More from Search Engine Land: Page 4

Google News

Google, Yahoo & Portals Are Top Online News Sources: Study

Major news portals — like Yahoo News, Google News, AOL, and Topix — are the most commonly used online news sources, beating out the web sites of major news outlets like CNN, CBS, and the New York Times. That’s according to the the State of the Media report issued tonight by the Pew Research Center’s […]

SEO

Live Blogging SXSW: RIP Jeff Goldblum, Truth Vs. Web BS

Mediagazer’s Megan McCarthy is presenting a short talk called RIP Jeff Goldblum: Truth vs. Web BS . With computer in hand, here’s a live blogging of it, with some tips for those trying to ferret out truth from fiction. On June 25 last year, Farrah Fawcett died. Then stories on Twitter and elsewhere about Michael […]

Ecommerce

Live Blogging SXSW: Can The Real Time Web Be Realized?

I’m here at SXSW waiting for the Can the Real-Time Web Be Realized? panel to begin. I’ll be liveblogging what happens, so stay tuned. Search engines have certainly jumped to add in ways to find real-time content. This panel features reps from three of them talking: Google, Microsoft and Collecta. Plus, you’ve got real-time guru […]

Apple

SearchCap: The Day In Search, March 12, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Goes Hollywood With New TV, Celebrity Shortcuts Citing the popularity of entertainment-related searches, Yahoo’s search results have gone Hollywood with the announcement of new search shortcuts for TV shows and […]

Ecommerce

Yahoo Goes Hollywood With New TV, Celebrity Shortcuts

Citing the popularity of entertainment-related searches, Yahoo’s search results have gone Hollywood with the announcement of new search shortcuts for TV shows and celebrities. The TV shortcut shows the title and a short synopsis of the next episode, along with video clips and links to see photos, the show’s schedule, and an episodes list. All […]

Google

Google Adds Microdata Support For Rich Snippets

The Google Webmaster Central blog announced a third markup language supported for Rich Snippets. In addition to microformats and RDFa support, Google has added microdata support, which is part of the HTML5 specification. Here is an example look at Microdata in HTML5 for use in Rich Snippets: To learn more about Rich Snippet support in […]

Google

Can Google Stay In China And Still Save Face?

Ever since Google’s bold statement early this year that it would be withdrawing from the Chinese search market if it couldn’t find a way to operate without censorship, Mountain View has found itself in a bit of a no-win situation. Google CEO Eric Schmidt has expressed several times that the company would like to remain […]

SEO

20 Tips To Search Conference Success

Attending search conferences should be part of every SEM pro’s yearly routine.  Whether it’s to network within the industry, learn new tips or tricks, find new business opportunities, or even just have a good time with like-minded folks, it’s important to get the most out of your conference attendance. The last thing you want to […]

Apple

SearchCap: The Day In Search, March 11, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes Live With “In-Stock, Nearby” Mobile Shopping In the range of thigs discussed at Google’s Search Evolution event in December Engineering VP Vic Gundotra demonstrated mobile shopping with real-time inventory […]

Google

Google Goes Live With “In-Stock, Nearby” Mobile Shopping

In the range of thigs discussed at Google’s Search Evolution event in December Engineering VP Vic Gundotra demonstrated mobile shopping with real-time inventory information.  Now Google has announced that product is live. Google is working with a limited number of retailers for the time being but is inviting others to apply to become part of […]

Bing

Google Is Bing’s 4th Largest Referring Source

What sites send Bing the most traffic? Here’s a surprise. According to Hitwise, Google is Bing’s fourth largest referring source. Below are the top five sites that drive traffic to Bing, or “upstream” to Bing, as Hitwise calls it: MSN is by far the top source, the last site visited by 42.7% of Bing users […]

Local

The Problem Of Inconsistent SMB Contact Details – Part I

Have you ever thought twice about how to find the correct contact details for a local business – i.e., their name, address, phone number? The answer should be so simple:  just Google it. Well, the reality is not that simple. In fact, few questions in the local online search world are as complicated as this […]

SEO

March 2010 Yahoo Search Update

Yahoo announced a search update to their index. The update includes possible updates to Yahoo’s crawling, indexing, and ranking algorithms. Dan Rampton, Yahoo’s Product Manager said: The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms. Similar to previous updates, you may notice some ranking changes and page shuffling during […]

Apple

Chomp: An Apps Search Engine Or “Yelp For The App Store”

Chomp could be described as a search engine for iPhone apps (and eventually other apps stores). It’s a two-month old iPhone app and more recently a website, which resembles Twitter, whose objective is to enable people to more easily discover and review iPhone apps. The proliferation of 160,000 iPhone apps has created the well-documented problem […]

