SearchCap: The Day In Search, September 28, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Served 10 Billion Video Views In August, Says ComScoreYears ago, McDonald’s restaurants advertised how many burgers they had served right on the big sign at each location. And when it got too many to count, the signs changed to simply say, “Billions and billions served.” YouTube is quickly reaching that same tipping point for online video views. According to comScore, Google/YouTube served up more [...] Google To Test New Busi [...]


Google Served 10 Billion Video Views In August, Says ComScore

Years ago, McDonald's restaurants advertised how many burgers they had served right on the big sign at each location. And when it got too many to count, the signs changed to simply say, "Billions and billions served." YouTube is quickly reaching that same tipping point for online video views. According to comScore, Google/YouTube served up more than 10 billion video views in August -- the first time any video site has surpassed the 10 billion mark. Other firsts during the month of August? Online users watched more than 25 billion videos overall, an all-time high. And 161 million U.S. Intern [...]


Google To Test New Business Icons In Google Maps

Google will soon launch a limited test in Australia that will show additional business logos/icons inside of Google Maps. A Google spokesperson tells us that the "limited experiment" will only affect some Google Maps users in Australia. The Sydney Morning Herald recently reported on the upcoming test, saying Google Maps will be "plastered" with ads. "Google confirmed it would begin 'the experiment' shortly but declined to name the participating companies or to say whether company logos would be shown in response to a user's query and subsequently plotted along a route, or if they would [...]


Yahoo’s “It’s You” Ad Campaign Begins Today

After giving a preview of its new "It's You" marketing campaign last week, Yahoo formally begins the global push today. Yahoo says the campaign will cover "online, television, radio, print, and outdoor" advertising, all focused on selling the company's focus on its users. If you're watching TV today, you may see this new "Anthem" ad: Yahoo says the spot will air on all the major TV networks and top cable channels, and will begin airing in the UK and India on October 5. Other countries will get the ad in 2010. Postscript From Danny Sullivan: And in today's Wall Street Journal, I ca [...]


Google Celebrates Confucius’ Birthday

Google is celebrating Confucius' birthday with a new logo that has the Chinese philosopher standing in place of the "l" in Google's regular logo. September 28, 551 BC, is traditionally recognized as Confucius' birthday. Somewhat oddly, however, the Confucius doodle isn't showing up on Google.com or on Google France. "We don't always show every doodle on every domain," a Google spokesperson tells us. "As you can imagine, it's sometimes tough to make these decisions but we aim to pick doodles that are most relevant to most users in any given country." The Confucius doodle can be found on [...]


SMX East Next Week – Register Today!

There’s still time, but not much. Join the Search Engine Land editorial team for Search Marketing Expo – SMX East at the Javits Center next Monday to Wednesday, October 5-7. Register for your All Access pass and get 3 days of exceptional content and invaluable industry connections for only $1395, a $200 savings compared to the on site rate. For a description of all the pass options click here. Still deciding? Here are some helpful links: Check out the multi-track, multi-level agenda with over 60 stimulating sessions 150+ search experts are ready to share proven tactics and tip [...]


Paid Search Is About Process, Not Planning

Success in paid search demands first rate processes for anticipating and reacting to changes in the landscape. 30 – 60 – 90 day plans usually hinder paid search success.


Five Search Marketing Tips For The Holidays

Ah, the holidays—the most wonderful time of the year for retailers. Even though the uncertain economy has retailers only cautiously projecting an uptick in sales this holiday season compared to last year’s dismal downturn, the truth still holds that most will make 25-40% of their yearly sales in November and December. What is unique for holiday season 2009 are the specific strategies online retailers must take this year to reap the most sales possible. With lessons learned from last year’s bloated inventories and fire-sale prices, many retailers this year are restricting inventori [...]


Content Is Not Only King, It’s The Key To Conversions

While it may sound basic, you’d be surprised by how many advertisers underestimate the power of including rich, relevant content on their business web sites. Or for that matter, keeping consistent with their search advertising to ensure that the content they are promoting—be it a product or a service—is where the consumer’s click actually takes them versus a generic home page. Let’s face it: if a consumer has to go digging on your web site for the item or information they’re looking for, chances are they won’t stick around long enough to make the conversion you want. W [...]


Despite Assurances, Google Place Pages Now Showing In Search Results

Google introduced its new Maps profile page format, Place Pages, last week on Thursday. It's a pretty dramatic change that replaces a tabbed version of the "info bubble" on Maps with a full page that features a wide variety of rich content. Each of these pages has its own URL. When I discussed the change with Google I specifically asked whether they were going to crawl and index these pages, being created for all local businesses, points of interest, cities, landmarks and neighborhoods. They told me no; these pages would only be accessible from Maps and not directly from Google.com search r [...]


