Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Expands Product Ads Google announced they are expanding the product ads within the AdWords listing that they have been testing for a while. Google said, in the U.S., searchers […]
Google announced they are expanding the product ads within the AdWords listing that they have been testing for a while. Google said, in the U.S., searchers should see them more frequently. It is however still a beta but Google will continue to expand it over time. Here are the key features: Pay only for results: […]
Not wanting to be overshadowed by today’s Bing / Walfram Alpha collaboration, Google has announced the addition of World Bank data to its search results … or, as Danny Sullivan said on Twitter, “we got structured data, too.” Google says it’s now pulling in 17 World Development Indicators from the World Bank, and uses a […]
While Bing is happily rolling out new search features, Microsoft can also smile at the latest search engine market share report from Experian Hitwise. Google is still light years ahead of Yahoo, Bing, and Ask … but Experian Hitwise shows Bing with a 7% increase during October, while both Google and Yahoo saw small drops […]
There’s a lot of news today coming out of Bing headquarters, perhaps most notably that the long-rumored partnership with Wolfram Alpha is finally coming to fruition. Bing’s announcement today explains that the collaboration will cover two specific areas: nutritional information and mathematics. Nutritional Data With help from Wolfram Alpha, Bing says it can now help […]
With parents and teachers in mind, Google has announced a new feature that lets users lock SafeSearch on the most strict setting. Using the new feature requires users to enter a Google account password, and when the feature is in effect, Google-colored balls will show at the top of the search results page. As Google […]
Harvard’s Nieman Journalism Lab reminds people of an old PR strategy: buying AdWords to combat negative reporting in the press. The article highlights how a trade organization (the New Zealand Seafood Industry Council) combatted a negative story in the NY Times about over fishing. When people searched on selected keywords associated with the story, trade group’s AdWords campaign […]
Seeking to make Latitude, Google’s location-aware friend finder, more engaging and useful the company has added location history and alerts to the service. Location Alerts, which require Location History to be enabled, tell you when friends are in the area. The system is smart enough to recognize routine places like home and work so it […]
Just as the introduction of the iPhone changed everything in the consumer world of mobile and helped usher in the era of the mobile internet, the pending Google acquisition of mobile display ad network AdMob is an almost equally significant event for mobile advertising. Over the past few years mobile advertising and marketing have been […]
If you visit Google.com today, you will see a special logo for Veterans Day. The logo is less complex when compared to last years, where Google had to fix their Veterans Day logo. Last year, Google placed hats on top of each letter on the Google logo, the hats included Army, Navy, Air Force, and […]
Running effective PPC campaigns in B2B markets is a competitive task that can be extremely expensive. That’s why it is so important for search marketers to run efficient campaigns that create maximum value for those high-cost clicks. So what can you do to be more competitive and increase ROI even as these tough economic times are shredding your budgets?
Why should you care about Online Yellow Pages when Google is most likely your primary source of traffic and ROI? The simple answer is because local search is on the rise, and with it so are opportunities for other advertisers to exploit your corporate name or brand, possibly to your detriment. Lets take a look […]
Bing and MSN have combined to create Bing Videos, a new video portal that combines the content from MSN Videos with Bing’s search technology. According to today’s announcement (and more here), the new site combines videos from a variety of sources. The former MSN Videos offered original programming, as well content from the likes of […]
Today was the first day of PubCon Las Vegas 2009 and the sessions are just about over. I wanted to share some of the blog coverage I found from the day that covered the sessions that took place. Here they are: Capitalizing on Twitter the Microblogging Revolution, outspokenmedia.com Hot Topics and Trends in the Affiliate […]
Recently IDG News Service asked Google’s Marissa Mayer about the “perfect search engine.” Here was the question posed: “What is the perfect search engine? If you had a magic wand and could create it, what would it look like? What would it do?” Mayer replied: “It would be a machine that could answer that question, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEM Lessons From The Fall Of The Berlin Wall Twenty years ago the fall of the Berlin Wall didn’t just change politics in Europe—it changed Europeans behavior. To this day we […]
Twenty years ago the fall of the Berlin Wall didn't just change politics in Europe—it changed Europeans behavior. To this day we work and search differently because of fall of the wall, and there are valuable lessons for search marketers in examining in examining this historic event.
Looking for where to get a seasonal flu shot or that hard-to-find vaccine against H1N1 swine flu? Google has a new flu shot locator that can help. When the locator loads, you many need to manually enter your location. Do so using the “Change Location” option: After doing your search, a red needle icon shows […]
Who expected the search wars to open a new front involving WiFi? Google, Bing & Yahoo have each just announced free WiFi promotions of various sorts. Google, which previously said it would provide free WiFi on all Virgin America flights through early next year, is now going to provide it at 47 US airports through […]
I visit most of the SEO forums at least once a week to keep up with what’s going on in the link building community. This past week was fairly quiet, but over on the HighRankings Forum, a thread on time management vs. link building efforts caught my eye. A webmaster wanted to know the best […]
Google has now added Hawaii to Street View, making it the 50th and final US state to be included in the Maps image database. You can also get these images in Google Maps for Mobile. Google launched Street View a little more than two years ago, in May 2007. Since that time there has been […]
Today marks the official 40th anniversary for Sesame Street and Google is providing some of the logos they showed on Google.com for high resolution download over here. In addition, Google said they are a supporter of the non-profit Sesame Workshop. Google has been showing logos for the past several days, leading up to the 40th […]
Google AdWords announced two updates including new alerts and place pages in performance reports, let me explain both in more detail. The new alerts are designed to help you stay on top of your campaigns. In addition to the billing alerts, they added alerts for new keyword and budget ideas in the Opportunities tab. Also, […]
Facebook Fan Pages are gaining popularity due to their high adoption rates among Facebook’s 300+ million users. Currently more than 10 million users become fans of Pages each day. However, the basic fan page layout is quite cookie cutter, so adding some simple modifications can really make a Fan Page standout and land those valuable […]
Google’s got a present for searchers and site owners. The long anticipated new Google Caffeine search index will go live soon, just after the holidays. The Google Caffeine Sandbox, where people have been invited since the summer to test Google’s next generation search infrastructure, has been closed, replaced with this “it’s coming” message: We appreciate […]
With Rupert Murdoch talking about blocking Google, Jason Calacanis suggests that Murdoch should cut an exclusive deal with Bing. If that doesn’t kill Google, it might at least win Bing a 10% search share or more within 6 months, he argues. I suggest Jason needs a reality check. Here’s one for him. From his post […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Book Search Partners Ask For Four More Days Today is the deadline for Google and its partners in the Google Book Search settlement to submit a new version of the […]
Today is the deadline for Google and its partners in the Google Book Search settlement to submit a new version of the settlement that satisfies the recent concerns laid out by the US Justice Department and others. But instead, as the New York Times reports, they’ve asked federal judge Denny Chin for an extension until […]
The long-running debate over Google and its impact on newspapers and journalism took another turn today when News Corp founder Rupert Murdoch said his company may makes its sites invisible to Google, and Google fired back by saying, in essence, bring it on. It began with this interview on Australia’s Sky News (which Murdoch owns), […]
Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob’s more than 15,000 mobile Web sites and applications. There are more details about this acquisition at google.com/press/admob. Here is the email […]
In addition to her skills as the well known VP of search and user experience at Google, a wardrobe including Oscar de la Renta and Armani helped land this girl from a (very) small town in Wisconsin on Glamour Magazine’s 2009 Women of the Year list. Marissa Mayer is profiled as a “visionary” in the […]
Justin Uberti, Google’s tech lead who I believe leads the Google Talk team, posted on his blog that Hulk Hogan visited Google’s Kirkland office. Hogan made his visit on Tuesday, November 3rd, as a signing event for his new book, My Life Outside the Ring. Here is a picture from Justin: I too grew up […]
Google has a bidding methodology called Budget Optimizer that attempts to maximize the traffic you receive for the keywords in a campaign. This is useful for early buying cycle keywords. However, every keyword should be reaching some goal regardless of where it falls into the buying cycle. It was difficult to track the effectiveness of […]
It's no secret that newspapers have been struggling with the disruptive innovations introduced by Google, and this has resulted in some level of resistance and a circling-of-the-wagons mentality by the industry. But, what if they were to go in the opposite direction, with full engagement? Search engine optimization could really help newspapers, and here's one tactic for how to do it.
Your site will pay a penalty in search rankings when you make modifications to content, structure or domain name. Here's how to estimate what kind of hit you can expect to take, and how to minimize the damage.
Despite indications that the U.S. economy is starting to turn around, low consumer confidence will undoubtedly have an impact on retail sales this holiday season, making every consumer’s online search, browsing and buying experience more critical than ever. The challenge for online retailers is not only to get shoppers to your site, but keep them […]
As SEO rapidly becomes a core task for local business owners, there’s a new temptation to build advertising messages or tracking mechanisms into business listings on the web. Typically, this might mean adding a slogan or campaign tagline to a business name or changing an office address to appear local to more customers. Unfortunately, this […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Home Page Promotes Motorola Droid Google really wants you to buy a Motorola Droid, the hot new phone that just hit stores today. In fact, Google is so enamored that […]
Google really wants you to buy a Motorola Droid, the hot new phone that just hit stores today. In fact, Google is so enamored that it’s advertising the Droid on its homepage: “The Droid is on sale now. Learn more.” Clicking the “learn more” link leads to this “mobile partners” page that touts the Google […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.