Live Blogging From The Google Discover Music Launch Event

The expected Google Music Search is real, and our Google Music Search 2.0 Launches With Musical "OneBox" story provides the play-by-play of how it works. Be sure to read that! From me, the color commentary out of today's launch event at Capitol Records in Hollywood. I'll be live blogging the news. We're expecting some musical stars, including guests from OneRepublic, Dead By Sunrise, Linkin Park and Mos Def. I'll do my best to keep up, given my lack of popular musical culture makes me the butt of jokes to those who know me well. Have mercy, OK? And it's 4:04pm, with loud music playin [...]


Google Music Search 2.0 Launches With Musical “OneBox”

Saying that it wants to bring music fans "closer to your favorite artists," Google has added a new Music Search OneBox to its search results. The new OneBox includes content from partner sites such as MySpace, Pandora, Lala and others, and lets searchers listen to song clips right from Google's search results page. Searchers should begin to see the new OneBox in the next 24 hours. Google has had a music OneBox before, but it disappeared some time ago, perhaps in preparation for the launch of this new Music Search 2.0, as we're calling it. There's also a deeper search function that only surf [...]


SearchCap: The Day In Search, October 28, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fall In Line: Understanding SEO’s Place In Company EcosystemWe’ve all been there. Heck, many of us are still there right now. We come to work every day, game to do whatever it takes to "move the needle". You know the importance of your SEO work to your company’s bottom line, so your head is constantly down to get things done. This often means pumping [...] How To Maximize Your Trade Show Investment Via Search MarketingFor B2B companies, e [...]


Fall In Line: Understanding SEO’s Place In Company Ecosystem

We’ve all been there. Heck, many of us are still there right now. We come to work every day, game to do whatever it takes to "move the needle". You know the importance of your SEO work to your company’s bottom line, so your head is constantly down to get things done. This often means pumping out seemingly endless emails to co-workers advising on one thing or another, asking for this or that, and offering non-requested advice on projects you heard about at the water cooler. No one doubts your desire to see SEO succeed, but maybe it’s time to stick you head up and take a look around. Ti [...]


How To Maximize Your Trade Show Investment Via Search Marketing

For B2B companies, exhibiting and participating in trade shows can be a significant expense.  TradeShow Handbook estimates that the average cost of exhibiting at a show is $10,000. This might be an underestimate if you bring in a full team of sales and marketing personnel to work the show. You can use this online trade show cost calculator provided by Meetings and Conventions Magazine to estimate your own costs. That said, trade shows have proven to be a cost-effective method of generating leads and closing sales. Meetings and Conventions Magazine provides a quick summary of findings from [...]


Use Transient PPC Campaigns To Support Branding Efforts

In today’s real-time brand management world, separate teams often control strategy and channel tactics for SEO, PPC, public relations, online reputation management and social media. In many cases, however, out-of-box thinking and creative silo-breaking to cross traditional boundaries can yield sweet marketing fruit. Today I'm going to explore the systematic use of paid channels like AdWords and Facebook ads as channels for intervening in quickly moving public relations incidents. Ads can play an important role as powerful tools for supporting the usual tactics of social media and reputat [...]


Yahoo Search Adds Google Profiles & Content To Search Filters

If you search on my name and location, [barry schwartz, ny], in Yahoo Search, you will see a Google Profile matches and other related content from Google within Yahoo's new search format. Notice the Google filter on the left hand side: When you click on the Google button, you are taken to results only found on Google.com: Clearly, Google has a lot of profile and local data on people, which makes for a nice way for Yahoo to show better people results. But it basically provides a site command filter on the google.com domain, which is mostly how the other filters work. I just [...]


Live Blogging Yahoo Investor Day 2009

It's Yahoo Investor Day, where Yahoo is briefing institutional investors and financial analysts on the company. I'm here for the morning portion, and I'll be live blogging out of it. You can also watch the live web cast here. Bartz Welcomes Carol Bartz, CEO, on stage. Saying thing they have great opportunity. Lots to fix. Low return. "Today is the journey back to respect. We're not here to wow you, but we're here to intrigue you and earn your respect." What happened? Yahoo was the big shining star, then wasn't. Wants to talk of "slice" of Yahoo that's not search or display or clicks o [...]


Disruptamundo: Google Adds Turn-by-Turn Navigation To Mobile Maps

I hate the word "disruptive," as it's often used in the internet world, because it's something of a cliche. But I use it here because the new Navigation for Google Maps for Mobile will in fact be -- disruptive. On Monday we covered Google Navigation, the then rumor, asking "Will A Free Google GPS Sink The Navigation Industry?" While this won't by itself do away with stand alone GPS navigation devices, it will help accelerate the decline of that segment. But more on that below. Yesterday at Google in Mountain View I and a room full of press got a look at the new Google Maps navigation lay [...]


Find Similar Images Now In Google Image Search

Six months ago, Google released an image search labs project that allowed you to search by similarity within image search. Google announced that they have promoted that labs project as a default feature in Google Image Search. Now when you search on Google Images, you may often find a link under the image that says, "Find similar images." When you click that link, Google will show you images that look similar to the image you were looking at. Here is a picture of how that link looks: I personally tried it this morning, but for some reason, non of the example searches work, nor d [...]


