More from Search Engine Land: Page 4

Google

Two Tools To Compare Google With Google Caffeine

Since Monday’s launch of the Google Caffeine sandbox, there have been numerous articles and posts offering ideas on what’s different between “regular Google” and the new results in Caffeine. But good luck finding any consensus at this point. Since few seem to agree yet on what’s changing and how dramatic the changes might be, why […]

Google

Google Rolls Out Social Gadgets Quickly

Last week we first wrote about social gadgets rolling out in Australia. Marissa Mayer, whom I spoke with at the time, said the timing of a broader rollout was uncertain. Well it’s here today: Your friends are able to see what you share or do in your social gadgets either by having the same gadgets […]

Content

8 Core Elements For Attribution Modeling Beyond The Last Click

Search marketers often benefit from the “last ad clicked” model because search is far down the purchase funnel. But limiting your analysis to just that is like operating with blinders on:  it doesn’t exactly give you the full picture of what’s happening. Instead, B2B marketers should perform attribution modeling across their marketing channels. Today it […]

SEO

WSJ: Yahoo Getting Unfair Shake In Wake Of Search Deal

An opinion piece in the Wall Street Journal this morning makes the case that investors have overly punished Yahoo for its “no-cash-upfront” search deal with Microsoft. The piece cites continued growth in Yahoo uniques and page views and the myriad Yahoo properties that are at the top of their respective categories: Despite all the turmoil at […]

SEO

‘Augmented Reality’ Is Also A Form Of Search

We’re really just at the beginning of the era of “mobile search.” Even what we think of as “search” will be dramatically altered by innovations in mobile. In this first phase the transfer of what might be called the “query box” (and related links) into mobile is complete. In time, however, we many even come […]

Google

Google’s Working On New File System

We often don’t think about the core file system and servers that power Google’s properties, from Search and Gmail to YouTube and Wave, but Google does. The Register reports that after ten years with the original Google File System, GFS for short, Google is working on a version two to replace it. The Google File […]

Ecommerce

Google’s Doodle For The Perseids Meteor Shower

If you visit Google.com today, you may notice a special logo, or Google Doodle. The logo is to help drive awareness to the special Perseids meteor shower that is taking place today. In fact, the shower has been active for a few days now, but it is most visible today from areas around Scotland. NASA […]

Bing

Bing’s Paid Click Share Still Rising: Report

Bing’s share of paid search clicks is up 44% since its launch at the start of June. That’s according to a blog post from SEM provider Efficient Frontier. As the company reported last month in its quarterly report, Bing continues to show strength in the Travel and Finance categories, with gains of 11% and 22%, […]

Platforms

SES San Jose Day One Live Blog Coverage

Today is day one of three of the SES San Jose show. The sessions are now complete for the day and I believe I have complied a lot of the live blogging sessions. If I missed any, feel free to comment below. Here is some of the coverage for day one: Always be Testing: Marketing […]

Google Analytics

SearchCap: The Day In Search, August 11, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Doubles Up On Cashback To Give Bing A Boost Microsoft announced that they have created a “Bing stimulus package” using the Cashback program, in an attempt to encourage searchers to […]

Bing

Microsoft Doubles Up On Cashback To Give Bing A Boost

Microsoft announced that they have created a “Bing stimulus package” using the Cashback program, in an attempt to encourage searchers to use Bing more often. Cashback is a way for Microsoft to give searchers who buy products from select merchants, after discovering those merchants through Bing, a gift, a discount. In the past, Microsoft Cashback […]

Paid social

5 Microblogging Sites That Aren’t Twitter

While Twitter is getting the lion’s share of all the social media and micro-blogging sites from the press and the blogosphere, there are other alternatives. I’m going to take you through 5 different micro-blogging platforms, pointing out the good, bad, and sometimes ugly. I’ll also point out some suggestions on how you can integrate them […]

Google

Google Caffeine: Google’s New Search Engine Index

Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes into their existing infrastructure or replacing it. Instead, they’re providing a developer preview and are asking webmasters and power searchers […]

SEO

Doug Cutting Leaving Yahoo

Doug Cutting, creator of the Hadoop technology that powered Yahoo’s search index, is leaving the company at the end of August for a position at Cloudera. While the immediate reaction is to assume this is related to the Yahoo-Microsoft deal, in which Microsoft would take over Yahoo’s search engine, Cutting tells the New York Times […]

Facebook

Facebook Begins New Search Rollout

Facebook said this afternoon that it’s “beginning the roll out of Facebook Search to all users,” which was previously being selectively tested. I’m unable to see it yet. But the Facebook blog explains: You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and […]

Apple

SearchCap: The Day In Search, August 10, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pitches Benefits, Ease Of Using Google Maps Google’s outreach last week was all about Street View. This week it appears to be Google Maps’ turn in the spotlight, thanks to […]

Google

Google Pitches Benefits, Ease Of Using Google Maps

Google’s outreach last week was all about Street View. This week it appears to be Google Maps’ turn in the spotlight, thanks to a new page that touts the benefits of using Google Maps on your web site, and shows the various ways to do it. The mini-site offers step-by-step instructions with two options — […]

Facebook

Done Deal: Facebook Buys FriendFeed

Previously rejected by Twitter, Facebook has bought FriendFeed, instead. The official release is on Facebook, and FriendFeed’s Bret Taylor has posted about it on the FriendFeed blog. Though Facebook has long been competing with MySpace for social networking supremacy, it’s been eclipsed in some ways by the immediacy of Twitter and, to a lesser degree, […]

PPC

5 Tips For Getting Good Paid Search Clients

There’s no shortage of criteria for choosing a good agency. Reports, ratings, opinions, and referrals are traded freely and openly as you might expect in any technical business where appropriate vendor selection is paramount. A lot of the information is published, so anyone can refer to it. By contrast, when talk turns to what makes […]

Google

Google’s Search Suggestions Change On Second Search

I am not sure if this is new, but when you look at the first search suggestions given to you by Google and then look at the second set of search suggestions, Google will change them, assuming you were not happy with the first set of results. Google Operating System just pointed this out and […]

Ecommerce

Google Adds “Prices From The Page” Search Option

Google Operating System noticed that Google added an additional search option feature, named “prices from the page.” When you select this option, Google will try to pull out prices from the web page results, for the query you entered. Here is an example, please note that I cropped the screen shot to highlight the prices […]

Bing

Can Bing Change The Culture Of Online Search?

