Google Adds More Answers & Info To Search Results

Google has announced a pair of changes to its search results pages that make its search results pages more informational and give searchers information they're looking for without having to click away from Google.com. Events In Rich Snippets Adding to last year's announcement of rich snippets for reviews and people, Google has created one for events, too. Using the hCalendar microformat, Google will show information and links to specific events as part of the snippet below a search result. If you offer event listings, check Google's documentation for more on how to use this. Note [...]


comScore: US Has Most Searches; China Slowest Growth; Google Tops Worldwide In 2009

Which countries generate the most searches? comScore has just published a look at this, and the US once again is ranked tops. China maintained its second place position but showed the lowest growth of any country in the top ten. Google remained the top search provider worldwide. And globally, searches grew overall by 46 percent. Here's the top ten countries chart, which shows the number of searches measured in each country in December 2008 versus December 2009, conducted by those 15 years and older: The US was ranked tops in both years and grew to 22.7 billion searches in December 20 [...]


Search In Pictures: Google China, Yahoo Character & Google Pillows

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yahoo Scooter: Yahoo Character of Some Sorts: Google China Memorial: Google Chrome & Android Pillows: Google Chrome beanbag chair for free wifi: [...]


Bing Maps Challenge: Try Silverlight Version, Maybe Win $100

Microsoft wants people to download (or update Sliverlight) so they can use the new and improved Bing Maps. To create that incentive, as well as to get people to explore the new Bing Maps, Microsoft is offering chance to win a $100 gift card as part of the "Bing Maps Challenge." The challenge game takes users through a timed, multiple choice quiz with four detailed questions about New York that require exploration of specific locations and the use of Street Side imagery. Here's an example: "When you get to the museum, look up above the main entrance. What exhibit is being promoted over t [...]


Bing’s Stefan Weitz: Rethinking The Search Experience

Way back when, in the dying weeks of 2009, I asked the question, "Where does search go from here?" It seems that everyone agrees we've barely scratched the potential that is web search, but what might that scratch reveal? What will our searching look like in two years? In five years, or even in ten years? I think, for simple keyword contained needs, search as we know it works fairly well. It's where search bumps up against the complexities of human behavior that it tends to fall short. What if we don't know what we're looking for? What if the search algorithm gets tangled up in the ambiguit [...]


Google’s Matt Cutts On 2010 & Looking Back At 2009

Matt Cutts of Google posted two videos. One was a short video answering a question on where he thinks Google and search will be in 2010. The other was a long video, re-creating his presentation on the "state of the index" from his presentation given at PubCon in late 2009. Here are those videos: [...]


Know Where You Are…To See Where You’re Going

I test a lot. Different ideas and techniques pour out of my brain; to be honest, some of them are utter crap. I learned the hard way not to take leaps without testing the takeoff and landing first. One step that seems to be overlooked when people are starting to test their own websites is developing a benchmark or baseline.  Knowing where the starting line is makes the finish line visible, if you don’t know where you started – how do you know where you’re finishing? Benchmarking data is definitely a subjective practice. Back in the day, the baseline was Google backlinks and Pagera [...]


Don’t Let Your Analytics Deceive

If John F. Kennedy were an internet marketer, I think he would say, "Ask not what your marketing can do for your site. Ask what your site can do for your marketing." Kennedy understood the idea of cause and effect in his original quote: that people make a nation effective, and not the other way around. Online, the site makes marketing effective because the majority of what determines your ROI is not the media itself but what happens after the user clicks. And that's what marketing analytics needs to focus on. The problem In the world of marketing web sites, we tend to treat the site a [...]


Google 4th On Forbes’ Best Companies To Work For List

Google has placed fourth in Forbes Magazine's ranking of the Best Places to Work 2010. That's the same place the company ranked in the 2009 list. In explaining "what makes it so great," Forbes says: The search engine king is hiring again: Google plans to add thousands of employees to its payroll in 2010. Though a few perks have been cut in recent years, Google engineers still get to devote 20% of their time to projects of their choosing. Google ranked number one on the Forbes list in both 2007 and 2008. Microsoft placed 51st in this year's survey. (via Resource Shelf) [...]


SPONSOR MESSAGE: US Interactive Marketing Forecast, 2009-2014 Predictions for SEM, Social, Mobile, Video and More!

In this independent report, Shar VanBoskirk, Vice President at Forrester Research, explains the factors behind the decline in traditional marketing and shows the reasons why current marketing professionals are investing in interactive marketing efforts. It is predicted that by 2014 interactive marketing will near $55 billion and represent 21% of all marketing spend. Download Now [...]


SearchCap: The Day In Search, January 21, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Beats Estimates With Very Strong Q4: $6.67 BillionGoogle posted a very strong Q4, given the recession, with $6.67 billion in revenues. This beats financial analyst general consensus estimates. Here are some top-level highlights from the earnings release: Revenues – Google reported revenues of $6.67 billion in the fourth quarter of 2009, representing a 17% increase over fourth quarter 2008 revenues of $5.70 billion. Google [...] GoogleR [...]


