More from Search Engine Land: Page 3

SEO

Bing Gets Dedicated Button On New Windows (7) Phones

This morning in Barcelona, Microsoft CEO Steve Ballmer delivered a keynote address at the GSM Mobile World Congress trade show. I’m not there (regrettably) but I watched most of the keynote live online. Nobody’s really used the new Windows Mobile 7 OS yet though it appears to be a significant upgrade from the disappointing 6.5. […]

Enterprise

Practical Long Tail Strategies For Enterprise-Class Paid Search Campaigns

The “long tail” is a source of much debate within the paid search marketing community. The concept, popularized by Wired’s editor-in-chief Chris Anderson, is used to describe the large number of keywords available for purchase that individually deliver little traffic, but in aggregate have the potential to be an important source of clicks and conversions […]

PPC

Maximizing ROI: The Wrong Game

How could something that sounds so right, be so wrong? This post explores the sometimes dangerous implications of the phrase "ROI maximization" and advocates an alternative approach.

Apple

2010: The Year Of Small Business Resurgence & (Finally!) Mobile Advertising

No one needs a new survey, study or pundit to tell them how important mobile devices have become to consumers. Just look down the street where everyone from teens to corner-office suits appears sidetracked by communication on the go—texting, talking, thumbs jumping across tiny keyboards in a hurried attempt to reply-all. This is the audience […]

Ecommerce

Google’s Doodle For Both The Olympics & Valentine’s Day

If you visit Google today, you will see Google has a 3rd (actually, 4th) Olympics logo up today. But if you look closely, you may notice the logo has a heart designed into it. If you look even closer, you may notice that Google’s alternative text tag for the image says, “Happy Valentine’s Day” in […]

Google

Google Apologizes, Continues To Tweak Buzz

You may not like Buzz, or may not like how it was launched (you’re not alone), but you have to give Google credit for listening and continuing to change Buzz in response to user feedback and criticisms. Google has just announced three tweaks to Buzz and, at the same time, offered an apology for what […]

Google News

SearchCap: The Day In Search, February 12, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: We May Remove Buzz From Gmail Google says it may end the marriage between Buzz and Gmail. That may be a welcome move from users of both products, especially in […]

Google

Google May Offer Buzz Independently From Gmail

Google says it may allow people to participate in Google Buzz without having it integrated within Gmail, in addition to offering a combined Gmail service. That may be a welcome move for users of both products, especially in light of the substantial privacy concerns voiced this week about Google Buzz. “It’s clear that interest in […]

SEO

Nielsen: Bing Regains December’s Losses In January

Search share numbers regularly go up and down a percent here and a percent there; that’s normal. So no surprise that Bing’s January share, as reported by Nielsen, wiped out its drop from December. Here’s the January chart: And for comparison, here are the December and November charts, also from Nielsen: Even Google’s small drop […]

SEO

Google’s Sergey Brin Talking China At TED

At the TED conference in Southern California, host Chris Anderson held an impromptu Q&A with Google cofounder Sergey Brin on Google’s decision to leave China. Anderson started out asking Brin to recount what happened. A presentation about the GhostNet spying network had just concluded, and Brin said Google found they’d been targeted in a similar […]

PPC

A Guide To Choosing Your Paid Search Management Tool

For SEM pros, a search management tool is one of the most important pieces of technologies they own, so it’s obviously critical to have the best tool for the job. I’ve referenced Bonnie Jo Davis’s list of the ten capabilities a PPC management tool must have before in this column, but let’s review again. Paid […]

Bing

Vancouver Olympics Logos From Google & Others

The Olympics are just around the corner and Google has their widest ever logo on their home page this morning, for the special event that kicks off tonight in Vancouver. Here is a picture of the special Google Winter Olympics logo: Yahoo and Bing also have special logos or themes up already. Here they are:

Google Ads

Google AdWords Now Offering “Bid Ideas”

The Google AdWords Blog announced a new feature was added to the Opportunities Tab in the AdWords console. The new feature is named “Bid Ideas” and it gives you suggestions on if you should increase or decrease your bids on certain keywords. Here is a picture: Google said the bid suggestions are based on the […]

SEO

Yahoo Founders To Sell Up To 5 Million Shares

paidContent.org reports Yahoo’s founders will be selling up to 5 million shares of Yahoo stock. The SEC filing shows that Jerry Yang, the former CEO, will be selling 3 million shares and David Filo will sell up to 2 million shares. Overall, in the scheme of how many shares both own, 5 million shares of […]

Bing

Google Offers Beta Features In New “Maps Labs”

Microsoft introduced some impressive new features and imagery in Bing Maps at the TED conference yesterday. With its new Silverlight version Bing has advanced online maps to a kind of “next level” (albeit one right now for power users perhaps) that jumps ahead of Google in terms of innovation (i.e., deep zoom, Photosynth integration, video […]

Bing

Bing Demos StreetSide With Flickr Photos, Live Video & “Bing Sky”

Today at the TED conference in Southern California, Microsoft’s Blaise Aguera y Arcas demonstrated a new crowdsourced-version Bing Maps that integrates photos and even live video that is shared by others. Microsoft will also soon launch what we’ve dubbed “Bing Sky,” the ability to use Bing to look up in the sky and see what’s […]

Apple

SearchCap: The Day In Search, February 11, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO Industry Cries Foul Over Google SEO ‘Services’ A vocal contingent of search engine optimizers is up in arms today, saying Google is “offering SEO consulting services.” There are posts on […]

SEO

SEO Industry Cries Foul Over Google SEO ‘Services’