I was in Seattle for the SMX Advanced conference last month, which coincided with the Bing release announcement by Microsoft. The Microsoft booth got a good amount of attention from the attendees, most of whom were eager to see just what this Bing thing could do. A large flat screen monitor was mounted on the […]

Apple

SearchCap: The Day In Search, August 7, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Revisionist History: Bartz Claims Yahoo Was Never A Search Engine The New York Times has an interview out with Yahoo CEO Carol Bartz where she declares that Yahoo has “never been […]

Bing

Revisionist History: Bartz Claims Yahoo Was Never A Search Engine

The New York Times has an interview out with Yahoo CEO Carol Bartz where she declares that Yahoo has “never been a search company.” Astounding, in that that this is not true. Part of me thinks, “Why bother arguing?” As my A Search Eulogy For Yahoo post from last week explains, whatever Yahoo was, if […]

Google

Google Webmaster Central Wants Your Help Videos

Michael Wyszomierski announced at the Google Webmaster Central blog that they are looking for the SEO and Webmaster community to create videos that they can share in the Google Webmaster YouTube channel. You have seen many of the videos from Matt Cutts in this channel, and now they want to allow the community to share […]

SEO

How To: Excel At Excel For SEM Applications, Part 6

Ah, what a summer! The initial concept of this In the Trenches column was to provide the day-to-day search engine marketer with tips, tricks, and news to make them better at their jobs. I have been wanting to do this Microsoft Excel series for over a year, so I thank again my editors here at […]

Apple

SearchCap: The Day In Search, August 6, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Shifts Search Ads Closer To Free Results James Carswell noticed that Google, on some browsers, has shifted the search ads on the right hand side of the search results page, […]

Google Ads

Google Shifts Search Ads Closer To Free Results

James Carswell noticed that Google, on some browsers, has shifted the search ads on the right hand side of the search results page, closer to the free (organic) results. I personally was able to replicate this change, by comparing Firefox to Safari and posted a video illustrating the change. In the video below, you will […]

Google

Guess Who Is The Top Global Brand Again? You Got It! Google

Millward Brown released their top “BrandZ” report for 2009 (PDF) and Google has top the list, once again. The main difference this year is that Google’s “brand value” is up 16%, from $86 billion to $100 billion this year. Here is a chart of the top ten global brands by Millward Brown: Microsoft ranks number […]

Link building

Link Economics 101: A Prerequisite For Advanced SEO

Links long ago became the currency of the Web, thanks in no small part to Google and its PageRank algorithm. Like anything of value, link authority is bought, sold, leased, bartered, brokered, swindled and stolen. The fact that links are valuable is widely accepted. But yet when pressed, can any SEO or link builder really […]

Content

Is Searching For Porn Too Easy With Bing?

Microsoft’s new Bing search engine has its own unique approach to video search which has engendered both praise and pans. Perhaps the most remarked upon feature is the mouse hover over a thumbnail of a video and Bing will play 30 seconds of the clip with sound. It has already been noted that this feature […]

Google

Marissa Mayer On iGoogle’s New “Social Gadgets”

This morning Google is rolling out a program in Australia enabling developers to create “social gadgets” that permit sharing, collaboration and groups on the iGoogle homepage. The social gadgets will come to the US and other markets in the future, but the timing is undetermined. I spoke yesterday with Google’s Marissa Mayer about the new […]

Google Analytics

SearchCap: The Day In Search, August 5, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Video Compression Company On2 Earlier today Google announced that it had acquired On2 Technologies in a stock deal worth approximately $106 million. There’s little true information about how Google […]

Apple

Google Buys Video Compression Company On2

Earlier today Google announced that it had acquired On2 Technologies in a stock deal worth approximately $106 million. There’s little true information about how Google intends to use On2 in the release. Here’s the Google quote: “Today video is an essential part of the web experience, and we believe high-quality video compression technology should be […]

Advertising

Micro-Hoo: The Details Emerge With SEC Filing

First to pounce on the SEC 8-K filing by Yahoo was PaidContent, which provides an extensive bulleted list of many of the deal terms not revealed last week during the frenzy of conference calls and articles that followed the official announcement of the Microsoft-Yahoo search deal. CNET also writes about selected aspects of the deal […]

Advertising

Report: 90% Of Bing’s Internet Pharmacies Search Ads Lead To Rogue Sites

A report (PDF) by LegitScript and KnujOn claims that of the prescription drug and online pharmacy search ads on Bing (i.e. adCenter), Microsoft’s search engine, 89.7% led to “rogue” Internet pharmacies. By “rogue” they mean Internet pharmacies that fall into the categories of: Those that facilitate the sale of prescription drugs, including controlled substances, without […]

SEO

Creating Synergies With Organic & Paid Search

It’s no secret that SEO is but one tactic which can be used to drive traffic to your site.  Anyone who has managed SEO and paid search campaigns can easily point out the advantages of both.  The trick, in larger companies, is to ensure they exist side by side.  Too many times these core traffic […]

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