly is now being placed inline with the […]

Amazon

Microsoft, Yahoo, & Amazon Will Fight Google Book Settlement

There are several reports (see New York Times and Wall Street Journal) that Microsoft, Yahoo, and Amazon will join a coalition aimed at challenging the Google book settlement. Peter Brantley, director of the Internet Archive, which is putting the coalition together, tells the Wall Street Journal that coalition members want the agreement revised, but aren’t […]

SEO

SearchCap: The Day In Search, August 20, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Video Presentation On SEO I have seen Matt Cutts of Google speak dozens of times, I have seen dozens of videos of SEO tips from Matt, I have […]

Google SEO

Google’s Matt Cutts Video Presentation On SEO

I have seen Matt Cutts of Google speak dozens of times, I have seen dozens of videos of SEO tips from Matt, I have read hundreds of blog posts from Matt – but nothing compares to his presentation given at WordCamp. Lucky, the presentation was recorded and is available for everyone to watch. Not only […]

Paid social

Yahoo’s Social Plan: Twitter, Twitter, & More Twitter?

Is it just me, or does Yahoo have a thing for Twitter? Watching Yahoo’s moves this year is like watching a kid fall head-over-heels for the prettiest girl in class. He scribbles her initials inside his notebook and tries to impress her at every turn. She never seems to reply, at least not when the […]

Local

You Don’t Own Your Own Business Details Anymore

Who owns your business details – your phone number, address, company name? As the owner of a business, do you have the right to choose where your details are listed online in search engines, directory sites, blogs, forums, social networks, and, do you have the right to force such sites to remove your details? What […]

Bing

Best Search Engine In Canada? Hitwise Says It’s Bing

In a detailed report about the Canadian search landscape, Hitwise says Bing is the best search engine at producing “successful searches,” beating out both Google and Yahoo, as well as their Canada-specific search engines. The chart above, provided specifically to Search Engine Land, shows that Bing is the 6th most popular search engine in Canada, […]

Google News

SearchCap: The Day In Search, August 19, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: French Upset Over Google Library Deal, Lawyer-Author Files New Arguments Against Book Search Settlement It’s probably fair to say that the French have a love-hate relationship with American culture, companies and […]

Google

French Upset Over Google Library Deal, Lawyer-Author Files New Arguments Against Book Search Settlement

It’s probably fair to say that the French have a love-hate relationship with American culture, companies and institutions. (The same could be said for some Americans; remember “freedom fries”?) The latest expression of the negative side of that equation in the Gallic world is disappointment over an apparently impending agreement between the French national library and […]

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