So, a bold statement: Attribution's time is here. I'm totally drinking the koolaid, and it's delicious.
Easy for me to say, right? I work with top-tier clients who "get it." For the most part, they understand the value of planning, budgeting and measuring every marketing touchpoint with specificity and efficiency. That said, I have heard from every angle of the attribution discussion the concerns, hold-ups, negativity and plain ol' fear. And in the spirit of admitting that a problem exists (and finding some answers) is the first step to recovery, let me break down and address the fears.
Related Topics: Channel: Other | Features: Analysis