Forget Domains & Hosting: International Web Content Management Is King!

Is your international search marketing suffering from content avoidance syndrome? Are domains and hosting top of the list with a little dabbling in managing duplication? It’s not too late – if you’ve recognized the problem you’re halfway to solving it and focusing more on content investment!


SPONSOR MESSAGE: Stop Being a Robot

How much time do you waste every day working tediously on boring, repetitive SEM tasks that would be much better performed by a robot? Put an end to this nonsense and adopt Acquisio SEARCH as your sidekick. Automate the robot work, save time, improve performance and take control of your life. Contact us now to find out more or to get a live demo of Acquisio SEARCH. [...]


How Google Buzz Hijacks Your Google Profile

Google Profiles existed long before the launch of Google Buzz earlier this month. But since that time, Google Buzz has hijacked Google Profiles in a way unmatched by any other Google product. That's bad news for those who want to fully opt-out of Google Buzz. Doing so kills your Google Profile. It's also bad news for those who wanted Google Profiles to focus on you as an individual, rather than what you're Buzzing about. For those unfamiliar with Google Profiles, see our Hoping To Improve People Search, Google Launches "Profile Results" post from last year. It's a good introduction to how [...]


SearchCap: The Day In Search, February 22, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Would You Ask Steve Ballmer About Bing, Microsoft & Search?Next week, on March 2, I’ll be interviewing Steve Ballmer on stage at our SMX West search marketing conference. This will be Ballmer’s first-ever appearance as a search event. I’m working of my own list of search-specific question to put to him, but I’m also looking for ideas from others. Got a good question you’d [...] Not Done Yet: Four Ways To Sque [...]


What Would You Ask Steve Ballmer About Bing, Microsoft & Search?

Next week, on March 2, I'll be interviewing Steve Ballmer on stage at our SMX West search marketing conference. This will be Ballmer's first-ever appearance as a search event. I'm working of my own list of search-specific question to put to him, but I'm also looking for ideas from others. Got a good question you'd like to see put to him? Let me know. There are a variety of ways to give me suggestions: Comment below in this story Tweet your ideas to @smx on Twitter with the hashtag of #ballmer Comment via the Search Engine Land fan page on Facebook. You'll find a post about the Ballmer [...]


Not Done Yet: Four Ways To Squeeze Performance Out Of ‘Mature’ Paid Search Accounts

Even if you’ve tuned and optimized a search advertising account for good performance, there are tactics you can use to drive incremental gains. In this point, I’ll suggest several ways to improve the performance of “mature” PPC accounts.


SMX West Next Week in Silicon Valley – Register Today!

There’s still time, but not much. Register now for Search Marketing Expo – SMX West and you’ll save $200 off on site rate! SMX West happens March 2-4 at the Santa Clara Convention Center. Here’s what’s in store: Exceptional Content: More than 50 sessions for search marketers of every skill level will be presented. Sessions will cover all of the search topics: paid search advertising (PPC), natural search optimization (SEO), local/mobile search, social media, real-time search and much more. See the agenda for further information. Keynotes & Presenters: You’ll be treated [...]


Google Adds MySpace To Real-Time Results & Images Site Command Updates

Google confirmed two different discussions taking place in the webmaster and SEO community over the past few days. The first is that MySpace results are now included in Google's Real Time search results feature. In addition, Google launched real-time search in Russian and Japanese. The second is that Google has updated their site command for Google Image searches. Now, if you search for images on a site, using site:domain.com, Google will show you the images on the web pages on that domain, and ignore the host of that image. Here is how Google explained it: Based on feedback fro [...]


Waiting Game Begins On Google Book Search Settlement

The dust has settled from last week's Fairness Hearing on the proposed Google Book Search, and now all parties are playing a waiting game. Judge Denny Chin began the hearing by announcing -- to no one's surprise -- that he wouldn't be announcing a decision during or immediately after the hearing. According to the Wall Street Journal, Chin cited the "voluminous materials" submitted in the case and said he'll issue a written opinion later. "There's too much to digest," Chin said. In his coverage of the hearing, Gary Price notes that 21 of the 26 speakers during the hearing were against the se [...]


Worthy Alternatives To The Useless SEO Data Provided By Search Engines

The data classically used in search engine optimization (SEO) to benchmark sites and track performance is all but useless today. Ranking reports, still a necessary evil in SEO reporting, have been unreliable (at best) for at least 3 years. Their validity has been further marginalized over the last 24 months by way of Google's increased use of personalization, localization and experimentation with blended results, to name just a few. Today, the convention of using indexed page counts and backlinks to benchmark and report on site performance is facing a similar demise. Google has always be [...]


