SearchWeek: April 26, 2010

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Why You Should Attend SMX Advanced 2010: A Personal Preview, From Danny Sullivan Icel [...]


SearchWeek: April 19, 2010

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News SMX Advanced Seattle Rate Increases April 25 TweetUp Brings AdWords Concept To Twitte [...]


Google Shows Related Results At Bottom Of Results: “Pages Similar To”

Google is now showing a new feature for some navigational searches named "pages similar to." I noticed this a few hours ago from my office, where I searched for [search engine land] and at the very bottom of the search results, Google showed me a section named "pages similar to." Those results contained four links to related web sites in our industry, with a hyperlink by the name of the site, with a short one line description and the URL in green. Also, the "pages similar to" text linked to a 'related command; in Google. Google confirmed this is something they are now launching. They sa [...]


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Google Earth Added To Google Maps, No Download Needed

Google has started to combine its Earth and Maps products with the announcement that Earth view is available to all Google Maps users. To see 3D imagery in Google Maps, you'll need the Google Earth plugin which anyone can now use; it's been available to developers since 2008. There's also a new "Earth" tab on Google Maps, right next to the Satellite and Map tabs. Here's a how-to video that Google has published showing how it all works. On a semi-related note, Google has also launched a Hubble Telescope tour layer for Google Earth, in honor of the telescope's 20th anniversary. [...]


SearchCap: The Day In Search, April 26, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google "Augmenting" Street View With Local Biz InformationGoogle started playing with “augmented reality” — I’m using the term here loosely — in the PC version of Street View several months ago, but now appears to be rolling it out more extensively. Local business listings now appear as small icons connected to their buildings in the Street View image. Clicking on one brings up an [...] Yahoo, Samsung Announce Expanded [...]


Google “Augmenting” Street View With Local Biz Information

Google started playing with "augmented reality" -- I'm using the term here loosely -- in the PC version of Street View several months ago, but now appears to be rolling it out more extensively. Local business listings now appear as small icons connected to their buildings in the Street View image. Clicking on one brings up an "info window" overlay on the map. Clicking through on the info window to "more info" brings up the Google Place Page: Bing has a more elaborate version of this with map apps that surface all sorts of content (including tweets and Foursquare "tips") about [...]


Yahoo, Samsung Announce Expanded Mobile Partnership

Yahoo announced this morning that its services will be pre-loaded on millions of Samsung phones worldwide. The new deal expands a relationship between the companies that began in 2007. Samsung is the second largest handset maker in the world, by unit sales, according to hardware tracking firm Gartner. Samsung is the third largest handset maker in the US but has a more limited presence in the all-important smartphone segment. According to the press release one or more of the following services will appear on Samsung handsets, including Bada (Samsung's OS) and Android phones: Yahoo! M [...]


Google Adds Episodes Filter To TV Searches

Google noted that they added a new search option for TV show related queries that let you filter by show episode. For example, here is a search query with the search options showing video and episodes: This is a pretty neat filter to have, especially when you are trying to find that show you remembered, but didn't quite know how to find. [...]


Goodbye Google Advertising Professionals Program, Hello Google AdWords Certification

Google's longstanding Google Advertising Professionals program is going away, to be replaced with a new Google Adwords Certification program, Google has announced. The change means those certified through GAP will have six months to recertify under the new program. The change may also allow more companies to gain certification, as the overall required spend level has been lowered. More below. Google Advertising Professionals launched in 2004 and is being phased out in place of the Google AdWords Certification program. Part of this change is to offer more training materials, more challengin [...]


Google Fined In Brazillian “Pedophile” Defamation Case Tied To Orkut

For the second time in the past few months Google has been punished by a court outside the US for content posted by users on one of its owned and operated sites. In February an Italian court imposed a criminal privacy conviction on Google executives for the appearance of a video, showing the bullying of a boy with Down’s syndrome, on YouTube. Google is currently appealing that verdict. And now, in Brazil, a civil fine of just over $9,000 has been imposed by a court for libel against Google. Google was held to have defamed a priest by allowing an anonymous Internet user's post on Orkut, wh [...]


Google’s Usability Fixation Reveals Local Ranking Factors

Google's obsession with usability is well-established. They use human evaluators to test search results and many algorithmic methods to establish quality scores that can impact rankings, such as the recently introduced site speed value. There are a number of common usability elements of business websites which I believe could be leveraged for rankings in local search. Here are ten. Further background: In 2005, Google began introducing various factors in calculating a Quality Score which can impact PPC ad rankings and minimum bid amounts. As details of some of the factors involved were emerg [...]


