More from Search Engine Land: Page 3

Google Analytics

SearchCap: The Day In Search, March 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward […]

Link building

Give Me Some Feedback On Potential SMX Advanced Sessions

Doing the agenda for our SMX Advanced search marketing conference is always my biggest challenge. The conference, happening June 8-9 in Seattle, is designed for advanced search marketers, so you want something that will really wow them. I’ve got my preliminary agenda coming together to post next week, but I’m looking for a little feedback. […]

SEO

Overlooked But Beneficial On-Page SEO Elements

In my previous article I described the value of meta tags in driving organic rankings. In this article, I will review some other secondary “on-page” elements that—if used properly—may contribute to your site ranking more effectively in organic search results. It’s important to note that these on-page elements actually play a very important role in […]

Google algorithm updates

Anatomy Of A Google Snippet

Let’s deconstruct the Google snippet in all its glory — from the Posts/Authors/Last Post line, to the document date, to the Keywords in Context (“KWIC”), to the ellipses, to the inside-the-snippet anchor links. But before we do, it would probably be a good idea to define the term snippet. Google defines a snippet as “a […]

Local

Research: The Key To SMB Knowledge

Having just returned from SMX West, I found my brain teeming with topic snippets related to online search marketing. SEO, trademark usage, display and search ad combo campaigns, the Microsoft-Yahoo! deal, mobile ads, and so many more. While the range of topics was vast, all of them fell within the spectrum of online marketing. And […]

Google Ads

Google Tests “Sponsored Map Icons”

The Google Australian Local blog announced a new feature they are testing in Google Australian Maps named “Google Sponsored Map Icons.” Google Sponsored Map Icons is a new way to promote your business within Google Maps. It is similar to how Google began plotting points of interests back last August but there was no way […]

Local

Google Updated Maps For Mobile For Android

Google has pushed out a maps app update for Android based mobile devices. The new Google Maps Mobile app, version 4.1 for Android has updated the interface and made some feature changes to help improve usability. The changes include: Revised search results page so everything is accessible on a single page. You can now swipe […]

Content

5 Keys For Creating Viral YouTube Titles

As with text web pages, from an SEO standpoint the title of your YouTube video is the most important piece of content on the page. Well, to be fair, the most important piece of content is actually the video itself, but for the purpose of this discussion, let’s assume that the video is at least […]

Google Analytics

Using Web Analytics For Paid Search Research

You’ve now learned a lot about the keyword landscape of your advertiser. You know their goals for paid search marketing, what their expectations are from you and how to best proceed. You also have some of the logistics down such as timing, budget, an initial keyword list and who their competitors are. Last week, I […]

Content

Google TV Platform In Testing, Says New York Times

Following up initial reports that came out last week, the New York Times offers more details today about Google’s plans to gain a stronger foothold in our living rooms via what the paper is calling Google TV. Postscript: See this article, FAQ: What We Know So Far About Google TV, for more information about the […]

Google Analytics

SearchCap: The Day In Search, March 17, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’ An outgoing FTC commissioner has slammed Google over the way it launched Google Buzz last month, calling the episode a case of “irresponsible […]

Google

FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’

An outgoing FTC commissioner has slammed Google over the way it launched Google Buzz last month, calling the episode a case of “irresponsible conduct.” According to PC World, FTC Commissioner Pamela Jones Harbour also said Google and other online companies may face tougher penalties if they don’t do a better job of protecting consumer privacy. […]

Bing

Now View The Night Sky In Bing Maps

Roughly two years ago Microsoft introduced “WorldWide Telescope.” At first it required a software download. It then was made available as a Silverlight web app. Today it’s being integrated into the new Silverlight version Bing Maps. In other words, you can now “look up at the sky” and see how space looks over that geographic […]

Content

B2B Hubs Or PPC? Are All Leads Created Equal?

B2B companies crave leads. Good leads. Quality leads. At the right price. Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) In this case, when I am referring to “Buyer Hubs”, […]

Facebook

Facebook Adds Auto-Suggest To Search Box

Continuing to improve and emphasize its search capabilities, Facebook today announced the inclusion of an auto-suggest feature to its search box. Just as it does in other settings, the auto-suggest appears as you type a query. But, with some Facebook content and connections behind a wall, the question is, Where will auto-suggest look for suggestions? […]

Apple

Nexus One Comes To AT&T, Rogers But Runs Into Trademark Trouble

Google announced today that the Nexus One handset is now compatible with the 3G networks of AT&T in the US and Rogers Wireless in Canada. A CDMA version (for Verizon) is coming soon. However the phones are unsubsidized (no contract) so you’ll pay full price — unless buying from original Nexus One carrier T-mobile. The […]

Link building

SearchCap: The Day In Search, March 16, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Hits All-Time High Market Share: Nielsen The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market […]

