More from Search Engine Land: Page 3

Content

21 Link Builders Share Advanced Link Building Queries

Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their […]

Google

Google Image Swirl: A New Way To Browse For Similar Images

The newest addition to Google Labs is a mashup of Google Images, Google Similar Images and the visual query refinement tool, the Google Wonder Wheel. Called Google Image Swirl, the new tool clusters similar images based on characteristics found in both the text surrounding images, as well as using some of the visual analysis techniques […]

Apple

Social Ratings: Scaled Ratings Vs. Booleans

For years now, it has been a commonality for social media sites to rate content and commentary on a sliding scale. Sites like YouTube and Yelp allow users to rate and review content on a five-point scale, while sites like StumbleUpon and BuzzFeed want to just know if you like it or not. Scaled ratings […]

Google Ads

Google AdWords To Step Up Account Disabling & Improve Communication Process

Back in October I reported on Google mass banning AdWords advertisers, unfortunately then, the feedback from Google on the reason was very limited. Today, I spoke with Nick Fox, Google’s Business Product Management Director for AdWords, about new changes taking place today and tomorrow related to advertiser bans. Starting tonight, Google will begin permanently banning […]

Google

Google Earth iPhone App 2.0 Available Soon

A new version of Google Earth for the iPhone is due soon, and among its new features is one with a personal touch: the ability to see maps you’ve created and/or saved in Google Maps. To make this happen, the new Google Earth iPhone app will add the ability to login to your Google account […]

Google News

SearchCap: The Day In Search, November 16, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Experiments With Paid Inclusion & Does “Promoted” Meet FTC Guidelines? Just when you thought paid inclusion was finally dead with holdout Yahoo getting out of the space, it’s come back […]

Google Analytics

Attribution Wars: A Plea For Small-e Enlightenment (Part 2)

Pssst. Over there, next to the purple wing chair. Behind the foosball table and just beyond the 2002 vintage lava lamps. It’s a gaggle of digital marketers, munching on Pez, and screaming at the unfortunate Fortune 500 brand CEO who made the mistake of visiting this digital agency’s hip warehouse space conveniently located just steps […]

SEO

Bug: Google Social Search Goes Offline Temporarily

Over the weekend, I received several emails, noticed dozens of Tweets, saw several forum posts and noticed for myself that Google Social Search experimental search feature went offline. If you have opt in to the Social Search feature at google.com/experimental you will notice an error on your Google searches that reads, “The experiment you’re trying […]

Paid social

Track Google Sidewiki Comments Via RSS

Google Sidewiki launched in September, giving Google Toolbar users the ability to comment on your web site in a new way. Tracking those comments meant you had to have the Google Toolbar installed and check those comments manually. That is no longer true. The SEO Mofo blog, in their post How to Monitor Google Sidewiki […]

Google

Google Fast Flip About To Jump Into Google News?

Many publishers have complained repeatedly that Google and Google News (not the leading online news site) reduces their content to “commodity” status or otherwise adversely impacts their brands. Google’s Fast Flip is a response to this in part. It offers a more “branded” and visual way to consume news and magazine content from major publishers. […]

SEO

Supporting A Global Brand Campaign With SEM, Part 2

Last month I took a look at how to plan, budget and organize a global brand campaign with paid search. Now I’d like to walk you through the launch process and talk a little bit about how you’ll need to set your campaigns up for tracking and optimization. Hopefully my experience will serve you in […]

Local

Local-Social Search: A Powerful Marketing Channel For Small Businesses

The courtship of social networking and local search will result in a marriage that diversifies the mix of sales tools and empowers circles of families, friends, co-workers and organizations to share experiences and opinions in the local search space. For a number of years, consumers have had a collective, powerful online voice through ratings and […]

Paid social

How To Create Brand Awareness On Facebook

To successfully promote a business through social media means walking the finest of fine lines. To market without intruding, to advertise without offending; these things are not easily done. This week, I was thinking about online marketing opportunities using Facebook. And nowhere is the line finer than on Facebook. On that platform, you need to […]

Ecommerce

Google Gets Water On The Moon Logo

NASA said yesterday it had discovered water on the moon, and Google — always big on space exploration — wasted no time producing a special logo to celebrate the event. Google’s backing a contest to put a private rover on the moon. Who knows? Maybe one of those rovers will visit sources of water. And […]

Content

Revised Google Book Settlement Filed & Live Blogging The Press Call

As expected, a revised Google Book Settlement has been filed today — about as late as possible. The agreement narrows the scope to the US, UK, Canada and Australia. It alters how revenue generated by “unclaimed works” will be handled. It formally grants retailers who license out-of-print books covered by the settlement — including Google […]

Google Analytics

SearchCap: The Day In Search, November 13, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Switzerland Suing Google Over Street View Switzerland is taking Google to court over privacy concerns related to Google’s Street View service. The BBC reports that Swiss privacy official Hanspeter Thuer is […]

SEO

Making Online Marketing Relevant: SMN Webcast Tuesday, Nov. 17

Tuesday at Search Marketing Now, Shari Thurow and Andrew Hally will present a webcast, “Making Online Marketing Relevant and Responsive: Tactics and a Tool for Success.” The webcast will be in two parts: Part I covers how to segment your target audience via keywords, user response, geolocation and more. Part II looks at a new […]

