SPONSOR MESSAGE: Unlocking the Hidden Potential of Online Data – Gaining Actionable Insight from Web Analytics

This webinar and guide covers: Top challenges and solutions for web analytics users Analysis of paid vs. free solution A blueprint of strategies used by "Best-In Class" companies Download Now [...]


SES New York ’10 Day 3 Live Coverage

The third and last day of the SES New York conference is now complete. Below is live coverage of the event that I found throughout the day. 21 Secrets of Top Converting Websites, BruceClay.com Ads in a Quality Score World from SES NY 2010, Search Engine Roundtable Advanced Paid Search Tactics from SES NY 2010, Search Engine Roundtable Bringing SEO In-House: The Pros and Cons, Search Engine Watch Blog Conversion Ninja Toolbox, BruceClay.com Enterprise Level SEO from SES NY 2010, Search Engine Roundtable Eye Tracking Research Update, BruceClay.com How to Build a Terrific In- [...]


SearchCap: The Day In Search, March 25, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The State Of Search Engine Marketing 2010It’s probably no surprise to anyone working as a search marketer, but the industry is chugging along at double-digit growth rates, even as budgets for other forms of marketing and advertising continue to be slashed. According to SEMPO’s sixth annual State of Search Engine Marketing Report, the North American search engine marketing industry will grow [...] Google China: Congressional Praise; Micr [...]


The State Of Search Engine Marketing 2010

It's probably no surprise to anyone working as a search marketer, but the industry is chugging along at double-digit growth rates, even as budgets for other forms of marketing and advertising continue to be slashed. According to SEMPO's sixth annual State of Search Engine Marketing Report, the North American search engine marketing industry will grow 14% this year from $14.6 billion in 2009 to $16.6 billion by the end of 2010. The report, based on a global online survey of nearly 1,500 client-side marketers and agency respondents, also found that measuring the return on investment (ROI) [...]


Google China: Congressional Praise; Microsoft Supports Tyranny & Google Eats Poo Cartoon

The reactions to Google's partial withdrawal from China continue. Yesterday, there were hearings in the US Congress where representatives showered praise on Google while competitor Microsoft was said to be supporting tyranny. Meanwhile, there is a nice round-ups of reactions from China folks on the web, including a great cartoon of something you never see -- Google being forced to eat shit. CNN Money has the congressional rundown where Google received plenty of praise for its move. Representative Chris Smith, a Republican from New Jersey, called Google's move: A remarkable, historic an [...]


Google Now Offering “Remarketing” To All AdWords Advertisers

Last March Google initiated a trial of what it calls "remarketing" for display and text ads throughout its content network. Today it's opening up the option for all AdWords advertisers. To be clear this is not "search retargeting" and doesn't involve any Google.com query data. The benefit of this is being able to reach consumers, throughout the Google content network (including on YouTube), who came to an advertiser's website but didn't transact. Pages can be tagged and cookies are used to identify that visitor or a category of people, who then later see an ad or offer directed specifically [...]


Microsoft Announces Raft Of New Bing Features: Improved UI, More “Answers” And Of Course Foursquare

I think there's no question that Bing is a success. People had widely expected it to fail (as Live Search had) when it entered the market. Instead it has steadily gained share and has even prompted some UI enhancements and changes from Google. Google is not "threatened" by Bing in any real way (today). But Bing is doing some good things for the market overall, as well as seeking to drive innovation in the user experience. To that end, Microsoft's Yusuf Mehdi is delivering the SES keynote this morning in which he explains and demonstrates some of the improved features coming shortly. Many of [...]


Google Bug & Slow PR Leads To Chinese Hack Rumors

Yesterday, several blogs noticed that the Google executives page was showing up in Chinese language. The initial suspicions was that someone upset about Google's decision to redirect Google China to Google Hong Kong and they hacked the page to show in Chinese. As more reports came out, some users noticed the page was also coming up in other languages, such as Spanish, English and so on. These additional reports led to curiosity from the Search Engine Land team. Vanessa Fox was confident that this was not a hack, but rather a bug. We emailed Google to find out what was really going on an [...]


Sports Fans Score Big Wins With Video Search

Each year, the number of college basketball fans that flock online to view games for March Madness continues to grow. Experian Simmons Data Stream confirmed that use of streaming online video among March Madness fans rose 23 percent from the start of the 2009 tournament through the championship game. In 2010, Unicast found before the tournament began that 44 percent of respondents planned to follow the March Madness NCAA basketball tournament online and that 54 percent of those people intend to catch the actual games live on the Web. With so many of the early round games taking place on wee [...]


Essential Competitive Intelligence Platforms For Your PPC Toolbox

It’s important to keep a well-stocked search marketing toolbox. Third party technology vendors offer a wide variety of discovery and management tools and are absolutely vital in the research phase. A few weeks ago we took a look at some tools that allow you to upload and then track keywords on major search engines to give you visibility on when your advertiser’s ads are showing up, how often, and who the other players are in that keyword landscape. This week, we’re going to check out some competitive intelligence tools that can help take your research to the next level. At this po [...]