SEO

Bing Hits All-Time High Market Share: Nielsen

The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market share in February was 12.5%, an all-time high that continues Bing’s overall growth since it launched last year. That figure represents a 15% increase from its January market share. It’s also […]

PPC

Statistical Significance: Not Just For Geeks Anymore

The concept of “statistical significance” is probably one of the most misunderstood phrases in search marketing. People sometimes ask me to assess whether the difference between two clickthrough rates is “statistically significant” or not with the same look on their face as if they are asking if a particular rash looks infected. “The clickthrough rate […]

Content

5 Reasons To Make Sure You’re Deep Linking

Whether you’re building links for yourself or a client, at some point you need to make sure that you’re procuring inbound links to not only your homepage, but also your critical subpages. Chances are, that if you have a nicely fleshed out site that has been built (and updated) with sound SEO principles in mind, […]

Paid social

Twitter To Launch Ad Platform On April 13th?

Peter Kafka from AllThingsD is guessing that Twitter will be launching an ad platform on or about April 13th. Some suspected Twitter would announce an ad platform yesterday during Ev Williams Keynote at SXSW but he did not. So why on April 13th? (1) Twitter’s developer conference, Chirp, is the day after. (2) AdAge’s Digital […]

Content

Google: Mobile Query Growth “Dramatically Higher” Than PC

During an investor and financial analyst webcast yesterday Google’s Vic Gundotra said that an “increasingly large” number of advertisers were doing mobile campaigns and that there was a “dramatic amount of interest” in mobile among those not yet advertising in mobile. Much of the webcast was devoted to demonstrating Google mobile products and initiatives and […]

PPC

Why Is Ask Really Hiding Their Ads Referrer Data

I reported at the Search Engine Roundtable that Ask Sponsored Listings has changed how they handle sending referrer data to webmasters. From now on, they are basically not sharing the page of origin with the webmaster. Why? Ask said they have moved to a new system named PureLeads. What is Pureleads? The FAQ explains: Pureleads […]

Paid social

How To Find The Right People To Follow On Twitter

While many of us in the marketing world tend to focus on how many followers we have and how to get more, for many Twitter users the other side of that coin is a real challenge: How do I find good people to follow on Twitter? Twitter itself has underscored the challenge as far back […]

SEO

Elevating The Global Importance Of Content

Shortly after my last Multinational Search post (Global Vs. Local: How To Let Google Know How To Treat Your Site) I was taken to task by a few readers complaining that supposed global experts only talk about domains and hosting for international sites and not enough about content. Ok, fair criticism, that article was written […]

Apple

SearchCap: The Day In Search, March 15, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Passes Google (Again) As Most-Visited US Site: Hitwise Facebook.com was the most-visited web site in the U.S. last week, surpassing even Google.com. And this is not the first time it’s […]

Paid social

Twitter Announces @Anywhere Platform For Web Sites

You may have caught this in Danny Sullivan’s liveblogging of Ev William’s keynote at SXSW today, but just in case … Twitter has introduced a new platform called @anywhere that will allow web sites to integrate Twitter features more easily. The details seem a bit foggy to me, but it sounds like @anywhere takes many […]

SEO

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked. That wasn’t due to a big company or industry group fighting it. It came down to a few individuals in the SEO industry, with ultimately one woman — Rhea Drysdale — who fought to the […]

Apple

Taking Sides In The Apple vs. Google Skirmish

Over the weekend the New York Times ran an article that summarized and largely substantiated all the rumor and innuendo about the increasingly contentious relationship between Apple and Google. A hot topic on Techmeme over the weekend, the following excerpt captures the essence of the piece: While the discord between Apple and Google is in […]

Google

Google Explains How Their Search, Ads & Apps Work

Google is trying to show the public how transparent they are, especially since the EU antitrust investigation. First, the Google European Public Policy blog had a post from Matt Cutts on Google’s transparency. And now I see Google has made a landing page at google.com/howgoogleworks. The new landing page has three videos on how Google’s […]

Google

Report Proposes ‘Google Tax’ To Subsidize Local Media In UK

The massive Pew State of the News Media report, which Matt wrote about briefly, alludes to findings (previously published) that only 19 percent of online news consumers would pay for content. That number is actually larger than some figures coming out of consumer surveys. According to the Pew Internet and American Life Project’s survey findings: […]

Local

Redefining The Local Opportunity – Key Highlights & Takeaways From Borrell’s Local Online Advertising Conference

The “Business of Making Money” (is there any other kind of business, really?) Local Online Advertising conference held by Borrell Associates in NYC a few weeks ago represented, for me, a turning point in my own understanding of the “local opportunity” and how it will bear fruit. First, a disclaimer: in my experience, novel concepts […]

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