Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search & Real Time Madness Make no mistake. I think real time search is indeed one of the most exciting developments that’s happened in the search space in years. But I […]
Make no mistake. I think real time search is indeed one of the most exciting developments that’s happened in the search space in years. But I also think search engines are acting a bit like cats getting a sniff of catnip. They’re high on real time search and acting kind of crazy. This week, Google […]
When companies acquire a new web property, they often integrate the content with little regard for preserving the site’s performance in the search engines. Even worse, they may simply disregard content based on branding guidelines, technical restrictions, or other reasons that cause that page to go away. Developing an SEO site acquisition strategy would ensure […]
Just a few weeks after adding Twitter to its news shortcuts, Yahoo has announced that it’s adding Twitter to its main search results, too. That’s a search for “climate gate” with tweets showing at the bottom of the search results page. Yahoo says this isn’t a replacement for the news shortcut tweets, and that this […]
The recently redesigned MSN is now in preview. We wrote about it when the redesign was announced in early November. The portal has a massive global audience of more than 600 million according to Microsoft. Different countries will have somewhat different looking MSNs, which it turns out is the source of roughly 45% of Bing’s […]
Yesterday was the first day of trading for the “new” AOL, an independent company with a market cap of $2.5 billion dollars. When AOL “bought” TimeWarner a decade ago in an all-stock transaction worth $182 billion there was a near consensus that the combined company represented the future of media and publishing. It made a […]
Google announced the new version of their Google Mobile App is available on iTunes. The new version has some new features including: More search results on a page Web pages open within the app and not in a new Safari window The Bells and Whistles feature is now easily accessible in settings A new “waveform” […]
Day three of SES Chicago 2009 is now complete, and that ends the standard conference sessions. Below is coverage from blogs that I found live blogging the event. Here is day three coverage: Black Hat, White Hat: Does It Really Matter Anymore?, BruceClay.com Facebook Rockstars Roundtable: Marketing for the Other Internet, BruceClay.com Facebook Rockstars RoundTable: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Real-Time Product Inventory Site Milo Hits 1M Uniques Milo.com has undertaken a most ambitious project — to be the Google of local product inventory data. The site, which just announced it […]
Milo.com has undertaken a most ambitious project — to be the Google of local product inventory data. The site, which just announced it has come out of beta with 1 million monthly users, is trying to create a massive database of real-time inventory from local (mostly big box) stores. Right now the site offers live […]
Google is approaching a 72% market share of searches in the U.S. according to the latest release from Experian Hitwise. The November 2009 stats show Google getting 71.57% of all U.S. searches, up almost a full percent from October. Yahoo and Bing both fell month-to-month, while Ask.com gained one percent.
Welcome to Search Engine Land’s newest column, Conversion Science. Here we’ll focus on the Three M’s—methods, math and marketing, all beautifully intertwined—for maximizing the quantity and quality of your conversions through search and search-related media. To kick things off though, I’m going to debunk a common misunderstanding about doing things “scientifically” and reveal why marketers […]
Our newest Search Engine Land column, Conversion Science, launches today. Conversion Science focuses on that all important aspect of search marketing, persuading users to take action. Columnists write about ad and landing page testing and tuning, techniques for moving searchers through the conversion funnel, and more. The Conversion Science column appears weekly at Search Engine […]
As many of you know, I recently joined BillShrink as Director of Search Marketing, which will essentially be my 4th time leading In House SEO efforts, as either my full time role or part of my role at an organization. We start-up folks wear many hats! That said, every single time I’ve had a new […]
Direct linking is the practice where an affiliate buys paid search advertising using your URL as the display URL in an ad, yet actually linking from the ad to the affiliate’s own landing page. These links will often go through multiple levels of redirects before finally landing on your web site. The redirects may contain […]
Yahoo CEO Carol Bartz says the company’s recent search market share declines are due, in part, to the loss of toolbar deals with HP and Acer computers. She made the comments during a keynote presentation today at the UBS Global Media and Communications Conference in New York City. Late last year, Acer dropped Yahoo as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sues To Stop Online Scams Using Its Name Google is fighting back against the get-rich-quick and work-from-home scams that use its name. The company says it’s suing to stop what […]
Day two of SES Chicago 2009 is just about complete. Here is some of the live blog coverage from today. I may add to this coverage later on today, but if you spot anything I missed, feel free to comment with links. Igniting Viral Campaigns, BruceClay.com PR, Social, Search, Now & The Next 5 Years, […]
Google is fighting back against the get-rich-quick and work-from-home scams that use its name. The company says it’s suing to stop what it calls “a widespread Internet advertising scam” that often goes under names like “Google Cash,” “Google Money Kit,” “Google Profits,” and more. Google has made available the text of its lawsuit (PDF) against […]
Google has unveiled a new Living Stories are, where the New York Times and the Washington Post are experimenting with how coverage of a particular news story would look if content was all centralized within a single page. The experiment puts into practice a vision that Google has long expressed previously as “Living URLs,” a […]