A vocal contingent of search engine optimizers is up in arms today, saying Google is “offering SEO consulting services.” There are posts on Sphinn here and here, not to mention plenty of related tweets. Only thing is, Google isn’t doing anything they haven’t done for years and to say the company is “offering SEO services” […]

SEO

Sergey Brin Might Do Google Buzz

Want to follow Google cofounder Sergey Brin on Google’s new microblogging service, Google Buzz? Brin says he might join in the future. During the Google Buzz launch event, Brin spoke of being a big fan, even using it to gather opinions internally at Google about a New York Times opinion piece he was writing about […]

Google

Aardvark Acquired By Google

TechCrunch reports Google has acquired Aardvark, a help engine, for $50 million. Aardvark allows you to ask questions, which then pushed the question out to a network of people who may be able to answer them. The answers are then sent back to you via instant message, email or even Twitter. Aardvark was created by […]

SMX® - Search Marketing Expo & Conference series

SMX Biggest Search Geek Contest: Prove You’re Smart, Win All-Expenses Paid Ticket!

Our SMX West search marketing conference is approaching fast, and there’s a unique way for one person to attend — by proving their chops as the “Biggest Search Geek.” For the second year, in conjunction with Marin Software, SMX is offering the Biggest Search Geek contest. Marin’s assembled a list of 20 challenging questions. Get […]

SEO

Organic Search Gap Management

Years ago, some of the leading pay per click advertising markets displayed the bids of advertisers publicly and primarily based the ad auctions on bid price. And a list of advertisers and bids might look like: Advertiser 1: $10.00 Advertiser 2: $9.50 Advertiser 3: $3.25 Advertiser 4: $2.75 Based on this publicly accessible information, marketers […]

Bing SEO

Bing Updates Webmaster FAQs

Bing has updated their Webmaster FAQs document. The new PDF download it 28 pages long, 82 questions and answers deep and broken out in 12 categories. The questions and answers are all hyperlinked within the FAQs PDF document. PDF does add a level of readability but why not publish them as a web document as […]

Apple

Yahoo Search: This Is The “Dark Time” But We’ll Be Back

Yesterday Yahoo hosted a press event called SearchSpeak that sought to dispel the “misconception,” in the words of new Search Products SVP Shashi Seth, that Yahoo was no longer investing in search. As Seth took the stage to begin his presentation the power in the room went out. Not a very auspicious start to the […]

PPC

The 8 Pillars Of Paid Search Success

This is the last introductory post for the PPC Academy course. We’ve covered some frequently asked questions about paid search, a brief history of the medium and some common terms to know for PPC advertising. Starting next week, we’ll dive into the immersion phase of paid search and then onto the finer details of campaign […]

Apple

Google Buzz: The Good, Bad, & Ugly Reactions

Google’s stated goal for Buzz is to help users cut through the noise of social networking. Ironically, yesterday’s announcement created as much noise (maybe more?) as an Apple announcement. Yep, everybody’s got an opinion about Google Buzz and if you’re one of the many who found it impossible to follow the reactions, we’ve done some […]

Apple

Unloved, But Still Important: How To Leverage Meta Tags

I’ve put together a multipart series covering important aspects of SEO. If you are new to SEO, these tips will help you build a strong foundation for obtaining SEO traffic. For those of you who are more advanced in SEO, my hope is that you’ll pick up a tip or strategy that you aren’t currently […]

SEO

Hitwise Announces January Search Market Share Numbers

The latest market share numbers from Experian Hitwise are out, and they look a lot like the numbers did back in November. Here’s the new chart covering market share for the month of January: As you see, Google and Yahoo dropped slightly from December, while Bing gained month-to-month. But if you go back a couple […]

Google Analytics

SearchCap: The Day In Search, February 10, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2010 Biggest Search Geek Demographics The 2nd annual SMX Biggest Search Geek Contest, sponsored by Marin Software, is designed to recognize the most knowledgeable and capable experts in the field of […]

Google

Google To Develop Superfast “Experimental Fiber Network”

Google continues to flirt with being an ISP or carrier. Several years ago the company was part of the aborted municipal WiFi bid for San Francisco with Earthlink. Google is also one of the major forces behind the White Spaces initiative (“WiFi on steroids“) that seeks unused TV spectrum for broadband purposes. In addition, Google […]

Content

They’re Back: AP Stories Reappear In Google

In the peek-a-boo dance of the AP-Google negotiation, it appears that AP stories are back in Google News. Earlier this month Danny wrote an extensive post about an apparent deal between the parties to allow the continued indexing of AP stories in Google News. Now the Wall Street Journal reports: New articles from the Associated […]

SEO

Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?

After the 2009 Super Bowl, I monitored how the commercials drove searches and reported back on how well the brands did at ensuring visibility in organic search results. It didn’t go so well. The primary problems were: Microsites – Microsites aren’t inherently a bad idea, but too many of them can cause brand confusion, external […]

Content

Google May Be Sued By Russia’s Quintura Over Wonder Wheel

paidContent.org reports Quintura, the Russian search engine, may be filing a lawsuit against Google over Google’s Wonder Wheel “visual search engine interface.” Quintura hold 8 patents on the technology and Google may be infringing the company’s patents. Quintura CEO Yakov Sadchikov told paidContent: The strategy is to make all those search engines and tools that […]

Google Ads

Policy Change: Advertise Pharmaceuticals On Google AdWords

The Google AdWords blog announced they will be making a policy change to allow certain kinds of pharmaceutical ads to be shown on Google search results. The policy change will go into affect towards the end of this month. Here are some of the conditions: (1) Only VIPPS and CIPA certified pharmacies will be allowed […]

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