Google Beats Estimates With Very Strong Q4: $6.67 Billion

Google posted a very strong Q4, given the recession, with $6.67 billion in revenues. This beats financial analyst general consensus estimates. Here are some top-level highlights from the earnings release: Revenues – Google reported revenues of $6.67 billion in the fourth quarter of 2009, representing a 17% increase over fourth quarter 2008 revenues of $5.70 billion. Google Sites Revenues - Google-owned sites generated revenues of $4.42 billion, or 66% of total revenues, in the fourth quarter of 2009. This represents a 16% increase over fourth quarter 2008 revenues of $3.81 billion. Go [...]


Google’s Sergey Brin Writes About His Relief Mission Visit To Haiti

Google co-founder Sergey Brin is back from a relief mission to Haiti and has written his impressions of the situation there. He writes about the relief effort (and even shares some suggestions for things that could be done differently) and the scene in Port-au-Prince, but says the people of Haiti are "the real heroes." Despite tremendous challenge and suffering, they still show an incredible strength of spirit and resilience to the harshest of conditions. Seeing the people firsthand left me with a vastly different impression than I had going in based on news reports. Instead of roving gangs o [...]


PageRank Sculpting Leaves NoFollowed Tags Behind

Six months ago, Google's Matt Cutts confirmed that NoFollowed tags no longer work as a tool for sculpting PageRank and that he would not recommend PageRank sculpting in general. Despite the passage of time and much discussion in forums and on blogs, many website owners are still confused about the importance of optimizing how PageRank flows throughout their site. My personal opinion, based on experience we've had working with client sites, is that it can still be important to optimize PageRank flow through a site. In this article, I'll explain why, along with recommendations on how to do [...]


Things To Consider Before Starting Your Next Conversion Rate Optimization Project

Five years ago, few people paid any attention to conversion rate optimization. Today, everyone is jumping on the conversion optimization bandwagon. I believe that there were two main factors that changed search marketers perceived value of conversion optimization: Google Website Optimizer. In October 2006 Google announced the release of its website testing tool, Google Website Optimizer. While the tool is not as powerful as some of its commercial counterparts, it allowed the average smaller to mid-size website to integrate some sort of A/B and multivariate testing into their marketing init [...]


Another Person No One’s Heard Of Tries To Trademark SEO

HuoMah Blog discovered that yet another person is trying to claim a trademark on the term SEO, search engine optimization. Clinton Cimring of a company called "Search Engine Partner" filed a trademark application with United States Patent and Trademark Office on January 5, 2009. The filing claims first use SEO as a trademark was on September 23, 1996 and first use in commerce was on September 24, 1999. This is the second time in about two years that someone with no general stature, reputation or well-known and documented history has tried to claim a trademark on SEO. In 2008, Jason Gambert [...]


Why Facebook PPC Is Crucial For Branding & How To Sell Your Boss

On Christmas Eve, December 24th, Facebook garnered 7.56% of United States internet traffic market share, whereas Google had 7.54%. Subsequently on Christmas Day, December 25th, Facebook’s piece of pie ballooned to a whopping 7.81% while Google dropped a bit to 7.51%. The day after Christmas, December 26, Google regained its stature as most visited site in the US with 7.33% share, while Facebook retained 7.12%. The ramifications of these stunning statistics, which truly reflect the massive girth of Facebook’s 350 million users, simply can’t be stressed enough to brand managers. To [...]


In The SEO Game, It’s All About Strategies And Systems

When it comes to SEO, folks tend to think of me as super-tactical (perhaps because, when presenting at conferences, I cram so many tips and tricks into my infamous 80 slide PowerPoints when I have only 10 minutes to present!) But in actuality, I'm really very strategic. My new title at Covario (now that Covario has acquired Netconcepts) speaks to this: it's "VP of SEO Strategies", not "VP of SEO Tactics". Why give so much importance to the distinction between tactics and strategies? Because strategy will always win over tactics. Just ask Sun Tzu if you don't believe me. Strategic thinking [...]


What’s For Dinner? Bing Mixes Recipes Into Search Results

Bing is now giving special placement to recipes in response to some food-related searches: Bing pulls from a number of popular recipe websites (delish.com, MyRecipes.com, epicurious.com.com, etc.) to bring you correlating recipes that you can sift through by holiday, meals, ratings, and my personal favorite, convenience (with a 10 month old at home, quick is key) and much more. Plug in a potential ingredient, such as sausage, or a food item such as chocolate chip cookies, and you'll see links to recipes embedded within the regular search results, within a special section: Clicking on [...]


How To Get Customers And Keep Them Coming Back

Brand advocacy, reputation management, loyalty and reward programs are all the rage now, as consumers have unprecedented opportunity to broadcast their complaints as well as their satisfaction with businesses, specific purchases and customer service. What customers say is vitally important to the public perception of a business. While advocates and reputation managers may work to improve and enhance the image of a given company in the public eye, really only one thing is required to establish and maintain a good reputation among consumers: Provide the product you promise and support that produ [...]


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