More from Search Engine Land: Page 3

Google Ads

Google To Improve Contextual Targeting Of AdSense Ads

A Google AdSense post announces that Google will be making changes to their contextual targeting algorithms in the near future. Woojin Kim, Google AdSense Product Manager said, “this week, we’ll be rolling out a series of enhancements to AdSense’s contextual targeting capabilities, which will more accurately match relevant ads to webpages.” Publishers do not need […]

Content

Tips for Turning Unintended Traffic Into Ambassadors

If you have a content-rich, optimized site, you’re likely getting a substantial amount of organic traffic from channels you didn’t plan on – visitors searching for something related to your business who briefly land at your site and move on. Rather than ignore this extra traffic, you should engage them as potential ambassadors and influencers. […]

SEO

The Affiliate Industry Strives To Clean Up Its Act

Unfortunately, affiliates do not always abide by the rules and requirements of your program.  For example, you may specifically prohibit keyword sponsorship of your best terms or your brand terms. You may look to keep your affiliates from co-promoting you alongside of your competitor(s) on the same landing page, you may have restrictions on paid […]

Google Analytics

SearchCap: The Day In Search, August 18, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: California Wildfires: August 2009 Edition Yes, parts of California are burning again — and the map makers are at work. Via Google’s Lat Long blog, there’s a new comprehensive map of […]

Ecommerce

California Wildfires: August & September 2009 Edition

Yes, parts of California are burning again — and the map makers are at work. Fires are often breaking out, so at the top of the story, maps to places currently in the news. Below that, general resources to check since this page was last updated. Update: September 1 Los Angeles area fires: Mount Wilson, […]

Paid social

The Social Media Promotion Checklist For Internet Marketers

Having outstanding content is crucial in a good social media campaign, but  many times the overall framework around the campaign can make or break your initiatives. Not only do you want to make sure that your campaign is overwhelmingly successful, but that you can track all of the metrics of this success. Content related items […]

SEO

How To Handle An SEO Setback

One of the hardest things to deal with in SEO is when a setback occurs. I will outline how to deal with these today, with a focus on those that don’t result from a search engine penalty. Even when you do all the right things, you can still run into situations where it doesn’t work […]

Link building

A Case Study: Using Contests To Build Links

It’s common knowledge that certain markets are harder to build links for than others. For the most, part highly competitive industries are tough because they’ve been worked to death, but less competitive markets can also be difficult because of the demographic behind them. Such was the case for a client we took on awhile back […]

Google Ads

Google AdSense To Change Default Font Styles

The Google AdSense blog announced they will be changing the default AdSense font type based on years and years of testing. The testing has shown that different font types and styles work better in different ad formats, and based on those tests, Google is changing the default type to try to optimize the ads performance. […]

Google

Google Tops In Search Satisfaction According To Pre-Bing Survey

On an annual basis the University of Michigan puts out the American Customer Satisfaction Index (ACSI) E-Business report, sponsored and administered by Foresee Results. Among the things the index examines is consumer satisfaction with search engines. The survey asks a representative sample of consumers to rate their experiences with portals and search engines according to […]

Link building

SearchCap: The Day In Search, August 17, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Keyword Forecasting To Insights For Search Tool Google has announced a few new features in its Google Insights for Search keyword research tool. The most important, in my opinion, […]

Google Ads

Google Adds Keyword Forecasting To Insights For Search Tool

Google has announced a few new features in its Google Insights for Search keyword research tool. The most important, in my opinion, is a new forecasting feature that aims to extrapolate future popularity of keywords (based on historical trends and search patterns). Google says this forecasting feature is only available on a certain set of […]

SEO

Which Internet Yellow Pages Site Has The Best Rankings?

One of the challenges for a local business that wants to rank for phrases like “reno dentist” or “nashville accountant” is that the large Internet yellow pages sites and similar local directories often take up a lot of the real estate on search results pages for “city category” phrases. Ergo, one of the most basic […]

LinkedIn

Twitter Gets More Serious About Search

We recently saw Twitter change the look of its public homepage to make it look more like a search engine. And last week we found out that Twitter’s new search guru is Doug Cook, who was formerly of Yahoo and inktomi. Cook also built a wine search engine called Able Grape as a kind of […]

Google Analytics

Seven Common Mistakes That Cause New Advertisers To Fail

The fundamentals of a good pay-per-click campaign have not changed over the past six years. However, every single day, advertisers new to the world of PPC advertising are making the same mistakes as veterans made years ago. You can save yourself lots of time and money by examining the mistakes of others so that you […]

Local

Three Ways To Optimize Business For Local Search Via Online Newspapers

Local search marketing experts have long recommended that businesses improve their online presence by optimizing profiles in online yellow pages (IYPs) and local search engines. After accomplishing that, there still remains a lot of small, local “constellations” of geographically-oriented sites where companies should seek to maximize their presence as the next stage in their local SEO. […]

Content

Practical Points For Perfecting Press Releases

The rise of the web has revolutionized the simple press release, which has gone from being copy you post to journalists to being yet another form of online information, accessible by both the media and the public. However, while this means press releases can be extraordinarily useful, it also means the world is utterly swamped […]

Link building

SearchCap: The Day In Search, August 14, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds More User Photos to Street View Google is now adding public geotagged Picasa images to Google’s Street View on Maps. According to the Google Lat Long Blog: Millions of […]