Google

Switzerland Suing Google Over Street View

Switzerland is taking Google to court over privacy concerns related to Google’s Street View service. The BBC reports that Swiss privacy official Hanspeter Thuer is leading the country’s case. Mr Thuer is especially concerned about people shown in sensitive locations such as hospitals, prisons or schools. He also said that the height of the camera […]

Google SEO

Site Speed, Google’s Next Ranking Factor

At PubCon, Matt Cutts from Google said there is strong lobbying in Google to introduce a new ranking factor into the algorithm. The new ranking factor has to do with how fast a site or page loads. Matt described this as one of his ‘what to expect in 2010’ bullet points in his presentation yesterday […]

Google SEO

Obama: Tops For “Who Is Failure” In Google

I’d thought the googlebombs relating to “miserable failure” and “failure” had finally been defused earlier this year. Guess not. Ranking tops in Google right now, the official White House page for US President Barack Obama: I’ve not heard of any active campaign to linkbomb Obama to the top for these words, so I’m guessing this […]

Bing

Bing Maps Hops The Pond: Now In The UK

You may not have known this but the Microsoft Maps experience in the UK was totally different than in the US. The former was based on multiMap, a company Microsoft acquired in 2007. Here’s what the UK experience looks like with multiMap: Here’s what a Bing Maps version of London looks like: The Bing version […]

Analytics & conversion

Feng-Gui’s Predictive Heatmaps Let Graphic Designers See Things Through Others’ Eyes

Heatmapping tool Feng-GUI helps graphic design and conversion optimization professionals gain that much-needed distance from their work. The tool lets you upload an image and the software returns an attention heatmap overlaid on the image—even without any people having seen the image! This is called predictive heatmapping. So how does it work and what good […]

Paid social

How To Use Twitter As A Content Distribution Network

If you think social media provides value now, just wait. From a developer’s standpoint, Twitter is an exciting application because of the freedom provided through their API. A rogue hacker can download one of the many Twitter libraries, connect to the API, query for the top trending topics at that time, take and put the […]

Link building

Day Three: PubCon Vegas 2009

Day three is just about complete of PubCon Vegas 2009, at least the conference sessions. I thought I share many of the session coverage I found written on the various blogs throughout the day. Here is PubCon Vegas day three coverage: Best of PubCon 2009, Managing Greatness Competitive Intelligence: Know Thy Competitor Well, outspokenmedia.com Holiday […]

Google

Now Google Really Is A Phone Company, Confirms Gizmo5 Acquisition

You saw the rumors earlier in the week and we reached out to Google for confirmation of the reported Gizmo5 acquisition. But at the time they didn’t say anything. In fact they said, “We’re always talking to various companies about various things, but we don’t comment on rumor or speculation.” It’s no longer speculation because […]

Apple

SearchCap: The Day In Search, November 12, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why I’m NOT Drinking The “Real-time Local Search” Kool-Aid I’m hearing more and more about “Real-Time Local Search” – that phrase is popping up everywhere; but I’m just not buying the […]

Local

Why I’m NOT Drinking The “Real-time Local Search” Kool-Aid

I’m hearing more and more about “Real-Time Local Search” – that phrase is popping up everywhere; but I’m just not buying the hype that positions it as some amazing new essence that businesses and consumers must embrace… sorry. I acknowledge that it’s useful to have a label to refer to this concept, but is it […]

Content

Would Someone Please Explain To News Corp How Google Works?

Yet another News Corporation executive is talking about Google, and yet again, I feel like they have no concept about how Google interacts with their web pages. Which is frightening, since they’re being very vocal about how they’re supposedly wronged by Google. Please, someone, give them a search marketing 101 course. In the latest volley, […]

Content

“TV Guide For The Internet” Clicker Comes Out Of Beta

The label, “TV Guide for the internet,” doesn’t fully capture the intent or the extent of Clicker. We first wrote about the site when it appeared at the TechCrunch50 event. It was then in a closed beta. However today, a mere 58 days later, the site launches to the public with a number of new […]

SEO

Yahoo Launches Mobile Site En Español

Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is “outpacing that of all other groups, with 88% of Hispanics consuming […]

Ecommerce

Google Upgrades Movie Search

Google announced they have made enhancements to their movie search feature. The enhancements include: Detailed movie pages Genre filters New map view Enhanced movie portal page Here are some screen shots of the new movie results from Google:

Enterprise

Enterprise SEO: A “Plumbing” Problem

A few years ago, I was attending a training session on brand guidelines for a large technology company. The products and services they provided were described by the presenter as the “plumbing” in the wall – something you don’t see, but it allows things to work properly, which makes your life easier. It’s tough to […]

PPC

Day Two: PubCon Vegas 2009

Day two is just about complete of PubCon Vegas 2009, at least the conference sessions. I thought I share many of the session coverage I found written on the various blogs throughout the day. Here is PubCon Vegas day two coverage: Keynote: Vegas Strip Hotel Marketing Departments, outspokenmedia.com Live from Pubcon Vegas: How do Social […]

Google

Google Upgrades Keywords Report In Webmaster Tools

Google has announced an upgrade to the Keywords report that’s available in Webmaster Tools. The report now features a daily update of the most common keywords that Google found while crawling a web site. And each keyword is linked to another report that details up to “10 top pages” where the keyword was found. It’s […]

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