Google Upgrades Mobile Image Search

Another day, another new and/or improved search tool from Google. Yesterday it was an improved mobile version of Place Pages, and today's announcement is an upgrade to Google's mobile image search for iPhones and Android devices. The changes include showing square thumbnails to maximize the number that appear after a search, swipe-based navigation (like iPhone users will already be familiar with), larger single-image views, and a black background to emphasize single images. Google says this upgrade is available now in 38 languages. [...]


SearchCap: The Day In Search, April 28, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To Phase Out Old Keyword Tool In Exchange For New VersionIf you try to access Google’s external keyword tool, you may notice that you are sent to the new keyword tool Google began offering in September 2009. A Google spokesperson told me that they are now encouraging users to use the new tool over the old tool and have decided to direct a portion [...] Report: Apple Buys Mobile Search App SiriSiri describes itself not as a “mobile [...]


Google To Phase Out Old Keyword Tool In Exchange For New Version

If you try to access Google's external keyword tool, you may notice that you are sent to the new keyword tool Google began offering in September 2009. A Google spokesperson told me that they are now encouraging users to use the new tool over the old tool and have decided to direct a portion of those users to the new tool. I asked Google if they plan on phasing out the old tool. Google told me that the old tool is still available from the new tool via a link at the top right that reads, "previous interface." Google told me they do plan on phasing out the old tool for the new tool, but wou [...]


Report: Apple Buys Mobile Search App Siri

Siri describes itself not as a "mobile search tool," as I have in the headline, but rather as a "virtual personal assistant." The company went public with its technology and iPhone app just a few months ago and now Apple has reportedly acquired it for an undisclosed sum that is likely more than $50 million but less than $100 million. We learned of this from Business Insider, which itself learned of it from Robert Scoble, who got the news out of an FTC filing. Siri uses Nuance's speech recognition technology on the front end and taps into third party APIs, such as Yelp, OpenTable, Citysearch [...]


Facebook Top Search Query At Google, Bing & Yahoo

Guess what search term was the top search term at Google, Bing and Yahoo for the month of March? It was Facebook! Hitwise released data for the four weeks ending March 27th saying that across the three major search engines, the top query is the term [facebook]. Of the search terms they tracked on Google, 1.17% of those searches were for facebook. Bing had more, with 2.6% and Yahoo saw 1.70%. Here are the top ten search terms for the month of March at Google, Bing and Yahoo according to Hitwise: [...]


Eric Ward Moves To AdGooroo

Few people have been building links professionally as long as Eric Ward. Long an independent, Eric is now joining AdGooroo as a "link evangelist." From today's press release: In his role as link evangelist, Ward will continue to improve Link Insight's feature set and also interact with agencies and Link Insight subscribers. As he has for fifteen years, Eric will promote responsible and ethical link building, consistent with search engine best practices. [...]


Will New Changes To Google Places Help B2B Marketers?

Recently, Google enhanced several features of its Local Business Center and rebranded it Google Places. Among the new features is an ability to specify the regions a business serves. But will the new changes help B2B marketers serving a larger region get found? Most B2B company locations serve a large region, and it can be challenging to get found in the local search results for geo-targeted search queries. Let’s say a business is located in Gary, Indiana, and primarily serves the Chicago area. Downtown Chicago is about 30 miles away from Gary. With the new features in Google Places, the [...]


SEO Roadmap & Strategy: Getting Aligned With Product Development

SEO roadmaps are very important for an in-house SEO. They are the basis for task prioritization, seeing how things fit into the grand scheme, and they give you a broad understanding of which projects you want to push. The best part is, you now have the ability to match up your roadmap to the product development roadmap 1:1 (one for one). Some of the examples I use will be fairly vague, purposefully so, because it's more about the type of project and not that name. What are your quick wins? Quick wins are a great way to make progress on already existing infrastructure problems that can be [...]


Yahoo: Search Local Menus For “BLT” Or “Hamachi”

Yahoo is introducing a useful new capability in search and Yahoo Local: the ability to search for specific meals or menu items and find them at local bars and restaurants. Yahoo says it's extracting unstructured data from restaurant menus online and making them searchable: By using Yahoo!’s search science to extract structured content – in this case, menu items – from a bunch of different unstructured web pages and matching them to specific restaurants, Yahoo! Search now returns results of restaurants near you that serve the dish you crave when you enter the name of that dish in our s [...]


Known Issue With Google Sitemaps Index Count

The Google Webmaster Central team posted a known issue report with a bug in the reporting engine within Google Webmaster Tools. The indexed URLs report is currently showing 0 pages indexed for most sites who have submitted sitemaps to Google Webmaster Tools. The notice reads: The indexed URL counts for Sitemaps that you have submitted in Webmaster Tools may be showing zero (0) indexed URLs for some sites. We are aware of this issue and are looking into it; you do not need to take any action. This will have no effect on your site's performance in search results. That being said, many [...]


