At SMX West Google Senior Product Manager for Ads Quality Nick Fox offered a detailed look at several new PPC product offerings: sitelinks, product extensions and comparison ads. If you're considering rolling any of these out, here's the lowdown on how they work, along with some tactical tips.
With sitelinks, up to four text links are displayed underneath an AdWords ad unit.
In the interface, advertisers can list up to 10 sitelinks per ad unit. Generally speaking, ads are displayed for top ranked ads with a high Quality Score, but—typical of Google's approach to a [...]
Related Topics: Channel: SEM | Paid Search Column