Googlle? Google’s Not Spelled Wrong — It’s A Special 11th Birthday Logo

Google has a special logo up on September 27, 2009 to celebrate their eleventh birthday. Here is the logo, which is available on Google properties where it is already Sunday. Happy Birthday Googlle! See also our earlier post, Google Is 10 Years Old? Finding The Real Google Birthday, on how Google's birthday has moved around to various dates in September.  Google’s 10th Birthday Logo covers last year's logo and Google 10th Birthday Site: Interactive Timeline, Project 10×100 To Improve The World & Share Your Google Stories covers a special web site the company created for [...]


SearchCap: The Day In Search, September 25, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google “Jump To” Links Within Search SnippetsThe Google Blog announced two new features within the Google search results we have spotted earlier. The first are the anchor based links and the second are the snippet based links. Google Testing Enhanced Listings, "Pagelinks” article from back in December 2008, told us this was coming as well. Here are pictures [...] All Of Your Technical SEO Questions Answered And Bonus Free Develo [...]


Google “Jump To” Links Within Search Snippets

The Google Blog announced two new features within the Google search results we have spotted earlier. The first are the anchor based links and the second are the snippet based links. Google Testing Enhanced Listings, "Pagelinks" article from back in December 2008, told us this was coming as well. Here are pictures of both, that clearly describe each: Anchor Based Jump To Links or Sitelinks: Snippet Based Jump To or Sitelinks: Both these types of links take you to the same page of the main link, but they anchor you down or jump you to a specific point on the page. This is do [...]


All Of Your Technical SEO Questions Answered And Bonus Free Developer Summit: Technical SMX East Dream Agenda

Search engine optimization involves a lot of moving parts. Audience analysis, content optimization, rankings factors -- it can be hard to pinpoint concrete, actionable data. But technical SEO is a little different. It's certainly not any easier than the other components, but at least the data can be a bit more straightforward. You can check your server logs to see if the search engine bots haven't been crawling of your pages (or have been crawling lots of duplicate ones with various URLs); you can generally determine if search engines are having trouble extracting the content on your pages (ev [...]


Search In Pictures: YHOO NASDAQ, Google Droids & Bing Cocktails

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yahoo opens NASDAQ this week: Google Droids: Bing Cocktails: Gloriana Performing at Yahoo: Spare Change for Google Stock?: Yahoo Brands up Flickr: [...]


Two Free SMN Webcasts Next Week: Web Analytics + American Attribution Index

Search Marketing Now is hosting two dynamic webcasts next week. On Tuesday, September 29 at 1 PM EDT, tune in for "Web Analytics: Easy or Hard?" from Jim Sterne, Chairman of the Web Analytics Association and widely regarded as one of the major thought leaders in the analytics field. Jim will talk about which analytics are most important, how to maximize your resources, and how to gauge the success of your web analysts vs. your web analytics tools. Then on Thursday, October 1, at 1 PM EDT, Adam Goldberg of ClearSaleing and Purush Papetla of Vetra Analytics will introduce the American Attribu [...]


Query Mining For Gold: Q&A With Craig Danuloff

I don't know about you, but I've recently been hearing more and more buzz about the value of query mining to optimize your search campaigns. Take the following two reports, for example. Over 500 different, unique queries triggered a visit from an ad for "dog remedy" on broad match. Now, look at all of the queries - "itchy", "smelly", "worms" come out in more specific queries. Those are all different problems and should be in their own ad group. Then, there's actual diseases and conditions such as "scabies" and "cysts",  each of which would certainly will require different landing pages. Also, [...]


Google Book Search Settlement: What Will Happen Now?

Judge Denny Chin of the US District Court, who is presiding over the Google Book Search Settlement and was prepared to approve it until legions of opponents came forward, summarizes the dilemma facing all interested parties in his recent order (via the NY Times), taking the impending October 7 final settlement hearing off the calendar: The current settlement agreement raises significant issues, as demonstrated not only by the number of objections, but also by the fact that the objectors include countries, states, nonprofit organizations, and prominent authors and law professors. Clearly, fair [...]


Video Interview With Bing’s Webmaster Team

Rand from SEOmoz posted a 17 minute interview with the Bing webmaster team from Microsoft. In the interview he talks with Eric, Rajesh, and Alessandro from Bing about topics including market share, the Yahoo deal, SEO for Bing, Bing webmaster tools, and the Bing IIS Toolkit. Here is the video: SEOmoz Whiteboard Friday - Interview: The Bing Team from Scott Willoughby on Vimeo. [...]


Why Your SEO Is Underperforming – And You Are Underpaid

Winning the natural search game starts with winning resources. Learn how to get your organization to properly value natural search using cutting edge metrics that lead to much more powerful business conversations – and the growth your CEO is looking for. Who knows, you might also get a raise.


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