Telecoms, cable companies and search engines are fairly routinely asked to divulge information about their users’ activities (and even location in the case of wireless carriers) by the government and law enforcement. Disclosure of this information and the fact that they charge for these “spying” services would potentially upset or outrage users and badly damage […]
Since 2010 is right around the corner, I wanted to get a bit proactive on our New Year’s resolutions, and do it social media style. There are so many issues in the social realm that this list could be endless, but I chose the 12 most important items to work on in social media in […]
The search engines have been publishing their “Top Searches” lists for 2009, so far I’ve collected lists from Bing , Yahoo!, and Google. Other sites posting “top” searches are ESPN, Snopes, and my favorite, Yahoo’s Top Video’s (warning: time killer!). I set my alerts to catch these lists because they spark ideas for link bait and content development […]
Go to Google today and you will see a Google Doodle for Popeye, Popeye the Sailorman. The logo is to celebrate Popeye’s creator, E. C. Segar’s 115th birthday, which is today. He was born on December 8, 1894 and created Popeye, which debuted on January 17, 1929. It is a fun and lovable Doodle, which […]
The Google Search Evolution event today featured a fair amount of discussion of the impact of mobile on the future direction of search and the user experience. There was a flurry of announcements about mobile products and feature upgrades, summarized on the Google Mobile Blog. Danny live-blogged the event. Vic Gundotra, Vice President of Engineering, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goggles Search By Images Google Goggles, which I wrote about this morning, is actually now live at google.com/mobile/goggles. The Google Mobile Blog announced it, saying: In a nutshell, Goggles lets […]
The first day of SES Chicago 2009 is now just about complete. Below is some of the live blog coverage of the conference that I found throughout the day. Customer Insights via Search Engine Tools from SES Chicago ’09, Search Engine Roundtable Ghost Blogging, Tweeting, Content Production – Ethical? Does It Matter? from SES Chicago […]
Google Goggles, which I wrote about this morning, is actually now live at google.com/mobile/goggles. The Google Mobile Blog announced it, saying: In a nutshell, Goggles lets users search for objects using images rather than words. Simply take a picture with your phone’s camera, and if we recognize the item, Goggles returns relevant search results. Right […]
So finally, we’ve got Google Real Time search, as the company has announced. Below, I’m doing a quick hit on what’s it is, how to use it and how it compares to that last Google real time search thing you may recall hearing about. How do you get it? It’s rolling out over the next […]
There’s been a lot of talk lately about the inevitable collision of local search and social media, and specifically how social conversations are impacting the local search space. Reviews have been a part of local search for years, and sites like Citysearch, Insider Pages, Yelp, and others practically created and/or perfected the local-directory-with-consumer-reviews model. Today, […]
Live from the Computer History Museum in Mountain View, I’ll be liveblogging what Google has dubbed “an inside look at the evolution of Google search.” As it turns out, it’s the unveiling of Google’s new Real Time Search, shown above, as well as search by voice and search by picture improvements for mobile. Real time […]
Building on its previous travel and music search refinements, Yahoo has now announced new refinements for TV shows and actors. The new feature acts similarly to what Yahoo’s done in the other verticals. Now, when using Yahoo Video Search to find TV shows, searchers will get a series of refinements in the left-side column that […]
On Friday afternoon, Google made the biggest change that has ever happened in search engines, and the world largely yawned. Maybe Google timed its announcement that it was personalizing everyone’s search results just right, so few would notice. Maybe no one really understood how significant the change was. Whatever the reason, it was a huge […]
Yahoo has introduced what it’s calling “Ad Interest Manager.” It’s a new kind of privacy and advertising dashboard for consumers where they can opt-out of behavioral targeting or, alternatively, indicate to Yahoo what they’re most interested in. Here are the features according to the press release out this morning: Yahoo!’s new Ad Interest Manager tool: […]
Most people think software tools for paid search campaigns are big, complex suites of software that include everything but the kitchen sink. But there are other more focused tools that can help advertisers maximize the effectiveness of their paid search campaign. Here are seven really valuable free tools that are commonly overlooked. Tools to help […]
When I was watching the CNBC Inside the Mind of Google, Google revealed a ‘secret’ project under the cover at Google named “Google Goggles.” Google Goggles is new search feature Google is working on that allows searchers to take a picture and ask Google, what is this picture about. Basically a way to snap a […]
The buzz from last nights social media space was that Google’s CEO, Eric Schmidt, has joined Twitter. You can find and follow him @ericschmidt. His first tweet was a link to his interview with CNN’s Fareed with Google CEO Eric Schmidt where he said: CNN GPS with Fareed Zakaria on Nov 29th, starts around minute […]
In August of this year, Google quietly began incorporating small, clickable areas within Maps, for parks, landmarks — and yes, even some businesses. These clickable "landmark icons" appear for any kinds of searches, even simple address searches. For a business, what does it take to achieve "landmark" status?
The long tail is something that has been written about many times, by many people, including this article by me on Search Engine Land. In spite of all this coverage, the great majority of publishers (that I’ve encountered at any rate) aren’t aware of what I call the “decisive long tail advantage.” This is the […]
Google is using a range of strategies to engage local, small businesses and get them to claim and update their information through the Local Business Center (LBC). In a provocative new effort, Google has identified 100,000 “Favorite Places” based on “how many times Google users looked for more information about those businesses.” Right now this […]