Diller Says He’s Willing To Sell Ask.com

Barry Diller, CEO of IAC -- the parent company of Ask.com -- said today that he's willing to sell the struggling, fourth-place search engine. His comments came during a conference call with investors after IAC reported its 3rd quarter earnings. "We've been asked a lot whether we're open to consolidating transactions in the area of search. The answer is yes," Diller said. "And, it is unlikely that we would be the consolidator." Diller also called the future of Ask.com "speculative" during today's call, citing the "fierce" competition in search. IAC's media and advertising business -- whi [...]


SearchCap: The Day In Search, October 27, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Chinese Newspaper Says Google Censored Its Web SiteOh, the irony: The People’s Daily, the main newspaper of China’s Communist Party, says Google censored its web site by adding a malware warning to search result listings for the newspaper’s book section. The paper says the malware warning appeared after it ran an article about a Chinese group that has suggested Google’s book search [...] Google Voice Now Lets You Use Your E [...]


Chinese Newspaper Says Google Censored Its Web Site

Oh, the irony: The People's Daily, the main newspaper of China's Communist Party, says Google censored its web site by adding a malware warning to search result listings for the newspaper's book section. The paper says the malware warning appeared after it ran an article about a Chinese group that has suggested Google's book search settlement might violate the rights of Chinese authors. The paper says the malware warning appeared for three days, and claimed that its book section was "maliciously blocked by Google." Google called the claims "absolutely incorrect" and pointed out that i [...]


Google Voice Now Lets You Use Your Existing Phone Number

The Google Voice Blog announced that you can now use your existing phone number, with limited features, with Google Voice. Technically, I believe this is not considered porting your phone number, but it does allow you to use your existing number with Google Voice. Google has created a nice chart showing the difference in features between using a Google Voice number or using your own number with Google Voice: If you decide to use your existing number, make sure to read the FAQs and help documents carefully. Here is a video showing the various features you get with using your existin [...]


Advocacy Group Appeals Right To Sue Over Google’s North Carolina Tax Break

The Charlotte Observer reports the N.C. Institute for Constitutional Law appealed the decision to not allow them to sue over Google receiving tax breaks for picking North Carolina for a server farm. The advocacy group argues that the tax benefits given to Google will ultimately cost North Carolina's tax payers more, to make up for those benefits given to Google. North Carolina feels the jobs created, 210 of them, will lead to more income for the state and benefit the state over all. Bob Orr, the institute's executive director said, "How are people going to challenge the acts of government [...]


DMOZ: A Solid Directory Or The Great Pumpkin Of Search?

Love it or hate it, the Open Directory Project (ODP or "DMOZ") always seems to creep into the conversation when we're discussing links and/or SEO. Check any forum, social news or answer site and you'll see a wide variety of opinions on the 11 year old directory and how it's managed. When talking about the DMOZ two camps typically emerge, those who support the directory and its mission (editors) and those who support getting into the directory (SEOs). While the two sides tend to clash, I've found the "directory trust" SEOs seek is the same trust DMOZ editors feel they need to protect. The de [...]


iCrossing: Google’s Share Of Search Almost 77 Percent

We received some interesting data from search agency iCrossing yesterday. The data show US search market share percentages and distribution quite different than the major traffic metrics firms. The company says its numbers are "based on a large representative sample of Fortune 1000 companies, across all major verticals," which use its search tracking tools. Accordingly the iCrossing data show US September natural search market share to be the following: Google 76.7 percent Bing (increasingly slightly from Aug to) 8.2 percent Yahoo (decreasing to) 11.1 percent AOL and Ask show "pre [...]


The Stories Brands Can Tell In Social Media

Since its invention towards the end of the 20th century, the Internet has changed a great many things. And one of the things that is has done time after time is dismantle business models that had seemed, until its arrival, absolutely rock solid. From music to publishing to TV, the Internet has swept away seeming certainties and replaced them with doubt and uncertainty. Whilst this fact can not be argued with, the common perception that the reason these media models have been so badly damaged is due to the rise of UGC is, like so many 'commonly held facts', actually untrue. The reason these [...]


SEO in the Executive Suite: Webcast Tomorrow, 1 PM EDT

If organic search drives 90% of referrals, why does it only get 5% of marketing budgets? That's one of several questions we'll address in tomorrow's webcast, "Managing Search Marketing Success at the C-level: What Your CMO Should Know," at 1 PM Eastern time. Richard Zwicky, CEO of Enquisite, and Sramana Mitra, author, entrepreneur, and columnist at Forbes.com, will discuss what CMOs need to know in order to truly understand the value they are getting from their search marketing investments, and how to create a set of metrics that will demonstrate this value. More information and regist [...]


Search Week: October 26, 2009

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Got Bad Incoming Links? Google Says, "Don't Fret It" Moving Ads Closer To "Free" List [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide