5 Things On My B2B Wishlist For 2010

It's that time of year again where we tend to reflect on the past year and look forward to a fresh start. People are already writing some amazing content about great B2B articles in 2009, B2B social media predictions for 2010, and ideas for improving your B2B search results in 2010. I am going to take a slightly different spin looking ahead into the next year, and share my own personal wish list for B2B search and social media marketing in 2010: 1) Flexible budgets Given the rough ride the economy has given companies the past year and a half, it is no surprise that many of us who s [...]


Cute: Yahoo Targets Former Employee Names on Google AdWords

TechCrunch has screen shots of Google AdWords ads targeting Joshua Schachter, a former well-known Yahoo employee, and leading to Yahoo's recruiting web site. In fact, Joshua Schachter tweeted about it yesterday, where he said, "yahoo's running recruiting ads against my name. classy." Soon later, Rasmus Lerdorf, another former Yahoo employee, tweeted that he was being targeted as well. Of course, this doesn't mean someone directly in Yahoo was doing this. It can be a forward-thinking recruiting agency that did this or someone just having some fun. But to use Google ads to target th [...]


Core Principles For Life & Conversion Rate Optimization

I'd like to humbly offer three steps to becoming a conversion rate optimization guru and a better person into the bargain. At first I thought I might like to write this post as a semi-comic (if I wrote it right) Glengarry Glen Ross style rant "A-B-C...A-always, B-be, C-conversion rate 0ptimizing," but I decided that might give the wrong impression on my first post. Much as I love the film, I am no fan of high-pressure sales, which is one of the reasons why I enjoy CRO so much. The scientific nature rewards a calm, methodical approach so instead of an invective-strewn homage, I am going to s [...]


Report: Yahoo To Close MyBlogLog

ReadWriteWeb is reporting from "sources close to the project" that Yahoo will shut down MyBloglog next month. MyBlogLog doesn't hold the blogging community's attention today the way it did a few years ago, but if the report is true, it will disappoint many who continue to use the service. There was a time in 2006 when MyBlogLog was arguably the hottest social networking tool online -- certainly one of them. Bloggers everywhere raced to install the widget that (magically!) showed the faces of people who had visited your blog. It was social proof at its finest. Yahoo bought MyBloglog in e [...]


SearchCap: The Day In Search, December 22, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Behavioral Targeting & Google Analytics: How To Create PersonasFollowing my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating multiple “personas” that represent multiple users of your site, and using analytics to create a unique experience for each persona group based on observed [...] That Small Countr [...]


Behavioral Targeting & Google Analytics: How To Create Personas

Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating multiple "personas" that represent multiple users of your site, and using analytics to create a unique experience for each persona group based on observed and predicted behavior. The first step to a successful behavioral targeting process is finding the right targets. It is not always obvious which users should be "bucketed" together. Creating effective buckets requires knowledge about the site and [...]


That Small Country In Europe Offers Big Opportunities

Are you marketing only to the larger countries in the world? That may be a mistake, and I'll explain in this post, where I'm taking you to one of the smaller countries in Europe. The Netherlands is only 16,000 square miles, but still has 17 million people living on that small piece of ground, and offers great insight into the way Europe does search and where the future will take us. So why is the Netherlands interesting? In the Netherlands you will find 85% of the population online. That makes it second in the world behind Korea when it comes to internet penetration. I will try to give [...]


Latinos Online: How Changing Demographics Of Those Online Impacts Search

The PEW Internet and American Life Project just released new information about use of the internet by Latino adults in the United States.  How does this relate to search engine optimization? Understanding who's online and how they search is core to success in search acquisition beyond simply ranking well. Over a billion people are now online worldwide, which means the potential audience we can attract from search likely has varied internet experience, needs, and demographic profile. Data about who might end up at our sites from the search box can help us ensure that we build sites that keep t [...]


8 Steps To Avoid Link Analysis Paralysis

When you begin a link campaign, whether you've inherited one or you're starting fresh, it's obviously a good idea to get a sense of where things stand. There are tons of articles and tools out there that exist to help you do this, and that's fantastic (and much nicer than what we had a few years back.) The problem that I see with all of this is the time that you can waste getting utterly bogged down with your analysis. You shouldn't immediately jump right into a link building campaign without doing any research of course, but I also don't think that you need to spend weeks and weeks produci [...]


Google Money ‘Scammer’ Says They Will Settle Legal Dispute With Google

Pacific WebWorks says it is settling Google suit from the Associate Press reports that the 'Google Money Kit' type of alleged scammer will settle the dispute with Google. A week ago, we reported Google filed suit against this organization, in order to help prevent these types of scams. Pacific WebWorks, one of the companies in Google's lawsuit, claimed they reached an "agreement in principle" with Google to settle the legal matter. They also said they would "cooperate with Google's request for expedited discovery." [...]


