When a consumer does a search for your brand, shouldn’t you be branding? It may sound like an obvious question, but you might be surprised how many brand owners are squandering an incredibly valuable opportunity to connect with their customers.
Wikipedia defines "brand" as a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, or business.
But a brand is much more than that. A brand is more aptly defined by its intangible qualities: a brand is a promise, a feeling, the total perception in your mind. And so it follows that brand [...]
Related Topics: Brand Aid | Channel: Strategy