Flickr Pro Users To Lose Historical Referrer Data Tomorrow

If you're a Flickr Pro user, you have about 24 hours to download the historical stats and referrer data associated with your photos. CSV and/or Excel files are available via your stats page until 12:00 pm PDT tomorrow, June 1st. You'll see a yellow warning message like the one below, with a direct link to the download page: After tomorrow's deadline, Pro users will only be able to access photo stats dating back 28 days. Flickr has gone back and forth with its Pro members on this issue. Historical referrer data has come and gone, and in early March, Flickr first announced that the his [...]


Memorial Day 2010 & Logos From The Search Industry

Memorial Day is being celebrated and commemorated today in the United States. Since it is a holiday, please expect lighter coverage here today than on a normal day. Below are the logos, themes and the Google ribbon for the special day: Google's Ribbon/Badge: Yahoo (animated): Bing: Ask.com: DogPile: Cre8asite Forums: Search Engine Roundtable: [...]


Enhanced Brand Keyword Ads = Industrial Strength SEM

Are you still arguing with your management about whether you should buy your brand keywords or not? Good news for you: I’m here to make sure you have two more good reasons to go ahead and buy that brand and feel good about it. A few months ago I wrote about how advertisers should think about buying their brand keywords on search engines. Since then I have been happily buying a number of brand keywords and can safely say I’m delighted by the fact that there are now several viable enhanced ad products offered by the major search engines that can bring absolute joy to the open-minded searc [...]


Once Again, Bing Rumored To Become Default Search On iPhone

Citing unnamed sources TechCrunch is reporting that Bing will take over the role of default search provider on the Safari browser in the new iPhone OS. These rumors aren't exactly new and we've written and speculated about them before: Report: Microsoft And Apple Discuss Making Bing Default Engine On The iPhone Apple CEO: Google Wants To "Kill The iPhone" Microsoft Earnings Beat Estimates Online Services Post Loss, More On Bing And The iPhone However if Microsoft and Apple have reached such an agreement -- the speculation is that Google pays roughly $100 million annually for the pri [...]


Webcast next Tuesday: Building a “Content Ladder” in 5 Steps

Next Tuesday, June 1, Search Marketing Now will present a free webcast to help marketers create a strategic content ecosystem -- to efficiently re-purpose and cascade your best content, while maintaining sound SEO principles throughout. Social media expert Jay Baer will discuss how to use keywords in social media and email, how to test and track success across various content channels, how to determine the right frequency for creating content on Facebook, Twitter, Email, and blogs. "Where Social Meets Email: Build an Integrated Content Ladder in 5 Steps" starts at 1 PM EDT -- what be [...]


Woman Follows Google Maps “Walking” Directions, Gets Hit, Sues

Is Google responsible for giving out bad directions through its Google Maps service? We're about to find out. After Googling walking directions for a trip in Park City, Utah, Lauren Rosenberg claims she was led onto a busy highway, where she was struck by a vehicle. She's now suing Google for damages. The case, Rosenberg v. Harwood, was filed in Utah, in the US District Court's Central Division (Gary Price of ResourceShelf tipped us to it today). Harwood is Patrick Harwood, the person who actually hit Rosenberg, according to the suit. Both Harwood and Google are being sued in the same case, [...]


SearchCap: The Day In Search, May 28, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starting To Manage Its Cash Mountain More AggressivelyGoogle now has roughly $26 billion in cash on hand. That mountain of money has apparently been getting very conservative returns according to an article appearing in Businessweek. The article also discusses how Google has now turned its formidable technology and software prowess on its short term investments to more aggressively manage its portfolio. Accordingly Google [...] Yahoo Redes [...]


Google Starting To Manage Its Cash Mountain More Aggressively

Google now has roughly $26 billion in cash on hand. That mountain of money has apparently been getting very conservative returns according to an article appearing in Businessweek. The article also discusses how Google has now turned its formidable technology and software prowess on its short term investments to more aggressively manage its portfolio.  Accordingly Google has opened its own "trading floor." According to the Businessweek article: Google's trading room opened in January. The plan is to keep the war chest growing safely and ready to be deployed should the right mergers-an [...]


Yahoo Redesigns Image & Video Search Pages To Show Trending Results

Yahoo announced they have redesigned the home page for Yahoo Image Search and Yahoo Video Search to include trending search results. The new pages are no longer dull looking, they show up to "five pages of topics that are trending in search," in a sleek black background. You can scroll through the pages manually or turn on the autoscroll feature. As part of this announcement, Yahoo keeps pushing the "engagement" metric saying: Already, we’ve seen double-digit percentage increases in engagement for both image and video search since launching these new homepages, with a 60% increase [...]


Recent Webmaster Related Changes At Google

There have been several changes this week at Google that I found particularly interesting and wanted to summarize for you. Of course, yesterday's May Day confirmation story from Vanessa Fox has details on the ranking algorithm change Google put into place earlier this month. That may be the biggest Google related webmaster story of the month, outside of the Google redesign on May 5th. Some smaller changes at Google that several SEOs and webmasters picked up include changes to Google Alerts, Google News and the search results page. (1) Google Alerts is has changed their algorithm [...]


