More from Search Engine Land: Page 2

Google

Google Bug & Slow PR Leads To Chinese Hack Rumors

Yesterday, several blogs noticed that the Google executives page was showing up in Chinese language. The initial suspicions was that someone upset about Google’s decision to redirect Google China to Google Hong Kong and they hacked the page to show in Chinese. As more reports came out, some users noticed the page was also coming […]

Content

Sports Fans Score Big Wins With Video Search

Each year, the number of college basketball fans that flock online to view games for March Madness continues to grow. Experian Simmons Data Stream confirmed that use of streaming online video among March Madness fans rose 23 percent from the start of the 2009 tournament through the championship game. In 2010, Unicast found before the […]

PPC

Essential Competitive Intelligence Platforms For Your PPC Toolbox

It’s important to keep a well-stocked search marketing toolbox. Third party technology vendors offer a wide variety of discovery and management tools and are absolutely vital in the research phase. A few weeks ago we took a look at some tools that allow you to upload and then track keywords on major search engines to […]

Link building

SES New York Day Two Coverage

SES New York 2010 has now completed the second day of sessions and below is the live coverage I have found for the event. Advanced B2B Search Marketing from SES NY 2010, Search Engine Roundtable Automating Twitter, outspokenmedia.com Automating Twitter from SES NY 2010, Search Engine Roundtable Avinash Kaushik Keynote – Be Awesome: Ideas for […]

SEO

Got Questions For Big Players In Local Search?

Next week, I’m moderating a session at the Where 2.0 conference involving big names in local search: Bing, Google, Yahoo and Yelp. Got some questions you want put to the panel about current challenges in local and where things are going? Let me know! The panel, The Big Picture, from the Big Players, begins at […]

Google Shopping

SearchCap: The Day In Search, March 24, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Finally Welcome To Home-Based & Service-Based Businesses Google Maps is rolling out what it hopes will be a solution to one of the Local Business Center’s longtime shortcomings: the […]

Google Maps

Google Maps Finally Welcome To Home-Based & Service-Based Businesses

Google Maps is rolling out what it hopes will be a solution to one of the Local Business Center’s longtime shortcomings: the inability for service-based and/or home-based local businesses to use the LBC. Before today, all local businesses using the Local Business Center had to display a business address for their physical location — not […]

Ecommerce

Google Gains Try Again Button For Discussion Results

A reader sent me a new Google search results feature, which is only activated once you visit a web page from Google and then click the back button to go back to Google’s search results. Follow these steps: (1) Search for [smiley html code] (2) Click on the first result, which is forum.yola.com (3) Click […]

Content

3 Tips To Boost B2B Paid Search ROI Via Intra-Brand Collaboration

While sibling rivalry can push kids to grow and achieve, the constant squabbling and jockeying for position can adversely affect the family as a whole. Similarly, B2B organizations with competing internal brands suffer from the same type of dynamic, especially when it comes to paid search. Risky business Clearly, a B2B enterprise with competing internal […]

Google

Google Bookmarks Lists

Google Operating System reports that Google has updated Google Bookmarks to allow you to create lists and share those bookmark lists with others. The bookmarks feature is not new, Google enabled you to store bookmarks and search them. The sharing feature is also not new, Google did once give you a way to share them, […]

SEO

How To Boost Search Engine Rankings Using Twitter

As Twitter results become increasingly commonplace on search engine result pages, there’s no time like the present for in-house marketers to help spice up unpaid search efforts with some Twitter action. As brand names are quickly claimed, the marketer who hesitates may be lost. There are lots of wonderful branding and customer communication benefits to […]

Content

Google’s Lobbying Spend Up 1,500% Since 2005

Among the major search engines, Microsoft is still the biggest spender when it comes to lobbying politicians, but none are spending lobbying dollars faster than Google. According to the nonpartisan Center for Responsive Politics, Google’s spend on lobbying has gone from $260,000 in 2005 to more than $4 million in 2009, an increase of more […]

Analytics & conversion

Agile Marketing For Conversion Optimization

Why do some companies thrive at conversion optimization, while others languish? I’d argue that the biggest factor is not technology, testing tactics or creative brilliance. It’s the agility of your marketing team. The more agile you are, the better your conversion optimization will be. So if you really want to boost your online marketing performance—in […]

Microsoft

Bing Offers Free T-Shirts … For Your Xbox Avatar

Let’s give Microsoft’s marketing folks some credit for thinking inside the box. Literally. They’ve taken their Bing promotional efforts inside Microsoft’s own Xbox gaming platform with free codes that let Xbox Live users outfit their avatars in Bing t-shirts. That’s what you’ll see when you search Bing with the magic search phrase. As Bing said […]

Google

So Now Google Thinks Everyone Should Care About Chinese Censorship?

