In December of 2009, the new FTC policy on blog disclosure went into effect. Here we are well into 2010, and nothing much has changed. In fact, even the FTC has said it is unsure how it will actually enforce the new policy. Is this something publishers, bloggers, or social media consultants need to worry about, or will this turn out to be a paper tiger without any bite?
While the FTC doesn't have a game plan yet, that doesn't mean it's something you can ignore, it's something you are going to have to address sooner or later. First you should read and try and understand the original FTC doc [...]
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