Not long ago WhitePages.com quietly introduced its own local business search. The site, the original “people search” engine, has always offered “yellow pages” listings but now the company has built its own database in the background. Accordingly, WhitePages claims its data are more accurate than you’ll find on search engines and Google in particular. The […]
I received some great tips from SEM pros after my last two posts regarding paid search copywriting (The Left Brain Of Paid Search Ads: Parameters & Limitations and The Right Brain Of Paid Search Ads: Tips & Tricks For Creative Ad Copywriting). For example, one person offered the great tip to use a question as […]
I got a chuckle out of this on Google. Do a search for bing it, and Google comes back with a suggestion of “bring it.” Is Google telling Bing to bring it on? It’s all automated, of course. This is just Google’s spelling correction kicking in. Many more people are likely typing in “bring it” […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Viacom Loses Google Lawsuit Google has won a “motion for summary judgment” in its bitterly fought lawsuit with Viacom over YouTube. Viacom had sued YouTube/Google for copyright infringement surrounding the posting […]
Google has won a “motion for summary judgment” in its bitterly fought lawsuit with Viacom over YouTube. This ruling effectively ends the case. Google has won, at least in this court. Viacom vows to appeal.
If you felt a rumble yesterday amongst the search marketing ranks, it was probably caused by the news that four well-known marketing companies announced a merger into one new agency known as BlueGlass Interactive. The companies coming together are 10e20, Search & Social, Brent Csutoras Inc., and SecondStep Search. In a blog post announcing the […]
Twitter’s having its first ever visit by a head of state today, Russian president Dmitry Medvedev. He arrives at the company’s headquarters some time this morning, Pacific Time. For security reasons, Twitter’s not giving out the exact time. But the company will post pictures on its Flickr account later today, it tells me. I’d also […]
On Monday when Apple released its iOS 4 software update it changed its terms and privacy policy. One of the provisions of the new privacy terms — though few typically read them — concerns location monitoring and sharing in the background. Here’s what it now says about location: To provide location-based services on Apple products, […]
In the field of conversion optimization, there’s an understandable focus on landing pages. But why stop there? Every single touch point is an opportunity to improve the user experience and the bottom line. In this article I look at ways to optimize one of these oft-overlooked points: the thank you page. What is a thank […]
Spending lots of time redoing and recreating the same tasks can be draining. You don’t want to have to type out hundreds, if not thousands of title tags, it’s just not sensible. But along those same lines, there are a lot of other things that can be automated or “modularized” (yup, I just made that […]
The Google Docs Blog announced you can now upload old scanned documents into Google Docs and Google will OCR the documents. OCR will convert the text scans from a picture into selectable and searchable text within Google Docs, which you can then export to a multitude of file types. Back in October, Google would OCR […]
The Google AdWords Blog announced they are going to soon be retiring the AdWords Report Center. The reports will soon begin migrating over to your campaign tabs and eventually the reporting center tab will be completely removed. Google said you can access all the reports you had now on “the same pages where you manage […]
Many affiliates offer an honest additional marketing channel that is necessary for your marketing mix. However, there are affiliates who are looking for ways to beat your system, beat the search system and hide when you try to find them. Here are specific things you should watch out for: Direct linking. Direct linking in paid […]
While Bing is throwing a star-studded party to announce changes to its entertainment-based search results, there are several other changes that deserve a close look, not the least of which is the amount of deep content — including full articles with thousands of words — that Bing is now hosting in its search results. More […]
Per my previous post, Bing To Rollout Red Carpet In Hollywood Along With New Features, Danny Sullivan and I are liveblogging from Hollywood, where Bing is officially unveiling its new entertainment features. The official Bing blog has all the details about the new features in all aspects of entertainment: Music, Movies, TV listings and gaming […]
Opening remarks by Yusef Medhi: Part II of the Bing Entertainment event set up for discussion session about the future of entertainment in search with Hollywood hitters: Joseph Gordon Leavitt & Kathryn Bigelow share their thoughts: [youtube]https://www.youtube.com/watch?v=ojk2xzS2cq4[/youtube]
Bing’s holding a big press event here tonight in Hollywood, California. We’re live on the red carpet. OK, no red carpet, but we do have Ryan Seacrest hosting the event. Sit back and stay tuned as we live blog what’s to come. NOTE: See our Bing Entertainment, Unwrapped: Music, Movies, Games & TV story which […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Twitter Argue Against Throttling Speed Of News Google and Twitter have teamed up to support a web site that’s facing legal trouble for reporting news too quickly. Reuters reports that […]
Google and Twitter have teamed up to support a web site that’s facing legal trouble for reporting news too quickly. Reuters reports that Google and Twitter filed a brief Monday in an appeals court case involving theflyonthewall.com, a web site that reports financial industry and stock market news. A U.S. District Court ruled earlier this […]
In mid-November, Google Analytics and Feedburner announced a very interesting integration. While this is excellent news for Google Analytics and Feedburner users, it must be dealt properly when it comes to SEO, especially on websites that are heavily based on RSS feeds. Google Analytics users rejoice! This integration is very interesting in that it allows […]
