At the SMX Advanced 2010 conference in Seattle, we invited four leading paid search experts to share some of their recent experiments in paid search in a new session entitled The Mad Scientists of Paid Search. The panelists were encouraged to add a bit of academic rigor to their presentations by including their hypotheses, design of the experiment, data, results and conclusions. The audience was invited to participate as peer reviewers, to challenge the assumptions, data integrity and conclusions of the scientists.
For those of you who were not able to make this year's SMX Advanced, which [...]
Related Topics: Channel: SEM | Paid Search Column