If organic search drives 90% of referrals, why does it only get 5% of marketing budgets?
That's one of several questions we'll address in tomorrow's webcast, "Managing Search Marketing Success at the C-level: What Your CMO Should Know," at 1 PM Eastern time. Richard Zwicky, CEO of Enquisite, and Sramana Mitra, author, entrepreneur, and columnist at Forbes.com, will discuss what CMOs need to know in order to truly understand the value they are getting from their search marketing investments, and how to create a set of metrics that will demonstrate this value.
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