Secret Sauce: Leverage Outside Listings To Help Local Rankings

Google Maps (or Local, or Places, or whatever it is calling itself this month) is the bane of my existence. Well, maybe 3rd place behind Bing and Yahoo PPC platforms…but you catch my meaning. Inevitably, I can expect at least one phone call or email a week from a client asking why they're not showing up better on "the map thing" aka - the 7-box, 3-box, or 10-box in Google search results. All of my clients are lodging related in the travel sector - so they think that reviews alone pulled from Tripadvisor, FlipKey or other resources are enough to get them great rankings. Alas, this is not a [...]


SPONSOR MESSAGE: 11 Tips to Improve Your SEM Campaigns – How to Save Time, Improve Efficiency and Drive more Relevant Traffic

This webcast and guide covers: Aligning metrics with objectives Simplifying keyword management using "tags" The need for automation Download Now [...]


SearchCap: The Day In Search, May 27, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Location History, “Footstreams” & Aggregated Check-in Data Will Transform LBSGoogle recently announced a Location History dashboard that allows users to see where they’ve been, based on their Latitude activity: Today we’re launching an experimental new view in Beta for Google Location History to visualize your location history in a different — and hopefully more interesting — way than just a string of locations. [...]


Location History, “Footstreams” & Aggregated Check-in Data Will Transform LBS

Google recently announced a Location History dashboard that allows users to see where they've been, based on their Latitude activity: Today we’re launching an experimental new view in Beta for Google Location History to visualize your location history in a different -- and hopefully more interesting -- way than just a string of locations. If you’ve already chosen to enable Location History, the new dashboard view will try to highlight interesting trends from your existing location history, such as trips you’ve taken, places you’ve visited, time spent at home vs. out, and more. [...]


Q & A With Brent D. Payne, In-House SEO Director, Tribune Company

Brent D. Payne is the SEO Director at Tribune Company, whose properties include the Los Angeles Times, Chicago Tribune, and Baltimore Sun. In one form or another, Brent has been engaged in search engine marketing for over a decade. He’s also a well-known name in the SEO community, with many speaking appearances augmented by an extremely active Twitter account. As one might expect from a highly experienced and social SEO, Brent has much to say about in-house SEO, optimization of news content … and a whole lot more.  I hope you enjoy his insights. Q: Describe the career path that brou [...]


Google To German Privacy Official: Turning Over Private WiFi Data To You Would Violate Your Own Law

Google continues to bump up against frustrated government regulators around the globe who are convinced that the company is doing sneaky things and willfully violating domestic privacy laws. Yesterday European privacy officials continued to express disapproval and assert that Google's data retention policies violate its six month data retention rule. Today the NY Times covers Google's emerging tug-of-war over the private data inadvertently collected by Street View cars. Google is reportedly resisting turning over the data to German government privacy officials (ironically) on the grounds th [...]


Google Confirms “Mayday” Update Impacts Long Tail Traffic

Google made between 350 and 550 changes in its organic search algorithms in 2009. This is one of the reasons I recommend that site owners not get too fixated on specific ranking factors. If you tie construction of your site to any one perceived algorithm signal, you're at the mercy of Google's constant tweaks. These frequent changes are one reason Google itself downplays algorithm updates. Focus on what Google is trying to accomplish as it refines things (the most relevant, useful results possible for searchers) and you'll generally avoid too much turbulence in your organic search traffic. [...]


New Link Diagnosis Update Fixes What Was Broken

The team behind Link Diagnosis has announced a list of updates to their popular link analysis/SEO tool. Two of the updates, in particular, provide a fix for a pair of disappointing features that I wrote about last year when Link Diagnosis completed a major relaunch. First, the result sets have been expanded from 100 to 1,000 pages. At its relaunch last September, the tool only analyzed the top 101 indexed pages from a domain. Second, Link Diagnosis now shows all inbound links from a single site. The September relaunch limited site owners to seeing only one inbound link from each domain. [...]


Google Lists Top 1,000 Sites On The Web & Then Lets You Advertise On Them

The Google AdWords blog announced new features for Google Ad Planner and AdWords content network today. The big news is that Google publicly released a list of the top 1,000 sites by unique users as measured by Ad Planner. The list ranks sites based on category, unique visitors, reach and page views. Not only has Google come out with this list, but they are also allowing advertisers to specify that they only want their content ads to show on these top 1,000 sites. To activate this filter in AdWords, go to your AdWords account and select "non Ad Planner 1000" within the "category filter [...]


Understanding Keyword Match Types

In paid search marketing, users searching on specific keywords will trigger ads by advertisers who have indicated those keywords are relevant to their business by participating in the auction on those terms. Beyond just bidding, though, there are many variables that come into play which you can use to tactically enhance the effectiveness of your online campaigns. One of the most important tactics to understand as a search engine marketer is how keyword match types work. Let’s say your advertiser is a bank who offers a special high-yield checking account that they’d like to let consu [...]


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