MapQuest Integrates Citysearch Content

MapQuest or variations on its name represent five of the top 22 search queries in the travel category (in November) according to Hitwise. However Google Maps is solidly in first place now as the top mapping site online. That puts MapQuest in the position of having to figure out whether to be content with its second place position or do some things to try and regain the lead. It's not clear whether MapQuest could regain the lead; however, the company has introduced a number of features and upgrades recently in a bid to improve the look and functionality of the site: 360 View: street-leve [...]


Yahoo Compels Employees to Take Extended Holiday

According to the Wall Street Journal Yahoo is compelling most employees to take the week after Xmas off, using vacation or unpaid leave. It is also shutting down offices until after January 1. The move is an effort to save money. Yahoo employees over the past few years have been "encouraged" but until now not required to take the time off. According to Yahoo spokeswoman Dana Lengkeek "essential functions" will remain staffed during the period. Beyond "customer support" it's not clear what those roles are from the article. The Journal article points out that other tech companies in Silico [...]


SearchCap: The Day In Search, December 21, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Paper: Google Using Legal And Accounting Tricks To Avoid UK TaxesThe Guardian in the UK is reporting that Google is using “a cross-border network of subsidiary companies to ensure it did not pay a penny in corporation tax on its £1.6bn advertising revenues in Britain.” The publication says that most of the UK-based revenue is recognized in Ireland where tax rates are lower: While much of the [...] Here Comes Google’s 2009 Holida [...]


Paper: Google Using Legal And Accounting Tricks To Avoid UK Taxes

The Guardian in the UK is reporting that Google is using "a cross-border network of subsidiary companies to ensure it did not pay a penny in corporation tax on its £1.6bn advertising revenues in Britain." The publication says that most of the UK-based revenue is recognized in Ireland where tax rates are lower: While much of the costs linked to the running of Google's British operations are recognised for tax purposes in the UK; revenues from customers in Britain, however, are diverted to another Google company in Ireland, where the corporation tax rate is between 10% and 25%. British corp [...]


Here Comes Google’s 2009 Holiday Logos

It is that time of the year again, the Google Holiday logo blitz is on for 2009. Google posted their first logo today, and will be archiving them up until the day of Christmas, I believe. You will be able to see them all at google.com/logos/holidays-2009.html. So keep an eye out for them. In other logo news, I posted many of the Winter logos, today is the first day of Winter here, at the Search Engine Roundtable. Here they are: [...]


Report: Google-Yelp Deal Not Happening Now

Something apparently happened. First TechCruch reported Yelp was going to sell to Google for $500 million or more. There was a frenzy of speculative coverage (including by me) that followed this initial report. The NY Times appeared to independently confirm that Yelp was going to sell. And I spoke to someone (not at Yelp) who confidently said that a deal was happening though he indicated its particular form might be different than what was reported. Back in the hall of mirrors TechCrunch is now saying that the deal is not happening, that "Yelp walked away" and that the "deal went sideways." [...]


Bing! Sues Microsoft Over Trademark Infringement

Small design firm sues Microsoft over Bing name from Ars Technica reports a St. Louis based design firm named Bing! is suing Microsoft for using their name. Bing! Information Design (www.bing.biz) is suing over "trademark infringement, unfair competition, and tortious interference with business expectancy." They filed their case on Wednesday, December 16th in Circuit Court of the City of St. Louis. The Simon Law Firm in St. Louis even released a press release on the suit saying, "For nearly 10 years my client has been using the Bing! mark," explains Anthony Simon. "My client selected thi [...]


SMX West: Techniques To Adapt & Thrive – Agenda Posted

Bob Dylan wrote "The times, they are a-changing." Always...but evolution of search marketing has never been more dynamic. A few examples: Google’s universal search, and blended search in general, continue to profoundly alter the SEO landscape, offering new opportunities for visibility. Yet old-school SEO tactics virtually ignore both universal and blended search. Real-time search is shaking up results pages in ways that internet marketers are still digesting, while personalized search means everyone sees something different in response to a query. Meanwhile, new paid search advertisi [...]


Choose Your Paid Search Landing Pages Wisely

Paid search landing pages matter. Picking the wrong pages — as machines usually do — hurts conversion rates which forces down bids, which shrinks the size of the paid search program.


Case Study: How Google Hosts & Funds A Copyright-Infringing Web Site

Color me tired. I got a report of a site that reprinted one of our articles without permission. Checking it out, I discovered that miserable combination of someone making money off content they don't own, paying nothing to host that stolen content on Google's Blogger service and earning off that content through Google's AdSense ads. And reporting the infringement is oh so easy. Not. So here's the fun loving site: The most current article shown comes from Search Engine Land. It's reprinted in its entirety, without permission. There's even a credit line shoved in at the end: New [...]


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