SES New York Day Two Coverage

SES New York 2010 has now completed the second day of sessions and below is the live coverage I have found for the event. Advanced B2B Search Marketing from SES NY 2010, Search Engine Roundtable Automating Twitter, outspokenmedia.com Automating Twitter from SES NY 2010, Search Engine Roundtable Avinash Kaushik Keynote – Be Awesome: Ideas for Approaching Search Analytics Differently, BruceClay.com Be Awesome: Ideas for Approaching Search Analytics Differently, outspokenmedia.com Behavioral Analytics and Search Data-Driven Marketing, BruceClay.com Behavioral Analytics and [...]


Got Questions For Big Players In Local Search?

Next week, I'm moderating a session at the Where 2.0 conference involving big names in local search: Bing, Google, Yahoo and Yelp. Got some questions you want put to the panel about current challenges in local and where things are going? Let me know! The panel, The Big Picture, from the Big Players, begins at 2pm on March 31. The panelists are: John Hanke, Google Blaise Agüera y Arcas, Microsoft Tom Wailes, Yahoo Dylan Swift, Yelp I expect to ask challenges in getting local businesses to participate in local search, handling the arbitration of user reviews, how mobile is chang [...]


SearchCap: The Day In Search, March 24, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Finally Welcome To Home-Based & Service-Based BusinessesGoogle Maps is rolling out what it hopes will be a solution to one of the Local Business Center’s longtime shortcomings: the inability for service-based and/or home-based local businesses to use the LBC. Before today, all local businesses using the Local Business Center had to display a business address for their physical location — not [...] Google Gains Try Butto [...]


Google Maps Finally Welcome To Home-Based & Service-Based Businesses

Google Maps is rolling out what it hopes will be a solution to one of the Local Business Center's longtime shortcomings: the inability for service-based and/or home-based local businesses to use the LBC. Before today, all local businesses using the Local Business Center had to display a business address for their physical location -- not an ideal situation for home-based businesses. Further, for plumbers, real estate agents, and countless other businesses that serve many towns in one area, it's been extremely difficult to have visibility anywhere other than the town associated with the LBC lis [...]


Google Gains Try Again Button For Discussion Results

A reader sent me a new Google search results feature, which is only activated once you visit a web page from Google and then click the back button to go back to Google's search results. Follow these steps: (1) Search for [smiley html code] (2) Click on the first result, which is forum.yola.com (3) Click the back button in your browser after the forum loads (4) Look at the Google search results, you will see they added "Get more discussion results" link to the top search result. First the search result looked like this: After clicking back from the result, back to the s [...]


Using Paid Search as a Leading Indicator in a Re-branding Campaign – SMN Webcast Next Tuesday

On March 30 at 1 PM EDT, Search Marketing Now presents "Paid Search and Big Brand Marketing," a free webcast that looks at how one large brand - Intel - used search at the center of its global re-branding campaign. Intel, the world’s largest maker of semiconductors, launched a global campaign to re-position the consumer’s brand association from one that focused on fast and scalable processors to one that expanded to all technologies that power consumer experience - video games, mobile phones, HDTV, automobiles — anywhere computing power is integral in enhancing life. The campai [...]


3 Tips To Boost B2B Paid Search ROI Via Intra-Brand Collaboration

While sibling rivalry can push kids to grow and achieve, the constant squabbling and jockeying for position can adversely affect the family as a whole. Similarly, B2B organizations with competing internal brands suffer from the same type of dynamic, especially when it comes to paid search. Risky business Clearly, a B2B enterprise with competing internal brands has some advantages in the marketplace because it can meet the needs of different market segments. However, when it comes to paid search, such an organization can be at a disadvantage due to its competing internal brands. Because [...]


Google Bookmarks Lists

Google Operating System reports that Google has updated Google Bookmarks to allow you to create lists and share those bookmark lists with others. The bookmarks feature is not new, Google enabled you to store bookmarks and search them. The sharing feature is also not new, Google did once give you a way to share them, in fact, you can share them on Google Buzz I believe. But now, in Google Bookmarks at google.com/bookmarks/l, you can directly share them. Here is a screen shot: You can learn more about Google Bookmarks over here. Update: Google just posted on this new feature. [...]


How To Boost Search Engine Rankings Using Twitter

As Twitter results become increasingly commonplace on search engine result pages, there’s no time like the present for in-house marketers to help spice up unpaid search efforts with some Twitter action. As brand names are quickly claimed, the marketer who hesitates may be lost. There are lots of wonderful branding and customer communication benefits to Twitter that make it a worthwhile addition to any marketer's efforts, but here the focus is on the greatest benefit Twitter can bring to unpaid search efforts -- to capture more real estate on the search engine results page. Increasingly, T [...]


Google’s Lobbying Spend Up 1,500% Since 2005

Among the major search engines, Microsoft is still the biggest spender when it comes to lobbying politicians, but none are spending lobbying dollars faster than Google. According to the nonpartisan Center for Responsive Politics, Google's spend on lobbying has gone from $260,000 in 2005 to more than $4 million in 2009, an increase of more than 1,500%. (chart via http://www.opensecrets.org/lobby/clientsum.php?year=2009&lname=Google+Inc&id=) As Google has grown, its business interests have clearly led to wanting a stronger voice in Washington, DC. We've documented the Department of Jus [...]


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