Out Of Keyword Ideas? These 7 Tools Will Help

There are times when you want to expand your keywords but you have run out of ideas and places to look. In this post I will examine some alternate tools to help you come up with new keywords. Always remember, just because a tool suggested a keyword does not mean you should use it. Consider the implications of cost and profit potential of a keyword before adding it to your account. Microsoft adCenter labs search funnels Microsoft has a nice suite of tools at adCenter Labs. One of the many tools is known as Search Funnels. Search Funnels gives you data for on common subsequent searc [...]


SEO: To Outsource Or Develop In-House Resources?

Online marketing is complex, and it seems that the number of factors you need to consider to make sure you have the optimal strategy is only increasing. Therefore, it might be tempting to conclude that SEO, or more broadly, online marketing, is something that needs to be outsourced. There is certainly a strong case to be made for hiring external expertise, but outsourcing your SEO strategy completely does have some disadvantages. On the other hand, bringing people in-house has some advantages, but requires in-house people to stay current with developments in the industry. Today's column wi [...]


Don’t Penalize Yourself: Mobile Sites Are Not Duplicate Content

One of the great things about SEO is the almost scientific way the community approaches the unknown to discover something true that they can apply to their sites. This applied to desktop SEO more than ever in the early 2000s, prior to SEOMoz’s first ranking factors study, when pioneers in the field experimented with their web properties to see which changes would drive the most traffic, and eventually conversions. While this still happens in desktop SEO, I think it happens more now in areas like video, mobile and social SEO, where SEOs are still trying to discover how non-web search beha [...]


Attribution Modeling: It’s Here, It’s Now And You Need To Embrace It

So, a bold statement: Attribution's time is here. I'm totally drinking the koolaid, and it's delicious. Easy for me to say, right? I work with top-tier clients who "get it." For the most part, they understand the value of planning, budgeting and measuring every marketing touchpoint with specificity and efficiency. That said, I have heard from every angle of the attribution discussion the concerns, hold-ups, negativity and plain ol' fear. And in the spirit of admitting that a problem exists (and finding some answers) is the first step to recovery, let me break down and address the fears. [...]


SearchCap: The Day In Search, April 23, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: TweetUp Scores Its Own Search Column In TweetDeckTweetUp, the new AdWords-like ad platform for Twitter has added a prime, new publishing partner: the popular Twitter client, TweetDeck. In an email to early TweetUp members, founder Bill Gross explains how TweetUp’s sponsored listings will be integrated in TweetDeck: TweetDeck will feature a separate search column for TweetUp results, where users can see continually updated results [...] CrowdE [...]


TweetUp Scores Its Own Search Column In TweetDeck

TweetUp, the new AdWords-like ad platform for Twitter has added a prime, new publishing partner: the popular Twitter client, TweetDeck. In an email to early TweetUp members, founder Bill Gross explains how TweetUp's sponsored listings will be integrated in TweetDeck: TweetDeck will feature a separate search column for TweetUp results, where users can see continually updated results showing the best tweeters on topics of interest. The email also says that TechCrunch will test ways to distribute TweetUp ads, "including a TweetUp search field, roll-over pop-ups tied to key words in their [...]


CrowdEye Reloads With Entire Twitter Firehose

Real-time/Twitter search engine CrowdEye says it has "totally rebuilt" its site and is now using Twitter's "Firehose" data feed. The site offers a handful of new features, most of which are available in the left-column of a CrowdEye search results page. The new options include: Filtering between tweets or links A 14-day archive of tweets and the ability to drill into tweets on a day-by-day basis Filtering by positive or negative sentiment Filtering by location, even when a Twitter user hasn't included location in his/her tweet Sorting the results by either relevance or time (uppe [...]


Google’s Hubble Telescope Doodle Links To Google Sky

Saturday, April 24th is the 20th anniversary of the launch of the Hubble Telescope by NASA. The launch date was exactly on April 24, 1990 at 8:33:51 am EDT. Google Australia already has a special logo up for the day. This logo, like the Olympics logo spans across the width of the web page. Something you may not notice is that some of the stars and planets can be clinked on. They actually hyperlink to Google Sky, so give it a try. I assume this will continue to go live on the various Google destinations as the clock hits Saturday around the world. Hat tip to Michel Wester. [...]


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