Apple

US Regulators May Be Gearing Up For Google-AdMob Challenge

Beyond the iPhone one could convincingly argue that the best thing to happen to mobile advertising in the past year was Google’s announced acquisition of AdMob. It got everyone’s attention — especially the $750 million (stock) price tag. It also single-handedly boosted the profile of all of AdMob’s competitors. As an almost direct response Apple, […]

PPC

PPC Academy Toolbox: Keyword Monitoring

Because we are still in the research phase of PPC development, it’s important to get a very clear understanding of the advertiser’s business online and how that will affect the way we build and manage the account. Last week, I introduced the concept of the keyword landscape, the set of keywords, ads and competitors that […]

SEO

Bing’s Market Share Up For Third Straight Month: Hitwise

Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that. Hitwise shows Bing […]

Content

What Business Searchers Are Looking For…. Might Surprise You

Business buyers use search engines throughout the entire research and buying process. For this reason, most B2B marketers utilize search marketing as a cost-effective way to build brand awareness, engage prospects, and generate leads. In terms of lead gen, a potential buyer is typically required to complete an online registration form in exchange for… what? The […]

Google Analytics

SearchCap: The Day In Search, March 10, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: comScore: Android Shows Strength As Mobile Web Usage Grows Metrics firm comScore released some new quarterly mobile data that shows strong growth for Android handsets in the US and an increase […]

Content

comScore: Android Shows Strength As Mobile Web Usage Grows

Metrics firm comScore released some new quarterly mobile data that shows strong growth for Android handsets in the US and an increase in mobile web usage: RIM showed modest growth while the iPhone’s growth, according to these figures, flattened. Meanwhile WinMo and Palm lost ground. Of course with the advent of Windows Mobile 7 and […]

Google News

A Practical Guide To Information Architecture Changes

A change in information architecture (IA) can make or break your in-house SEO program .  A successful  IA makeover can open up a window to previously unimagined search engine domination, or it can see years of hard SEO work evaporate in the fluttering of a URL. Despite the complexity of IA changes, by following some […]

SEO

Collecta Launches Mobile Version Of Real-Time Search Engine

Collecta has just announced the launch of a mobile version of its real-time search engine. The mobile site is available at m.collecta.com. Like it main site, Collecta mobile includes real-time news, photos, and status updates from more than 10 million content sources — from Twitter to Flickr and CNN and blogs. The mobile site is […]

Ecommerce

Video: Does Google Own Us?

Here is a short but very well-done video on how much Google knows about us, possibly implying that Google owns their users. Clearly, this topic is not new, but the video was really well done. The video is from the show “Hungry Beast” that airs in Australia on the ABC, 9PM Wednesdays. For more information […]

SEO

PPC: Why You Need To Pay For Your Brand Terms

When it comes to developing an effective PPC strategy, it is important to include branded terms. However, many marketers are opposed to doing so. This is a mistake. Let’s take a look at why. Understanding the value In this economy where marketers need to do more with less, it is easy to understand why they […]

Google

Google Apps Marketplace Opens For B2Business

Taking a page from Salesforce.com, last night Google formally launched the anticipated Google Apps Marketplace at its “Campfire One” developer event. In short it allows companies and developers to gain access and sell into Google’s “2 million businesses and 25 million Google Apps users.” The marketplace launches with 50 partners including Intuit and competitor Zoho. […]

Google

Ride Don’t Drive: Google Adds Bike Directions To Maps

Last night Google announced the inclusion of bike directions to car, public transit and walking directions options on Google Maps. According to Google Maps’ Shannon Guymon this was one of the most requested missing features on Google Maps. The new bike directions also provide a new view on maps (see below), one that is more […]

Google Analytics

SearchCap: The Day In Search, March 9, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: My Dream International Content Management System Choosing a content management system which helps you make progress internationally – rather than blocking every move – is a good plank to have in […]

SEO

My Dream International Content Management System

Choosing a content management system which helps you make progress internationally - rather than blocking every move - is a good plank to have in your strategy. Even if you're not planning that international expansion just yet. Reason? Retro-fitting a new content management system to an existing project can bring a heap of extra pressure - just when you need it to be helping!

Paid social

Social Engagement: Making Content Interactive

Last year, I wrote an article, Using Infographics in Social Media to Promote Content and Visualize Data; it discussed taking data and visualizing it in an aesthetic manner to attract more votes, bookmarks, and links from the social media sphere. This year, I want to discuss taking it a step further. “Engagement objects“, as defined by […]

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