Local

Google Adds More User Photos to Street View

Google is now adding public geotagged Picasa images to Google’s Street View on Maps. According to the Google Lat Long Blog: Millions of people already rely on Picasa Web Albums to share their photographs with friends and the internet community. Now, their public geo-tagged photos will help Google Maps users to get a better impression […]

Bing

Hitwise Report: Bing Shopping On Rise Following Double Cashback

Hitwise is reporting that Bing Shopping moved up to 4th place (from 8th) in the comparision shopping tools category last week, rising to 11% weekly market share. Combining the recent Double Cashback offer from retailers listed on Bing Shopping and the fortunate timing of the annual Back-to-School shopping rush has moved their weekly market share […]

PPC

Yahoo Search Ad Pricing Changes Coming Soon

I just received an email from the Yahoo Search Marketing team that discusses how they will be changing the pricing model for search ads run through them. It is not 100% clear to me exactly how this will work, so I will cut and paste the email below and follow up with Yahoo to find […]

Ecommerce

Google’s Next Doodle, Hans Christian Ørsted Birthday

Google’s home page is featuring a Google Doodle for the birthday of Hans Christian Ørsted, who was born today on 1777. He is known for figuring out that a magnetic field can be induced by electric currents. In other words, he noticed that an electric current can make a compass needle move to the magnetic […]

Apple

Bizmore: Like Yahoo Answers For Small Business

There’s no shortage of web sites online offering help for small business owners. Heck, Search Engine Land’s Small Is Beautiful column does it, I do it both here and on my Small Business Search Marketing blog, and there are countless other blogs and sites with advice for the SMB market. But what if a small […]

Content

The Importance Of Knowing Your Customers’ Language

While doing keyword research for a company, I started to think about something that has always been in front of me. Where usually I think in terms of “trigger words” such as “sale”, “free” and “limited time offer,” I realized there is another layer to the wording we use to communicate to customers and Internet […]

SEO

SES San Jose Day Three Live Blog Coverage

Today is day three of three of the SES San Jose show. The sessions are now complete for the day and I believe I have complied a lot of the live blogging sessions. If I missed any, feel free to comment below. Here is some of the coverage for day one: Advanced Paid Search Techniques, […]

Apple

SearchCap: The Day In Search, August 13, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Things I Learned About Business On My Summer Vacation …and how it relates to your business and your SEO. As I write this, I’m on vacation in the Russian River […]

Apple

3 Things I Learned About Business On My Summer Vacation

…and how it relates to your business and your SEO. As I write this, I’m on vacation in the Russian River Valley of Sonoma County, CA.  While this won’t be 100% organic SEO as is usually the topic, I’ll try my best to tie some of my vacation experiences to the SEO world, and to […]

Google Ads

Google Tests Top Right AdWords Product Ad

I reported at the Search Engine Roundtable that Google is testing a new form of products ads. This time, the product ad is displayed at the top right section of the page, directly above the normal AdWords ads. Here is a picture: Google has been experimenting with various ways to integrate products from Google Base […]

Local

A Closer Look At Local Search Ranking Factors

I am continually amazed by, and thankful for, the efforts of the Local Search Ranking Factors panelists. The survey remains one of the most visited pages on my website (right up there with my blog’s homepage) despite being static for 364 days a year. I receive weekly or even semi-weekly emails or comments thanking me […]

Content

Online Video Growth Creates Consumer Engagement Opportunities

If you are an online advertiser, there is no better time to take advantage of online video to drive consumers to your website. Online video viewership and penetration continues to grow along with the increasing popularity of social platforms and smart phones. Based on a recent eMarketer report, the number of US online video viewers […]

Content

YouTube Emphasizes Search In New Design

YouTube appears to finally be embracing its status as the second most-used search engine on the planet. Its new masthead design, just announced tonight, puts a much bigger emphasis on the site’s search capabilities. The new masthead looks very much like the Google.com masthead on a search results page: logo, large search box, and a […]

Google

Google Temporarily Pulling Google Caffeine Sandbox

If you’re still trying to compare Google results with the new “Caffeine” sandbox, be prepared to wait while Google makes some datacenter upgrades. Matt Cutts just posted the news on Twitter that the sandbox is being taken down, and that it’ll be back online “late Thursday afternoon-ish.” Insert your own “Google goes decaffeinated” punchline here.

Google Analytics

SES San Jose Day Two Live Blog Coverage

Today is day two of three of the SES San Jose show. The sessions are now complete for the day and I believe I have complied a lot of the live blogging sessions. If I missed any, feel free to comment below. Here is some of the coverage for day one: Beyond Googling, Online Marketing […]

Google News

SearchCap: The Day In Search, August 12, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask.com Mocks Yahoo With Employee Poaching Sign I was walking through the expo hall, which I rarely do, and I spotted at the Ask.com booth this sign. You read that? “My […]

PPC

Ask.com Mocks Yahoo With Employee Poaching Sign

I was walking through the expo hall, which I rarely do, and I spotted at the Ask.com booth this sign. You read that? “My company just gave up on search. Where do I work now” and then the URL at the bottom. That is Ask.com being funny and then trying to pick up Yahoo Search […]

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