Microsoft Moves To Gain Licensing Royalties From Android

The clever folks in Redmond (aided by their attorneys) appear to have found a way to gain "licensing revenue" from Android phones. That's right. Android the OS is "free," and that was seen, early on, as a competitive advantage vs. Windows Mobile, which had exacted a price of up to $15 dollars per unit from handset makers. Yesterday, however, Microsoft announced it had reached a licensing agreement with longtime partner HTC regarding its patent portfolio and Android phones: Microsoft Corp. and HTC Corp. have signed a patent agreement that provides broad coverage under Microsoft’s patent [...]


Be Careful When Your Affiliates Practice Link Cloaking

If you run an affiliate program you may have noticed that some of your affiliates use a practice known as "link cloaking." Link cloaking is a method used to make a long affiliate URL link into a shorter and prettier one—often to the detriment of a brand. One of the most common forms of link cloaking occurs when an affiliate doesn't use its own URL at all, but rather just appropriates a brand's URL without any disclosure. Look at these two links: "http://affiliatename.hop.affiliateprogram.com""http://affiliateprogram.com/?clickid=abc1234567" Neither tells the consumer anything [...]


Google’s Place Pages Go Mobile

Google has announced that its Place Pages now come in a mobile version. Users of Android-powered mobile devices and iPhone/iPod Touch users should be able to see the new mobile place pages now. They're quite similar to what you're used to seeing in Google Maps, with business/place information, a collection of reviews, images, and so forth. [...]


SearchCap: The Day In Search, April 27, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Do Americans Access Government Data? Search Engines.The Pew Internet & American Life Project has issued a new report about how Americans access government information. They found that 82% of online adults in the United States have been to a government website within the last 12 months, and that 44% started at a major search engine. While social media has become increasingly [...] Brazil: Google Is Making Us Look BadSee this screenshot above? [...]


How Do Americans Access Government Data? Search Engines.

The Pew Internet & American Life Project has issued a new report about how Americans access government information. They found that 82% of online adults in the United States have been to a government website within the last 12 months, and that 44% started at a major search engine. While social media has become increasingly important (31% of online Americans have used blogs, social networking sites, video, and email to access government information and 23% have participated in discussion about government issues online in some way), search is still the primary entry point. This aligns with P [...]


Brazil: Google Is Making Us Look Bad

See this screenshot above? The Brazilian government doesn't like it. Actually, they don't like where it came from: Google's Government Requests tool, which was just launched last week. The AP reports that Brazil's government has contacted Google's representatives in that country for clarification about the numbers shown above -- numbers that Brazil says give the country a bad name. Google's tool shows two kinds of numbers: Government requests for user data and government requests for content removal. The numbers cover requests made between July and December, 2009. In both cases, Braz [...]


Google Expands Rich Snippet Support Internationally

Nearly a year ago, Google announced that they had begun extracting metadata from microformat and RDFa markup on pages to display "rich snippets" in search results. They recently expanded this support to include HTML5 microdata. They now use this markup to enhance results for people profiles, reviews, videos, events, and recipes. Rich snippets provide additional information to searchers beyond the typical title and description (such as star ratings, address information, and social network connection details). Google has now expanded this support internationally. (While the documentation is [...]


Facebook’s Future In Social News

As you probably know, Facebook has launched the newest version of their Facebook Platform last week at their third F8 conference. This new platform "puts people at the center of the web" and boosts personalization while making websites more social. On the Facebook blog, you can even see an example of how they are leveraging the new personalized Facebook tools to display the most popular news from their blog: This is a glimpse to how the new platform can be used to display popular content … but will this new fangled connectivity change the current social news format? The current socia [...]


Another Big Roundup of Link Tools

One of my previous columns here on Link Week showcased a number of tools commonly used in link building. Since that post, a large number of new tools and services have come online, so I thought an update would be helpful. Not all of the sites listed will be traditional linking tools, I've also included a number of social media and general informational sites which can be used to find link partners. Before we move on, the obligatory disclaimer. I have no financial involvement with any of these tools, they are presented as source options only. Some are free, others are not, always read the [...]


How Europeans Engage With Social Media

You seemingly can't live without social media these days, or at least, that is what many in our industry believe. Why? Because "everybody" is using it. Everybody is communicating, "everybody is a publisher." But does that mean that every European is publishing through social media? Well, not exactly. Yes, Europeans are online en masse and are using social media in big numbers. But how are they using social media? I've stated before that every European country should be looked at separately when it comes to search engine optimization. Its the same with social media: Europeans cannot be "han [...]


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