In marketing, we divide the customer experience into several tasks: Awareness, consideration, demand and purchase. Advertising campaigns are put into buckets of awareness (isn’t this cool?), consideration (here are your options if you decide to buy this kind of thing) and demand (take advantage of this special offer!). The messaging is geared towards one or […]
Yesterday the Wall Street Journal ran an article in conjunction with Quora‘s public beta launch. The article framed the discussion as Quora (and its kin) vs. Google: The race to build a successor to Web search is heating up as a number of young companies seek to fill gaps they see with Google Inc. One […]
This morning, Microsoft’s Bing iPhone App was updated to include new search and social features. I was able to play around with the new features this morning and I wanted to share my experience with you. In summary, the new Bing iPhone app includes: Improved products with landing page, results, details and instant answer Details […]
Earlier this year at our SMX search engine marketing conference, we hosted a special “all-search” version of Ignite. Got 5 minutes? Then watch as speakers cover how PageRank compares to “DateRank,” how well Google itself does SEO, why never to give money to search start-ups trying to beat Google in a garage and much more. […]
Do you favor one search engine over another when building links? I have a favorite for general searching, but when it comes to link building, I don’t use just one. Ask, Bing, Google and Yahoo! each offers a unique set of search options, I use all of them for a wide range of results. Here’s […]
A turd isn’t viral. One of the mistakes that most people make when promoting viral content is that the material isn’t viral, they are putting out lackluster, half-baked turd-like content in order to be “social.” That’s not how social media works. What do I mean? Well, generally you get results that equal the amount of […]
Europe sometimes steers its own course when it comes to privacy matters. I’ve written about the European privacy gaffes before. Some countries like Germany, France and Italy really take a firm stand on privacy matters when it comes to search engines. These countries take aggressive positions with Google and other search engines. Other countries, however, […]
Last year Google began integrating structured health-related content at the top of search results (“Health OneBox“). Here’s what that looks like today for a search on “diabetes“: Today Google is expanding that search feature to include medications. When users search on a prescription or generic drug (e.g., “Lipitor” or “acetaminophen”) a summary and description will […]
Google surpassed the 72% market share level again, according to the latest numbers from Experian Hitwise. For Google, the May 2010 market share of 72.17% is up slightly over April. Yahoo and Bing, meanwhile, both saw slight declines according to Hitwise. Google hasn’t been above 72% on the Hitwise chart since last December, when it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Street View Collected Emails, Passwords (Social Security Numbers, Your Dog’s Name….) Google’s Street View cars that were logging wi-fi locations also collected private information such as email messages and passwords, […]
Google’s Street View cars that were logging wi-fi locations also collected private information such as email messages and passwords, a French data protection agency has found. Guess what. Without even seeing the data myself, I can tell you that those cars also logged private information such as social security numbers, telephone numbers, medical conditions and […]
According to comScore data, Google Product Search has become the top comparison shopping engine online. Number two is now TheFind, which moved in front of Yahoo Shopping in terms of average daily users: Source: comScore TheFind has been quietly moving up the ladder over the past couple of years and now has surpassed all longer-established […]
Search Marketing Now hosts two free webcasts this week, both at 1 PM Eastern. Tomorrow, Tuesday June 22, Vanessa Fox will deliver a presentation “SEO & Hosting Issues: What You Should Know.” She’ll explain what every serious SEO need to know about hosting—from understanding which database to use, to the impact of hosting issues on […]
Dell, which already has Android-based smartphones in China, will reportedly be releasing a ChromeOS “laptop” in the not-too-distant future. That future is likely “holiday 2010,” when the first ChromeOS netbooks/laptops in general will be out. Dell says it wants to be “one of the leaders” with Android and Chrome devices. The previously announced ChromeOS hardware […]
Today is the first day of Summer in the northern hemisphere and first day of Winter in the southern hemisphere. Google has four Google doodles for those accessing Google.com in both the northern or southern hemispheres.
Most business owners do not spend enough time considering their business category names. Categories are used by internet yellow pages directories and local search engines to classify types of businesses. When consumers are not looking up a particular company by name, they first seek out businesses by type. If your company isn’t associated with the […]
Are your branding campaigns effective? Are they wasting money? Is it possible for a campaign to have fifty thousand impressions, absolutely no clicks and yet be successful? It all depends on what you are measuring. If you are only measuring clicks, then the campaign looks like a failure. If you are looking at holistic metrics, […]
We are at a turning point in the field of search engine optimization (SEO)—a positive turning point. For those of us who have been around for a long time, it’s an interesting (and very good) time to be involved in search. But it must be daunting for those outside the industry, or just getting started […]
Today is Father’s Day in many countries and we wanted to wish you a Happy Father’s Day. Here is a collection of the various logos from the search industry celebrating the day. Google: Yahoo Animated: Yahoo Static: Baidu: Sogou: DogPile: Bing: Ask.com: Cre8asite Forums: Search Engine Roundtable:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Display Network Is New Name For Google’s Display Initiatives The Google AdWords Blog announced that to make things simpler they have created a new “umbrella name” for Google display ads […]