Local Search APIs For Fun & Profit

I am not afraid to admit I am an opportunist. We all rooted for Julia Roberts when she persevered for years to win the big case in Erin Brokovich, but let’s face it, do any of us really want to work that hard? Me, I would have taken the settlement right after I coughed up my first organ and then started scanning the classifieds for clinical trial ads. Being egrets who makes their livings sitting on Google’s head waiting for a half-eaten carcass to fall out of its mouth, we online marketing types need to always be on the lookout for the new thingy that’s going to make us a lot of buc [...]


The Future Of The Internet: Search Looks Bright

The Pew Internet & American Life Project recently undertook a massive task (for the fourth time): predicting the future of the internet. They surveyed hundreds of technology experts, who not unsurprisingly, had varied opinions about what the future might hold. Of course, it's highly unlikely that any of these perspectives is the exact future of the internet, since too much is unknowable. And while some majority opinions surfaced, every topic had experts with opposing viewpoints. It's easy to both support and negate just about any of the assertions in the report. But what I find most fas [...]


The Microhoo Bunch

The recently approved Microsoft-Yahoo search deal, set to a song of my youth... Here's the story, of a lovely lady Her name is Carol Bartz, and she runs Yahoo It's a search engine, and a portal And it's getting hard to run the two Here's the story, of a man named Ballmer Who was bringing up a search engine of his own Its name was Bing, and it was pretty good But it was all alone Til the one day when the lady met this fellow And they knew it was much more than a hunch That the two, might somehow reach a deal That's the way they both became the Microhoo Bunch! The Microhoo B [...]


SearchWeek: February 15, 2010

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Search Month European Edition, January 2010 Google Buzz: Google Takes On Twitter, Fac [...]


SearchCap: The Day In Search, February 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Touch-Phones: Changing The Way We SearchFor most of us sitting in front of a PC, today’s search engines provide a “more than good enough” way to find information or entertainment on the world wide web. Mobile is different. Few of us could claim that we use mobile search several times a day, and when we do search it is often [...] Google: “With Buzz We Failed To Appreciate That Users Have Differing Privacy Expectations”Goog [...]


Touch-Phones: Changing The Way We Search

For most of us sitting in front of a PC, today's search engines provide a "more than good enough" way to find information or entertainment on the world wide web. Mobile is different. Few of us could claim that we use mobile search several times a day, and when we do search it is often a slow, unreliable and frustrating experience. New touch screen devices, with iPhone and Android leading the way, are taking the mobile Internet into the mainstream. We now have the Apple app store with numerous touch-friendly apps in addition to the hundreds of thousands of touch-friendly websites that people [...]


Google: “With Buzz We Failed To Appreciate That Users Have Differing Privacy Expectations”

Google scheduled a privacy discussion for reporters and bloggers at its San Francisco offices a couple of weeks ago. The timing turned out to be unexpectedly ironic. The idea was to "walk through a short presentation about [Google's] guiding principles for privacy, how we use data and some of our comprehensive privacy efforts over the past year." In the interim, between the invitation and the meeting however, Buzz launched and the privacy concerns and complaints forced this meeting in part of be about that product. Google Managing Product Counsel Mike Yang -- he's part of a team Google a [...]


What Do I Look At First? Analytics Beyond Revenue Tracking

Over the years, I’ve gone through many iterations of focus as a search marketer.  In my first years in SEO, traffic seemed to be the primary focus all of online marketing. Increasing the client’s online visits was the number one goal. That thinking evolved into a multi-pronged approach to looking at data – from lowering bounce rate, to comparing visits versus unique visits. With the evolution of tracking software – what we know, and what we can track has become much more sophisticated. With that ability,comes the onset of confusion. What should you be looking at in your analy [...]


Google Adds Maps, Local Search For 30 Countries In Africa

Relying largely on crowdsourcing and its MapMaker product, Google announced the addition of maps and local business search for 30 countries across Africa: Our big announcement today is that we are launching Maps domains for 30 countries across Africa. So what's on offer? As well as searching online Maps for towns, highways, or roads, Google Maps users can now find local businesses. This could be a burger place in Lagos, a garage in Kampala, a hairdresser in Accra or an airport shuttle in Dakar. Any business anywhere can add their own business listing for free via the Google Maps Local Busines [...]


In-house Search Marketers: Here’s Your SMX West Dream Agenda

This post was authored by Jessica Bowman, SMX West presenter and leader for the In-house SEM Exchange taking place March 5th. Search Marketing Expo is pulling out all the stops when it comes to meeting the needs of in-house search marketers in Santa Clara March 2-5. Attend and you’ll leave with more than enough ideas, strategies and contacts to keep you ahead of the curve and connected with colleagues until next year. The agenda is full of valuable SEM nuggets, so it’s difficult to say there is one "dream" agenda. It depends on the challenges you’re facing this year. I’ll prev [...]


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