Apparently, Google’s Sergey Brin now believes that the US government should make fighting Chinese censorship a high priority, is disappointed with Microsoft for continuing to censor and is surprised that some question Google’s sudden U-turn in China. I’d say Google needs to get a little time under its belt being outside of China and setting […]

Link building

SES Day One Coverage

The SES New York show just completed their first day of conference sessions. Below is a listing of all the conference blogging I have found throughout the day. 10 Things To Supercharge Your SEM Campaigns in 2010 from SES Y 2010, Search Engine Roundtable Achieving Success with Improved Ads Quality from SES NY 2010, Search […]

Apple

SearchCap: The Day In Search, March 23, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Search Funnels Launched: See All The Keywords That Led To Conversions Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the […]

Google

New Ruling May Mean More Googling In Court

A federal appeals court ruling this week may open the door for judges to increase their use of search engines during court cases. Monday’s ruling authorized a judge’s use of Google to “confirm an intuition about a matter of common knowledge,” according to Reuters. The case in question was a criminal matter in which the […]

Link building

Are Specialists The Future Of Link Building?

The cookie cutter approach to link building has never really worked. You can’t apply the identical linking strategy for one site to another site. Even so, services that sell that exact thing have flourished.  I really can’t believe people are still buying link building packages from cheapest-priced, overseas vendors/workers who can barely type, and don’t […]

Paid social

How To Use Social Media Monitoring Tools To Build Relationships And Links

Social media monitoring is the practice of monitoring social media for topics and mentions that are of interest to your company or brand. Social media monitoring is generally discussed with in the context of online reputation management. However, social media monitoring can also be used to help promote a brand, aid customer service, contribute to […]

Content

Google Wins Legal Battle Over AdWords Trademark Issue In Europe

European luxury goods maker LVMH (Luis Vuitton) sued Google in France over its AdWords policy allowing third parties, including LVMH competitors, to bid on its trademarked terms as keywords. The case originally arose when marketers bid on “Louis Vuitton” and turned out to be selling counterfeit Louis Vuitton items. The company won in France’s highest […]

SEO

Even If Google Leaves China, You Shouldn’t

Today’s news that Google is defying Chinese authorities by no longer censoring search results leaves many wondering whether the government will simply force Google to cease operations in China. Even if that happens, China is still an important market to consider.

Google Maps

Google Testing Hotel Prices In Google Maps

A “small portion” of Google Maps users may see the latest experiment on Google Maps: the addition of hotel prices as part of the business listing information. You’ll know that you’re one of those users if you see an interface like this next time you search for hotels on Google Maps: The pricing information comes […]

Apple

SearchCap: The Day In Search, March 22, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Stops Censoring In China, Hopes Using New Domain Meets Legal Requirements Beginning today, Google is no longer censoring results on its Chinese search engine, the company has announced. But rather […]

SEO

Internal Linking Tactics For Users & Search Engines

The internal linking structure of a website represents a wealth of (usually) untapped opportunity. Back link acquisition is always going to be fundamental to organic search efforts, but before reaching out across the vast web for links, look within.

Google Shopping

Grab More Attention With Google’s New Search Ads

At SMX West Google Senior Product Manager for Ads Quality Nick Fox offered a detailed look at several new PPC product offerings: sitelinks, product extensions and comparison ads. If you’re considering rolling any of these out, here’s the lowdown on how they work, along with some tactical tips.

PPC

Magnetic Brings Search Re-Targeting To The Masses

Yahoo was the first of the major search engines to use search query data to inform and influence subsequent display ad serving. However, as Magnetic CEO Josh Shatkin-Margolis pointed out to me, that only works within the Yahoo network, not across the broader internet. He would know, having worked as a Director of Engineering at […]

Apple

Bing Updates iPhone App

Bing has announced they have updated their Bing iPhone App. The app can be downloaded on the iTunes Store for free and the new changes include: Overall bug, stability and usability tweaks Improved sharing with bookmarking results and pages Sharing via email as well Parental controls added to search results Private search option as well […]

Google Analytics

SearchCap: The Day In Search, March 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Working On ‘Most Popular Tweets’ Search Project Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or […]

Paid social

Twitter Working On ‘Most Popular Tweets’ Search Project

Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or where the project might be implemented. Taylor Singletary, a Developer Advocate at Twitter, announced and described the project today in a post on the Twitter API Announcements group. The Search team is […]

Google

Will Google Leave China On April 10th Forever?

Bloomberg News reports Google may be pulling out of China as soon as April 10th. Bloomberg then later added that if they do pull out, it will likely be “permanent.” Bloomberg News references reports from the China Business News paper, where they said Google will likely announce their plans to pull out officially on March […]

Google Analytics

Managing PPC Accounts: Improving Bounce Rates

Paid advertising has morphed into so much more than buying some traffic until your SEO can sustain  your site. There are now software programs that can create a unique landing page for (thousands of) keywords on the fly, specifically designed to address the keyword phrase the user typed into the query box and the ad […]

Content

John Battelle On The Future Of Search

As soon as I decided I wanted to explore the question of where search was going, I knew sooner or later I had to talk to John Battelle. John wrote what I still consider the definitive look at the industry, The Search, in 2005. Since then, in addition to running Federated Media, he has continued […]

Analytics & conversion

Google Will Let Web Users Avoid Analytics Tracking

With privacy concerns over various Google products seemingly cropping up every week, the company said today that it will soon let web users opt-out of being tracked by its popular Google Analytics software. The news comes in a blog post today that says a browser-based plugin will be available “globally … in the coming weeks.” […]

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